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What Google Core Web Vitals Is And Why You Should Care

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Google Core web vitals is an initiative from Google that allows website owners to test their site’s mobile-friendliness, speed, and security. They want web users to enjoy faster websites and make more money from their visitors. This article by the leading web development company will teach you everything you need to know about core web vitals, including how they came about and the benefits. So let’s get started.   What is Google Core Web Vitals? Google Core Web Vitals is a feature that Google introduced on 28th May 2020 to help website owners understand how their website performs. The main goal of this tool is to help you understand how your site is doing compared to other sites in your industry. It will give you some insight into what you can do to improve your site’s performance. You can also see if any security issues on your site could be causing problems for users — like a vulnerability in an outdated plugin or theme — or if any performance issues are causing slow load times for visitors. Google Core Web Vitals is a set of metrics that Google uses to measure the performance of websites. These metrics are available on Google Search Console, and you can use them to understand how different parts of your site affect page speed, but they’re also useful for tracking how your pages change over time. There are three main metrics: Speed Index First Meaningful Paint First Input Delay   Speed Index Speed Index is a metric that indicates how fast a page responds to user interaction. It’s measured in real-time and is reported as an average of the page load times for the visible portion of the page. Speed Index is calculated by taking the geometric mean of all page loads during a given period (usually one week). It’s measured in milliseconds (ms), so anything under 100ms is good, while anything above 250ms is considered slow. Expert website developers in Mumbai will tell you that the lower number here indicates that your website has a faster load time than most others since it takes less time for your pages to render in a user’s browser than other sites on the same network.   First meaningful paint (FMP) First meaningful paint (FMP) is a metric that measures how quickly a user can interact with a website after loading. The FMP measurement is often used to determine whether or not the user experience is acceptable, and it’s one of the key metrics used in Google’s Lighthouse auditing tool. The FMP metric is calculated by taking the time between when the browser starts loading a page and when it paints the first bit of content on that page. This can be thought of as the time between when you enter a URL into your browser’s address bar and when you see something useful on-screen — like text or an image — even if it isn’t exactly what you were expecting. This measurement only considers how fast a page loads, not how fast an entire site loads. It was designed specifically to measure how quickly users can interact with your content once they’ve reached it. If anything else slows down their experience (like ads), those will also be counted as part of this measurement.   First Input Delay (FID) First Input Delay (FID) measures how quickly a user can interact with an element on a web page. FID is measured as the time between when the mouse first hovers over an element and when that element responds to the hover. The FID measurement uses JavaScript to calculate the time between mouse movements and DOM (Document Object Model) events. For example, if you have a div (<div>) with a 10px margin and it takes 2 milliseconds to move your cursor from one side of the div to the other, then the FID would be 8 milliseconds (2 ms x 4). If there’s no interaction with an element, then it will not show up in your report results. You can see this by hovering over areas where nothing happens.   Why Is Google Core Web Vitals Important? Google is constantly looking for ways to help improve its search results. As such, it’s no surprise that they are constantly working on making their algorithms smarter and more accurate. You can see some examples of this in RankBrain, which was launched back in October 2015 and has been helping Google better understand natural language queries ever since then. Another example is Hummingbird, which was released back in August 2013 and allowed Google to better understand synonyms and related concepts when determining how relevant a page would be for a user query. Google Core Web Vitals takes these concepts even further by allowing Google to determine how healthy your website’s pages are based on certain factors like: Load speed: How quickly a page load is an important indicator of how well the page will perform. In fact, Google recently announced that they would be using mobile page speed as a ranking signal. Security: If a site has been hacked or has been compromised somehow, it can impact the reputation of your business and compromise your customers’ trust. Security is not an area that should be overlooked. Mobile-friendliness: In addition to ensuring that your site is optimized for mobile devices, it’s also important to ensure that it’s accessible by screen readers and other assistive technologies used by those with disabilities.   What are Google’s Core Web Vitals metrics? Google’s Core Web Vitals metrics help you get a quick overview of the health of your website. Some metrics are: Speed. The time it takes for all of your site’s pages to load. You can see how much time it takes for users in different countries to load each page on your site. Mobile usability. The percentage of your pages that are mobile-friendly (viewable on a smartphone or tablet). These pages have been tested for usability on mobile devices, which means they are easier to

SEO, SySpree, Web Develipment

How To Handle Duplicate Content In Web Development & SEO?

