Syspree

Menu

Web Develipment

SySpree, Web Develipment

Rel=canonical: How To Use Canonical Tag Effectively In Your Web Development

/

You’ve seen it on the web. You may even use it yourself, but do you know what it is?  In this article by expert website developer we will tell you how to correctly implement the rel=”canonical” tag in your website and why it’s so important. So let’s get started.   What is a Canonical Tag? As web development company experts will tell you, the canonical tag is used to specify the preferred URL of a page. The tag prevents duplicate content and stops search engines from indexing multiple pages with the same content. For example, if you have two identical pages except for the URL, they may be listed as separate pages in search results. The Canonical Tag can specify which one should be preferred over the other.   When should you use a canonical tag? Search engines use canonical tags to avoid duplicate content issues and provide a better user experience by showing them the most relevant result in their search results when they search for similar content. If you want to set up canonical tags for your site, then here are some reasons why you should do it: SEO Benefits: As mentioned above, canonical tags help search engines and users to know which version of a page is the original one. If there is more than one URL with the same content on your website, it will be difficult for Google or other search engines to decide which URL should rank higher. So by setting up canonicals for each URL with different parameters (i.e., different query strings), it will help Google identify which version is original and return it in its search results list along with other URLs that point towards this particular page; this way there won’t be any duplicate content issues, and users will get their desired result in their search results list. Better User Experience: By using canonicals on your website, you’re making sure that users get to see only the best versions of pages they’re looking for on your website; this also improves their user experience because they don’t have to navigate through multiple pages before finding what they’re looking for.   What does a canonical tag look like? A website developers in mumbai canonical tag is a simple way to tell search engines which version of your content is the original. It looks like this: <link rel=”canonical” href=”http://example.com/article-2″ /> The link element has a single attribute, rel.  The value of that attribute is canonical.  The href attribute contains the URL for the page you want to identify as the original.  That’s it!   How to implement canonical tag? There are four ways to specify canonical URLs. These are known as canonicalization signals: ​​HTML tag (rel=canonical) HTTP header Sitemap 301 redirect* Setting canonicals using rel=“canonical” HTML tags. The rel=canonical tag is the easiest way to specify a canonical URL. Add this code to the <head> section of any duplicate page: <link rel=“canonical” href=“https://example.com/canonical-page/” /> Example  Let’s say you have an ecommerce website selling red shirts. You want to set up your content so that users are redirected to https://yourstore.com/shirts/red-shirts/ when they click on any content or links related to red shirts, even though that page’s content is accessible via other URLs (e.g., https://yourstore.com/offers/red shirts). Simply add the following tag to any duplicate pages: <link rel=“canonical” href=“https://yourstore.com/shirts/red-shirts/” /> Remember that if you’re using a CMS, you don’t need to touch the code of your page. There’s an easier way!   How to set up canonical tags in WordPress. The experts at leading website developers in mumbai recommend that you install the Yoast SEO plugin. This plugin will automatically add self-referencing canonicals to your site. Go to the “Advanced” tab on each post and page to set custom canonicals. How to set up canonical tags in Shopify. Shopify, by default, adds self-referencing canonical URLs to product and blog post pages. You can set custom canonical URLs by directly editing template (.liquid) files. To know more about it, go to Shopify.   Setting canonicals in HTTP headers Although you can’t place canonical tags in PDFs, which do not have a <head> section, you can use HTTP headers to set canonicals. You can also use canonical HTTP headers on standard web pages. For example, let’s imagine we’ve created a PDF version of this post and hosted it in our blog subfolder. Here’s how our HTTP header will look for that file:   HTTP/1.1 200 OK Content-Type: application/pdf Link: <https://example.com/page.html>; rel=”canonical”   Setting canonicals in sitemaps Google recommends that only canonical URLs—the Web pages you want to be indexed—be listed in your sitemap. This is because Google views the pages listed on a sitemap as suggested canonicals and uses them. However, it’s not always the case that they will choose URLs in sitemaps as canonicals.   Setting canonicals with 301 redirects When you want to divert traffic away from a duplicate URL to the canonical version, use 301 redirects. For example, if your website is reachable at these URLs: example.com example.com/index.php example.com/home/ Choose a single URL as your site’s canonical, and redirect all URLs leading to that page. You should do the same for secure HTTPS and HTTP versions of your site. Please choose one canonical version of a page and redirect the other versions to it. For example, the HTTPS version of example.com (https://example.com) is the canonical version of the site; all of the following URLs redirect there: http://example.com/ http://www.example.com/ https://www.example.com/   Canonical tags vs 301 redirects One common question about search engine optimization is whether canonical tags pass link equity (PageRank, Authority, etc.) like 301 redirects. In most cases, they do, but this is a complicated question. Remember that these two approaches produce very different results for search crawlers and site visitors.  If you 301 redirect Page A–>Page B, search engines will treat Page B as the canonical version of your site, but human visitors will not be redirected. If you rel-canonical Page A–>Page B, search engines will know that Page B is the canonical version of

SySpree, Web Develipment

The Ultimate Guide To Hreflang Tags: What It Is & How to Implement It?

