SySpree

It’s no secret that content creation to attract leads and customers can be a difficult and time-consuming task. Most marketers usually struggle to develop ideas or churn out posts that don’t generate much interest from their audience. If you want to win the battle for converting your readers into leads and customers, it’s important to know where to find your winning content ideas. Experts at a leading digital agency in mumbai here are sharing some of their favorite sources for generating awesome blog posts and article ideas with this blog post.   Create buyer personas. You can’t create content for everyone — you’ll end up with something that resonates with no one. Content creators often think too broadly about their target audience. They’ll say, “our ideal customer is anyone who has an interest in advanture.” That’s the wrong approach. It’s more effective to focus on a specific buyer persona or a detailed description of your perfect customer. Based on data from your existing customers and insights from sales and customer service teams, create personas for each type of customer. What are their most pressing concerns? What are some of their goals? How much does the average sale cost, and how long does it take to close? Create one or two personas for each segment or product line you serve. Then, when you create content, speak directly to those personas. For example, suppose you’re creating B2B content for a software company that provides products and services to the insurance industry. In that case, you might have different buyer personas for claims adjusters and compliance managers within the organizations that buy from you. Each buyer persona will have different pain points and goals, so you’ll need to create different types of content for each group.   Data analytics and trending news. There are two places experts at leading digital marketing agency look to find information that drives a lot of traffic and potential leads: data analytics and trending news. Trending topics can be found on many sites, including Twitter, Google Trends, the New York Times, and even Facebook. Social media is a great place to find what’s trending, but don’t forget to look at some more traditional media sites. As far as data analytics go, experts at leading digital agency in mumbai use several different sources. Some include Google Analytics and Alexa, which help me understand what types of content people are already looking for online. Once I’ve determined what people search for online and what they’re talking about on social media, I create content. This gives me an edge because people are already interested in the topic. I’m not trying to sell them something they don’t need or want; I’m producing content based on what they’ve already demonstrated an interest in. This allows me to connect with my target audience by providing value instead of selling something. This has allowed me to increase my social following, grow my email list and generate more leads.   Ask Your Sales Team Experts at a leading digital agency in mumbai will tell you that one of the best ways to find content related to your industry is by asking your sales team what they hear from customers. Yes, you know your industry better than anyone, but the sales team talks with customers every day and hears their concerns about what kind of information they need to buy from you. As the people on the front lines of your organization, they are likely to have a wealth of insight into what customers value most.   As you begin to create content, take advantage of this crucial resource. Here’s how: Ask your Sales team what topics they talk with customers about most often. Sales teams are experts on customer problems, desires, and motivations — they should be an invaluable source of information as you plan and create content. Have your Sales team review the content you’ve created. Give them access to drafts, outlines, and white papers, then ask them to provide feedback on whether or not it addresses their customers’ concerns and needs. Sit in on a sales call (or two). Don’t just listen in; take notes about the topics discussed, questions raised, the language used, and objections voiced by your potential customers. Schedule regular meetings with your Sales team to discuss ways to improve how you work together to win over new customers.”   Competitor Analysis. There are a million ways to find content that attracts leads and customers. You can analyze other companies’ content and copy it all into your own. If you want to align with your audience, use social media wisely. Sure, you can use third-party analytics tools, but if you want to make sure that your content is being shared with people that matter most and gain more exposure for your company, it’s much more important to be on social media. The best way to figure out what makes other companies successful is by looking at what they’re doing. For example, an ad agency spends millions of dollars on marketing doesn’t mean that they don’t care about their clients. The same goes for search engine optimization and web design. A good agency will work hard before getting paid to show their clients value long after being paid. So go ahead and look at what other companies are doing online and figure out what makes them successful: They have blogs; they have podcasts; they have videos; they have Facebook pages; they have Twitter feeds; and so on.   Utilize social media and forums. Uncovering what your customers are talking about is an important first step in developing a content strategy. As Experts who provide digital marketing services say, if you know what your customers are discussing and asking about, you can create content that answers their questions and, in the process, you will get some SEO benefits.  Social media and forums are two excellent places to begin your research. By simply searching on Facebook, Twitter, or LinkedIn using relevant keywords related to your business, you will find out