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Duplicate content is the site’s worst enemy.  It can rank your website lower in search engines. Web developer & SEO experts must handle duplicate content efficiently.  This article by Best SEO company will discuss ways to handle duplicate content in a productive manner. So let’s get started.   What is duplicate content?  Duplicate content is when a single piece of content appears to be available in multiple places on the web. Duplicate content can be harmful to search engine rankings and should be avoided. Duplicate content can occur when there are multiple versions of a web page with the same or very similar content. For example, you have duplicate content if you have two versions of your home page, each with different headlines and subheads but the same body text. As experts of leading web development company will tell you that duplicate content can also occur when multiple pages have identical or nearly identical content. This is especially problematic for search engines like Google because they use this information to determine how relevant they think a particular page is to a query. Suppose the same content appears on multiple pages that are supposed to rank for different queries (or different variations of the same query). In that case, it will confuse how Google ranks those pages against each other.   How does duplicate content affect SEO? Duplicate content is when a website has multiple pages that contain the same information. Duplicate content is a common problem for SEO, as it can lead to Google penalties or even demotion in search results. A leading SEO company in Mumbai will tell you that duplicate content issues can affect both on-site SEO and off-site SEO. On-site duplicate content issues include having multiple versions of the same page, using noindex tags on entire pages or portions of pages, and using canonical tags incorrectly. Off-site duplicate content issues include having the same piece of content appear on multiple sites across different domains (particularly if different companies own those domains). Duplicate content on your site can impact your overall performance in search engines in several ways: Duplicate content can hurt your rankings because Google sees it as spammy. Suppose you’re duplicating large amounts of content on your site (for example, by republishing articles from other sites). In that case, Google will likely see this as spammy and rank you lower than sites with more original content. Duplicate content can confuse users. If you have multiple versions of the same page on your site, it will be unclear which one is the most accurate and up-to-date. This can cause confusion among visitors who may think they’re looking at the same thing they saw yesterday or last week — when in reality, it’s an older version of what they’re looking for.  Duplicate content makes it difficult for search engines to determine what belongs in their index. When there are multiple versions of the same content across different pages on your website, it makes it tough for search engines to accurately determine which version should be included in their index and which ones should be ignored as duplicate pages. Duplicate content can dilute the value of links to your site. If you have links pointing to multiple URLs for the same piece of content on your site, Google may choose not to count those links toward your ranking. For example, suppose you have a link from an external source that points to www.example.com/page1 and another external source that also points to www.example.com/page1. It could be difficult for Google to determine which URL is more relevant and authoritative than the other — so they may decide not to use either one when calculating search results rankings for your site.   Type of Duplicate Content? There are two types of duplicate content, and both can cause an issue: Inside the Domain Duplicate pages on your website are among the most common types of duplicate content issues. This happens when multiple versions of the same page exist on your site — for example, if you have two pages about “Contact Information” or two pages about “Our Services” — or if you have the same blog post or article showing up on multiple pages of your site. Outside the Domain Similar pages on different domains cause this type of duplicate content. For example, if you have two versions of a blog post on two different sites (or even subdomains), that’s outside-domain duplicate content. It would be best to make sure all of these copies are updated regularly so that they’re all accurate and up to date.   Inside the Domain Duplicate content inside your domain is a common problem with websites. Duplicate content can be seen in the form of duplicate pages on your website, duplicate titles and descriptions, or even duplicate images. The SEO company in Mumbai will tell you that problem with having duplicate content is that it makes it harder for search engines to index and rank your content properly. If you have two different pages on your site that are very similar in content and structure, then it can be difficult for search engines to know which one should be ranked higher in their results. This is because they don’t know which one is more important or relevant to what a user is searching for. For example, let’s say that you had two different pages about “washing machines,” but only one of those pages was actually about washing machines (the other page was about dryers). When someone searches for something like “washing machines” on Google, one of these pages might show up first in their results because the page contains more relevant information. However, if both pages were shown within the same Google search result page (or SERP), then there would be no way for users to tell which page was more relevant to them without clicking through each individual result separately. This could lead to confusion or frustration among visitors searching for the product.   Outside the Domain