/

Have you heard of Hreflang tags?  Maybe you have, maybe you haven’t. Either way, they’re something that’s becoming more and more important on the web these days.  Hreflang tags allow search engines to show your content in a native language, depending on the visitor’s location.  Let’s dive in and find out in this blog by expert website developer on what Hreflang tags truly are and the practical ways you can use them. So let’s get started.   What are hreflang tags? Hreflang tags are a way for search engines to understand the relationship between pages in different languages or regions. Hreflang tags should be used if your website has multiple language versions that are targeted at specific countries or regions. For example, if you have an English version of your site and a French version, you would use hreflang tags to tell Google which pages to show when someone searches for “red shoes” in France. Similarly, experts at a website development company will tell you that if you have a UK version of your site but want people in Australia to see it when they search for “red shoes”, then you would use hreflang tags to do this too.   SEO benefits from hreflang tags? So why are we even talking about hreflang? I’ll tell you. There are two key reasons you should use it from an SEO standpoint. First of all, if you have a version of a page that contains locale-specific information, you want users to arrive on that version of the page. Because providing the correct language and location-dependent information improves a user experience and thus leads to fewer people bouncing back to the search results. Higher ranks are achieved when fewer people return to the search results. The second reason is that hreflang allows you to avoid duplicate content. If your site has the same content in English on different URLs aimed at the UK, the US, and Australia, but with only small differences like price and currency, Google may misinterpret your intent and flag it as duplicate content. With hreflang, though, you make it very clear to the search engine that there is only one page with translated content for a particular language or region.   When should you use self-referencing hreflang? As with all things, SEO, understanding the rules and best practices for using hreflang is essential. For example, if you have a single page that needs to target multiple languages, you should use self-referencing hreflang. This means that instead of having multiple pages targeting different languages – one page for English speakers, one page for French speakers and so on – you have one page with multiple sitemaps targeting different countries within each language group. This allows Google to determine which version of your site is best for each user based on their location.   Should you use the hreflang attribute? If you’re running a multi-language website, you need to make sure that search engines can crawl and index all of your content. One way to do that is by using the hreflang attribute in your code. The hreflang attribute tells search engines which language a page or piece of content is written in. As experts at web development company will tell you that this is especially important if you have similar pages but are based in different languages or countries. For example, if you have an English version of your site and a German version, it’s important that each has its own URL and gets indexed separately by Google so they don’t interfere.   Technical implementation – the basics Regardless of which type of implementation you choose, three basic rules apply.   Valid hreflang attributes The hreflang attribute is an HTML element which allows you to specify the language and region of your content so that search engines can serve it correctly to users. The value can be an ISO 639-1 code (e.g., “en”, “fr”, “de”), or a language code with an optional language-region combination separated by hyphens (e.g., “en-US”). A page can contain multiple hreflang attributes. There are also other ways to specify the language and region for your content, such as using HTTP headers or meta tags; however, these methods are not as widely supported by search engines as the hreflang attribute.   Return links The second basic rule is about return links. For each URL, you need to provide return links to all other URLs, and these links should point to the canonical versions of those pages; more on that below. If you have 80 languages, that means you’ll need hreflang links for 80 URLs — there’s no getting around it.   hreflang link to self Another important rule is about self-links. They may feel weird at first, just as those return links might feel weird, but they are essential, and your implementation will not work without them.   Implementation choices There are three ways to implement hreflang: using link elements in the <head> using HTTP headers or using an XML sitemap. Each has a purpose, so we’ll go over them and decide which one to use.  HTML hreflang link elements in your <head> The first way to implement hreflang annotations is with HTML link elements. You’ll add code like this to the <head> section of every page: <link rel=“alternate” href=“https://www.example.com/” hreflang=“en” /> <link rel=“alternate” href=“https://www.example.com/en-gb/” hreflang=“en-gb” /> <link rel=“alternate” href=“https://www.example.com/en-au/” hreflang=“en-au” />   As every language on your site needs links to every other language, these implementations can become quite extensive and slow down your site. If you have twenty languages, adding twenty link elements would mean 1.5KB on every page load that no user will ever use but still needs to be downloaded. On top of that, your CMS has to do multiple database calls to generate all these links. This markup is only for search engines. I wouldn’t recommend doing this for larger sites as it adds far too much overhead.   hreflang HTTP headers A second method of implementing hreflang is via HTTP headers—information

