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SEO, SySpree

Google Assistant searches and what it means for SEO

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As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, we understand the importance of AI in our day to day life and hence with the help of this blog, we introduce our readers to Google Assistant and understand how it organizes and optimizes our search.  What is Google Assistant? Google Assistant is an AI (Artificial Intelligence) software that helps users to give various voice commands to their device for carrying out tasks and has Siri from Apple and Cortana from Microsoft as its direct competition. These virtual assistants allow smartphone users to set reminders, call people in their contact list, get directions, and search for the nearest restaurant, amongst other things. This process is activated by speaking the magic words “OK Google”, thus initiating a two-way conversation with the device in question. Many leading providers of SEO services in Mumbai, like every other professional in the industry, we are keen to understand its impact on SEO, and the results were truly engaging and exciting. Over the past two decades, Google has become the preferred search assistant for millions of individuals who search on their desktops and mobile phones or other devices. With Google Home, it seems to have entered the growing market for voice-activated, hands-free homeassistants. Google Assistant is a smarter, highly advance algorithm that develops upon search experience and Google Now. It was Amazon that launched Amazon Echo a few years back but Google Home which has Google Assistant at its core prides itself with advanced software and a search engine that drives its hardware. Google Assistant, its searches and its effect on SEO Google’s snippets are gaining a lot of importance by the day since when asked a question, Google Assistant sources the related website first and follows it up with their accurate snippets. For example, when asked a query like “Where do we get the best quality carpets”, Google Assistant responds by showcasing a snippet that is the first result and then finishes its single sentence answers. Focusing your website or certain portions towards these snippets is quickly becoming one of the most important strategies followed by organizations for SEO and marketing purposes. An online business could focus on getting their site featured on one of these snippets or avoid keywords that generate any snippet at all. Snippets are a great way to bring in more traffic and also provide a higher level of authority to websites and usually simplifies basic queries. But they are also capable of hurting the click rate of other websites by providing reasons for not visiting them. Conclusion: By answering the target questions concisely and accurately, towards the top of the page will increase the chances of getting placed on a rich snippet. Also there some specific formatting tips that Google favors which could dramatically improve the chances of being featured on the snippets. All professional providers of SEO services in Mumbai, Thane, and Navi-Mumbai, are forever working towards making the most out of the wonderful search tool and give SEO a huge fillip. Digital Assistants will have a huge impact on the future of search. The awareness of this is necessary to develop content with lasting impact. According to any top provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design, Web Develipment

The Importance of Composition in Web Design

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We often browse through websites after search engines throw up millions of results for our query and we often linger on a bit more time at one particular web site than others. Ever think why? As a leading Web Designing Company in Mumbai,  we know that websites with lots of clutter and unnecessary distractions put us off although the content may be relevant to us. Let us now understand this concept even better with the help of this blog. Similarly, sites can be boring if there is a lot of text, small fonts, and a little color, with whatever visuals being unappetizing to our eye. The same goes for websites that are difficult to navigate and are confusing. This is where the composition of the website steps in. Any Web Designing Company in Mumbai that is worth its salt, will know that composition is about showcasing ideas and designs on a huge canvas as a whole. This is known as composing design. A great composition boosts user experience to a different level, especially where navigation is concerned. It also assists us in adding a graphical relevance to our layouts and helps visitors to navigate easily to their next destination on the website. Through this article, we will understand the basics of composition, which is essentially about putting things together. 1. Space The composition is more about the intelligent usage of available space than placement. Of course, this does not imply that the viewer gets to see wide-open spaces in the design. Available space needs to be cleverly used with an emphasis on providing a focus for the content. Websites that are cluttered, with all elements in a cramped state with little or no breathing space in between. 2. Golden Ratio Easily the most recognizable composition tool or layout in any kind of design, the Golden The ratio is highly involved with mathematics. Golden Ratio, which is 1.618, defines the relationship between two proportions, and many elements in nature are known to have this ratio that makes it pleasing and reassuring to our eyes. The Golden Ratio when used in web designing, creates a harmonious balance that seems just perfect and makes absolute sense. 3. Rule of Thirds This rule is a great compositional layout while creating designs for the web and is widely used in film-making, photography, and other related areas. This rule states that an image should be divided into nine equal portions with elements of the image aligning itself to the edges of every part. When used in web design, designs have better proportions and layouts and proves to be a great composition tool, giving design the necessary balance. 4. Colors This is another tool that can help you accentuate various elements that help in the composition of your web design. Designers use a burst of colors to focus the attention of your users to some elements over the other. Usually, bright colors will jump from your page whereas muted colors or grayscale will deter the eye. Apart from these, designers from any Web Designing Company in Mumbai should also study traditional compositions and layouts used for print design as these are slowly but surely finding their way into web designing and getting popular too. According to any leading Web Designing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

