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Absolute Essentials for Great Web Design

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Any leading Web Development Company in Mumbai would suggest that your initial impression always matters the most whether it is in person or online. Just as great clothes, impeccable manners, and being on time too will never go out of fashion. This shows that you not only care for yourself but others too.  As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, we understand that most of the website users judge the credibility of your website within the first 50 milliseconds they enter and exit your website. It is, therefore, necessary to stay on top of the latest trends that are hitting the industry headlines and this will further help you forge a connection with your targeted audience, holding the user’s attention in the crucial initial seconds. Let us now dive deep and understand the most essential elements for great Web design as suggested by the experts of a major Web Development Company in Mumbai, Thane, and Navi-Mumbai. 1. Web design is pure design, not artDesigners should do well to remember that the web design should serve the purpose it has been created for, i.e. to help people take action or decisions, complete a task, or answer a query. As a leading customized Web Development Company in Mumbai, we understand that everything about website design, its content, imagery, or even navigation, should serve a definite purpose. While redesigning a website it is suggested to carry out a content audit first and then clear all the clutter it has accumulated over the past years. New web designs should take into consideration prioritizing the following as a starting point: wireframes, top tasks, and sitemaps. 2. Use numbers to impressNumbers give users confidence. Using numbers is a great way of impressing your website visitors as everyone loves numbers. For example, what sounds better, “We have offices in 6 countries” or “We have an international presence”? While describing a web designer as someone who has 50 websites to his credit than describing him as “one with many years of experience” gives a better impression. 3. Frameworks, Grids and pre-made themesA growing number of coders are using grids and CSS frameworks for their web development. Frameworks help in cutting down on the development time and also managing responsiveness which makes it an ultimate choice for any digital project. However, this may lead to some bloated code which is balanced by its positives. Frameworks such as Foundation, Bootstrap, and UIKit are proven ones while Break-point, Suzy, and Jeet are also making their presence felt. 4. Authentic ImagesChoosing impact-making images forms a vital part of web designing and the following need to be considered while choosing images: • People: Is it possible to create a relatable story about the people using your product and profiting from it, by using a real image.• Principles: Is your organization high on philanthropy, ethical in its working, and is environment-conscious? Is it focussed on making the world a better place? • Product: Ensure if the product images are relevant and appropriate at the same time being useful to the users. Being one of the leading Web Development Company in Mumbai, we ensure that each one of these important principles is followed to making a blockbuster of a website with great performance and responsiveness. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree, Web Develipment

Content Marketing using LinkedIn Groups- An Analysis

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The providers of SEO Services in Mumbai believe that the primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like Facebook or Twitter. This clearly implies that if shared content is relevant and interests a majority of the group, you can become a strong influence and quickly too. As leading providers of SEO Services in Mumbai, Thane, and Navi-Mumbai, the experts at SySpree have noted that LinkedIn groups can be a vital part of an organization’s content marketing strategy as such groups send regular notifications about their latest posts. This indicates that your blog post can be shared with a relevant group of people who will access it immediately and also allows you to use the mailing list to reach a much wider audience. Let’s peek into the pros of using LinkedIn groups as explained by the experts at SySpree, a leading provider of SEO Services in Mumbai: 1. Lead Generation: Targeted groups provide more qualified leads and that too for free 2. Building Trust and Credibility: By sharing posts that the group members can connect to or find the most relevant can help build credibility and trust among these members of your group. This directly impacts your brand and the quality of your content.3. Scope for Improvement: Groups assure feedback about the topics that you share and give useful inputs to any developing ideas you put forth.4.Problem Solving: This is also an offshoot and you could receive many practical insights with the help of this. Many LinkedIn groups face a large amount of self-promotional activity and spam that marketers post with the hope that traffic gets driven to their websites. Older groups have a huge member base which is irresistible for spammers and content creators who are looking for a focussed audience and a wider base to spread the word. This means that posts and links that are not relevant to the group’s primary interests get unwanted prominence while the high-quality discussions that need focus are pushed lower and its message gets diluted. Members could miss a relevant post that is of interest to the entire group. Posting on LinkedIn groups has its negatives too. According to leading providers of SEO Services in Mumbai, these are:1. Members are added to the group just for the sake of multiplying the numbers and this could dilute the member quality.2. Groups that do not have active administrators can suffer on the quality front since anyone can post without the content being monitored.3. A large number of notifications can deter members from reading your posts thus acting negatively. Using LinkedIn groups may seem like a fairly obvious marketing strategy with the help of any organization that is a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai however managing and distributing your content can be a full-time activity that needs focus and clarity. Also, it’s not a one-way contribution where you keep on sharing content without commenting on other group posts and discussions. This needs effort. Period. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Sure-fire ways to motivate your online customers

