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Graphic designing, SySpree, Web Develipment

Best Android Apps for Graphic Designing

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Android tablets and mobile phones are increasingly becoming highly popular tools for modern-day designers. As a reputed Graphic Designing Company in Mumbai, our designers help you to kick-start your creativity whenever it strikes, without the constraints of location or place. However, it could be a task to choose from the hundreds of apps available on Google Play store so here’s a compilation of a few top Android apps graphic designers can use: 1. Infinite Design: This is a vector graphics app built for Android and is extremely useful for creating designs by using a tablet or a smartphone. As a leading Graphic Designing Company in Mumbai, Syspree makes use of similar apps to craft a legendary design for practical use. This app consists of infinite canvas, an infinite undo/redo option, infinite layers, layer options like merge, flip, duplicate, and split, five symmetry tools, a pen tool, and a path editing tool. 2. Paperless: At Syspree, we offer a wide range of customized Graphic Designing Company in Mumbai and it is apps like Paperless that help us to jot down and store our ideas. It allows the designer to save virtual books for easy retrieval when needed. One can add up to three layers, adjust their opacity and the customizable brush sizes are great for sketching, drawing, coloring, or simply taking down notes. 3. Sketchbook: This is a free drawing and painting application that helps carry out simple sketching to complex tasks that need layers and intricate brushes. The Pro version contains a lot more options and this app is of great value if one wants to capitalize and capture inspired thinking while on the move. 4. Adobe Photoshop Mix: Photoshop Mix lets you cut and combine elements from different images, blend various layers, and make adjustments to your creations on your Android device. Photoshop Mix is preferred for its majors on ease-of-use and its live-syncs with Photoshop CC which means that when you make a change on your phone, it’ll show up instantly on your desktop. 5. myPantone: This is one of the handiest apps for designers looking for external inspiration for their projects. Apart from the user access to Pantone color libraries, it also offers to build and share Pantone palettes and share them with Adobe Creative Suite or QuarkXPress. Its most exciting feature is its capability to extract colors from images and photographs. 6. Canva: Canva has been known around as an online design tool since 2012 and has only very recently made a move to Android. It can be used to create everything from a logo to your web mockup with access to a huge library of templates, icons, photos, and fonts, many of which are free although the ‘premium’ version requires you to make an in-app purchase.  7. AutoCAD – DWG Viewer and Editor: This app brings your technical drawings to any Android phone, and includes the ability to view and edit 3D and 2D DWG files. It provides a smooth and intuitive interface which is perfect for the touchscreen format. 8. Adobe Illustrator Draw: Adobe launched its vector app Adobe Illustrator Draw on Android back in 2016 and is still the only credible way to create vector drawings on a mobile device. Illustrator Draw with a Creative Cloud gives you the ability to instantly send your work to Illustrator and Photoshop CC, license Adobe Stock images in the app, and publish it directly to Behance.  According to any leading Graphic Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

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As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Develipment

What is a CDN and the Advantages of CDN for website hosting?

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A content delivery network (CDN) is a common term you could overhear whenever you come across people speaking about improving a website’s loading speed. When page load speeds and a website’s performance is a primary concern, CDN’s are the best way to address them. As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, through this article, we shall seek to simplify this term and help everyone to understand its importance. As a leading player of customized Web Development Company in Mumbai, Thane, and Navi-Mumbai, we utilize shared hosting from time to time, where files are hosted at a data center, where if a user opens a specific website, the request is sent to the data center. If the user is geographically far away from the data center, there is a huge possibility of the user experiencing high pings, with the site taking a long time to load. To avoid this situation, a CDN places data centers at various geographical locations, and when a reader opens the website, all your files, images, etc., are sent from the closest CDN data center. This reduces the number of pings and latency, helping the website to open and load faster. As a leading Web Development Company in Mumbai, we have listed down the primary benefits of using a CDN: Improves your Google Ranking Page loading time is an important criterion for search engine ranking and a CDN helps speeding up site speed to a large extent. This, in turn, helps to reduce the bounce rate, which is great for SEO too. Higher Conversion Rates and Sales Happy and satisfied clients stem from a quick-loading website with faster responses as no one want to carry out business with an organization whose website takes forever to load. A CDN helps the site to load faster which leads to better sales. Helps handle rush-hour traffic Your server could get huge traffic if a post on your website gets viral. A combination of associating with a customized web development company in Mumbai like us and a decent CDN network, can minimize downtime and help handle the traffic. Your Server Load Will Decrease The placement of servers that form the backbone of the network allows the companies to have an increase in the capacity and number of concurrent users that they can handle. Content Delivery Will become way faster Due to the higher reliability offered by CDN, operators can deliver high-quality content with a high level of service, low network server loads, thus lowering the costs. Segmenting Your Audience Becomes Easy A CDN can deliver different content to different users depending on the kind of device that is requesting the content. They are also capable of detecting the type of mobile devices and can deliver a device-specific version of the content. Lower Network Latency And Packet Loss End-users mostly experience less jitter and improved stream quality. CDN users can, thus, deliver high definition content with high Quality of Service, lower costs, and low network load. Higher Availability And Better Usage Analytics A CDN offers 100% availability, even with large power, network, or hardware outages. Storage And Security CDNs offer a secure storage capacity for your content such as videos for enterprises that need it, as well as archiving and enhanced data backup services. According to any leading and professional Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