How to implement Marketing Automation successfully in your organization

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As a leading Digital Marketing Company in Mumbai we know that in every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms, etc. Marketing automation is that software built to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and carry out their marketing tasks in a highly well-organized and streamlined manner. Organizations outsource their marketing functions and avail the services of a customized Digital Marketing Company in Mumbai to ensure that the tasks at hand are not compromised in any way. As compared to automated manufacturing processes and contrary to popular notions, a marketing automation system will only make your job more effective, without rendering it ineffective. When used properly, this system will help to save valuabletime and help you reach your goals quickly without bargaining on the genuineness of the content being fashioned. It is in the conversion and closure stages of this process, that marketing automation makes a huge impact. The end goal of any organization’s marketing function is to bring in higher revenues and to meet this goal, it is necessary to do the following: Drive traffic to the website Convert traffic into leads Transform leads into revenue or customers The Do’s and Don’ts of Marketing Automation As a Digital Marketing Company in Mumbai we know what Marketing automation is all about so let us help you delve a bit deeper into what should be done and what should be avoided while doing this: Do not simply automate your existing process without reconsidering your goals once It is essential to not allow marketing automation to make us execute strategies we are sure will not suit our prospects or customers. This will push us back to our earlier habits of not listening to our clients’ needs and pushing things down their throats. Marketing automation is here to simplify our lives and when we integrate it into our strategy, we could blindly automate everything we already do. Revisiting our goals is one way to ensure we do not start on the wrong foot. Integrate your inbound marketing strategy with marketing automation Inbound marketing helps by providing valuable content that aligns with the needs and interests of the customers and this should not get affected with the arrival of marketing automation. Rather, it should improve the communication as it is now possible to make the content available at the right time and place. Do not send out general or inconsequential messages to your clientele With marketing automation in place, it is no longer necessary to broadcast a generalized message to your entire contact list, most of which will be erased or marked as spam due to its non-relevance. Send focussed and highly precise content to a narrowed-down audience Let us say, you are engaged with a company and have downloaded content that you liked and found it to be extremely relevant. Put yourself in the customer’s shoes for a moment when the next communication you receive from this company does not match your interests at all and takes off on a new topic you are unconcerned with. Wouldn’t it be better if your communication carried forward the earlier discussion about a topic that has held your interest? With marketing automation, it is possible to provide the content your client is looking forward to, thus helping to strengthen the bonds further. Every Digital marketing company in Mumbai strives to nurture its clients and not sell to them as a hard sell approach cannot ever win over personalized and relevant content and that’s what every customer and prospect prefers.