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As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai the experts at SySpree believe that by engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making an online transaction. As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai we have devised the following steps to ensure the customers remain engaged and motivated. Let’s check them out: • High-Quality Content: Content is an extremely crucial part of bringing value to your online presence and should have details about the product, how to purchase it, the service provided, and product usage. Adding videos and other visual content makes it interactive for the user and promotes engagement in a natural way. • Accessibility & Convenience: Consumers like to have full-time & easy access, simple refund processes, easy purchase process along with quick and reliable after-sales service. This adds a lot of positive to the brand and brings the customer closer. • Wide choice: Websites that offer a wide product range or multiple payment options such as cash, card, etc. are more likely to attract customers and retain them for a longer time. To learn more about this topic read the 8 Types of Customer Payments — and What Your Business Should Accept blog by Patricia Lotich. Customer empowerment is very useful for engaging clients and increases the scope of initiating a transaction. • Money savers: The more your clients are convinced that visiting your website and purchasing here saves them time, money, and effort, the higher level of motivation can be expected from them. If your products are easy on the pocket yet exclusive, you have a winner on hand for sure. If your website has incorporated all the key ingredients of motivating online customers, you could be on the way to greater levels of client engagement. As a top Web Development Company in Mumbai, we keep focusing on these areas to make sure your website a customer’s delight If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Important Metrics in Digital Marketing