Marketing and Sales, SySpree

Youtube Ads Explained: Why You Should Care and How To Make Them

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Youtube Ads are awesome.  They can be an incredibly powerful tool to help you gain new subscribers and find new leads. Of course, as digital marketing agency in Mumbai says that you need to understand what is an ad, why it’s important, and how you can use them to create a powerful marketing campaign for your business.  In this blog we will see some of the best ways to use Youtube Ads for your business. So let’s get started.   What are Youtube ads? A video ad is a short (15-30 second) commercial message that appears before or during another video on YouTube. If you’ve ever watched a movie trailer before the film started, you’ve seen one type of video ad in action. As Digital marketing company in Mumbai will tell you that few years ago, advertisers could only pay for ads to appear before specific videos that met certain criteria, like keywords in their title or description. Today’s advertisers have access to more advanced targeting tools like audience insights and custom placements that allow them to reach highly relevant audiences across YouTube and the web. Youtube ads usually appear in two forms: pre-roll or mid-roll. Most videos will have both, but you’ll only see one or none at all in some cases. Pre-roll ads play before a video starts playing and require viewers to watch 10 seconds before being able to skip it (unless they’ve been watching for long enough). These can be highly effective for larger brands like Coca-Cola because they give viewers something entertaining to watch while they wait for their favorite content to appear on their screen. Mid-roll ads play somewhere during a video after a viewer has watched some of it already but isn’t necessarily interested in seeing more – they’re basically meant to be less intrusive than pre-rolls because they don’t force viewers into watching an entire ad before getting what they came for (i.e., your content).   How much do youtube ads cost? It depends on the type of ad you’re running and what kind of audience you’re targeting. But in general, it will cost anywhere from $0.10 per view to $10 per view. A Digital agency in Mumbai will tell you that if you want to target a specific audience, such as people interested in sports or music, you can set up display campaigns that will show your video ads to those users based on their interests. Those campaigns can cost as little as $1 per view or as much as $10 per view, depending on how large your audience is and your targeting options. For example, if you have a small budget and want to reach people interested in sports but live in Brazil, there’s a good chance that none of them will see your video ad because there aren’t many people like that out there! You can also buy search terms with YouTube ads, which means that when someone types certain words into Google Search (or any other search engine), they’ll see your ad at the top of the results page before they go to YouTube itself. Those campaigns can cost anywhere from $0.05 per click to $100+ per click, depending on what keywords you choose. If you’re a regular viewer of YouTube and watch many videos, you’re probably already familiar with these “in-stream” ads. When you watch a video, these spots are displayed on the right side of the screen (or on the left side if you’re watching a video in landscape mode). They’re typically 15 seconds long, and they have no skip buttons or countdown timers. Users can only dismiss these ads by clicking out of them before they’re done playing — otherwise, they’ll have to sit through them until the end of the entire commercial time. While these ads can be annoying and take up precious space that could otherwise be used for your favorite cat videos, there’s one thing you may not realize about them: They cost money. When advertisers pay to have their commercial time featured in a particular spot, YouTube splits that money between all the content creators featured during that time. Or in other words, anytime your favorite YouTuber watches an ad while watching a video, they get paid.   4 Types Of Youtube Ads: Which Is Best For You? The best type of YouTube ad for any business is one that maximizes revenue and keeps your subscribers happy. A Digital marketing agency in Mumbai will tell you that there are four main types of ads you can use to increase your income on YouTube, and each one has different requirements and benefits depending on your target audience. Overlays ads – This is the original ad format that Youtube was founded upon. It uses text or graphics in an overlay effect where content continues normally behind the ad but can be clicked and then directs you directly to the website where the video is hosted. It’s both effective and cheap—one of the benefits being that even though it can be clicked away from after it loads if someone is watching your ad, they’re seeing your whole video, so they will not just “skip” through your presentation without seeing all of it. Display ads are the most common type of Youtube ads, and they are very similar to banner ads. They take up a small space at the bottom of the video, and they can be clicked on if someone wants more information about your product or service. These ads work best for brands already established themselves as popular within their niche. For example, if you sell electronics, you could use display ads within electronics videos because this would be where your potential customers would be looking anyway. Non-skippable video ads are traditional YouTube ads that play in between videos. They don’t pause the video or put up any overlay, but they make up half a third of all views on Youtube. The good news is that non-skippable ads don’t affect your video’s visibility or

