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Sure-fire ways to motivate your online customers

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As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai the experts at SySpree believe that by engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making an online transaction. As a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai we have devised the following steps to ensure the customers remain engaged and motivated. Let’s check them out: • High-Quality Content: Content is an extremely crucial part of bringing value to your online presence and should have details about the product, how to purchase it, the service provided, and product usage. Adding videos and other visual content makes it interactive for the user and promotes engagement in a natural way. • Accessibility & Convenience: Consumers like to have full-time & easy access, simple refund processes, easy purchase process along with quick and reliable after-sales service. This adds a lot of positive to the brand and brings the customer closer. • Wide choice: Websites that offer a wide product range or multiple payment options such as cash, card, etc. are more likely to attract customers and retain them for a longer time. To learn more about this topic read the 8 Types of Customer Payments — and What Your Business Should Accept blog by Patricia Lotich. Customer empowerment is very useful for engaging clients and increases the scope of initiating a transaction. • Money savers: The more your clients are convinced that visiting your website and purchasing here saves them time, money, and effort, the higher level of motivation can be expected from them. If your products are easy on the pocket yet exclusive, you have a winner on hand for sure. If your website has incorporated all the key ingredients of motivating online customers, you could be on the way to greater levels of client engagement. As a top Web Development Company in Mumbai, we keep focusing on these areas to make sure your website a customer’s delight If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design

Why Mobile Video Advertising is a hot favorite with Digital Marketers

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, SySpree helps you understand the fundamentals of Mobile Video Advertising with the help of this blog. What is Mobile Video Advertising? The latest and most form of advertising today is Mobile Video Advertising and the obvious reason is that a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalized space and staying there. According to studies conducted, in the US itself, people over 90 million were using smartphones and other devices to watch videos. The following contains some important tips by a leading Digital Marketing Company in Mumbai to have a successful Mobile Video Advertising. Optimize your Videos by noting the length and quality of the video mobile-compatible, this can be achieved by keeping the video length under 15 secs. Optimize the quality of your video by using advanced Video streaming techniques such as  Multi-Codec Streaming. Provide value to your target audience by keeping the video to be customer-centric. This means your video should be able to educate, inspire, and entertain your customers at the same time. Maintain the consistency of your brand in the video by containing the information to its bare minimum. Even without the help of any sound, your video should be able to convey the message it intends to preach. Optimize your video for all major platforms. All social media platforms work differently and hence one must analyze in accordance. With some creative work in design, everything from SaaS to marketing can be marketed in an engaging manner such that it captures your viewer’s attention. Include clear CTA or call to action. In this crowded space, we as a top-ranking Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, utilize the most effective methods of reaching across to audiences and mobile video advertising is certainly one of them. Let us understand these advantages in brief: 1. Easy to ConnectMobile video ads have proved to be highly effective in reaching the target audience since it is also quite well versed in using the smartphones, is comfortable with the technology and the devices are more than a constant companion. 2. Deeper InteractionIt also promises better interaction than desktops and laptops due to the amazing mobility smartphones and tablets offer. With social media growing in leaps and bounds, Marketers can plan audience-specific advertisements considering the age-groups. 3. Sharing is easyMobile phones have taken sharing to a new level as it is easier with various technologies being put to use. Mobile internet is taking the advertising world by storm and helping it grow exponentially. Applications too have played a vital role in this transformation. 4. Easier to TrackMobile video analytics provides a superior opportunity of tracking consumers and analyzing their behavior, all in real-time. Also, call-to-actions with mobile video ads are much more effective and provides realistic chances of connecting to the audience at a closer level. We are one of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and bring in a lot of fresh ideas and designs into play, and Mobile video advertising has been at the forefront of reaching out to audiences at all levels. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Important Metrics in Digital Marketing