Landing Page vs. Home Page – Two sides of the same coin

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If getting leads from your website is a priority for you (we bet it is), then as a leading Web Development Company in Mumbai we provide you with the appropriate use of different types of web pages. This is where knowing the difference between a landing page and a website home page assumes great significance in the modern world. Content pages and landing pages have many diverse goals as compared to home pages. If you want to generate high quality leads from your website, every single page needs to have a focussed business orientation and specific quantitative goals. Every Web Development Company in Mumbai strives to maximize the leads from its client’s website by strategizing every page of the website and assigning a specific role to every page in the prospect’s journey as a buyer. Every stage of the buyer’s journey, from Awareness to Consideration to the Decision making needs specific pages and this is where Home, Landing, and Content pages play their roles. These pages have to be capable of responding to the prospect’s queries at every stage until they reach the point of conversion. Watch your search engine rankings go north and a quantifiable increase in leads as this strategic approach is applied. Home Page A home page is like the entrance to your home where visitors judge as soon as they arrive. If first impressions matter, this is where one has to be most careful as at this point, guests will try to look around for familiar things or faces, get to know you, and relate to you. Research studies have indicated that most users spend less than 10 seconds on the home page of a website before they decide to leave or explore the site further. As a professional Web Development Company in Mumbai, we know that this tiny window is crucial for the visitor who has to find out a lot to make a decision and for the website owner, who needs to make the right impression on the visitor. During this short time duration, your visitor is trying to understand what your business is about and how you could be useful to him/her. Your site should come across as a solution to their problems and as one that understands their challenges. A visitor is always looking for vital signs that tell him what makes you different from your competitors and clues to how other people like him have benefited from your services. As a top-notch Web Development Company in Mumbai, we ensure the home page is centered on their needs, not yours. The challenge lies in emotionally connecting to the website visitor, guiding them towards a buying decision, and urging them to explore your site in further detail. Quite exhaustive, isn’t it? If you create a website that delivers results by taking the users past the awareness stage and helped them to move ahead up the decision-making ladder, then the purpose of the page has been achieved. Landing Page The first major objective of a Landing page is to convert website visitors into qualified leads. At this stage, visitors have already explored your website a bit, read your story, and all the additional content that was designed for them. The landing page now has the challenge to take them through the final phase of converting them into a lead that can be cultivated into a sale. The page is designed with conversion as a focus. The page gives them an insight into what they should expect as they move further into the website and gives a short crisp narration so that they know what they are getting into. This page needs to be as compelling as a thriller movie without any major navigation needed since you do not want them to be veering off the course. The conversion rate expectations of home pages and landing pages are quite diverse where landing pages are expected to convert in the range of 20% to 40%. By including them in the optimization initiative, these rates can be expected to rise month over month. Search is a landing page’s objective as they are a great resource for onsite SEO. It makes sense to have these pages highly optimized. People reach these pages through the search that they conduct and you would want to quickly convert them into leads with a short and effective visit to the landing page. As a leading Web Development Company in Mumbai, we remind you that the higher the number of visitors converts, the better is the search engine rank which means that creating great landing pages does help in this direction too. As a leading Web Development Company in Mumbai, if you have plans to optimize your website, set your main concern on the pages that will get priority. Select the pages that get the most number of visitors and tweak them to improve the conversion rates. If every page is designed and written with conversion as a focus, you won’t be off the target by a large margin by the end of the financial year.

