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SySpree, Web Design

Do Stock Images really work on a Website?

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Stock images are available at the click of the mouse and it’s extremely easy to find the relevant photo for your website, and they are free too! However, as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we understand that these royalty-free, online photographs are doing a lot of harm to your business than you think as these cheesy images are putting your viewers. They are massive turnoffs as they are highly impersonal and push the site visitors away instead of attracting them. As a leading Web Design Company in Mumbai, we know that such stock images do nothing to represent your brand and this can be a huge setback to any business. If you aim to establish your brand image as one that is elegant and refined, this tacky stock image is surely not going to help you in doing so. Your customers will neither take serious note of that image nor your brand and that is not what you would want as a professional organization. Why is good visual content so critical for a website? In visual content marketing, you generally use images, videos, infographics, memes, or other types of visual content which may be accompanied by informative or inspirational text for the marketing campaigns of your organization. These visuals come in an appealing, engaging format to entice people to visit your website, understand your brand better, or to buy your product or service. Content marketing thus becomes successful with the use of a well-designed visual. According to PR Daily, the visual content of your website gets viewed 94% times more than the content without any visuals. Marketers have acknowledged the valuable impact that visual content has on growing their business. In the 2018 Content Marketing Institute and MarketingProfs study, B2C marketers chose pre-produced videos (45%) and illustrations or photos (29%) as among the most effective content marketing types that helped to meet their company’s specific goals. In the future, this visual content will still be the bread and butter of both B2C and B2B content marketing campaigns. Marketers plan to use more pre-recorded videos (77%), images (68%), and live videos (63%), according to a 2018 Social Media Examiner report. Since Content creation is being driven by visuals in today’s times and as a leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, we offer the following few reasons for the same: As compared to text, visual information is processed about 60000 times faster by the human brain. Press releases with images are known to generate 14% more views than those with pure text. One can expect around 37% more engagement if an article is optimized with relevant images. Increasing website traffic Engaging customers through visual storytelling Raising brand awareness Improving conversion rates Visual content gets your message across faster Since the response to images is known to be more effective, web designers are keen to include them in their designs. But they fail to realize that these images are common and are being used by other “free” image lovers too. Your website is one of the most powerful tools for conversion and as a professional Web Design Company in Mumbai, Thane, and Navi-Mumbai, we refrain from using stock images as the impact on your business can be negative due to their impersonal nature. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Design

The Basics of Creating your Organization’s Business Identity

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One effective method of establishing your business strategy, according to any Web Designing Company in Mumbai, is to find your true business Identity. Your business identity will always remain unique to your organization just like your fingerprints are unique to you as an individual. This reflects what makes your business different from others, especially your competitors. It defines your wants as an organization, your core strengths, and the way you carry out business processes. As an organization, one has to reflect upon several core issues and understand what you do and your core capabilities. Hiring a Web Designing Company in Mumbai to revamp your business website and logo may be one way of fortifying your image but your organization needs to set itself apart from the competition in many different ways. By looking at yourself in the mirror, you will be able to identify and recognize the flaws that currently exist. At such times, it is a good idea to ask your team to come together and set up a discussion where the following questions can be asked: What do we like to do? What do we excel at? What excites us as a team? How we are different from the competition and what sets us apart? Is there any value addition we can do? Can we do a better job than what we are currently doing? These questions can give us an insight into the future and help us to create a business identity that truly reflects your special abilities and strengths. By stepping back and taking a bird’s eye view can give a different perspective on the way you conduct your business. Think about all the things that as an organization you do best. Your core competence could be design or customer service or lowest prices and this needs to be included in your identity asa business. The strength of a Web Designing Company in Mumbai could be its technical ability or its design capabilities or its competitive pricing. An honest SWOT analysis is the best way of understanding and setting up your organizations’ business identity. Summary: How to Create your Organization’s Business Identity: 1. Research your audience, value proposition, and competition: A thorough market research on the audience of your organization to the value proposition, and your competition must be done. This should also include researching the mission of your organization. Finally, completing a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats )can be beneficial to better understand your brand. 2. Design the logo and a template for it: Logo is the most recognizable part of your brand and hence the necessary focus on the color, style, templates, and types must be given to. Factors such as the Consistency and flexibility of your logo should also be considered. 3. Integrate language you can use to connect, advertise, and embody on social media: Use the language that matches the personality of your brand. Also, pay attention to integration through Advertisement, Social Media, etc. 4. Know what to avoid: Pay attention to not give your customers mixed messages. Also, make sure you don’t copy your competitors and lose consistency between the online and offline markets. 5. Monitor your brand to maintain its brand identity: Use Google Analytics, surveys, comments, social media discussions, etc., to monitor your brand.  According to any leading Web Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, SySpree, Web Develipment

