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Marketing and Sales, SEO, SySpree

The Ultimate Guide to Improving User Experience for SEO

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[vc_row][vc_column][vc_column_text]User Experience (or UX) is a model that describes the satisfaction a user gains when interacting with your website. It can also be referred to as “user-friendliness”. The advantages of having great UX on your website are numerous, including the likelihood of increased links. To that users will spend more time on your site, share content and return regularly. Those are all good things for Search Engine Optimization (SEO)! This guide will help you understand some of the basics in improving your User Experience for SEO, starting with the mindset you need to have for success.   Table of Contents What is User experience (UX) Impact of UX on SEO Understanding your website’s visitors How can you improve your user experience   What is User experience (UX)?     User experience is the sum of all the interactions a user has with your website, from the first time they land on it to when they leave. User experience encompasses not only the way your website looks and interacts but also how easy it is for users to find what they are looking for, and how quickly they can complete their tasks. User experience also includes your content, whether it be text, video, or images. The goal of content should be to help users achieve their goals by providing them with the right information at the right time; users should not have to wade through irrelevant or repetitive information just to get to what they need. It’s no secret that search engines like Google use user experience as one of their ranking factors in determining where pages are ranked on their results pages. Unlike content or links, however, user experience is hard to optimize for directly because there are so many different factors that go into it.   Impact of UX on SEO To understand how User Experience affects SEO and how to improve it, you must first know why it is important in the first place. There are several reasons for this, but the ones that matter most are the ones that directly impact your business. First, a good user experience has a direct impact on your ROI. The better your site is at converting visitors into customers, the more money you will make. Conversely, if your site creates a poor experience for users, they will quickly leave and never come back. Second, a good UX can improve rankings in search engines. By having an excellent user experience, you can easily draw users back to your site and make them want to share it with others as well.     Third, a good UX can greatly reduce bounce rates of your website which can also boost up your rankings in search engines. If users like what they see or read when they visit your site, they will be much more likely to stay and explore further since they are happy that they found what they were looking for on the first page of results. Finally, we would like to tell you as a Web development service provider in Mumbai, a good user experience increases customer loyalty towards your business and increases regular traffic to your site. This happens because loyal users like coming back to sites that have a consistent design and layout that does not change.   Understanding your website’s visitors It’s a great idea to think about the way your site is designed from the visitor’s point of view. To do this, we need to know who is visiting our site. There are three types of users: The first type of user visits your site because they’re looking for something specific. They want to buy a product or sign up for a service and they’re searching for the right place to do it. The second group includes people who are casually browsing. They might be interested in what you have to offer, but they haven’t decided yet. Your task is to catch their attention and keep them on your site long enough so that they decide you’re what they’re looking for. Finally, some people have no interest in you at all. It’s no use trying to attract this group, but it can be hard not to get distracted by them! If you manage to keep your focus on the first two groups, you’ll find that you don’t need as much time or money attracting them as you might think.”   How can you improve your user experience? Here is a collection of 15 tips from an expert Digital Marketing Agency in Mumbai which will help you improve your user experience for SEO purposes. The 15 tips are: 1. Write Clean, Semantic Markup To write a clean, semantic markup you first need to know what semantic markup is. Semantics is the meaning of words and phrases, whereas syntax refers to the combined structure of words and phrases, as in a sentence or paragraph. In a sense, all writing is both semantic and syntactic. For example, if you tell someone to “look both ways before crossing the street”, you are conveying meaning while at the same time using the correct syntax for a command. The mistake most people make when writing web pages is to think they are writing web pages while they are links writing documents that just happen to be displayed on a computer screen rather than printed on paper. The purpose of most web pages is to communicate information—the business objective for which the page exists. This information might be about products and services, people and organizations, activities, events, or any number of other things. It typically includes not only text but also pictures and other types of media content like Flash movies and even video. The challenge for SEOs is to write web pages that convey their message as effectively as possible while also providing search engines with instructions on how best to understand what the information means so they can present it to visitors in the most useful way possible.   2. Avoid Duplicate