Content Marketing, Marketing and Sales, SEO, SySpree

Voice Search SEO: How To Improve Your Rankings & Drive Traffic

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If you’re reading this article by experts at a leading digital marketing agency, then there’s a pretty good chance that you’re interested in Google Voice Search and its SEO.  Since many brands are getting a boost in organic traffic thanks to Voice Search SEO, and those that are getting it right have an opportunity to rank even higher! In this blog, we will see some ways we can optimize our website to be more friendly for voice search SEO. So let’s get started.   What is Voice Search SEO? Voice Search SEO is the optimization of online content for voice-based search queries. With the rise of virtual assistants like Apple’s Siri, Google Now, and Cortana — and devices like Amazon Echo, Google Home, and Sonos — voice search is quickly becoming one of the main ways people find information online. There’s no doubt that voice search is changing the way we interact with our devices, and it’s having a big impact on the world of SEO. Google alone processes more than 40,000 search queries every second on average. That comes out to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Interestingly, the growing number of those searches are coming from voice-enabled devices, and why won’t that be since previously, we had to type out our searches to find what we were looking for. Now, thanks to the continuing rise of virtual assistants like Siri and Alexa, we can simply ask for whatever we need. Experts at a leading SEO company in Mumbai will tell you that the change has opened a new world of possibilities. And while it may seem like a small difference, it has huge implications for companies who want to rank in search engine results. That’s because voice search queries differ from traditional search queries in a few important ways: -They’re often longer (e.g., instead of typing “best steakhouse,” you might say “where is the best steakhouse near me?”) -They’re more conversational (e.g., instead of typing “best vacation spots,” you might say “where should I go on vacation this year?”) -They often include questions (e.g., instead of typing “how do I thaw frozen chicken,” you might say “what’s the best way to thaw frozen chicken?”) In other words, voice searches are phrased more conversationally than your typical text query.   Benefits of Voice Search For a business owner, voice search has the potential to bring a lot of benefits. For starters, voice search is more efficient than traditional searching methods. In fact, it’s three times faster. This means more people are turning to voice search simply because they want to get things done quickly. Voice search also makes it possible to multitask. Rather than having to type in your query while driving or exercising, you can speak the words and keep your hands on the wheel or the dumbbells. But what really matters is that voice search is more natural than typing. You no longer need to figure out how to phrase your question so that Google understands what you’re asking for. You just speak naturally and receive natural-sounding answers in return. Voice search could be a boon for local businesses. According to Search Engine Watch, 46 per cent of all searches are local searches. And as mentioned above, people use voice search because they need an answer fast – now! As such, a large portion of these queries will be for nearby restaurants or stores. Meanwhile, according to a study: 72 percent of people who own voice-activated speakers say these devices are important when it comes to making purchases locally – and 60 percent say that they’ve used their devices to find local business information. This means that if you run a local business and you haven’t considered the impact of voice search, then you should start now. This is especially true if your customers are students or young professionals – segments that are more likely to use voice search in the first place.   How do you optimize for voice search? To succeed in the age of voice search, SEOs and marketers should optimize their content for voice search. In this way, you will get better rankings for voice searches, which means your organic reach will also increase.  The following strategies have been proven to be effective in optimizing voice search results:   Rich Answers When you search for something in Google and the website has a feature that gives you information right there on the page, this is called a rich answer. The point of a rich answer is to give you all the information you need and make it very easy for you to get it as quickly as possible. Another name for this kind of feature is an answer box or quick answer. Rich answers are the key to optimizing your site for voice search as experts at a leading Digital marketing agency in Mumbai say that Google rewards sites that provide the most helpful and relevant information in the answer boxes of its SERPs. These are the blue links that appear at the top of a SERP. Providing rich answers to questions that people ask about your business or industry is therefore crucial for ensuring that your site appears in these SERPs. You can do this by optimizing your content using schema mark-up and including some well-chosen keywords in titles and descriptions. There are two main types of rich answers: * Featured snippets, which give a summary of information and only appear if Google thinks they can directly answer the question * Knowledge panels, which provide more detailed information about the subject Optimizing for these kinds of rich answers is different from optimizing for a traditional search result because Google will only show them if they’re confident that they can directly answer your question. This means that rather than including keywords, you’ll want to think about how to structure your content so that it would make sense in an answer box.   Re-Imagine and Restructure Your Content You’re probably used