Business Color Trends for Brands

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Traditionally, color trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used color matching system that allows easy identification of specific hues. As a leading Web Development Company in Mumbai, we know that Pastels, Solids, Brights, Gold, and Neutrals are a few trends that dominate the design industry and make life colorful and entertaining.  As a brand, if you approach any customized Web Development Company in Mumbai, you will receive professional advice on the colors to be used for your business. Let us find out the color trends that have ruled the year gone by: 1. Gold and Neutrals: Gold foil, gold lettering, and many other variants are making their presence felt in various design elements and despite being a relative newcomer, they seem to be trending away to glory. With a neutral or black background, the gold lettering stands out magnificently as you can see when Starbucks launched its Star rewards program. The program evokes a feeling of luxury and oozes with sophistication, perfect for a premium brands’ premium reward program. It is quite elegant to look at seems like they are here to stay awhile. 2. Pastels: Amongst the pastels that ruled the business world, Rose Quartz and Serenity topped the charts, as they created a buzz in fashion along with many other pastels making their presence felt in fashion. The world of web design is also following the watercolour trend actively and is exploding with some inspired watercolour designs. Pastels are here to stay, considering the watercolour trend backing it up quite well. 3. Mint Tones: The mint tones give out a Fresh, futuristic, and high-tech vibe to your customers. It contains the hue that is reminiscent of the fragility of the environment, the warmth of spring that takes the chill off the cooler months and is also gender-neutral to boot. 4. Brights: Bright colors are also hogging the stage and grabbing a large part of the limelight as brand logos have brightened a lot. Leading brands like Instagram have gone ahead with taking the neon scale higher and the difference is visible. It does not mean that these brands are trying to stand out of the crowd with palettes that sensationalize the design world but they have also tried to seek out social justice issues. It is also noticed those tech companieslove bright colors, be it branding, their office furniture, or the logos, so this trend surely seems to be on firm ground, ready to take off to the next level. 5. Luminescent Neons: Stranger Things on Netflix has played a huge role in inspiring this throwback neon trend. We know that nothing quite catches the light like neon lettering and designs. How does one select a color palette? If you are planning to decide on your brand look, marketing materials, and web design, the color scheme becomes a vital criterion at this time, as any customized Web Development Company in Mumbai offering will tell you. Do not let the current trends dictate your choice, though you should browse through them to know what is preferred by others. You should choose a color scheme that will last forever when so-called trends have lived their life until the next trend appears. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Develipment