Marketing and Sales, SEO, SySpree

3 Simple Steps to Submit Your Website for Google Indexing

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Since there are millions of websites on the internet, Google is the largest source of traffic that any website can get. So, making your website accessible to Google’s search engine is essential for your website to gain traffic. Till now, many websites are not listed in Google search results. As experts of a leading SEO Company in Mumbai, we can say that it can be because they are not submitted to the Google Webmaster Tools or are not optimized for SEO. If you want to submit your website for Google indexing, then this article is for you. As you know, many people visit any website through search engines like Yahoo, MSN, etc., and most of them use Google Search Engine. That’s why not submitting your site to Google Webmaster Tools will significantly decrease your traffic. If you have a website, you want people to find it when they search. So how do you get your site indexed by Google? The short answer is that you submit your site to Google’s webmaster tools. Syspree, a Web Development Services Company in Mumbai will help you get your website and web pages indexed by Google.   Table of Contents 3 steps to submit a URL to the Google Index What are the general guidelines for sitemap indexing? What is a sitemap? Types of Sitemap What is standard sitemap protocol?   Note: To use the URL Inspection tool, you must be an owner or full user of the Search Console property. Use the URL Inspection tool to crawl individual URLs on your site. If you have a large number of URLs on your site, submit a sitemap instead.   The 3 steps to submit a URL to the Google index: Follow the general guidelines for sitemap indexing. Inspect your URL using the Google URL Inspection Tool. If you find no issues, request that Google index your page.   What are the general guidelines for Sitemap Indexing? The process of having a website crawled by Google may take anywhere from a few days to a few weeks. It could take some time to get your website indexed. Keep checking with the Index Status report and the URL Inspection tool. Crawling is done by Googlebot. Crawling content within your website is necessary for Googlebot to be able to extract and build its internal index. The Experts of the top Digital Marketing Agency in Mumbai will tell you that the easiest way to help the crawling process is to ensure that content is crawlable. You can do this by ensuring that all of your site’s pages are linked within the site’s navigation. The more obvious the links are, the faster Google will be able to crawl your site. To check whether Googlebot can access all of your site’s content, use the Fetch as Google tool on Search Console. This tool allows you to see how Google sees your site by fetching it using Google’s user agents and settings. It also provides you with suggestions on how you can fix any problems that may affect crawling. Google will crawl your site and then index the pages of your site on a schedule that is determined by our algorithms. You can view the status of this process in one of two ways:   1. The Google Index Status report, which can be found at http://www.google.com/webmasters/tools/siteindex, allows you to check whether Google has indexed your new or updated content and if so when it was last indexed. If you need to access the Google Index Status report, you must have a Webmaster Tools account to do so. If you don’t already have an account, you can create one at http://www.google.com/webmasters/tools/signup. If you don’t see any entries in the “Cached Content” section of the Google Index Status report, it’s possible that your content is not being cached by Google yet. This may occur if your server is configured to prevent caching — for example, by using the Expires header or Cache-Control request header with a value of “no-cache”.   2. You can check the status of your URLs from the URL Inspection tool in Webmaster Tools. Once you’ve submitted a URL, the URL Inspection tool will show a red icon with a number inside of it. The number will tell you; how many pages on your site have been indexed by Google.     When Google starts crawling a site, It will not immediately index all pages on that site. Instead, It crawls pages incrementally for days or weeks, depending on how much content there is; and how fast our systems can crawl and index them. It will try to visit each page on your site at least once during this process. If it doesn’t visit all of your pages during this initial crawl phase, It will try to visit them all in subsequent crawls. Google does not guarantee that every page within every site will be crawled or included in our search results. If you have any questions about how Google processes sites or handles specific URLs within sites, please post them using the URL Inspection tool in Webmaster Tools. You want the most efficient method for getting your site indexed by Google as soon as possible. Well, there’s a little secret that we, as experts of a leading SEO Company in Mumbai, can tell you, which can save you a lot of time and effort: there is no such thing. Let me explain. All the methods here have the same response time from Google. That means that if your site is ready to be crawled today, it will be crawled today whether or not you do anything at all. If it’s not ready, then doing something will not make any difference — except for some minor administrative tasks, scraping off those one-way links from ten years ago probably won’t make much difference at all. The only real advantage of submitting a sitemap is that Google will send you an email telling you they’ve done it. Other than that,

SEO, SySpree

How to Build a Backlink to Improve your Google Rankings in SEO

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Whether it is a small or a multinational company in the current digital world, the internet is where your customers are and Google is where a large part of the internet population is present so your website SEO ranking on Google determines how your company performs on the internet. There are other ways you could bring your website on the first page which is SEM. So What is SEM? In general terms, it’s a way you could rank your website in the ads section of Google after optimizing your website to a certain extent. To rank your website in Search Engine Optimization (SEO) there are many steps one of them is Off-page SEO. In Off-page SEO, linking your website with other websites is one of the most crucial steps known as backlinking. Let us understand what a backlink is with an example. We also try to cover various backlink creation methods which would further help us grow our knowledge on backlink building strategy. Do you remember? The last time you watched a movie on Netflix because your friend suggested it. If you do, then you know the basics of how backlinks work. Backlinks are a type of suggestion one page on the internet gives to its visitors to come to your website through that link. There are two types of backlinks, Do follow and No follow. So when you tell your friends that you must watch this movie, then kind of a Do-follow link But, when you tell your friend you can watch this movie, but I am not insisting you do so, then it’s a No-follow link for you. Following are some of the easy ways to get the do to follow a link to increase your website ranking   1. Social Bookmarking Social bookmarking is a tool that allows you to add tags and comments to your bookmarks. So now that you know what it is, the question arises how to get a do-follow backlink from a social bookmarking site? You can get it by just posting your business details on it. Follow the steps given below to create a Post and to get your do-follow backlink. The first thing you could do is to search google for the list of social bookmarking sites. For example, we have taken bookmarks2u how to create your link on social bookmarking sites.   How to create Social Bookmarking? 1. Go to https://www.bookmarks2u.com   2. Under USERS, select REGISTER.     3. Fill up the registration page and select REGISTER.   After creating your account, choose SUBMIT ARTICLE, then a new page will appear, provide the details and submit. Your ad will go for approval then it will be published. After that, you will get a do-follow link from the website. Similarly, you can get a Do-follow backlink from other social bookmarking websites. This method is one of the quick and easy ways to get backlinks. Here are the top 10 Social Bookmarking Websites you could start with: AdFreePosting: DA – 30 ActiveBookmarks: DA – 17 A2ZBookmarks: DA – 23 BookMarkdeal: DA – 17 Bookmarkfeeds: DA – 17 Bookmarkmaps: DA – 17 Folkd: DA – 61 FreeADS: DA – 38 bookmarking: DA – 24 WhaTech: DA – 52   2. Blog Submission Blog Submission is one of the ways you can do free marketing of your products and services and your level of expertise in your niece. In this way, your blog content will tell your readers about you, your services, and the information they were looking for, so your traffic and profit highly depend on the quality of your blog. A good blog must be Relevant (relevant to the niece & time) Unique (in its way of conveying information) Specific (only about the niece) Readable and Understandable by all kinds of audiences These are some of the key components of a well-written blog. A good blog work requires the right audience to appreciate it, so how to reach your audience? Answer to the question could be to submit your work on a High DA Blog Submission Sites, by doing so you could get not only free traffic but free Do-follow backlink to your website as well. Good content is what people will share, which will give you free marketing! Which in turn would result in revenue based on your offer and services. Below are the top 10 free high authority blog submission sites where you could start submitting your blogs on alltop.com blogcatalog.com ontoplist.com blogarama.com blogadda.com bloghints.com blogflux.com entireweb.com seoheights.com bloggerspassion.com   3. Image Submission A picture is worth a thousand words, stated by Henrik Ibsen. Your image could tell many things about your business in a glance than a write-up could. A good image would not just convey information but will also persuade the viewer to take action, which will give you traffic. Image is also essential for image SEO so that when an image is searched, regarding your niece, the image from your website will show up at the top along with other images. Let’s see how to submit your image, for we will take Myspace.com.   How to submit images to the Image submission site? 1. Go to https://myspace.com/   2. Then click on Sign up.   3. Choose which way you want to sign up if you choose mail then fill in the given details.   After filling in all the details, accept terms and conditions and click Create Account. After filling in all the details, accept terms and conditions and click Create Account. After which you have to confirm your email and then your account will be activated. Then you have to select upload from the right section and then a new panel will open.     In the new panel, select photos and then upload them from your device.   4. Guest Posting Guest posting is the process in which you post an article on some on else webpage and by doing so, you will get traffic and brand awareness, Which will improve your