SySpree, Web Develipment

Mobile-Friendly website: How & Why You Should Make Them

/

Having a Mobile-Friendly Website is of utmost importance nowadays. ClearVoice research tells us that over 6 in 10 consumers won’t return to a website if they have trouble accessing the site on their mobile device. Then, it makes sense that your website should be designed, developed, and optimized specifically for mobile devices. So let’s see how to do this.   Mobile-Friendly Website: Importance Mobile phones have become a part of our lives and have made our life easier. A web development company will tell you that mobile phone users are increasing daily, and mobile sites are getting more hits than desktop websites. People prefer to use their smartphones as they can access anything from anywhere at any time! People are not just looking for information but also want to buy products from their mobile devices. They prefer to make purchases on their mobile phones because it is easy, fast, and convenient! This is because people don’t have much time or patience to search for the product they want on a desktop or laptop; they just want everything in front of them!   There are many reasons why you need to make your website mobile-friendly, including: Increased traffic – With more than half of all internet browsing on smartphones and tablets, you can’t afford to have a mobile-friendly site. It will mean that you’re missing out on potential customers who might be looking for your services while they’re on their phones or tablet. Increase in sales – A recent survey found that 68% of consumers would not purchase from a website that wasn’t mobile-friendly! So not having a mobile-friendly site could be costing you big time in lost sales opportunities! Improved customer experience – If your site isn’t mobile-friendly, it will be harder for users to navigate around it. This means they won’t be able to find what they’re looking for as easily and could leave your site feeling frustrated and annoyed with the experience. This will only add up to more negative reviews and feedback, leading more customers away from your business completely! Improved SEO – Google has made it clear that they want their search results to be as relevant as possible for users. To do this, Google looks at things like click-through rate and bounce rate when determining which pages should appear in the SERPs for specific keywords. If your site isn’t mobile-friendly, it will have lower click-through rates and higher bounce rates than those that are. This means that if someone searches for something on their phone or tablet, but can’t find what they’re looking for because your site isn’t mobile-friendly, then Google will think that your site is less relevant than other sites.   6 Test Tools to check Mobile-Friendly of Your Website Mobile-friendly websites are essential for any business. With mobile users increasing every day, making your website compatible with mobile devices is important.   Here are some tools that can help you check whether your website is mobile-friendly: Google Mobile-Friendly Test The Google Mobile-Friendly Test is a free tool that checks if your website is mobile-friendly. If it’s not, you will get a message informing you how to fix the issues. This test is based on Google’s Mobile-Friendly Update, which requires all websites to be mobile-friendly starting February 2017. Simply enter your website URL and hit the “Test” button to use this tool. You will then be presented with a list of issues that may prevent your site from being mobile-friendly. These issues can be classified into four different categories: Speed: This section gives you an idea of how fast your site loads in terms of speed and page size (in kilobytes). You can see where you stand by comparing these values against those of other sites already tested by this tool. Usability: Here, you can see how many clicks were required for users to find what they were looking for on your site. If there are too many steps involved and this causes confusion or frustration among visitors, then it’s best to simplify the process by removing unnecessary links and improving navigation options. Meta Tags: Meta tags are used by search engines to determine what content should be displayed on their results pages when they display information related to a particular keyword or phrase. The most important meta tags to focus on are title tags, which should be kept short but descriptive; description tags, which should provide more detail about the page’s content; and meta keywords tags, which are meant to provide a list of keywords.   Page speed insights Page speed is one of the most important factors to consider when optimizing your website. Google has stated that they take page speed into account when ranking websites. Faster websites greatly improve user experience and boost conversions. With PageSpeed Insights, you can get a grade for how fast your site loads on desktop and mobile devices and suggestions on improving performance. The tool also provides recommendations for optimizing images, JavaScript, CSS and HTML, and several other things that can affect page speed. You can also get tips on fixing specific issues or looking at previous test results to see how things have changed over time.   Pingdom Pingdom is a web-based service that allows users to test their website’s performance across desktop and mobile devices. It also includes tools for monitoring servers and websites and analyzing trends in performance. Pingdom can be used independently or integrated into other tools such as JIRA, HipChat and Slack. The tool provides real-time feedback on the load time and responsiveness of a website. It also offers suggestions on improving the site’s performance and testing how it looks on different devices.   BrowserStack If you want to see how your website looks on mobile devices, you can use the BrowserStack tool. You can also use this tool to test your website in multiple browsers like Chrome, Firefox and Safari. BrowserStack is a web-based cross-browser testing platform that allows developers to access different browsers and operating systems from