Graphic designing, SySpree, Web Design, Web Develipment

Exaggerated Use of space for web development

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As a leading Graphic Designing Company in Mumbai, we know that Web design is always evolving and new design trends are introduced regularly, giving rise to phenomenal new ideas. Web sites need a fresh infusion of ideas that are instrumental in giving the customers different online shopping experiences and through this article, we shall explore how exaggerated use of space is helping designers to do so. Every Graphic Designing Company in Mumbai is constantly on the lookout for ideas that give a different perspective to the entire design process and exaggerated use of space is one idea that is trending in a major way. As designers of a top-notch Graphic Designing Company in Mumbai, we all are aware that the exact volume of space on a webpage can make or break a design. Empty spaces have the power to speak to the customer, be it white space, background color, or surrounding text and images. Exaggerated use of space is a fun design trend and can be extremely effective in helping web visitors use a particular application or a website, provided it is implemented smartly. The trend to use minimal styles, a highly popular trend, has given rise to the use of open spaces. However, there is one noticeable difference between the two; these designs balance text, images, and color in a more asymmetrical format than the symmetrical outline with lots of space around it. Let us analyze this exaggerated use of space from the user’s point of view. A website visitor will be instantly attracted to the wide, open spaces of the webpage design and this is an extremely natural reaction from the user. From here, the visitor’s eyes follow the highly populated part of the design and seems like an unforced, natural progression. Both these steps are designed to grab the user’s attention and lead them to where we want them to look and engaging them for a longer time. This is a fairly simple balance the designer tries to create, which is not only great for making a great impact but is visually attention-grabbing too. Website designs use black and white spaces quite effectively since the dark and light elements attract the viewers and are great for creating an impression on the viewer. Similarly, wide and empty spaces around the headline are useful in drawing attention as the headline is the first thing a viewer should get connected to and helps engage them further. How to leverage white spaces effectively? White space is more than often ignored yet it remains a vital part of effective website design. Clients and many designers think that every open space on a webpage has to be filled with images or text or colors since space is seen as waste if not occupied. It has been observed that white space is one of the most important portions of a website and does not need to be filled just for the sake of doing so. White space is instrumental in improving the appearance of a website since it gives it a nice, clean, and professional look, thus drawing viewers towards it. It is also quite easy on the eye and encourages viewers to stay on the page, reading and exploring the website for a longer time. White space around images and text makes the content legible while helping to improve comprehension. If brings a sense of calm and the website seems organized and clutter-free. It will also ensure the visitors do not miss items of importance on your website. If an organization hires a professional Graphic Designing Company in Mumbai, they can be assured of proper use of the white space in the design like for highlighting call-to-action and other important parts of the website.

SySpree, Web Design, Web Develipment

Long scrolling websites – the perfect foil for small screens

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As a leading Web Development Company in Mumbai, we know that websites with long or infinite scrolling are becoming more and more common, and hence with the help of this blog, we introduce our readers to this topic and how can one achieve the same. What are Long-Scrolling Websites? Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the user’s love for them. Long scrolling, single-page sites that scroll for eternity are becoming more and more common. We are a leading organization specializing in customized Web Development Company in Mumbai, and we know that the long scrolling technique is a perfect match for modern web design. For all those who remember, at the beginning of the internet, scrolling was almost taboo. In the days past, websites were designed like newspapers were the most important content was meant to be at the top and was called being “above the fold”. It was thought that whatever was being shown on the first screen would influence the user. However, with the advancement of CSS and Javascript, more and more options opened up and websites like Twitter and Facebook came up with single page sites. Marketers soon realized that users were not averse to scrolling with studies showing that a large percentage of user’s attention did lie below the fold. In the present day, high-speed internet is everywhere and social media sites are using scrolling to showcase their never-ending user content. With the growing population of mobile phones and tablets, which are increasingly being used to browse the internet, scrolling did seem the right answer. The smaller screen restricted the amount of information that can be displayed at one time and also forced web designers to choose between scrolling and shrink-to-fit. Being a leading Web Development Company in Mumbai, we make extensive use of scrolling on the websites we design for our clients. Mobile screens also offer better control and accuracy while scrolling and there is also a sense of instant gratification for the user. Implementing Long-Scrolling: Encourage your users to scroll Keep your Navigation options persistent Make sure the back button always works properly Change the URL based on the scrolling position Consider jump-to as an option Provide visual feedback when loading new content Optimize your page load time Conclusion: Long-scrolling websites have established itself as an integral part of the internet. As a brand, you can present different kinds of content and offers to your users, and these users have found great interest in these websites. As a top-notch Web Development Company in Mumbai, we provide you with the following set of pros and cons. Pros: With the assistance of a long-scrolling website, you can achieve interactive storytelling. It helps you get a low bounce rate. With the help of this website, one can have higher immersions. Cons: The use of a long-scrolling website sometimes causes various challenges in SEO. It is usually hard to measure. Content over such a website is usually difficult to set up. It has complicated cross-browser testing. According to any top provider of Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Composition in Web Design