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Measurable metrics and other analytical data have become a vital part of any Digital Marketing Company in Mumbai and are available in real-time. It is also important to measure this data as it is a valid proof of the success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape is extremely dynamic and volatile and keeps on changing and therefore the need to measure success has become necessary too. It is a measurement that defines marketing as a science than just a theory or a superfluous concept and metrics give us the insight to overcome the unpredictability factor of marketing. If you hire a leading Digital Marketing Company in Mumbai, you will realize they will provide you will such metrics regularly to provide a clear picture of your marketing efforts. It is now time to familiarize yourself with the top marketing metrics that will help you to ease your life: These metrics can be segregated into three groups:• Traffic Metrics• Conversion Metrics• Revenue Metrics Traffic Metrics These are mostly measured during the monitoring stage of Traffic Generation and are quite critical for PPC & SEO digital marketing techniques. They are: 1. Total Traffic to Site: Observable changes in how the traffic flows to your website is enough to give an insight into the impact a particular marketing technique has had on it. During site traffic measurement, it is important to understand the number of unique visitors your website gets on a weekly or monthly basis than focusing on the number of page views or number of hits. 2. Sources of Traffic: By knowing the source of your site traffic and the keywords that help them get there is a great way to understand the keywords or phrases that need to be focused upon. While search engines may be the primary source for site traffic, other traffic sources can also be utilized to get a similar effect. 3. Mobile Traffic: As the majority of users move towards accessing the internet through mobile phones and other smart devices, mobile internet is surely an impactful area for digital marketing. Since it opens up various revenue sources, mobile traffic is receiving higher attention from digital marketers. This metric allows businesses to structure their content more effectively, thus providing deeper engagement. Conversion Metrics The main goal of a Digital Marketing Company in Mumbai should be to convert site traffic in business leads or absolute sales and the following metrics provide the necessary insights to this conversion 4. Bounce Rate: The bounce rate depicts the number or percentage of visitors who leave your website before learning about it any further. If a prospective visitor checks into your website after searching for it and leaves without clicking on any of the links, the visitor is considered to have “bounced”. Every business wants its visitors to spend as much time as possible and thus lower the bounce rate, the higher the chances of conversion into a sale or sharing of information. To know more about this topic refer to the following blog by Neil Patel: Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions. 5. Cost Per Lead: Cost Per Lead (CPL) is the metric that denotes the lead conversion ratio of a specific campaign and the incurred cost, thus providing valuable insights on the profitability of a campaign. This is important since the lower the costs of converting traffic into leads or customers, the more successful a digital campaign is. 6. Time spent on the site: If the targeted website visitor is spending more time on your website and the average time is higher, it indicates that you are engaging the visitor well. It also allows the business owner to gauge the relevance of the content on the page and whether it is enough for the prospect to trust the site and conduct a transaction. 7. Rate of returning visitors: The rate of visitors who return to your website can give a clear indication of the growing popularity of the website as it showcases the relevance of the content too. The return visitors also tell us if the content needs to be improved so that visitors who haven’t converted yet can be targeted too. Revenue Metrics Revenue Metrics will provide information if a specific campaign is profitable so the necessary changes and adjustments can be made in the content so better revenue and engagement can be expected. 8. Return on Investment: ROI or Return on Investment can be measured by traffic that is converted into fresh paying customers. This metric is also useful in identifying the specific area of the digital marketing campaign that is responsible for sales and revenue and which areas should be improved further. 9. Cost for securing a customer: While ROI is measured by the number of fresh paying clients over a specific period, CAC (Cost for acquiring a client) by getting the total marketing and advertising costs for a period divided by the number of fresh customers created during that period.Each of the above-mentioned metrics is a terrific indicator of the success of your digital marketing efforts. With the help of a professional Digital Marketing Company in Mumbai, it is possible to extract the maximum value from the tools and leverage a successful digital marketing campaign. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

The Importance of Web design to create an impact on your audience

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First impressions are important in real life as well as in the digital world. This is the reason why experts at a top Web Development company in Mumbai, recommend carefully selecting and implementing web design solutions for your business as it behaves as a driving feature in boosting the growth of your business in the online market. How does Web Design create the desired effect? Carrying habits such as good manners, reaching on time, wearing presentable clothes, personal hygiene, etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here also we have visitors who would judge your website and its credibility according to the way it looks. The incredibly short time that we have to create the right impression on our potential clients makes it crucial to create a website that will grab the user’s attention and hold it long enough. We are a top-ranking Web Development company in Mumbai and we have created some amazing work for our clients that is memorable and exceptional. It is important to understand that web design and art are two different aspects and should not be confused with each other. A practical website should be based on web design in which content, imagery, or navigation should serve a specific purpose. While redesigning a website, a content audit is necessary so that all the old clutter is cleaned out and while building a new website, sitemaps and wire-frames should be your beginning, giving clarity preference over task completion. The prudent use of numbers virtually guarantees confidence building with users. For example, using “our organization is present in 8 countries” sounds more impactful than “we have an international presence. “Huge web designing experience” can be replaced by “More than 50 websites built for clients” to give it a numerical perspective. It is also critical to use effective images for your website that is not only great looking but relevant to the products or services being sold. As a leading Web Development company in Mumbai, we suggest using real people, real locations, and full-screen images to make the website meaningful and connect in a better manner with the target audience. Elements to focus on while creating a quality Web Design Navigation: One must always ensure that their audience would find the data they are looking for as easily as possible. To learn more about this point refer to the Website Navigation: Tips, Examples, and Best Practices blog which mentions some useful tips to consider. Responsiveness: Your audience must be able to access your site from any device without going through any hassle while accessing the data they need. Visuals: Your content must be media-rich as users would be more interested in seeing your work rather than reading a large block of texts. Page Speed: While creating a website, the most important feature to focus on is the loading speed of your site. Your audience would hate to wait for long and hence we should make sure this factor is always taken care of. Reasons to focus on the Web Design of your website Here is a gist of why you should focus on improving the web design of your website by a leading Web Development company in Mumbai : It sets the first impression on your customer. It helps to aid your Search Engine Optimization (SEO) strategy. It also helps set an impression on the customer service of your business. It helps you build trust with your targeted audience. Your competitors are doing it too. It helps you create consistency If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design, Web Develipment