SySpree, Web Develipment

What Google Core Web Vitals Is And Why You Should Care

/

Google Core web vitals is an initiative from Google that allows website owners to test their site’s mobile-friendliness, speed, and security. They want web users to enjoy faster websites and make more money from their visitors. This article by the leading web development company will teach you everything you need to know about core web vitals, including how they came about and the benefits. So let’s get started.   What is Google Core Web Vitals? Google Core Web Vitals is a feature that Google introduced on 28th May 2020 to help website owners understand how their website performs. The main goal of this tool is to help you understand how your site is doing compared to other sites in your industry. It will give you some insight into what you can do to improve your site’s performance. You can also see if any security issues on your site could be causing problems for users — like a vulnerability in an outdated plugin or theme — or if any performance issues are causing slow load times for visitors. Google Core Web Vitals is a set of metrics that Google uses to measure the performance of websites. These metrics are available on Google Search Console, and you can use them to understand how different parts of your site affect page speed, but they’re also useful for tracking how your pages change over time. There are three main metrics: Speed Index First Meaningful Paint First Input Delay   Speed Index Speed Index is a metric that indicates how fast a page responds to user interaction. It’s measured in real-time and is reported as an average of the page load times for the visible portion of the page. Speed Index is calculated by taking the geometric mean of all page loads during a given period (usually one week). It’s measured in milliseconds (ms), so anything under 100ms is good, while anything above 250ms is considered slow. Expert website developers in Mumbai will tell you that the lower number here indicates that your website has a faster load time than most others since it takes less time for your pages to render in a user’s browser than other sites on the same network.   First meaningful paint (FMP) First meaningful paint (FMP) is a metric that measures how quickly a user can interact with a website after loading. The FMP measurement is often used to determine whether or not the user experience is acceptable, and it’s one of the key metrics used in Google’s Lighthouse auditing tool. The FMP metric is calculated by taking the time between when the browser starts loading a page and when it paints the first bit of content on that page. This can be thought of as the time between when you enter a URL into your browser’s address bar and when you see something useful on-screen — like text or an image — even if it isn’t exactly what you were expecting. This measurement only considers how fast a page loads, not how fast an entire site loads. It was designed specifically to measure how quickly users can interact with your content once they’ve reached it. If anything else slows down their experience (like ads), those will also be counted as part of this measurement.   First Input Delay (FID) First Input Delay (FID) measures how quickly a user can interact with an element on a web page. FID is measured as the time between when the mouse first hovers over an element and when that element responds to the hover. The FID measurement uses JavaScript to calculate the time between mouse movements and DOM (Document Object Model) events. For example, if you have a div (<div>) with a 10px margin and it takes 2 milliseconds to move your cursor from one side of the div to the other, then the FID would be 8 milliseconds (2 ms x 4). If there’s no interaction with an element, then it will not show up in your report results. You can see this by hovering over areas where nothing happens.   Why Is Google Core Web Vitals Important? Google is constantly looking for ways to help improve its search results. As such, it’s no surprise that they are constantly working on making their algorithms smarter and more accurate. You can see some examples of this in RankBrain, which was launched back in October 2015 and has been helping Google better understand natural language queries ever since then. Another example is Hummingbird, which was released back in August 2013 and allowed Google to better understand synonyms and related concepts when determining how relevant a page would be for a user query. Google Core Web Vitals takes these concepts even further by allowing Google to determine how healthy your website’s pages are based on certain factors like: Load speed: How quickly a page load is an important indicator of how well the page will perform. In fact, Google recently announced that they would be using mobile page speed as a ranking signal. Security: If a site has been hacked or has been compromised somehow, it can impact the reputation of your business and compromise your customers’ trust. Security is not an area that should be overlooked. Mobile-friendliness: In addition to ensuring that your site is optimized for mobile devices, it’s also important to ensure that it’s accessible by screen readers and other assistive technologies used by those with disabilities.   What are Google’s Core Web Vitals metrics? Google’s Core Web Vitals metrics help you get a quick overview of the health of your website. Some metrics are: Speed. The time it takes for all of your site’s pages to load. You can see how much time it takes for users in different countries to load each page on your site. Mobile usability. The percentage of your pages that are mobile-friendly (viewable on a smartphone or tablet). These pages have been tested for usability on mobile devices, which means they are easier to

SEO, SySpree, Web Develipment

How To Handle Duplicate Content In Web Development & SEO?