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Measurable metrics and other analytical data have become a vital part of any Digital Marketing Company in Mumbai and are available in real-time. It is also important to measure this data as it is a valid proof of the success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape is extremely dynamic and volatile and keeps on changing and therefore the need to measure success has become necessary too. It is a measurement that defines marketing as a science than just a theory or a superfluous concept and metrics give us the insight to overcome the unpredictability factor of marketing. If you hire a leading Digital Marketing Company in Mumbai, you will realize they will provide you will such metrics regularly to provide a clear picture of your marketing efforts. It is now time to familiarize yourself with the top marketing metrics that will help you to ease your life: These metrics can be segregated into three groups:• Traffic Metrics• Conversion Metrics• Revenue Metrics Traffic Metrics These are mostly measured during the monitoring stage of Traffic Generation and are quite critical for PPC & SEO digital marketing techniques. They are: 1. Total Traffic to Site: Observable changes in how the traffic flows to your website is enough to give an insight into the impact a particular marketing technique has had on it. During site traffic measurement, it is important to understand the number of unique visitors your website gets on a weekly or monthly basis than focusing on the number of page views or number of hits. 2. Sources of Traffic: By knowing the source of your site traffic and the keywords that help them get there is a great way to understand the keywords or phrases that need to be focused upon. While search engines may be the primary source for site traffic, other traffic sources can also be utilized to get a similar effect. 3. Mobile Traffic: As the majority of users move towards accessing the internet through mobile phones and other smart devices, mobile internet is surely an impactful area for digital marketing. Since it opens up various revenue sources, mobile traffic is receiving higher attention from digital marketers. This metric allows businesses to structure their content more effectively, thus providing deeper engagement. Conversion Metrics The main goal of a Digital Marketing Company in Mumbai should be to convert site traffic in business leads or absolute sales and the following metrics provide the necessary insights to this conversion 4. Bounce Rate: The bounce rate depicts the number or percentage of visitors who leave your website before learning about it any further. If a prospective visitor checks into your website after searching for it and leaves without clicking on any of the links, the visitor is considered to have “bounced”. Every business wants its visitors to spend as much time as possible and thus lower the bounce rate, the higher the chances of conversion into a sale or sharing of information. To know more about this topic refer to the following blog by Neil Patel: Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions. 5. Cost Per Lead: Cost Per Lead (CPL) is the metric that denotes the lead conversion ratio of a specific campaign and the incurred cost, thus providing valuable insights on the profitability of a campaign. This is important since the lower the costs of converting traffic into leads or customers, the more successful a digital campaign is. 6. Time spent on the site: If the targeted website visitor is spending more time on your website and the average time is higher, it indicates that you are engaging the visitor well. It also allows the business owner to gauge the relevance of the content on the page and whether it is enough for the prospect to trust the site and conduct a transaction. 7. Rate of returning visitors: The rate of visitors who return to your website can give a clear indication of the growing popularity of the website as it showcases the relevance of the content too. The return visitors also tell us if the content needs to be improved so that visitors who haven’t converted yet can be targeted too. Revenue Metrics Revenue Metrics will provide information if a specific campaign is profitable so the necessary changes and adjustments can be made in the content so better revenue and engagement can be expected. 8. Return on Investment: ROI or Return on Investment can be measured by traffic that is converted into fresh paying customers. This metric is also useful in identifying the specific area of the digital marketing campaign that is responsible for sales and revenue and which areas should be improved further. 9. Cost for securing a customer: While ROI is measured by the number of fresh paying clients over a specific period, CAC (Cost for acquiring a client) by getting the total marketing and advertising costs for a period divided by the number of fresh customers created during that period.Each of the above-mentioned metrics is a terrific indicator of the success of your digital marketing efforts. With the help of a professional Digital Marketing Company in Mumbai, it is possible to extract the maximum value from the tools and leverage a successful digital marketing campaign. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

The Importance of Web design to create an impact on your audience

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First impressions are important in real life as well as in the digital world. This is the reason why experts at a top Web Development company in Mumbai, recommend carefully selecting and implementing web design solutions for your business as it behaves as a driving feature in boosting the growth of your business in the online market. How does Web Design create the desired effect? Carrying habits such as good manners, reaching on time, wearing presentable clothes, personal hygiene, etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here also we have visitors who would judge your website and its credibility according to the way it looks. The incredibly short time that we have to create the right impression on our potential clients makes it crucial to create a website that will grab the user’s attention and hold it long enough. We are a top-ranking Web Development company in Mumbai and we have created some amazing work for our clients that is memorable and exceptional. It is important to understand that web design and art are two different aspects and should not be confused with each other. A practical website should be based on web design in which content, imagery, or navigation should serve a specific purpose. While redesigning a website, a content audit is necessary so that all the old clutter is cleaned out and while building a new website, sitemaps and wire-frames should be your beginning, giving clarity preference over task completion. The prudent use of numbers virtually guarantees confidence building with users. For example, using “our organization is present in 8 countries” sounds more impactful than “we have an international presence. “Huge web designing experience” can be replaced by “More than 50 websites built for clients” to give it a numerical perspective. It is also critical to use effective images for your website that is not only great looking but relevant to the products or services being sold. As a leading Web Development company in Mumbai, we suggest using real people, real locations, and full-screen images to make the website meaningful and connect in a better manner with the target audience. Elements to focus on while creating a quality Web Design Navigation: One must always ensure that their audience would find the data they are looking for as easily as possible. To learn more about this point refer to the Website Navigation: Tips, Examples, and Best Practices blog which mentions some useful tips to consider. Responsiveness: Your audience must be able to access your site from any device without going through any hassle while accessing the data they need. Visuals: Your content must be media-rich as users would be more interested in seeing your work rather than reading a large block of texts. Page Speed: While creating a website, the most important feature to focus on is the loading speed of your site. Your audience would hate to wait for long and hence we should make sure this factor is always taken care of. Reasons to focus on the Web Design of your website Here is a gist of why you should focus on improving the web design of your website by a leading Web Development company in Mumbai : It sets the first impression on your customer. It helps to aid your Search Engine Optimization (SEO) strategy. It also helps set an impression on the customer service of your business. It helps you build trust with your targeted audience. Your competitors are doing it too. It helps you create consistency If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