Material Design & Flat Design: An Analysis

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In the previous blog, we got a brief idea of how the leading providers of web designing services in Mumbai, use Card formats to provide clarity and consolidation to their client’s website. We also focused on the different types of Card formats available. Read the Cards – Revolutionizing Web Design blog to get more details on the same. With the help of this blog, we will dive deep into the Material and Flat Design. How to distinguish Material and Flat Design Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is a design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the keyboard and similar work is done with various other online tools. It has been a part of web design and interface design for quite a long time and is extensively used by web designers. Every leading web development company in Mumbai is aware of the use and individual strengths of both these designs and utilizes them as per need. The design fraternity decided to remove all the decorative elements and focus more on usability and user needs and a better emphasis on loading speed. What is Flat Design? Flat design focuses on color, typography, and icons, while removing textures, gradients, drop shadows thus stripping the design of 3D effects. An example of the use of Flat design is Apple. It can be termed as an easy to understand design style that has been built for the exclusive use of digital media as it is incorporated with basic color themes, simple icons, and buttons. The emphasis on functionality makes flat design different from material design as appearance takes a back seat for a good reason. It helps designers to speed up loading times and looks good on any screen, immaterial of the resolution it offers which is one of the primary reasons for being preferred by any provider of web designing services in Mumbai. Advantages: Distraction-free and Uncluttered design High Readability with clear typography Loads faster in both apps and browser Easily adjusted providing responsive design experience Disadvantages: Elements look less clickable due to lack of depth Standing out as a creative design becomes difficult Does not have any design guidelines like other design systems What is Material Design? Material design, on the other hand, has a veritable range of unique features, the most prominent one being the Z-axis. An example of the use of Material design is Google. It is one form of flat design that has an added dash of skeuomorphism and resembles 2D planes hovering over each other at an elevated height. We are a leading digital marketing company in Mumbai and we bring together an appealing combination of features from both the designs while crafting world-class websites for our clients. Advantages: Provides the user with a Simple and Unified Interface The Z-axis creates depth Intuitive to use Contains Principles and Goals that provide Consistency to designers Use of motion to show what is happening on the screen to the users Disadvantages: A Floating action button can be superfluous These Designs are only valid for Android devices It is Heavily associated with Google which is why there is less room for branding UIs without motion lack intuitiveness If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Hamburger Menu in Websites- Starters or the Main Course?