Branding and Marketing Services blog, Content Marketing, SEO, SySpree

How To Write A Great SEO Content

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Great SEO Content is one which is well-written content that will get your website more traffic from search engines and create a bond with your target audience. The expert at a leading SEO company in Mumbai will tell you that the content also is essential for you to gain credibility in your niche and increase brand awareness. But writing great SEO content is not an easy task. You need to ensure that your content is relevant, well researched, and up-to-date. Achieving all of these aspects may seem challenging, but it’s achievable, and it will be worth the effort if you succeed. let’s first understand what is a great SEO Content?   What is great SEO Content? Great SEO content is relevant to your target audience and optimized for search engines. It’s the kind of stuff that people love to read and share because it’s useful and interesting. The best way to create great SEO content for your website is to write about relevant, useful, and interesting things to your target audience. If you can do this consistently, your page will rank higher in search engines, and you’ll see an increase in visitors to your site. Great SEO content isn’t just keyword-rich; it’s keyword-optimized. When you write good SEO content, you’re writing for people — not search engines. If your copy reads as a robot wrote it, no one will want to read it anyway! Great SEO content is optimized for search engines by using keywords naturally, not stuffing them into sentences or paragraphs to have them there. Great SEO content can be funny or serious or anything in between — as long as it meets the user’s needs (which is what makes something useful). When you’ve written great SEO content, you’ll know when people start linking back to it or talking about it on social media platforms such as Twitter or Facebook.   What is the Value of Writing Long-Form Content?  While some marketers and brands are doing fine with shorter posts, there’s a growing trend toward long-form content with more than 2,000 words. Here are a few reasons why you should consider writing longer pieces of content: People like to read long-form content. In a recent survey, we learned that 71% of consumers said they prefer long-form blog posts for learning about a new topic. And when it comes to industry news, 77% of B2B buyers said they prefer in-depth long-form articles to short posts or infographics. Long-form content is more likely to be shared. The best SEO company will tell you that the same survey found that the top reason people share blog posts is that they’re informative (71%), followed closely by being entertaining (69%). The third reason people share is that the post is well written (44%). If you write engaging long-form content packed with information and written well, it is more likely to be shared across social media networks and bookmarked for later reading. If you want to make more money, sell more products or get more subscribers, you need to learn how to write long-form content. Longer articles and blog posts get more traffic from search engines, have lower bounce rates, generate more social media shares, and ultimately result in a better return on investment (ROI). The average word count of a Google first page result is 1,890 words. That’s a pretty staggering statistic. And according to this study, the average word count of content that ranks in the top 10 spots on Google is 2,416 words. Longer content allows you to go into greater depth and detail than you could with shorter form content. This makes it easier for readers to understand what you’re trying to say and follow along with your argument. This means you can give them the information they are looking for and build trust with your audience. Trust is critical if you want people to buy from you, subscribe or share your content with their friends.   What’s the best way to write SEO content? In SEO, there are countless ways to write a good piece of content. But if you want to rank on Google, there are a few tips and tricks you should be aware of. Here are some of the best ways to write great SEO content: Write for your audience first. When it comes to writing SEO content, the most important thing is to write for your audience first. Google and other search engines want their users to find what they’re looking for quickly and easily. The best way to do this is by creating content that answers the questions your target audience has about your products and services. Google will reward you by ranking your website higher on results pages if you can do this. The more relevant your content is to what people are looking for, the more likely they will engage with it — and share it with others.   Keep it all under the same roof. The best way to write SEO content is to keep it all under the same roof. Content marketing company in India will tell you that it’s easier to manage and makes for a more cohesive experience for your users. You don’t want to have an article about “how not to get sick” and another about “what you can do if you already have the flu.” You want them together in one place, so people can find what they need when they need it. Think of your website as a house: You want everything in its place, from the kitchen to the garage. If you’re looking for something, you don’t want to search through multiple rooms or open up closets to find what you need.   Make headlines that pack a punch. You want to make sure that when readers see your headline, they have to click on it. The best way to do this is with the help of the power word. Power words engage a reader’s emotions and make them feel something. They evoke