/

Duplicate content is the site’s worst enemy.  It can rank your website lower in search engines. Web developer & SEO experts must handle duplicate content efficiently.  This article by Best SEO company will discuss ways to handle duplicate content in a productive manner. So let’s get started.   What is duplicate content?  Duplicate content is when a single piece of content appears to be available in multiple places on the web. Duplicate content can be harmful to search engine rankings and should be avoided. Duplicate content can occur when there are multiple versions of a web page with the same or very similar content. For example, you have duplicate content if you have two versions of your home page, each with different headlines and subheads but the same body text. As experts of leading web development company will tell you that duplicate content can also occur when multiple pages have identical or nearly identical content. This is especially problematic for search engines like Google because they use this information to determine how relevant they think a particular page is to a query. Suppose the same content appears on multiple pages that are supposed to rank for different queries (or different variations of the same query). In that case, it will confuse how Google ranks those pages against each other.   How does duplicate content affect SEO? Duplicate content is when a website has multiple pages that contain the same information. Duplicate content is a common problem for SEO, as it can lead to Google penalties or even demotion in search results. A leading SEO company in Mumbai will tell you that duplicate content issues can affect both on-site SEO and off-site SEO. On-site duplicate content issues include having multiple versions of the same page, using noindex tags on entire pages or portions of pages, and using canonical tags incorrectly. Off-site duplicate content issues include having the same piece of content appear on multiple sites across different domains (particularly if different companies own those domains). Duplicate content on your site can impact your overall performance in search engines in several ways: Duplicate content can hurt your rankings because Google sees it as spammy. Suppose you’re duplicating large amounts of content on your site (for example, by republishing articles from other sites). In that case, Google will likely see this as spammy and rank you lower than sites with more original content. Duplicate content can confuse users. If you have multiple versions of the same page on your site, it will be unclear which one is the most accurate and up-to-date. This can cause confusion among visitors who may think they’re looking at the same thing they saw yesterday or last week — when in reality, it’s an older version of what they’re looking for.  Duplicate content makes it difficult for search engines to determine what belongs in their index. When there are multiple versions of the same content across different pages on your website, it makes it tough for search engines to accurately determine which version should be included in their index and which ones should be ignored as duplicate pages. Duplicate content can dilute the value of links to your site. If you have links pointing to multiple URLs for the same piece of content on your site, Google may choose not to count those links toward your ranking. For example, suppose you have a link from an external source that points to www.example.com/page1 and another external source that also points to www.example.com/page1. It could be difficult for Google to determine which URL is more relevant and authoritative than the other — so they may decide not to use either one when calculating search results rankings for your site.   Type of Duplicate Content? There are two types of duplicate content, and both can cause an issue: Inside the Domain Duplicate pages on your website are among the most common types of duplicate content issues. This happens when multiple versions of the same page exist on your site — for example, if you have two pages about “Contact Information” or two pages about “Our Services” — or if you have the same blog post or article showing up on multiple pages of your site. Outside the Domain Similar pages on different domains cause this type of duplicate content. For example, if you have two versions of a blog post on two different sites (or even subdomains), that’s outside-domain duplicate content. It would be best to make sure all of these copies are updated regularly so that they’re all accurate and up to date.   Inside the Domain Duplicate content inside your domain is a common problem with websites. Duplicate content can be seen in the form of duplicate pages on your website, duplicate titles and descriptions, or even duplicate images. The SEO company in Mumbai will tell you that problem with having duplicate content is that it makes it harder for search engines to index and rank your content properly. If you have two different pages on your site that are very similar in content and structure, then it can be difficult for search engines to know which one should be ranked higher in their results. This is because they don’t know which one is more important or relevant to what a user is searching for. For example, let’s say that you had two different pages about “washing machines,” but only one of those pages was actually about washing machines (the other page was about dryers). When someone searches for something like “washing machines” on Google, one of these pages might show up first in their results because the page contains more relevant information. However, if both pages were shown within the same Google search result page (or SERP), then there would be no way for users to tell which page was more relevant to them without clicking through each individual result separately. This could lead to confusion or frustration among visitors searching for the product.   Outside the Domain

