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Using Digital Marketing to Improve an event’s chance at Success

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It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Key Reasons for Upgrading your Website

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Top providers of Web Development Services in Mumbai understand that your website is a reflection of your organization and thus plays an important role in helping you build and improve your brand image. Your website is the first interaction your prospective client has with your organization and this is where he/she builds their first impression about your brand. This makes it mandatory to update your website and keep it relevant to the present times. Updating a website could mean a total upheaval or even include making a few minor but critical changes within the site. As one of the leading Web Development Services in Mumbai, Thane, and Navi-Mumbai we realize the value of website upgrades and recommend it to our clients for better performance and improved response from their clients. Remember, your website is a responsibility, and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are Key Reasons for Upgrading your Website: 1.Security Websites are being hacked with increasing regularity and it could be months before you realize your security has been compromised. It is important that web coding of your site is taken care of regularly. E-commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you. Hacking can take place on a new and updated site too, however, the risks are higher on an older version of the site as the technologies used may be outdated too making it easy to hack. 2. Reliability By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. Thus, with regular updates, your site can become a reliable source of upgraded information and statistics for them which would help you get more traffic to your site. 3. Appeal Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realizes the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time. Also as mentioned in the beginning, that your website reflects your organization, it is necessary that your site looks professional and contains the most latest and useful information. This would help you gain authority. 4. Improve Navigation Good user experience not only defines the looks of your website but encapsulates a broader concept than this. It entails how fast and easy a user can find the information that he needs. It also includes having your user achieve a friction-less route to complete whatever action they need to perform. An update to push your users in the right direction with the help of the right navigation should be one of your prime focuses. 5. Website Speed Speeding up your Website blog mentions the following: As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. This can be a cause of worry for your business and thus must be taken care of. One can make use of tools like Google Page Speed Insights or Pingdom to find out the loading time of your site. Conclusion: Your website will be used to its full potential only if regular upgrades are carried out and all the necessary factors are addressed, and as one of the top-notch providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai, we have provided our clients with many such opportunities and helped them improve the overall performance along with visitor traffic dramatically. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Web Personalisation

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With an increase in the reach of the internet, there has been a high level of competition in businesses wanting to create their presence online with the help of websites. The experts at SySpree, a leading Web Design, and Web Development Company in Mumbai, Thane, and Navi-Mumbai to fulfill their website needs which would further boost their customer traffic, introduce this blog which will help the readers understand the fundamentals of personalizing your website. What is Web Personalisation? The customization of the presentation of a website to match the preferences of a specific user is known as Web Personalisation or Personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web Personalisation is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web Development Company in Mumbai, Thane, and Navi-Mumbai we have successfully created many such unlimited opportunities for our clients. Serving generic content is a definite pass whereas deploying a personalized website is the key to getting more out of a user’s visit to your website. This move creates a more dynamic web experience for the users and drives them closer and quicker towards conversion helping you convert a user to a customer. One can easily understand this concept with the help of an example. Let us take Netflix for this purpose. To provide users with great user experience Netflix uses the content that the user has consumed in the past or how one must have rated a certain show to figure out what to recommend next. Another popular example that provides personalization would be Facebook. Facebook has about 2.45 billion active users in the world and it makes sure to retain them by processing your data in such a manner that your feed reflects posts of ads and people who are most relevant to you. Such is also the case of LinkedIn or Spotify. Considering the above examples lets understand what happens when, as a business, you veer towards web personification? You move towards a more targeted approach that is more effective Your visitors spend more time at your website thus increasing user engagement and bringing in the desired traffic The longer the visitor remains on the website, the possibility of it returning a conversion rises too The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer. Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It reduces the volume of data and information being served to them and drives them consciously towards a customized area that will ultimately lead to a purchase. Increased Conversion rates, better customer experience, and enhanced visitor engagements are the benefits we promise our clients as a leading Web Development Company in Mumbai, by implementing web personification within a given time frame. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Joomla vs. WordPress vs. Drupal- Which CMS should you choose?