Content Marketing, SEO, SySpree

Keyword Analysis: What it is, Why is it important, How to do and 7 keyword research tools

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When your website competes with 200 other websites, it’s good to use keyword research to help you find keywords that may be relevant to your site. Keyword analysis or Keyword research is one of the most important aspects of your online marketing. Experts at leading SEO company in Mumbai would tell you that it helps you find out which keywords you should use in content marketing and link building, but it also allows you to determine which keywords are being used by your competition. And most importantly, keyword analysis determines where you place your site in search engine results and, consequently, how much traffic you will get.   What is keyword research? Keyword research is a process that helps you define what people search for on the web and how to use those keywords to build your website. Keyword research aims to find keywords that you can rank for in search engines. If you rank for a keyword, your website will appear at the top of the search results when someone searches for it. Keyword research is an important part of SEO (Search Engine Optimization) because it allows you to understand what people are searching for online and optimizeoptimize your site to get the most traffic from Google searches. What is keyword research? A keyword is a word or phrase that people use when searching for something online. Keywords are usually determined by analyzinganalyzing data about real people’s search habits. A keyword analysis is one way of doing this. It involves analyzing large amounts of data about how people search online and then finding patterns in that data so that you can predict which words they’re likely to use when looking for something on the web. Keywords are the words people type into search engines when they want to find something on the internet. When you type in “SEO services“, for example, Google will display results for this search term and other related terms related to it. When someone searches for “SEO services” or “web design agency Manchester” they’re looking for someone who can help them with their business online. If you have an online presence already, they might even look for your website specifically.   Why is it so important? A keyword analysis is a critical first step for any SEO campaign. It is the foundation from which you will build your content strategy, and your keyword research will define how successful that strategy will be. Keyword research allows you to identify the words and phrases people use when searching for products or services like yours. This will help you understand how to reach your target audience and ultimately drive more traffic to your website. Keywords are the building blocks of great content, so it’s no surprise that Google’s algorithm uses them as a ranking signal. If your site ranks well for keywords that people search for, it stands a better chance of being seen by those people. Keyword research is also the first step in creating a content strategy to deliver results. The right keywords can increase traffic, better rankings and increase conversions. Poorly chosen keywords can lead nowhere fast – or worse, they can cause your site to rank poorly or even be penalized by Google!   What is the difference between common keywords, long-tail keywords and seed keywords? There are three types of keywords: common keywords, long-tail keywords and seed keywords. Common Keywords These are one-word or two-word phrases that most people type in their search query when looking for specific information. These words have high search volume and are very competitive. They are also very expensive because of the amount of traffic generated from them. Long-Tail Keywords These are longer phrases (three to five words) that focus on a more specific topic and convert better than common keywords. They have lower search volume, less competition, and are cheaper to bid on. For example, if you’re selling software online, a common keyword would be “software”. But if your target market is small business owners who want to track the payments they receive from their clients, you should use a long-tail keyword like “accounting software for small businesses.” Seed Keywords Seed Keywords represent the foundation or base of your keyword research. These keywords are often high-volume, generic terms, which can later be broken down into specific keyword groups or themes. Seed Keywords allows you to identify different topics related to your brand. How to find keywords using keyword analysis A keyword analysis is finding and analyzing search terms that people enter into a search engine to find information and optimize content to match those terms. It’s a critical aspect of SEO and can be approached in several ways. The first thing you’ll want to do is gather the most obvious keywords. This can be done simply by brainstorming with yourself or others familiar with your product or service.Experts at one of the best SEO company will tell you that to think about what kinds of phrases would lead people to your site: if you sell red roses, for instance, “red roses” would be a good keyword—but then again, so would “Valentine’s Day flowers.” Depending on how broad your business is, you might also consider less specific but still relevant searches like “florists” or “romantic gifts,” depending on how broad your business is. It is important to think like someone who already knows they want what you’re offering but doesn’t know how to find it yet. When you have as many as you can think of, several tools available will help you refine your keywords and discover others, so you aren’t focusing too narrowly on one phrase and missing out on other relevant opportunities. These tools include the Google Keyword Tool and Wordtracker, which have free trial versions you can use to get a taste of what they offer. You’ll be able to plug in several keywords and see how many searches are conducted each month for those words or phrases (the higher the number, the more