Marketing and Sales, SySpree, Web Develipment

The Importance of Multichannel Marketing in Digital Marketing

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What is Multichannel Marketing? As a leading Digital Marketing Agency in Mumbai, we define the practice of communicating and interfacing with your customers by making the use of a blend of various direct and indirect communication channels as Multichannel Marketing. These communication channels include direct mail, social media websites such as Facebook, Instagram, etc., retail stores, email, and mobile, etc. This approach helps customers to respond, mostly by subscribing to a service or buying a product by utilizing a channel as per their choice. Multi-channel Marketing is necessary for one all-important reason; it allows you to reach where your target audience is and as a leading responsive Digital Marketing Agency in Mumbai, we use this approach to promote our clients’ products and services. Your customers are everywhere and you should be there too, to make sure they notice your presence. A Multichannel Marketing strategy allows you to connect with more leads and thus helps you stay on the top of the mind of your customers. To succeed at multichannel marketing strategy, the following three steps have to be followed: A. Launching a multichannel marketing platform This multichannel marketing platform should include every essential process and technology to support it. This includes the following: Digital Marketing, consisting of capabilities that develop marketing beyond traditional areas like the web, mobile, video, email, etc. Campaign Management that contains workflow creation, segmentation, and campaign implementation. Advanced analytics which consists of campaign optimization and predictive analytics Building and keeping a single customer view across multiple channels Creating a standard and constant customer experience across all channels B. Crafting and sustaining a single view of the customer The modern customer interacts with a brand in various ways which involves more than one touchpoint and understanding how this customer behaves while interacting with these channels is extremely vital. One must also know about where the audience is spending the majority of their time when one plans on targeting these audiences for their business. In short, the channel that you plan on using should be popular among your targeted audience. C. Producing a consistent customer experience across every channel One of the most powerful competitive differentiators is customer experience and along with quality, it is the consistency that is equally important. As a preferred Digital Marketing Agency in Mumbai, we realize that the customer experiences your brand as one, whether he interacts with it in a physical store, online, or over the phone. D. Special attention should be given to the message Make your campaign’s messages strong and consistent so that when you market these messages, they get stuck with your customers for a long time. Create a message that resonates with your customers, thus using your targeted audience as the voice of your brand. You portray yourself as a strong and identifiable brand or personality when you connect with your audience across various marketing channels. E. Use Automation and track your results As time is an important aspect of any strategy one can make use of various automation tools to schedule your campaign. These tools also enable you to send a similar message to all your audience at the same time. Once this is done one must track their performance to know which channels are performing better than others. According to any leading provider of Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree

What are the SEO Advantages of switching to HTTPS?

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What is HTTPS? As a leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, before we broach to the actual topic of the SEO advantages of switching over to, here are a few facts one should know about HTTPS: HTTPS stands for Secure HyperText Transfer Protocol.  Secure HyperText Transfer Protocol was developed to transfer information over the internet more safely. It has been a signal in Google’s ranking algorithm for the past 3 years. More than 80% of users are likely to abandon a purchase midway if data was sent over an insecure connection, clearly showing that security could impact sales. HTTPS sites load much faster than HTTP sites and they are also likely to rank better. Studies have indicated that higher search rankings and HTTPS are linked to a certain extent The above facts indicate that it is not only onsite content that can have an impact (positive or negative) on traffic and conversions, and website security is a critical factor too. Every leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai will vouch for this and the positive impact of an HTTPS site is well documented too. That Secure HyperText Transfer Protocol offers user security is common knowledge and is the best way of remaining on the good side of Google. However, there are a few benefits associated with it too. Thus let us now understand why it makes sense in moving over to HTTPS from the SEO perspective: Improved Rankings: This is the most obvious benefit as Google has time and again reiterated that HTTPS sites will have their rankings boosted. Also as time goes by, it will be essential to switch to HTTPS and gain value. Referrer Data: The secure referrer information is saved when traffic passes to an HTTPS site, which is unlike what occurs with HTTP sites when it is stripped away and seems direct. Privacy: HTTPS is capable of enhancing security for your website and SEO is more than one way. HTTPS does not allow any kind of tampering by a third party and fortifies the site for your visitors. It also makes sure that the server is talking to the right website through its verification processes. All kinds of communication along with URLs are encrypted and this protects critical information like browsing history and credit/debit card details. For ease of switching from HTTP to HTTPS, Google has provided the below-mentioned tips as best practices for SEO and it is also essential to communicate to Google that your site has moved from HTTP to HTTPS. Make use of relative URLs for resources that are a part of the same domain Use Protocol related URLs for all other domains. Choose from the certificate type that you will need: single, wildcard or multi-domain Use 2048-bit key certificates Conclusion: Many providers of SEO services in Mumbai, Thane, and Navi-Mumbai have vetoed the fact that HTTPS is a highly secure system for websites and provides a large number of SEO benefits, primarily since it helps you to remain on the preferential list of Google. And hence one must take advantage of attaining an excellent rank with the help of this secure medium. According to any leading provider of SEO services in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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