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If you are keen to get a powerful new website for your organization and are looking for a Content Management Systems (CMS) that is easy to use, then you are in luck. Speak to any Web Designing Company in Mumbai, Thane, and Navi-Mumbai to choose one and you will get varying views about them. Today, the best websites are powered either by Joomla, WordPress, or Drupal, and all three of these offer some amazing features, top-notch security, and easy customization.  What is Content Management Systems (CMS): Before diving into the CMSes, let us first understand what a CMS is. A CMS is a software application that helps a business manage the creation and modification of their digital content. It typically uses a database to store all this content, which will be further modified by you. A CMS is usually used by Enterprise Content Management (ECM) and Web Content Management (WCM). Instead of building your system to create a webpage or store an image, a CMS helps the users by handling all these functionalities enabling the user to focus on important parts of your website. A comparison is necessary to choose from amongst the various available CMSes, in this case between the most popular ones which are Joomla, WordPress, and Drupal. So here are a few pros and cons compiled by the team members of the best Web Designing Company in Mumbai, Thane, and Navi-Mumbai to help you decide on this truly difficult task: 3. WordPress: WordPress was launched in the year 2003 as a simple, easy-to-use as well as an innovative platform for blogging. Later on, it got developed as a CMS providing us with an increasing number of themes, widgets, and plugins. It boasts more than a 140Million downloads. The website using WordPress includes CNN.Pros:• User-friendly CMS• High on SEO integration• Highly responsive sites• Top Notch Community SupportCons:• Vulnerable Security & prone to attacks• Updates may not help users much• Loading time is more leading to slower sites 2. Joomla: Joomla started as a CMS after it parted ways with Mambo. It was released in 2005 and currently, it boasts more than 30Million downloads. Sites using Joomla include Harvard University and  MTV Greece. Pros:• Powerful CMS with easy edit options• Suitable for e-commerce sites due to ease of managing products and content• Varied Extensions available to improve site contentCons:• Plugins compatibility has several issues• Limited marketplace for add-ons and additional modules 3. Drupal: Drupal was released in the year 2001 and It has an estimated around 15million downloads. Some of the famous websites developed using Drupal include Warner Bros Recordings and Ubuntu.Pros:• High on Versatility and Robustness• Supports multiple sites with a single code base• Highly scalable & enterprise-ready• Improves speed and website performanceCons:• Larger Learning curve hence needs dedication• Few Drupal developers around As a preferred Web Designing Company in Mumbai, Thane, and Navi-Mumbai, we decide on using these three CMS as per the specific needs and applications of our clients. These three CMS are fabulous, open-source software, and they have been developed and maintained by their communities. Being open-source software means that they are being continuously upgraded to support the latest technologies. There are thousands of contributors to these CMS and their capability keeps on expanding frequently. The choice is truly yours! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Speeding up your Website

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Your website’s loading speed plays a role as important as any other factor related to your website performance. We, at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai take it as our responsibility to familiarize our readers with this very important factor and all the measures one can take to effectively enhance the loading speed of your web page. The impact of reduced website speed on the conversions, traffic, and generation of revenue is often overlooked. As a website owner, you should be concerned about the performance of your website and the effect it could have on the overall business earnings. If you have already noticed that the page loading speed has declined a fair bit, it is time to get in touch with us as we are a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai and we can assist you to address this issue. As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. Before things get worse, the experts at SySpree, one of the top Web Development Company in Mumbai, Thane, and Navi-Mumbai strongly recommended the following steps to be taken, so here goes: 1. Removing Unwanted Plugins and Add-ons:Unwanted add-ons & plugins can have a negative impact on your website speed and contribute a lot towards increasing the page loading time. Pay more attention to this neglected concern area, especially if you are using a CMS like Drupal or WordPress as this can have a massive impact on your website speed. 2. Minimizing HTTP requests:A significantly large portion of a web page’s loading time is invested in downloading images, scripts, flash, style-sheets, etc. as an individual HTTP request is made for every one of them. Simplify the web page design as much as possible and watch the webpage speed zoom up considerably. 3. Facilitating compression:By using a technique known as ‘compression’, it is possible to zip up large pages that contain high-quality content. These pages are massive in size and are slow to download, thus reducing your website speed by a great margin. 4. Enabling Caching:You can ensure a faster experience for your user by enabling caching on your webpage, which simply put, means that it allows a version of your website to be stored on the user’s browser. As a leading Responsive Web Development Company in Mumbai, Thane, and Navi-Mumbai we highly recommend this to all our clients and the benefits are visible. These are among the top few solutions to increase speed. However, trust the professionals to know the tricks of the trade. As proof of our capability, you could test our own website to see the speed despite the heavy content and visual appeal. So, to conclude one can see how important a role, the smallest of factors play when it comes to maintaining traffic on your website. This is why one must consider all the above-mentioned points to boost the efficiency of their website which would further help improve website ranking on a SERP. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Front End development: The SySpree Way