Using Color Psychology to market your Products

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 As a leading Digital Marketing Company in Mumbai, we explain the fundamentals one needs to take into consideration before or while launching their products in the market with the help of this blog. This is necessary because customers often take only a few seconds to form a lasting opinion about your product and services through the various medium they view and engage with these products. Most customers are themselves unaware of the fact that their choice is due to their response to specific colors and marketers make use of this response to turn the tide in their favor. Choosing the right colors and combining them well with each other is an art that helps marketing your services successfully. Being a top-notch Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai the creative use of colors is our strength and this has helped our clients to connect to their customers in an impacting manner. Understanding how colors rule our emotions could well be the key to leverage sales and improve conversions for an organization so let’s delve deeper into it and understand its nuances. Blue: Top social media brands like Facebook, LinkedIn, and Twitter, and many financial institutions make large-scale use of the color Blue as it builds trust and sincerity with the target audience. Qualities like calmness, dependability, and confidence are portrayed through the use of this popular color. We also see top technology brands like HP, Dell, and Intel using it to promote their brand qualities. Red: Being a powerful color, Red invokes feelings of power and excitement while promoting urgency too. The use of this color is quite predominantly used by restaurants and food chains as it is said to enhance hunger and appetite. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we too focus on using the right colors for the right business. Yellow: Brands that want to promote themselves as friendly and fun to be associated with, utilize yellow. It also is a symbol of clarity and soundness apart from being optimistic. Since the human eye processes the color yellow much quicker than other colors, it is preferred by brands that want to capture the attention of its customers. Purple: Purple is mostly seen as a color representing imagination and spirituality. It contains both the energy seen in reading and the reliability and stability found in blue. This is why it is often seen to strike a balance between physical and spiritual. It is mostly used to show mystery, luxury, loyalty, courage, and magic. However, it is also recommended that one must not use too much of this color as it may cause the user’s thoughts to distract. Green: Green is often seen as a color of harmony and balance. It drives along with itself both the properties of logic and emotion. It is also the most seen color in nature that reflects life, peace, and rest. This is why green is represented as growth, both in terms of plants and that of money. We are a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and thus we regularly recommend our clients the judicious use of colors to enhance the impact of their digital marketing campaigns and boost their business. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design, Web Develipment

Material Design & Flat Design: An Analysis

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In the previous blog, we got a brief idea of how the leading providers of web designing services in Mumbai, use Card formats to provide clarity and consolidation to their client’s website. We also focused on the different types of Card formats available. Read the Cards – Revolutionizing Web Design blog to get more details on the same. With the help of this blog, we will dive deep into the Material and Flat Design. How to distinguish Material and Flat Design Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is a design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the keyboard and similar work is done with various other online tools. It has been a part of web design and interface design for quite a long time and is extensively used by web designers. Every leading web development company in Mumbai is aware of the use and individual strengths of both these designs and utilizes them as per need. The design fraternity decided to remove all the decorative elements and focus more on usability and user needs and a better emphasis on loading speed. What is Flat Design? Flat design focuses on color, typography, and icons, while removing textures, gradients, drop shadows thus stripping the design of 3D effects. An example of the use of Flat design is Apple. It can be termed as an easy to understand design style that has been built for the exclusive use of digital media as it is incorporated with basic color themes, simple icons, and buttons. The emphasis on functionality makes flat design different from material design as appearance takes a back seat for a good reason. It helps designers to speed up loading times and looks good on any screen, immaterial of the resolution it offers which is one of the primary reasons for being preferred by any provider of web designing services in Mumbai. Advantages: Distraction-free and Uncluttered design High Readability with clear typography Loads faster in both apps and browser Easily adjusted providing responsive design experience Disadvantages: Elements look less clickable due to lack of depth Standing out as a creative design becomes difficult Does not have any design guidelines like other design systems What is Material Design? Material design, on the other hand, has a veritable range of unique features, the most prominent one being the Z-axis. An example of the use of Material design is Google. It is one form of flat design that has an added dash of skeuomorphism and resembles 2D planes hovering over each other at an elevated height. We are a leading digital marketing company in Mumbai and we bring together an appealing combination of features from both the designs while crafting world-class websites for our clients. Advantages: Provides the user with a Simple and Unified Interface The Z-axis creates depth Intuitive to use Contains Principles and Goals that provide Consistency to designers Use of motion to show what is happening on the screen to the users Disadvantages: A Floating action button can be superfluous These Designs are only valid for Android devices It is Heavily associated with Google which is why there is less room for branding UIs without motion lack intuitiveness If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design