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

12 Simple Rules Every Web Developer Should Follow For Best SEO Results

/

As a web developer, you’re in charge of both the design and the development of your client’s website. You want to make sure that each element is coded and displayed correctly. But when it comes to writing code, there are many things you need to consider to get the best SEO results. When building your WordPress theme or working on a Magento template, remember that certain coding protocols and styles will help your site appear higher in search engine results. Remember that every great SEO campaign in the world has a great website developer behind it. This doesn’t necessarily mean they’re good at programming, but they know how to get the job done. Anyone can follow a set of guidelines and receive some positive results, but that won’t help you stay on top for long. The key to success is implementing as many best practices as possible into your development practices. These 12 simple rules every web developer should follow will help you do just that.   Optimize your images  Images are an important part of a website. They can add visual interest to a page and help break up long blocks of text. However, images shouldn’t be used just for using them. Using images that are relevant to the content will help with SEO. Keywords should be used in the alt attribute of an img tag. As website development company would say that this is especially true if the image is being used as a link. For example, “click here” written out as text inside an anchor tag will be valuable for accessibility and SEO benefits (because it’s a keyword). The same thing holds if you use an image to create a link; its alt text should contain keywords specific to the page you’re linking to. Before uploading images, they should be compressed, so they don’t impact load times and don’t take up too much space on your server. You can use online tools like TinyPNG or JPEG Mini for this purpose. Several plugins can help you compress your images upon upload if you’re using WordPress.   Optimize your canonical tags A canonical tag (aka “rel canonical”) tells search engines that a specific URL represents the master copy of a page. The canonical tag declares a preferred version of a page—it prevents problems caused by identical or “duplicate” content appearing on multiple URLs. The canonical tag tells search engines which of your multiple URLs they should use when including a URL in a search result.  If your site has identical or vastly similar content accessible through multiple URLs, this can cause problems for search engines trying to determine which content is more important. The canonical tag also helps if you have pages with similar content but different URLs. For example, an ecommerce site may have an original item listing URL, as well as these variations: http://www.example.com/product-item/unique-name http://www.example.com/product-item/unique-name?trackingid=87654321 http://www.example.com/product-item/?trackingid=87654321&source=facebook A web development company would tell you that to avoid duplicate content issues, use canonical tags to tell search engines which URL is the original, directing users to a one-page version that features a clear, concise description of the content.   Choose the best url structure.  There are two main options for url structure: – Using dynamic parameters, like mywebsite.com?id=1 – Using one of several types of clean urls, such as mywebsite.com/news/1 The first option is technically easier to implement, but it isn’t good for your website’s search engine ranking and does not give anything to your users. If a user wants to send a link to that page to a friend, which one is easier: www.mywebsite.com/news/1 or www.mywebsite.com?id=1? On top of that, Google and other search engines will rank your pages lower if you use dynamic urls because they can’t understand them — they cannot find out what is contained on that page. As a result, if you want to build a successful website, you should always use clean urls and make sure that they contain the relevant keywords describing their content.   Use 301 redirects properly for SEO Use 301 redirects properly for SEO. If you’re changing domains or URLs around, use a 301 redirect. This is a permanent redirect from one URL to another, and it will also transfer your link juice (ranking power) to the new page/site. You can check your redirects with this tool. A website developer will tell you that a 302 redirect is a temporary redirect, so it does not transfer ranking power and is mainly used for maintenance purposes. If a page or site goes down, the 302 tells search engines that it will be back soon and not to remove them from their index. Check your 404 error pages. When users get a 404 error, they know something’s up, but they might not know how to get back where they were going. Having a well-designed 404 page that lets them back into your site content is important for usability and preserving traffic. According to Moz, 404 errors are the third most common landing page for organic traffic after the homepage and product pages. Ensure you have an XML sitemap for SEO and ensure all your pages are indexed in Google Search Console. Search engines love sitemaps because they help them crawl your website easier.   Fix 404 error pages SEO (search engine optimization) is a competitive strategy that aims to create a competitive advantage by improving the website’s visibility in search engines’ results pages. To do that, web developers need to ensure a high level of quality and content, and then they have to ensure that search engines index all the pages on their website.   Use SSL certificate for SEO and Security. If you are selling products or services on an eCommerce website, it is imperative that you have a Secure Socket Layer (SSL) certificate installed. Without it, you could be penalized by Google for security issues and will be unable to accept payment on your site. To set up the SSL certificate, log into your cPanel and select “Let’s

Graphic designing, SySpree, Web Develipment

Why do retailers lose sales to shopping cart abandonment?