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As a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree understand the importance of implementing Hamburger Menu in Websites and thus with the help of this blog we intend to engage our readers in the same. Let us start with understanding what exactly is a Hamburger Menu in the following section. What is a Hamburger Menu? A Hamburger Menu is an icon that appears on your website, which when clicked opens the navigation menu allowing the user to select a category of his choice from the list. Visually, a Hamburger Menu appears as a stack of three horizontal lines, resembling a hamburger. Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites until the dramatic and ongoing rise of smartphones prompted designers to bring it back from the dead. As many menu items as possible needed to be accommodated (squeezed, rather) as the mobile world was gravitating towards smaller screens. We are a top-rung Web Design Company in Mumbai, Thane, and Navi-Mumbai and we bring out such functional changes and additions with regularity. Hamburger Menu is often called by many other names including Sandwich, Hotdog, Pancake, Double Oreo, Side Menu, Navigation Drawer, Tribar, or Triple bar, Options Button, Hamburger Button, Hamburger Option, or Hamburger Icon. Advantages: Well Recognized: Hamburger menu is a universally recognized standard for navigation that doesn’t need any sort of translation into other languages. Direct Navigation Access: It allows the user to access the section he is looking for easily without letting him scroll through the entire page. Makes Navigation and User Interface (UI) more clear: With the help of a Hamburger menu, you let your users focus on the core functions of your website by displaying primary navigation options and keeping the secondary list hidden until required. Hamburger Menu in 2020 The hamburger menu is now recognized as the one for navigation consolidation and has become a common feature on almost all website layouts. Many popular websites such as Adidas and The Wall Street Journal have employed the Hamburger Menu on their site. The responsive design further accentuates the usefulness of the hamburger menu and gives it a clean and completely uncluttered look to the layouts. Due to the hamburger menu, designers were able to make the most of the limited space they had at their disposal. This versatile menu displayed navigational selections and headings only users clicked on the symbol, thus keeping it discreet and mostly invisible at the top left or right side of a desktop or mobile site. As a Web Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree are engaged in the continuous upgrading of website technology, we have incorporated the hamburger menu for our clients to enhance its functionality and look. Designers love the menu as it not only provides great functions but remains almost invisible too. It has promoted minimalism to the hilt in terms of functionality and design. It scales down the importance of other elements thus allowing complete focus on the important value proposition of the site. We are a highly creative Web Design Company in Mumbai and we excel in crafting delightfully impressive websites. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Quality Content and its correlation with SEO Rankings

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Experts at SySpree, an excellent Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai believe that the quality of content you offer speaks a lot about your business. We believe that highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve one’s SEO rankings. It also holds that the number of keywords or links is no longer the only source to enhance your search rankings. However, your content has to be content-focused, without which your goal may not be achieved. By producing more holistic and relevant content, websites should be able to rank higher by meeting a severe quality benchmark. As a dedicated Digital Marketing Company in Mumbai, we are extremely quality conscious and hence majorly focus on the below-mentioned content factors that help us associate with a better SEO ranking: Media enhanced content: Posts, Blogs, or Articles that contain the perfect mix of text, images, and video attract more viewers and are loved by all search engines including Google too. For example, in many surveys that were carried out, it was reported that Blogs that contained images were shared twice than those without images. Media is one of the easiest ways of expressing yourself which is why it makes your blog posts more relatable and understandable. Media-enriched content thus plays a major role in improving SEO rankings and the correlation with images and videos becomes clear. Long-form Content: A content that is longer than 4000 words in length can be classified as long-form content. According to several surveys that were conducted, it was found that the websites that had more words in their copy helped rank higher in SEO than those sites that had lesser words. Lengthy Content, therefore, directly correlates to better rankings thus improving the authority of your website. Social media platforms like Facebook, Linkedin, Twitter & Google+ showed that the longer the content, the more of it was shared which makes this a fair conclusion. If you are interested in knowing more about this or want to know how you can create long-form content, check out the How To Create Long-form Content (Backed by Science) blog which would help clear all your doubts regarding this topic. Semantically comprehensive content: As your content drives customer experience, Google focuses not only on the context of your content but also the semantics. Semantics are generally described as something that helps understand the relationships in your content. As time passes by, it is seen that Google is improving its understanding of the semantics in your content. It makes sure that your content is relevant to the entire topic and also checks if you have included several other relevant terms. This is because one single word is not enough to rank your page higher in SEO ranking. Conclusion: Using the correct keyword or adding the right backlinks would no doubt help you rank better on any SERP, but minute details such as the content, when taken care of, too will work wonders for your website, giving you the best of results that you’ve expected. Being a reputed Digital Marketing Company in Mumbai, we realize the value of improving content to get better SEO rankings and we ensure that these above-mentioned factors are considered during every digital campaign we undertake for our clients. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Google Analytics and its features- An Overview