Cards- Revolutionizing Web Design

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Cards have become the goto structure for a container style design on a website. As a leading provider of web designing services in Mumbai, Thane, and Navi-Mumbai, we have used this structure many times, and hence with the help of this blog, we aim to explain to our readers the importance of using cards on your website. What are Cards in Website Design? Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate has found them to be useful and effective with all kinds of audiences. They sport a unique container kind of design and are capable of unifying huge amounts of content- be it main text, images, headlines, and the all-important call-to-action too. As a professional organization offering web designing services in Mumbai, Thane, and Navi-Mumbai we implement the card design based on the client’s needs and choices. Since the cards focus on clarity and consolidation, this design can be easily employed for mobile and responsive designs too, and have become a highly reliable partner to structure the website. Post becoming a trend, card designs have proved their practicality and worth. When card designs were initially introduced in the world of web design, Twitter and Facebook immediately took to them and placed them on their mobile and desktop sites. It made great sense for these activity-heavy sites to pool the information together using the card design and they became quite popular too. As a popular web designing services in Mumbai, Thane, and Navi-Mumbai, we are keen to implement such high impact designs for our client sites. Understanding Various Types of Card Formats: The container-style designs, provided by any leading providers of web designing services in Mumbai consist of Pins, Metro designs, Grid/Masonry, and Magazine style and are highly popular. Let us understand each of them in detail. 1. Pins: The best example of this is Pinterest, where each element is added as a pin on your site. The only problem that arises with this format is that the card layout can feel inconsistent with the internal or external pages that one would arrive at upon clicking each of these cards. 2. Metro and Flat Design: This format originated in 2006 and was the earliest representation of the flat design, adopted by Microsoft. 3. Grid or Masonry: A grid format consists of blocks of contents which can be either spaced out or connected layout. 4. Magazine style: This format was exclusively used for news and magazines but is now prominent in blogs and portfolios too. It requires a strong visual balance because of the multiple categories of the cards. Highlights of using Cards: Following points are the reason why one should opt for cards: Responsive Organized Easy to read Social Media Friendly Universal Rank Free Conclusion: If you understand the structure well, you will realize that the card design prompts for a singular action-mostly to click and explore the site further, although they are just a cluster of texts, images, buttons, etc. These cards are extremely responsive and are quick to adjust to a variety of screen sizes. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of the leading providers of web designing services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

A Guide to Understanding Progressive Web Apps

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It is the goal of any leading Web Design Company in Mumbai, to provide its clients with the best of technologies and guide them to create a web application that would help them boost their business. The experts at SySpree, aim to explain the importance of a progressive web application and its effects on your business with the help of this blog. Let us first understand what is a Progressive Web Application. What is Progressive Web Application? A progressive web application is built by utilizing the best and most recent technologies of web and mobile applications. It was originally proposed by Google in 2015. One can think of it as a website that is built by applying web technologies but is more similar to an app. It is a software application that is delivered through the web by using common web technologies such as HTML, CSS, and Javascript. Progressive web applications use web plugins, the web community while employing the ease of maintaining a website to its advantage. Why Progressive Web Application? The latest developments in the browser, cache, push APIs and in the availability of service, workers have empowered web developers to install web apps on their home screen. It has also empowered them to work offline, and receive push notifications. As a foremost Web Design Company in Mumbai, Thane, and Navi-Mumbai we at SySpree, have developed the capability to design the latest web applications and help our clients in achieving the best. As surveys have shown, an app loses a large chunk of its users at every level (approximately around 20%), beginning from the user’s initial contact with the app until the user begins using the app. Normally, to access an app, a user has to look for it in the application store, download, and subsequently install it. Once this is done, he can open it and use it. A progressive app allows a user to skip all these steps of downloading and installing, and begin using your app instantly thus ensuring the user stays connected to you. When a user returns to your app, they will be prompted to install the app and upgrade it for full-screen and better user experience. Characteristics of a Progressive Web Application Let us understand five of the most important characteristics of a Progressive Web Application in the following section: Progressive: The app works on any device and takes advantage of the features available on the user’s browser and device. Responsive: App’s User Interface (UI) fits all device screens. Connectivity-Independent: The app works in low connectivity or offline mode. Re-Engageable: As mentioned above, they allow users to receive push notifications thus making the users reuse the app. Availability: PWA is easily installed on the device home screen of the user, thus making it easily available to access. Every Web Design Company in Mumbai is watching the development in the field of Progressive web apps with keen interest. A progressive web application uses the characteristics of a mobile app to its advantage which directly results in a better rate of user retention and superior performance. We are the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai and we understand that a progressive web app should be compatible with every device, be discoverable in search engines, and should be responsive to the device’s screen size and form factor. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading Web Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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