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We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? As a leading Web Designing Company in Mumbai,  we know that websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Let us now understand this concept even better with the help of this blog. Similarly, sites can be boring if there is a lot of text, small fonts, and a little color, with whatever visuals being unappetizing to our eye. The same goes for websites that are difficult to navigate and are confusing. This is where the composition of the website steps in. Any Web Designing Company in Mumbai that is worth its salt, will know that composition is about showcasing ideas and designs on a huge canvas as a whole. This is known as composing design. A great composition boosts user experience to a different level, especially where navigation is concerned. It also assists us in adding a graphical relevance to our layouts and helps visitors to navigate easily to their next destination on the website. Through this article, we will understand the basics of composition, which is essentially about putting things together. 1. Space The composition is more about the intelligent usage of available space than placement. Of course, this does not imply that the viewer gets to see wide-open spaces in the design. Available space needs to be cleverly used with an emphasis on providing a focus for the content. Websites that are cluttered, with all elements in a cramped state with little or no breathing space in between. 2. Golden Ratio Easily the most recognizable composition tool or layout in any kind of design, the Golden The ratio is highly involved with mathematics. Golden Ratio, which is 1.618, defines the relationship between two proportions, and many elements in nature are known to have this ratio that makes it pleasing and reassuring to our eyes. The Golden Ratio when used in web designing, creates a harmonious balance that seems just perfect and makes absolute sense. 3. Rule of Thirds This rule is a great compositional layout while creating designs for the web and is widely used in film-making, photography, and other related areas. This rule states that an image should be divided into nine equal portions with elements of the image aligning itself to the edges of every part. When used in web design, designs have better proportions and layouts and proves to be a great composition tool, giving design the necessary balance. 4. Colors This is another tool that can help you accentuate various elements that help in the composition of your web design. Designers use a burst of colors to focus the attention of your users to some elements over the other. Usually, bright colors will jump from your page whereas muted colors or grayscale will deter the eye. Apart from these, designers from any Web Designing Company in Mumbai should also study traditional compositions and layouts used for print design as these are slowly but surely finding their way into web designing and getting popular too. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

The Importance of Multichannel Marketing in Digital Marketing

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What is Multichannel Marketing? As a leading Digital Marketing Agency in Mumbai, we define the practice of communicating and interfacing with your customers by making the use of a blend of various direct and indirect communication channels as Multichannel Marketing. These communication channels include direct mail, social media websites such as Facebook, Instagram, etc., retail stores, email, and mobile, etc. This approach helps customers to respond, mostly by subscribing to a service or buying a product by utilizing a channel as per their choice. Multi-channel Marketing is necessary for one all-important reason; it allows you to reach where your target audience is and as a leading responsive Digital Marketing Agency in Mumbai, we use this approach to promote our clients’ products and services. Your customers are everywhere and you should be there too, to make sure they notice your presence. A Multichannel Marketing strategy allows you to connect with more leads and thus helps you stay on the top of the mind of your customers. To succeed at multichannel marketing strategy, the following three steps have to be followed: A. Launching a multichannel marketing platform This multichannel marketing platform should include every essential process and technology to support it. This includes the following: Digital Marketing, consisting of capabilities that develop marketing beyond traditional areas like the web, mobile, video, email, etc. Campaign Management that contains workflow creation, segmentation, and campaign implementation. Advanced analytics which consists of campaign optimization and predictive analytics Building and keeping a single customer view across multiple channels Creating a standard and constant customer experience across all channels B. Crafting and sustaining a single view of the customer The modern customer interacts with a brand in various ways which involves more than one touchpoint and understanding how this customer behaves while interacting with these channels is extremely vital. One must also know about where the audience is spending the majority of their time when one plans on targeting these audiences for their business. In short, the channel that you plan on using should be popular among your targeted audience. C. Producing a consistent customer experience across every channel One of the most powerful competitive differentiators is customer experience and along with quality, it is the consistency that is equally important. As a preferred Digital Marketing Agency in Mumbai, we realize that the customer experiences your brand as one, whether he interacts with it in a physical store, online, or over the phone. D. Special attention should be given to the message Make your campaign’s messages strong and consistent so that when you market these messages, they get stuck with your customers for a long time. Create a message that resonates with your customers, thus using your targeted audience as the voice of your brand. You portray yourself as a strong and identifiable brand or personality when you connect with your audience across various marketing channels. E. Use Automation and track your results As time is an important aspect of any strategy one can make use of various automation tools to schedule your campaign. These tools also enable you to send a similar message to all your audience at the same time. Once this is done one must track their performance to know which channels are performing better than others. According to any leading provider of Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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