The world of graphic design is quite dynamic and is constantly changing and evolving. Every year, we see never trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances.…
Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, these royalty-free, online photographs are actually doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are…
One effective method of establishing your business strategy is to find your true business Identity. Your business identity will always remain unique to your organization just like your fingerprints are unique to you as an individual. This reflects what makes your business different from others, especially your competitors. It defines your wants as an organization,…
Traditionally, colour trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used colour matching system that allows easy identification of specific hues. Pastels, Solids, Brights, Gold and Neutrals are a few trends that dominate the design industry and make life colourful…
Android tablets and mobile phones are increasingly becoming highly popular tools for modern-day designers. As a designer, it helps you to kick-start your creativity whenever it strikes, without the constraints of location or place. However, it could be a task to choose from the hundreds of apps available on Google Play store so here’s a…
One of the most primary steps in effecting branding is defining your voice, image and mission in relation to your products and services. While there are innumerable components in the branding process, your logo is the quickest way for your customers to connect to your business, thus embedding your logo within your identity itself. The…
There are more people reading your article headline than the article itself. Quite contrary to what you think, right? Studies show that barely 20% of people who read the headline will actually click on the article and read it entirely. Imagine losing out on 80% of your potential audience, even before you engage them with…
If there is ever a competition amongst colours and palettes used in web design, pastel colours are guaranteed to win it hands down. Pastel colours impart a quiet sophistication and purity of the highest level, especially when websites that take the minimal approach and love the use of washed out colour schemes. Websites that have…
Websites that allow you to scroll down for a long period are known as long scrolling websites and have been around for a long time. One primary reason for their popularity is the users love for them. Long scrolling, single page sites that scroll for eternity are becoming more and more common. We are a…
As an frequent visitor to the online world, have you noticed how seemingly small things like spacing in between letters and font can impact how you like the site? It is always better to read on sites that have a clean and right-sized font throughout and has no sidebars or popups to bother you. Certain…