/

As a top-notch Web Development Company in Mumbai, we know that online retailers lose a lot of money and potential orders due to shopping cart abandonment and this causes so much grief. Online studies show that up to to 67% of shopping carts are abandoned. Can you imagine that 6-7 out of every 10 super-potential customers who are on the brink of conversion leave without making a purchase? Wouldn’t it be wonderful if you could capture this revenue instead of losing business? Imagine your sales figure! Being a leading Web Development Company in Mumbai, we are capable of fixing this problem and giving your business the necessary fillip it needs. Let us explore the main reasons why visitors leave without making a purchase: Website loading time is enormous Many online retailers host their websites on sub-standard servers due to which page loading is slow and this is one of the primary reasons why users leave the site without contributing. Your server should be able to handle the traffic and the load so opting for a low-cost service provider may be a bad option. A dedicated server and a professional provider will improve your visibility and sales both. Unexpected costs are added A huge majority of users have reported that they have been presented with many additional costs and taxes during check out which were not mentioned on the product page. This makes them feel cheated and they revert on their decision to buy. Price is shown in a foreign currency Every online retailer is now capable of handling customers from around the world and hence it is important to display the right local currency or there is a possibility that the user may leave without completing a purchase. As a proficient Web Development Company in Mumbai, we know how it saves the user the hassle of calculating how much it will cost them after knowing the exchange rate for the currency. Having to create a new user Your customers expect your services to be convenient. They want to do things quickly and have an instant result. Spending more time and effort than needed is a significant source of friction. Approximately 22% of cart abandoners do not complete their purchase when they are required to create a new user account, and 28% of all shoppers say that it is a reason why they’ve abandoned carts. Conducting Research to buy later Today, online shoppers use the internet for more than just purchasing things. They research products, brands, and deals. Often, customers will add items to a cart to easily reference items. It is not very uncommon for customers to exit a store with the full intent of coming back. Many will return several times before making a purchase. Concerns about Payment Security Payment security is the first cart abandonment reason that has a huge disparity between its probability and impact rating. When you are concerned about security, it has a major effect. General causes for suspicion include design flaws, outdated layouts, missing images, and no SSL certificate. Couldn’t find coupon code Some customers chase deals. If they can’t find a coupon or promotional codes, they will go and look for one elsewhere. Approximately 8% of customers cite not being able to find a coupon code as the primary reason for abandoning their cart. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Develipment

2D or 3D – What is better?

/

One of the most common questions that arise to a Graphic Designing Company in Mumbai, especially from clients, is what kind of animation is better for a project, 2D, or 3D. 2D animation refers to all that exists in a 2-dimensional plane and is now considered “old-fashioned”, created in Flash by using hand-drawn elements, while 3D animation pertains to elements existing in a 3-dimensional environment. It is created by using high-end computer software and has a higher resolution of texture and detail. 3D is generally extremely effective when scenarios related to water, outdoor scenes, and action are needed to be created. While choosing from 2D and 3D animation, one of the first considerations has to be the type of action your commercial will have. If it has action and big movements, with major camera movements, then 3D is the right choice for you. As a top-ranking Graphic Designing Company in Mumbai, we go through this dilemma regularly, every time a new project is launched. 3D animation is highly accurate and is perfect to generate effects that seem real-life and extremely pleasing too. In contrast to this, if your focus is on individuals and has an emotional background to it, it would make sense to stick to the old- world 2D for a better impact on your viewers. In 2D animation, the viewer has to compensate a lot with the storyline and the resulting action. Also, it may not be highly accurate since the animation is hand-drawn and simply represents life-like movements. In contrast, 3D animation helps to take the narrative in the right direction quickly since it is much more realistic and better looking too. Being a leading player of customized Graphic Designing Company in Mumbai, we consider the pros and cons of both the technologies and choose the most suitable and relevant one for a client’s project. Summary: Advantages of 2D animation: 2D animations are very easy to learn and understand They have a comparatively low cost of production They are quick to create in comparison with 3D They provide you with greater artistic freedom Disadvantages: It is difficult to achieve a high level of realism with 2D animations It relies heavily on creativity and originality The demand for 2D animation is comparatively smaller Advantages of 3D animation: It provides the user with superior visualization and accuracy of the movement With the help of 3D animations, great detail and realism can be imparted on all animation elements In this completed 3D models can be reused and applied elsewhere Good prospects of modernization in the future Disadvantages of 3D animation: Production costs of employing 3D animations can be high It issues more creative limits to movement and action It takes much longer to learn and master 3D animations Having analyzed the 2 different styles of animations in the above post and their roles in various markets, we can now confidently claim that there is no clear winner here. Also, it is clear that 2D animation is safe and here to stay for a long time. 3D may be the newer technology and is certainly gaining a lot of ground in the entertainment industry, but people will always love the creativity and ease provided by 2D animation, and continue to use it. According to any leading Graphic Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