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The Google Analytics and its features blog explained by Digital Marketing Agency in Mumbai helps you understand the basics of Digital Marketing. Google Analytics was introduced in the year 2005 and has some pretty basic features to boast about. With time, this versatile tool has improved a lot and added a lot of incredible features. It has metamorphosed into a full-fledged business measurement platform and can be utilized with websites, mobile applications, and a large number of web-connected devices. Many features remain unexplored and are worth a look.  Further, let us understand Google Analytics and its features explained by a Digital Marketing Agency in Mumbai through this blog. Dashboard:Dashboards are designed to provide an instantaneous view of many primary reports so that individual reports don’t have to be located. It is the tool that allows bookmarking of reports that matter. Adding a report to the dashboard is easy and can be done by navigating to the report and clicking on the “Add to Dashboard” button provided below the report title. These reports can differ from person to person: Keywords, visits, conversions, visits by traffic type, etc. Annotations:This is a primary notes tool. Let us assume there was an event you had and you have sent out an email campaign or even featured in a magazine. All these events can be marked against the overview timeline so that during the monthly review, the spikes or drops can be attributed to all that happened on a particular day. Automatic Email Reports:This feature is a great way to stay connected to your reports and you can also skip logging on to Google Analytics if you are happy with the email report (unless you need more details). The email frequency, expiration date, etc. can be set once your Dashboard has been set up. Alerts:This feature is similar to Email report automation as it sends data and information into your inbox, provided certain criteria have been met. If your visits drop below a certain level or have increased by a specific percentage or if there is a sharp increase in the bounce rate etc. This alert is useful as you do not have to wait for your monthly report and then act and it allows immediate action so there is no further loss. Segments:This tool is created so that your site traffic can be divided into segments which allows you to analyze it further or compare it against general traffic. It is possible to set up segments as per users making use of a specific device, traffic received from a particular channel (email, Twitter, Facebook), or by geographical area. After a particular segment is applied, it is possible to view all the reports of Google Analytics, but only about those of a certain segment or division of users. This feature allows comparison between two segments by turning both of them on. Views:Mostly there is an account for your company’s Google Analytics and also a property per website within this. However, many users are unaware of the fact that having multiple views on the same website. The master view includes raw data and includes internal website traffic and spam traffic referrals. There also may be different views to allow you to see particular data sets like the sales website section, blog section, and a view to test before applying goals and filters. Views using filters are a useful method of narrowing down data. This is a great way of making sure that the data you are watching is relevant as it can be utilized to eliminate traffic which comes from internal staff networks and are often spam. UTM code or Custom Campaign Tagging:                                                                                                            This is a valuable tool that allows segregation of traffic that comes in from any place that uses a hyperlink like social media, banners, e-mail campaigns. After this link is tagged along with the UTM code, you can see how many users visited your site through a specific channel and their behavior after they got to the site. The link with the UTM code can be generated with a Google tool called URL builder. The link has to be put out to the world to watch the results flow in. Navigation Summary:                        This report shows the maneuverability of your users. You can find out where do the users go first after reaching the homepage or how do they reach the contact page. If your desired navigation path is x and users are following the path, maybe it’s time for some re-arrangement on the page for achieving the desired results. Total Google Ads Integration:Google Analytics can provide you with data about every campaign, keyword, or group if you have advertised through Google Ads. You can access the number of clicks, displays, conversion, and if it ends in a financial transaction, or any other goal that has been predefined. This tool will then provide you with the margin by working out the cost of acquiring the client v/s the revenue. With many top-notch Digital Marketing Agency in Mumbai, it is possible to get much such detailed analysis that will give some amazing guidelines for attracting consumers & increasing sales. If you enjoyed reading the above blog and want to know more about the services of the leading Digital Marketing Agency in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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