Best Android Apps for Graphic Designing

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Android tablets and mobile phones are increasingly becoming highly popular tools for modern-day designers. As a reputed Graphic Designing Company in Mumbai, our designers help you to kick-start your creativity whenever it strikes, without the constraints of location or place. However, it could be a task to choose from the hundreds of apps available on Google Play store so here’s a compilation of a few top Android apps graphic designers can use: 1. Infinite Design: This is a vector graphics app built for Android and is extremely useful for creating designs by using a tablet or a smartphone. As a leading Graphic Designing Company in Mumbai, Syspree makes use of similar apps to craft a legendary design for practical use. This app consists of infinite canvas, an infinite undo/redo option, infinite layers, layer options like merge, flip, duplicate, and split, five symmetry tools, a pen tool, and a path editing tool. 2. Paperless: At Syspree, we offer a wide range of customized Graphic Designing Company in Mumbai and it is apps like Paperless that help us to jot down and store our ideas. It allows the designer to save virtual books for easy retrieval when needed. One can add up to three layers, adjust their opacity and the customizable brush sizes are great for sketching, drawing, coloring, or simply taking down notes. 3. Sketchbook: This is a free drawing and painting application that helps carry out simple sketching to complex tasks that need layers and intricate brushes. The Pro version contains a lot more options and this app is of great value if one wants to capitalize and capture inspired thinking while on the move. 4. Adobe Photoshop Mix: Photoshop Mix lets you cut and combine elements from different images, blend various layers, and make adjustments to your creations on your Android device. Photoshop Mix is preferred for its majors on ease-of-use and its live-syncs with Photoshop CC which means that when you make a change on your phone, it’ll show up instantly on your desktop. 5. myPantone: This is one of the handiest apps for designers looking for external inspiration for their projects. Apart from the user access to Pantone color libraries, it also offers to build and share Pantone palettes and share them with Adobe Creative Suite or QuarkXPress. Its most exciting feature is its capability to extract colors from images and photographs. 6. Canva: Canva has been known around as an online design tool since 2012 and has only very recently made a move to Android. It can be used to create everything from a logo to your web mockup with access to a huge library of templates, icons, photos, and fonts, many of which are free although the ‘premium’ version requires you to make an in-app purchase.  7. AutoCAD – DWG Viewer and Editor: This app brings your technical drawings to any Android phone, and includes the ability to view and edit 3D and 2D DWG files. It provides a smooth and intuitive interface which is perfect for the touchscreen format. 8. Adobe Illustrator Draw: Adobe launched its vector app Adobe Illustrator Draw on Android back in 2016 and is still the only credible way to create vector drawings on a mobile device. Illustrator Draw with a Creative Cloud gives you the ability to instantly send your work to Illustrator and Photoshop CC, license Adobe Stock images in the app, and publish it directly to Behance.  According to any leading Graphic Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

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As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SySpree, Web Develipment

What is a CDN and the Advantages of CDN for website hosting?

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A content delivery network (CDN) is a common term you could overhear whenever you come across people speaking about improving a website’s loading speed. When page load speeds and a website’s performance is a primary concern, CDN’s are the best way to address them. As a top-notch Web Development Company in Mumbai, Thane, and Navi-Mumbai, through this article, we shall seek to simplify this term and help everyone to understand its importance. As a leading player of customized Web Development Company in Mumbai, Thane, and Navi-Mumbai, we utilize shared hosting from time to time, where files are hosted at a data center, where if a user opens a specific website, the request is sent to the data center. If the user is geographically far away from the data center, there is a huge possibility of the user experiencing high pings, with the site taking a long time to load. To avoid this situation, a CDN places data centers at various geographical locations, and when a reader opens the website, all your files, images, etc., are sent from the closest CDN data center. This reduces the number of pings and latency, helping the website to open and load faster. As a leading Web Development Company in Mumbai, we have listed down the primary benefits of using a CDN: Improves your Google Ranking Page loading time is an important criterion for search engine ranking and a CDN helps speeding up site speed to a large extent. This, in turn, helps to reduce the bounce rate, which is great for SEO too. Higher Conversion Rates and Sales Happy and satisfied clients stem from a quick-loading website with faster responses as no one want to carry out business with an organization whose website takes forever to load. A CDN helps the site to load faster which leads to better sales. Helps handle rush-hour traffic Your server could get huge traffic if a post on your website gets viral. A combination of associating with a customized web development company in Mumbai like us and a decent CDN network, can minimize downtime and help handle the traffic. Your Server Load Will Decrease The placement of servers that form the backbone of the network allows the companies to have an increase in the capacity and number of concurrent users that they can handle. Content Delivery Will become way faster Due to the higher reliability offered by CDN, operators can deliver high-quality content with a high level of service, low network server loads, thus lowering the costs. Segmenting Your Audience Becomes Easy A CDN can deliver different content to different users depending on the kind of device that is requesting the content. They are also capable of detecting the type of mobile devices and can deliver a device-specific version of the content. Lower Network Latency And Packet Loss End-users mostly experience less jitter and improved stream quality. CDN users can, thus, deliver high definition content with high Quality of Service, lower costs, and low network load. Higher Availability And Better Usage Analytics A CDN offers 100% availability, even with large power, network, or hardware outages. Storage And Security CDNs offer a secure storage capacity for your content such as videos for enterprises that need it, as well as archiving and enhanced data backup services. According to any leading and professional Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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