SEO, SySpree

OFF-PAGE SEO: A DETAILED GUIDE ON WHAT IS OFF-PAGE SEO AND HOW TO OPTIMISE THEM IN 2022

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Our world has made several developments in various fields in the last century. But the most exponential growth has been seen in the digital arena without which, the world would not have progressed and advanced as it has today. Digital space has changed how businesses advertise and reach every person in the world. Every successful business today has an established digital presence that gives its consumers precisely what they need. To make sure that a business is in a good position in the digital realm, they have to ensure the search engines that they are worthy enough to show up on a search engine results page. As experts of a leading SEO Company in Mumbai, we know that to make that possible, you have to know the ins and outs of the off-page SEO techniques and learn how to implement these techniques in your web pages to ace the SEO game. So let us move forward. What is off-page SEO, and how will it help you in your business?   What is off-page SEO? Off-page SEO, or as it is also known, off-site SEO, refers to performing activities outside the website to improve visibility of the web page for organic results and climbing the rankings on a search engine results page (or SERP). Some of the crucial activities involved in off-page optimization are link building, guest posting, influence marketing, and many other similar activities. These will all help the search engines to raise your web page ranking considerably, which we will discuss further in detail.   Difference between off-page SEO and on-page SEO Experts of the top Digital Marketing Agency in Mumbai, explains that both off-page SEO and on-page SEO play a key role in helping your brand gain awareness in the digital realm. Most of the time, people confuse on-page SEO and off-page SEO with each other. On-page SEO and off-page SEO are very different aspects, and each has its own set of techniques that improve your web page quality and reach.     On-page SEO deals with optimizing the aspects that occur in the web page to make the web page relevant to the search engines. Optimize URLs, title tags, content, images, alt tags, meta descriptions, and many other aspects that all fall directly under on-page SEO. To better understand the ins and outs of on-page SEO, check out our detailed guide on on-page SEO. On the other hand, off-page SEO, as mentioned earlier, involves performing activities outside the website to improve the visibility of web pages to generate organic results and climb the rankings on a search engine results page. People make the mistake of thinking that off-page SEO is not as necessary as on-page SEO, which could not be more wrong. In reality, both of these are extremely important to get great results.   What is the need for off-page SEO? Off-page SEO is one of the most crucial ingredients to optimize your web page and make it relevant according to the search engines standards. Every link that is linked back to your website is a way to show the relevancy of your web page to the search engines. When relevant or authority websites link to your web pages, this action does a great deal of help to you. Research has proven that search engines offer higher rankings to web pages that have more trustworthy websites linked to them. When a reputed website links to you, it is a sign that the content on your web page is reliable and more authentic. As a top-notch SEO Company in Mumbai, we know that there are many ways in which one can carry out off-page SEO. Implementing them with proper planning will reward you with better results.   How to use off-page SEO techniques to get better results? Before you start optimizing off-page SEO, there are some techniques that every website must use to make sure the website is doing well on the search results page. Here are some off-page SEO techniques- 1. Link building Link building is one of the vital techniques and one of the most commonly known off-page SEO techniques used today by people.     There are three types of links- Natural links – Natural links are those that come naturally to you. That means you do not have to ask a specific website owner to link back to you. People like journalists, blogger, or publisher links to you as they think the material on your web page is credible or worthy. Built links – Built links are the ones that made you ask a reputable website owner like journalists, bloggers, and others, to link to your web page or when you implement an ad campaign to improve the reach of your content, whatever the case is, it is still helpful to build backlinks. Created links – While building links, try to avoid this as search engines do not like this kind. Created links are those submitted on directories and forums. We build links so that search engines know where your website stands when it comes to relevancy. It will help a huge deal when it comes to your web page ranking.   2. Brand building Building your brand to make your presence known is one of the main aspects of implementing a successful off-page SEO strategy. We all know that Google recognizes brands that are doing well with their SEO tactics. Building your brand and increasing its awareness by meticulously planning out various strategies to promote your brand on different platforms is a great way to begin. It is easier for trustworthy and credible brands to climb the stairs towards the top of the search engine results page. So aim to become a brand that becomes worthy in the “eyes” of the search engines.   3. Brand searches When people search for your brand’s name on the search engines, it means that your brand is getting recognition, and people are curious about your brand. The users on the web might search for your brand, website, products,