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Experts at SySpree, one of the leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, explains Front end development as interior decoration, but for your website, and not your house. It focuses on building up the aesthetic appeal as well as programming to achieve optimum functionality. Let us understand in-depth how experts at SySpree, a top Web Designing Company in Mumbai help you achieve the best user experience for your web page. A website must be attractive enough to capture the attention of the user, and it should perform well enough to sustain it. Front end development, also called client-side development is usually simplified to ‘making things pretty’, which is rightfully so, but it consists of much more than all this. Attractive products always sell better but if they don’t work properly and pose issues for the user, pretty just doesn’t cut it. Front end development is not simply about beautifying a web page or your entire website. A pretty web page or a website with a ton of glitches and issues will end up infuriating a user and turning them off the website, despite how great the content is or how gorgeous the visuals appear to be. A developer, in this case, needs to work on various aspects of the website such as animations, performance, usability, accessibility, style, and framework. An example would be using programming languages such as JavaScript and PHP or others to provide users with an intense and immersive experience. Your website could also be enhanced using various other tools such as animation which can be achieved by using languages as simple as CSS. One can also boost the performance of his website by taking steps that can be as easy as reducing the size of an image or compressing files to trying a Content Delivery Network (CDN) or removing cache memory, etc. A website should work just as well on any browser (example: Safari web browser) or device be it, mobile or tablet, or a personal computer. Users don’t stick to simply one device or browser, which is the very reason why a developer must ensure cross-browser, cross-device, and cross-platform functionality for the page. What is the use of having an amazing page that can only reveal its true potential on a particular interface? A good front end developer has an eye for aesthetics and a passion for programming. He has to work on the creative layout and look of the page as well as the accessibility and functionality of the web page. At SySpree, being a leading web designing company in Mumbai, we combine the charm of a well-structured website with unobtrusive usability to facilitate user interaction and provide a smooth, gorgeous interface for your business. With a classy modern style and ingenious programming, we make sure your customers are fully satisfied with the experience. We specialize in providing users with a functional and fast-loading, performance-oriented interface that’s just as easy on the eyes. Over our experience in the web designing industry, as a leading web designing company in Mumbai, we can vouch for the fact that the fronted of any website is the key to the user’s heart. Hence, a considerable amount of effort and time (more than 50%) at SySpree is devoted to ensuring that our clients get the latest features and modern designs, a combination that ensures our clients repeatedly, deservingly, and worthily call us the Powerhouse of fronted development. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about our services feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Working on our New Face, our New Website!

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So while many of you must have noticed the change in SySpree, a dynamic Web Development Company in Mumbai’s website. Here’s a peek a boo into the buzz on the shop floor of our studio while we are busy developing, designing, and optimizing portions of our website. This project planned but ignored for a while finally is seeing the light of the day though in an agile approach given our battle to ensure that our client deliveries are on the schedule yet to practice what we preach and invest some time in our own brand identity and image. Let’s take a look at how SySpree, a dynamic Web development company in Mumbai, Thane, and Navi – Mumbai carried out this task With our stride from being a Web development company in Mumbai, Thane, and Navi – Mumbai to a full-service Digital Agency in Mumbai, Thane, and Navi – Mumbai with the complete array of products from Search Engine Optimization (SEO) services to Social Media Optimization (SMO) to website designing, there has been a constant desire to do for ourselves what we do for many of our clients and the enthusiasm now probably marks the brim of resisting the desire. It started with a fun day of shooting our promo highlights video shot which brought out the star in each of us. The talented video production team headed by Melroy Creado candidly captured the best in us over a few day’s toil. The raw shots were soon telling a story of a brand – Young but Strong. This could not be less inspiring for our in-house designers who burnt the midnight lamp only to ensure clean edits and showcasing the SySpree story to everyone who reaches our site. A matter of a few seconds yet a well-appreciated slog by the guys. Now here began the cascading effect, to spike the enthusiasm of the creative and design gang followed by liters of Redbull going into the geeks given the marathon non-stop run at coding over a couple of days to deliver a spanking new home – webpage. Clean yet classy (No SySpree website is complete without this adjective, How could our own be). But here was the real difference – While our earlier website was meant to demonstrate our forte in User interface and user experience, This one was about technical brilliance. And this meant technical brilliance across all fronts from web development to design to content to on-page SEO. How else can you explain a page speed score of 94%, y slow score of 86% in terms of speed, SEO compatibility of 92%, and a straight jump of over 10 spots on google with a week? Indeed brilliance, a far off for any of our peers! Cheers Team SySpree! Here’s to our new high! A new face! If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about our services feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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