How to use the Right Headline to Increase Your Blog Traffic

/

As a leading SEO company in Mumbai, we know that your blog headlines are much more critical for the success of the blog than it is perceived to be. Usually the biggest text on the page, the headline is visually attractive so that the reader’s drawn towards it. However, that is not the only ingredient needed for its success and a wholesome headline is also essential. A dry and uninteresting headline will never do the job of drawing people to it it could repel them Ideally, a great blog headline should be able to symbolize what the reader will come across when they click on it and then read the post that follows. Every leading provider of SEO company in Mumbai will vouch for the fact that readers hate misleading or over-the-top titles. So what are the type of headlines that will increase your blog traffic? Read on: Make-life-easy Headlines These resemble the “best” headlines a lot. A lot of your customers will want to find out an easy way through a potentially difficult situation than the best one. Anything to ease a customer’s troubles. For example “The easiest way to become a powerful speaker” surely scores over “The best way…………….” “Best” Headlines SEO loves these headlines. Such headlines speak directly to the common web searches your customer initiates. Imagine if you are looking for ways to save money, wouldn’t the best way to attract you towards it or will you continue to go the timeworn way? Such headlines will be exact-match searches that begin with words like “The best way to”. “Get it quickly” Headlines This kind of headline promises quick and efficient ways of doing certain things. For example “The fastest way to own a house” or “The quickest way to become a millionaire” promises the fastest route to success and this also reduces the buyer’s journey time to a minimum. It tells the viewer that this was supposed to be done yesterday and he could miss the bus if it is delayed further. “If I was in your place” Headlines We all want to become better than we were yesterday, wanting to improve our previous performances. We want to accomplish more in less time and it is these cravings that make the “If I were you” headlines extremely powerful. When someone shows us the reasons to do something, we are more than willing to change our stance and alter our methods. “Supported by Science” Headlines We are more than willing to accept a concept if we are confident about the source and trust it. If your headlines speak about how your product is going to make someone’s life better and it is supported by Science, then just as a responsive SEO company in Mumbai improves a client’s conversion rate, your headline could grab eyeballs easily. Summary: Write your headline first even before writing your post. This will help you focus on the value proposition and help you keep your writing on track. Write at least 25 headlines for every post. Don’t worry so much about the mechanics. Word count and length even though it is important in some contexts, like subject lines, it doesn’t matter as much as the catchiness factor of the headline. According to any leading SEO company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, SySpree, Web Develipment

Business Color Trends for Brands

/

Traditionally, color trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used color matching system that allows easy identification of specific hues. As a leading Web Development Company in Mumbai, we know that Pastels, Solids, Brights, Gold, and Neutrals are a few trends that dominate the design industry and make life colorful and entertaining.  As a brand, if you approach any customized Web Development Company in Mumbai, you will receive professional advice on the colors to be used for your business. Let us find out the color trends that have ruled the year gone by: 1. Gold and Neutrals: Gold foil, gold lettering, and many other variants are making their presence felt in various design elements and despite being a relative newcomer, they seem to be trending away to glory. With a neutral or black background, the gold lettering stands out magnificently as you can see when Starbucks launched its Star rewards program. The program evokes a feeling of luxury and oozes with sophistication, perfect for a premium brands’ premium reward program. It is quite elegant to look at seems like they are here to stay awhile. 2. Pastels: Amongst the pastels that ruled the business world, Rose Quartz and Serenity topped the charts, as they created a buzz in fashion along with many other pastels making their presence felt in fashion. The world of web design is also following the watercolour trend actively and is exploding with some inspired watercolour designs. Pastels are here to stay, considering the watercolour trend backing it up quite well. 3. Mint Tones: The mint tones give out a Fresh, futuristic, and high-tech vibe to your customers. It contains the hue that is reminiscent of the fragility of the environment, the warmth of spring that takes the chill off the cooler months and is also gender-neutral to boot. 4. Brights: Bright colors are also hogging the stage and grabbing a large part of the limelight as brand logos have brightened a lot. Leading brands like Instagram have gone ahead with taking the neon scale higher and the difference is visible. It does not mean that these brands are trying to stand out of the crowd with palettes that sensationalize the design world but they have also tried to seek out social justice issues. It is also noticed those tech companieslove bright colors, be it branding, their office furniture, or the logos, so this trend surely seems to be on firm ground, ready to take off to the next level. 5. Luminescent Neons: Stranger Things on Netflix has played a huge role in inspiring this throwback neon trend. We know that nothing quite catches the light like neon lettering and designs. How does one select a color palette? If you are planning to decide on your brand look, marketing materials, and web design, the color scheme becomes a vital criterion at this time, as any customized Web Development Company in Mumbai offering will tell you. Do not let the current trends dictate your choice, though you should browse through them to know what is preferred by others. You should choose a color scheme that will last forever when so-called trends have lived their life until the next trend appears. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Scroll to Top