SEO, SySpree

ON-PAGE SEO: A DETAILED GUIDE ON WHAT IS ON-PAGE SEO AND HOW TO OPTIMISE THEM IN 2023

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In the present era, digitally boosting your business is a tough challenge. As the top SEO Company in Mumbai, we know that It involves building a business website with all the necessary elements of an SEO-friendly website to help it rank at the top of the search engine results page or commonly known as SERP. It might be even more complicated if you are a beginner in this field. But we have got you. With our guide for on-page SEO, you will be ready to run a successful website.   Key Takeaways On-page SEO refers to optimizing web pages and content to improve visibility on search engine results pages (SERP). On-page SEO is important to ensure that a website appears on the first page of search results and is relevant to the search query. To use on-page SEO techniques effectively, use relevant keywords in the content, use keywords a few times but avoid keyword stuffing, have precise URLs, optimize title tags, write persuasive meta descriptions, and optimize alt tags for images. Keywords are crucial in on-page SEO and need to be used in the content and title tags for relevance. On-page SEO elements, such as URL structure, title tags, meta descriptions, and alt tags, need to be updated regularly to provide accurate information and improve search engine positioning.   What is On-Page SEO? On-page SEO, also known as on-site SEO, includes optimizing the web pages and all the content for the search engines. These additions are made to the web pages to improve their visibility and appear at the top of the organic search results. A Digital Marketing Agency in Mumbai understands that creating an effective on-page SEO web page includes optimizing the content, title tags, URLs, images, internal links, voice search, and several other aspects that need consideration to have an on-page SEO website. On-page SEO is a lot different from off-page SEO, which deals in optimizing the various aspects of the website like the backlinks etc.   What is the need for On-page SEO? The main reason why on-page SEO is considered crucial is that on-page SEO optimization helps the website appear on the first page of search results and at the top of it. Google has upgraded its search engine performance over the last decade and continues to do the same so that the search query gets the most appropriate and relevant results for it. And to make sure that your website is relevant to the search, you have to ensure that you are acing the on-page SEO game. When it is perfect, it will increase the user experience making Google aware that your content is relevant to the search result, helping your positioning in the search results. Now that you understand on-page SEO and the reasons why it is necessary for your website, let us take a look at the ways it should be optimized.   How to use on-page SEO techniques to get better rankings on search results? 1. Make use of relevant keywords on your web page. Using keywords that are relevant and appropriate material to the content is beneficial, as they provide information about your website and its content to the search engine. The search engine can then rank your web page according to its relevance. Google has come a long way with its search algorithm. However, it still relies heavily on keyword matching to show results. A web page is most relevant when it has keywords in its content or title that are the same as the search query and will most likely appear on the first page.   2. Frequency of the keywords. Keywords are something that can make or break your SEO strategy. The number of times you use a particular keyword in your content will determine if Google sees your web page as relevant or not. When you use a keyword just once, it will not do any good for your website as Google needs to know if your website is appropriate to the search. It will happen if the keywords are mentioned a few times on the web page. On the other hand, keyword stuffing can do the opposite of the above. Keyword stuffing happens when a keyword is used forcefully in the content so often that the content is seen and considered spam. Adding a keyword just for the sake of it in high numbers will hurt your rankings.   3. Keep the page URLs precise. According to Google Search Central, the structure of the URL should be as simple as possible. It should be short and not consist of long series of numbers, so it is easily readable.     According to experts from the leading Digital Marketing Agency in Mumbai, another important factor would be to create a URL using keywords that increase its chances of being a relevant website. Adding hyphens to break the words in the URLs helps the algorithms to comprehend them. Optimizing the page URLs may not sound very important, but it is. Making your URL SEO-friendly will reward your efforts with better positioning.   4. Optimizing your title tags. A title tag is an HTML code that lets you add a title to your web page. A title tag is displayed on the search engine results page or commonly known as SERP, that takes you to the website when clicked.     The main thing to do while creating a title tag is to keep it concise and descriptive. Do not go overboard and include a lot of words. Using keywords in the title tag can be favourable. The content on the web page is regularly updated to provide accurate answers, but the title tag must also be updated when needed.   5. Write persuasive meta descriptions. Meta descriptions are a summary of the content provided on your web page. The text snippet is under the headline of the web page that appears in the search engine result page (or SERP). It gives the user an insight into what

Marketing and Sales, SEO, SySpree

A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE BETWEEN SEO AND SEM

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You might have come across the terms SEO and SEM several times, but you have no idea what they are and how they work. Both SEO and SEM are the most important parts of online advertising and have changed the way businesses advertise themselves. As a leading Digital Marketing Agency in Mumbai, we explain what and how these two search engine services work.   What is SEO (Search Engine Optimization)? Search engine optimization, or commonly known as SEO, is a process to improve the positioning and visibility of your website in the search results when people search for something related to your business in the search engines like Google, Bing, etc. If the visibility and positioning of your website are better in search results, then it will bring more traffic or prospective consumers. The strategy for SEO has to be changed regularly as what worked today will not be effective in the future.     What is SEM (Search Engine Marketing)? Search engine marketing or SEM improves the visibility of websites in search results through paid marketing strategies. Businesses use SEM strategies to position their websites in the search results when the search is relevant to their business. A company that uses SEM to boost traffic on the website is supposed to pay when someone clicks on their website. As these ads are in every search result, it is easy for the searchers to distinguish them by showing an ad at the top websites.   Importance of SEO (Search Engine Optimization) 1. SEO increases the visibility and positioning of your website in the organic search results. 2. If properly optimized, it will drive maximum traffic to your website. 3. It brings the targeted audience to your website. 4. Being visible on the first page of search results builds faith in consumers. 5. As your website is visited often by users, making it appear at the top of organic search results is crucial. 6. When SEO is used strategically and is fully optimized, the website experiences a boost in sales, elevating its growth.   Importance of SEM (Search Engine Marketing) 1. Search engine marketing or SEM increases awareness of a brand from search ads. 2. SEM increases the traffic to your website as it increases the visibility of the website. 3. Even if people do not click on your ad, they will notice the name of your business as it is visible in them, which will register the business name in their minds. 4. The aim is not just to bring traffic to the website but to bring the appropriate or correct audience who are genuinely interested in your business which SEM ensures. 5. SEM works the best for all types of businesses, whether it is big or small. 6. Even though you have to pay for the services when planned smartly and strategically, they can double your profits and boost your business. 7. It is a great way to go big for small-scale businesses because it improves the positioning and visibility of your business website. 8. As people require quick services or fast answers to their queries, they click the first result on the page, and with SEM strategies, your website will be at the top of the search results, bringing users to your website. 9. You do not need huge budgets to plan your SEM strategies, but a small budget will work just as long as it is well-planned. You can choose the reach of your website, such as the location, demographic, etc.   Types of Keywords used in SEO (Search Engine Optimization)     1. Short tail Keyword Short-tailed keywords are like mentioned short keywords that include one or two words in them. This kind of keyword can cover a large number of search volumes as the keywords are not specific and are difficult for the consumers to find the results that are relevant to them. 2. Long-tail Keyword Long-tailed keywords are the opposite of short-tailed ones. They are longer than them and are more specific. Long-tailed keywords do not have more competition than short-tailed keywords because the intention of the keyword is clear, and the users can easily find the results without any problem. 3. Long-term Evergreen Keyword The sole purpose of this kind of keyword is to make the content consumable to the users for long periods. The results stay evergreen and relevant with slight changes and now and then. The Long-term evergreen keyword is there in content that is supposed to be educational or informative. 4. Short-term Fresh Keyword This kind of keyword is present when a specific topic or news is fresh and currently in trend across the globe. For instance, the famous Netflix original show Squid Game was trending worldwide, making people search for it on the internet. So, the keyword including the phrase Squid Game can only finish when it is hot and trending. And as each trend dies down after a while, the keywords also work for a shorter term 5. Product Defining Keyword It includes keywords that describe the products in a specific way. That means that the consumer will look and search for certain products and wants a detailed description of them. For example, if a user is looking for a leather jacket, they will type ‘black leather jacket’ or ‘black leather jacket’, which gives you a distinct idea of what they need. 6. Customer Defining Keyword When keywords describe a specific set of audience or the customer, it comes under customer-defining keywords. Keywords like laptops for students or running shoes for men are some examples to understand it better. This type of keyword is necessary to attract the targeted audience to your business as you might have the exact thing they need. 7. LSI Keyword LSI keyword or Latent Semantic Indexing keyword is a keyword that is related to your keyword. LSI keywords are like branches of the same tree and are a great way to target many keywords under the same subject. 8. Geo-targeting Keyword SEO keywords give you the

Marketing and Sales, SySpree

What is SEM: Basics of Search Engine Marketing

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What is SEM? Let us explain what it means to deal with Search Engine Marketing. Have you ever thought about what Search Engine Marketing (SEM) entails? As a leading Digital Marketing Agency in Mumbai, we explain to you how Digital marketing has many terms with a similar definition and sound. SEM, which is also known as search engine marketing, is the process of using paid options to optimize search visibility. Previously, search engine marketing was a term used to explain both search engine optimization and paid searches. Today, it is almost always used to describe only paid search marketing. Businesses pay for ads displayed as search results on search engine results pages (SERPs) using Search Engine Marketing (SEM). They use specific keywords so that when a person searches for those words, they will get an ad from the business. The business has to pay only when a person clicks on the ad.   You can find paid search ads on any search results page. Generally, these ads show up at the top and bottom of the page. They display a sign that indicates it is an ‘Ad’ to let people know that it is a paid ad. Some paid ads may appear as products in a featured column.   What is the difference between Search Marketing, SEO, and SEM? To completely understand Search Engine Marketing (SEM), we should know the difference between SEM and other terms related to search engine marketing. Search Marketing Search Marketing refers to improving a business’ search visibility by appearing more often in search results. It can involve paid Search Engine Marketing (SEM) strategies, organic SEO strategies, or even both. Search Engine Optimization (SEO) Search engine optimization uses methods that can increase visibility in search results. Unlike the Search Engine Marketing (SEM) way that uses paid options for a position on SERPs, SEO attracts search engines to earn a prominent organic search position. These search results do not have an ‘ad’ indication on their results. These positions are organic and not paid. Pay-Per-Click (PPC) Marketing Another term that you will find when learning all about SEM is pay-per-click marketing or PPC. PPC is another paid marketing strategy in which a business creates a digital ad and has to pay for each time a person clicks on it. When PPC ads appear in search results, they are considered SEM. However, they are not always related to Search Engine Marketing (SEM). PPC methods in places other than searches are not considered search engine marketing. For instance, PPC on sites that display digital ads like Facebook ads or promoted Tweets. PPC also includes ads shown on Google, where businesses pay when a person clicks on a website ad. So even though PPC is a Search Engine Marketing (SEM) method, it is also related to social or display ad marketing.   Search Engine Marketing Fundamentals: Terminology, Platforms, and Tactics Search Engine Marketing (SEM) Platforms A business can place an ad on an SEM platform. The platform is a search engine that will display the search ads when a person performs a search. Google and Bing are the most common search engine platforms used for Search Engine Marketing (SEM). The most common Search Engine Marketing (SEM) platform is Google ads. It is the largest online audience with billions of searches performed by people every day.     Additionally, Bing Ads claims that they have 3 million users that do not use Google. Therefore, by displaying ads on their partner websites, they can connect with non-Google users. Types of Search Engine Marketing (SEM) Keywords During search engine marketing campaigns, the terms and phrases used to target the users are SEM keywords. When a person searches for a keyword, your ad will be displayed. While setting up an SEM campaign, you can select the keywords that are your target or that need to be ignored. Search Engine Marketing (SEM) campaigns have four types of keywords: Broad match keywords: This type of keyword can target different variations. It includes similar phrases, singular forms, plural forms, wrong spellings, or synonyms of the target keyword. Phrase match keywords: This type targets the exact phrase and any related words that come before or after the keyword. Exact match keywords: These keywords target the words that are closely related to the target keyword. It includes wrong spellings, singular and plural forms, abbreviations, reordered words, or paraphrases. Negative keywords: This type of keyword excludes words that are not the target. Negative keywords are variations of keywords that you do not want to use in your campaign. These terms may be related to your keywords in semantics but may not be related to the search intent of the target keyword or your campaign.   Search Engine Marketing (SEM) Targeting Targeting keywords is a part of telling the search engine when to show your ads. However, SEM targeting sets additional parameters such as when your ad should be displayed and who should see it. Location targeting configures display ads only to people in a specific location. As an example, those located in a ZIP code or geographic area. Ad schedule targeting shows an ad at certain times. For example, Display the Ad at a specific time or during a day of the week. Demographic targeting sets up ads to only be seen by people belonging to a demographic category like age and gender. Device targeting shows ads to people who use specific devices like mobile phones, computers, or tablets. Search Engine Marketing (SEM) Account Structure An SEM campaign is structured and set up using account structures. The campaigns in your account consolidate relevant keywords and themes. Campaigns: Since it is the highest level for an account, each campaign has its own unique goal, strategy, and settings. Campaigns help organize an account into themes according to their product, service, audience, or promotions. A platform can use the keywords to match with clients for two different campaigns. For example, one campaign could target people looking for a service. Another campaign could target

Marketing and Sales, SEO, SySpree

What is SEO: Basics of Search Engine Optimization

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Every business loves potential client leads to hit their sales pipeline. In the current age, getting potential clients to reach the sales team through searches on Google, Bing has been among the top sources of leads for most businesses, if not all. Well, then the question is – Would listing on search engines ( Google, Bing, etc.) suffice to open the flood gates to client leads? The short answer is a straight and obvious NO. So, what more? The next leading question will help answer this: If you were looking for a product or service, would you bother to go beyond the first page of the search engine? We will answer this question based on research. Based on Backlinko’s analysis of over 5 million searches, below 0.8% of potential clients look beyond the 1st page of search engines, and as a positive, more than 30% click on the website if you are ranked first on search engines like google. So you can expect anywhere between 30 – 300 clicks on your website even if just 1000 potential customers search for the focussed keywords. In our experience as a reputed digital marketing agency, we would say that these numbers are realistic, possible, and achievable for your business too. With that understanding, we now shoot for the golden question that most businesses are after – how do we get to the first page of search engines or rank at the first position on google. The quick and short answer is SEO! Time to dive in!   What is SEO? What does SEO stand for?     Remember the last time you looked for a product or service but did not know where to find it. Here is what you would have done next: Gone to google, searched for the product you were looking for, and eventually landed up contacting and buying from among the first few results you saw on google. The reason you saw those websites was not a coincidence. It was a concentrated effort by the companies to list at the top. This effort is called SEO. In the non-technical jargon, SEO is the steps taken to ensure your website shows up at the top of Google, Bing, and other search engines. It is the abbreviation for search engine optimization. It is an assured approach where your targeted customers come looking for you rather than the business searching for new customers. SEO is the process of convincing the search engines to list your website right at the top of their page. While this increases the visibility of your website, you need to have the credibility to be at the top. Every step taken to achieve this credibility falls under the banner of Search Engine Optimization or SEO. There are no shortcuts, and yet the effort on SEO is worth it. The more visibility your website gains in the results, the higher the attention and attraction from possible and current customers to your business. As a leading SEO company, we have ensured 100s of our clients have made it to the top of search engines. In our blogs, we tell you just how we achieve this.   How does SEO Function? Best to understand the basics first with how search engines work. Search engines use bots to crawl the web on various website pages, going from one site to another, gathering information from those pages. These are the spies or informers who come to your website. As a layman, you may not even be aware. The process is not transparent unless you look up the logs or online tools to investigate when such spies or bots visited your website the last time. By the way, if you want to keep your website like a hidden treasure that would never list on the search engines, there are ways to do that too. We will cover it in our later technical or web development blogs. The bots then take all the information they have collected and feed it back to the search engines. The search Engines will then decide which rank your website should appear in their lists ( technically known as index) based on the information the bots have collected for them. And like any other competition, may the best website win! OK, but how do these search engines decide where the website ranks on the page ( or index). How we wish there would have been an easy answer to this. Google has treasured this secret recipe just like Coca-Cola has kept the secret of its formula for decades now. While many folks have tried interpreting and working out what leads to the top ranks on Google, we believe the closes we could get to this is the Google ranking factors. The search engines analyze the pages in the index. They then segregate the website pages into several ranking factors. The ranking factors determine the rank websites should appear when you search for the information on a search engine. And here is when SEO experts walk into the picture. They help you tick the box on these ranking factors to ensure you are climbing the search engine ladder successfully. And our blogs tell you everything about this process. Is it easy? Of-course yes! Is it time-consuming? For sure! Is it too much effort? No doubt. LOL. Our way of making a living! With SEO strategies, there is direct effort to ensure that a website makes the top search rankings. You cannot pay the search engines to display a webpage among the highest rankings like paid ads. The quality of the content and keywords are factors for content optimization along with optimum crawling and speed. The search engine algorithms intend to provide the most relevant, strong pages and give the users a good search experience. Improving your site and content while remembering these factors can help your website rank higher.   Why is SEO essential for Marketing? SEO is an integral part of online marketing because there are trillions of searches conducted every year,

Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, SySpree

TOP 50 CREATIVE BRANDING AGENCIES IN MUMBAI

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Branding is an incredibly important function for any business. Branding is a long-term process and is very complex. Due to this complexity, there are many Creative Branding Agencies in Mumbai and various parts of the world. Mumbai is considered a hub for branding. The companies here are technologically advanced, understand the need of their clients and realize how important it is to fulfil their client’s vision. Let’s have a look at the Top 50 Creative Branding Agencies in Mumbai: 1. Dentsu Webchutney – Web chutney is one of the top-notch Creative Branding Agencies in Mumbai. They are known as one of the bravest agencies on the planet and have successfully created multiple brands over their 2 decades of existence. They offer services of Brand Marketing, Creative Technologies, Communications and Design, Strategy, etc. 2. SySpree – SySpree is one of the leading Creative Branding Agencies in Mumbai. They have a team of experts that create branding strategies that are simple, clean and modern. Developing innovative strategies, create brands that hold long-term value. Their services offered include- Logo and Web Designs, Graphic Design, Media Buying etc     3. Young – Young creates their brands through their expertise in Brand Architecture and Brand Rejuvenation. They support SME’s and Startups in growing their brands. They consider themselves as Communication Architects who add value to the brand’s they work with by achieving the clients desired objectives. 4. Winner Brands  – With their expertise they help brands leverage their talent. They are a brand that finds the best resources for you to work with. From Brand Strategy consultants and Social Media experts to Content Specialists and Video Production experts. 5. 3 Minds Digital – 3 Minds Digital is a digital agency that conveys its client’s messages through the visuals they create. The Research, Mind Map, Explore Metaphors, Create Logos, Collaterals and style brands to create a strong brand identity. Their strategies help brands gain recognition and are unique and help them stand out. 6. Schbang – Schbang is a holistic marketing company in Mumbai. They create brands by developing integrated marketing solutions with their strategists and designers. They offer the services of Digital Content Creation, Video Production, Media Planning, Influencer Relationship, Celebrity Management, etc. 7. Atop Digital – Through their services Atop Digital helps brands tell their stories their way. They offer a lot of branding strategies like Brand Communication, Identity, Image Management, Positioning, Differentiation, Extension, etc. Over the years these strategies have proven to be successful at pleasing their clients. 8. HumanX – HumanX has a team of a variety of experts in various fields of branding- Graphic Designers, Business Strategists, Developers, etc. They are a strategic design consultancy that helps in Brand Design by offering services like Brand Identity, Brand Assets and Brand Guidelines among various other services. 9. Leo9 Studio – Combining Tech and Design, Leo9 Studio has proven to be a company that helps the brand achieve great influence in markets. They use behavioural science in their marketing strategies like Branding, SEO, SMM, Content Marketing, etc. by initiating, iterating and integrating Design and tech. 10. Thin-i – Thin-i is a branding solution company that converts companies into brands. They have always focused on a brand getting their basics of branding, communication and design right and then getting into the planning and implementation of an effective branding strategy. Their strategies have proven to be incredibly effective and always satisfy their clients. 11. Big Launch – Big Launch is a strategic branding agency. With their incredible team and strategies, they always help the brands they partner with move forward. They bring brands back to life with their branding strategies like Logo Design, Print and Collateral, Presentation and reports. They also focus on Digital Marketing, Web design etc. 12. Reverse Thought – Reverse Thought is a creative studio. They help their clients take the next step in their digital processes with their creative and technological expertise. They break clitter and amplify the voices of multinationals, small businesses and start-ups. Their Branding services include creating a brand identity, Logos, Outdoor Ads, Brochures, Graphic Design etc.     13. ABND – ABND transcends boundaries with their expertise in services. They provide the services of Brand Strategy, Design, Articulation, Packaging, Communication, etc. They are a holistic branding company and drive brands with their research and attention to detail in the strategies they implement. Thus, fueling growth. 14. Yellow Fishes – Yellow Fishes are an independent branding company. They build strong, beautiful and meaningful brands with their branding strategies that include -Brand Proposition, Identity, Design, Positioning, Visual Brand Language, Brand Naming, Brand Tonality, Logo Design and Brand Management. All of which increase brand loyalty, value and recognition. 15. Himani CC LLP – Himani CC LLP are an ever-improving and dependable branding company in Mumbai. They offer brand design services that are created by their team of experts with passion. They understand brands and offer them services like – Logo Design, Letterhead, Internal communication, brochures, etc. Their branding strategies are clear and concise. 16. Dy works – Dy Works have expertise in brand design. They have always helped brands by designing behaviour instead of designing for behaviour. Apart from Brand Design they also focus on Business Design, Transformation, Packaging Design, etc. They provide these services with a deep understanding of the brands they work with and their consumers. 17. Amar Jyoti – Amar Jyoti is a creative branding and digital agency that builds brands by delivering beyond the pitch. They focus on brand building with strategies that include Brand Story, Architecture, Tagline, Brand and Corporate Identity, etc. Their 32 years of experience has made unlock their power of branding to help create a brand. 18. 8 Designs – 8 Designs brings its brands ideas to life. They Discover, Envision, Design, Execute and Evolve with their branding strategies. Their branding strategies include Copywriting, Illustrations, Infographic and Logo Design, Brand strategy, etc. They have over 15 years of experience and constantly provide premium quality services. 19. Fruitbowl Digital – FruitBowl is a top branding company in Mumbai that helps the

Graphic designing, SySpree, Uncategorized

TOP 50 GRAPHIC DESIGNING COMPANIES IN MUMBAI

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TOP 50 GRAPHIC DESIGNING COMPANIES IN MUMBAI Graphic Designing is a way for businesses to visually communicate with their audience. It offers a layout that focuses on the brand and the customer. Designs should be simple and not too complex, however creating them Is complex. They need to be the right fit to properly represent the company and also being interactive and engaging with the audience. This is why several companies hire Graphic Designing Companies to professionally handle their graphic design needs most creatively and innovatively. Have a look at the Top 50 Graphic Designing Companies in Mumbai: Cyber Rafting – Cyber Rafting loves creating digital experiences that focus on engaging. They understand that every client has different needs and will require different creative inputs for both print and web designs. With their expertise, they create designs like broadcast, web, book designs, VFX, etc. that will increase traffic and leads generated. Digital Yolks– Digital Yolks creates brand identity through their expertise in graphic designing. They help their clients stand out through their Graphic designing services like Logo and Brochure Design, Business Cards and Company Profiles, flyers, websites, etc. They offer accessible and affordable services which make them well-liked among companies both big and small. Syspree– Syspree creates compelling designs for their clients’ audience. They fully understand their clients’ vision, goals, and objectives and constantly work towards bringing a design to life. They offer the services of Business Stationery design, Brochure design, social media posts, logo design, etc. These services and their expertise has helped them elevate their client’s image. Kreativ Ideas– Kreativ Ideas delivers long-term support to their clients, to build long-term relationships. Their graphic designing services are wide-spread, offering services like- Logo and Stationery Design, Merchandise Design, Web Design, Print, and Digital Ad design, Business Collaterals, etc. Their experts focus on providing fresh, creative, and profitable services to their clients. Itech Designs– Itech Designs offers services that align with the client’s vision with their expertise in various fields of design. They design websites with SEO and offer SMM services alongside their design services which include – Banner, Logo, Brochure designing. Their UI/UX designers create quality designs on time and with confidentiality. Tiki Tech– Tiki Tech is a creative agency that with their talented team create quality designs. They focus on Graphic designing by creating flyers, websites, brochures, stationery, packaging, apps, etc. While taking full responsibility for their client’s needs they create designs that help shape their brand identity. Micro Inch Hub – Micro Inch Hub has a professional team that deals effectively with the intensity and creativity of graphic designing. They developed designs for Social media, websites, Print media, and make collaterals while also focusing on branding. They have a client-centric perspective and a progressive approach making it easier to provide a successful end-to-end solution. Presentation GFX – Presentation GFX is constantly innovating and reinventing design. Their focus is on presentations and pitches and they make some effective and impactful presentations that help their clients communicate a perfect message to their audience. Their services include Presentation, Infographic, and Web design, Animation, Logo, brochures, social media posts, emails, etc. EUMO Services – With their experienced and creative minds, EuMo provides services that boost their client’s success. Their services focus on creating a strong corporate brand identity with their services which include Logo, Brochure, and packaging design. They strategically manage their digital designs with advanced technology and creative solutions.  Neel Networks – Neel Networks are a graphic designing company in Mumbai that focuses on designing strong concepts for their clients. They have a dynamic approach and a highly skilled team that makes it possible to deliver highly flexible designs. Their Graphic designing services include Logo, Branding, Web, Print, and Product Designing, all of which are extremely effective Save as Web – Save as Web is a graphic design company in Mumbai that delivers value to its clients. Having completed countless projects over the years, they proved to be a great creative graphic design company. With their skilled professionals, they offer the services of Brochure, Logo, Banner, Poster, Standee design, as well as web design services. 9dzine – 9dzine focus on making smarter and impactful designs. They are a graphic designing company in Mumbai that recognize creativity as an important aspect of visual communication. They offer Logo, Invitation, Brochure, Catalogue, Magazine, Web design services and so much more to their clientele.   Web Décor– Web Décor maintains a professional image of their clients with their designs. They offer the graphic designing services of Logo, Brochure, branding, Web, print, and packaging. With their knowledge and creativity, they constantly achieve their client’s goals. iDigitalise– iDigitalise provides design services that build trust and loyalty. They achieve long-term goals through their services like- brochure design, logo design, packaging, website, etc. They have always been a creative and innovative company and continually offer holistic brand solutions to their clients.  Paper design – Paper Design is a Graphic Design Company in Mumbai that visually expresses the vision of their client. In an attempt to bring meaning to a brand, they offer graphic designing services like- brochure design, print or digital design and pay attention to detail. They leave no stone unturned and keep their partners future-proof. Xee Design – Xee Designs crafts digital experiences with their creative young professionals. They offer services like Brochure and flyer design, packaging and infographics design, web design, etc. They create engaging experiences by combining creativity, strategy, and technology and reach desired results by being innovative. Honeycomb – Honeycomb tailor-makes designs and helps the brand evolve and engage. They offer top-notch designs that creativity and technology and let their designs speak for themselves. They offer the graphic designing services of artwork production, marketing collateral and packaging design, illustrations, etc. to create a successful strategy. Oh! Design – Oh Design evokes emotions and feelings in the audiences of the brands they work with. They offer services like logo design, package design, brochure design, environmental graphics, and website design. These services blended with their creativity,

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