Marketing and Sales, SySpree

Digital Agency Vs. Freelancer: Making the Best Choice for Your Business

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Working for digital agency vs. freelancer has substantial differences. The vast majority of marketing consultants working in “freelance marketing” are independent contractors who formerly worked for an advertising agency or large corporations. Before working alone, they must have acquired the essential skills and expertise to handle a customer independently. Finding a freelancer with the necessary skill sets may be challenging due to the specialized nature of the trade. Even if a person excels at website design but struggles with web development, the same person may be a fantastic writer in both fields. As a result, two to three separate contractors may be needed to complete a job. Depending on your company’s demands, you may be able to hire a creative writer for a single project, such as content generation for your blog, emails, and website. Because there are fewer jobs available for Freelancers, they have more time to devote to your project. They can usually work from home, which gives them great flexibility. You should have no issue completing your tasks on schedule and under budget as long as you collaborate with someone who is dependable and keeps to the deadlines and timeframes that have been established. To generate projects for their clients, digital firms bring together many skilled marketers worldwide with a wide range of skills to collaborate. Assume you need to build a website. To accomplish this, assemble a team of three to four people, including copywriters and account executives, and designers and developers. It is best to engage with a digital marketing agency Prateeksha web design, New Berns, USA, and Mumbai, rather than a freelancer. To get the most out of your digital marketing strategy, you must work with a vast experience team. They will consider your company’s mission, vision, and goals as they work together to create effective campaigns for you relevant to your target audience. Furthermore, the required structures have been established. Teams work together to meet deadlines and keep lines of communication open with both the agency and the consumer. Meetings and check-ins are held regularly to ensure that everything is running well. The digital firm is well-equipped and structured to meet the marketing needs of both small and large businesses. Individuals who are not out to demolish your current campaigns can provide impartial and honest feedback on your current campaign efforts. Working with a marketing agency is the most effective strategy to develop a long-term relationship and more tenable, dependable, and warrantable marketing tactics. A digital marketing agency Prateeksha web design, New Berns, USA, and Mumbai, may manage all aspects of your digital marketing, such as copywriting, content creation, graphic design, implementation, and reporting. You should be able to recognize and evaluate your performance in various circumstances and settings by this time.   Making the tough choice Simply typing “digital agency versus freelancer” into Google’s search box can provide a wealth of information about digital agencies and freelancers worldwide, including those in your own country. One marketing specialist (whether from a digital agency or a freelancer) cannot reasonably meet every organization’s needs. You work in a particular industry and adhere to values distinct from your organization. Similarly, each marketing professional has a specific area of experience, so make sure you choose someone who specializes in the area you need assistance. While a digital marketing agency in the United States may be well-versed in healthcare digital marketing methods, they may be entirely lost when asked to traverse the fashion industry’s digital marketing ecosystem. What’s the distinction between working for a digital agency and working as a freelancer? We will be able to make the optimal decision if we understand what motivates each of the two digital marketing divisions’ core beliefs. What is the business model of these marketing firms, and what sets them apart from the competition?   How can a freelancer fit into the equation? Marketing consultants who work for themselves rather than for an employer are freelancers. They most likely previously worked for an international marketing firm before deciding to strike out and establish their own business. They are in charge of bringing in new clients, executing projects, coping with fluctuating specifications, and establishing customer loyalty to the brand. Independent contractors may serve various functions, including writer, email marketer, virtual assistant, and strategist. If they wanted to stay competitive, they’d have to outsource web development and graphic design. How can a digital agency fit into the equation? A marketing agency comprises bright individuals who have spent years studying, researching, and working in the business. Employees or independent contractors in charge of various marketing-related procedures for client projects are frequently full-time employees or independent contractors. Email marketing, social media marketing, graphic design, and other forms of promotion are all rather prevalent.  However, while the foundations of both marketing divisions can help to clear the air, much more needs to be done. Given that this collaboration will be with you for the foreseeable future, you must consider various levels while establishing your marketing plan. You must share information about your company’s internal operations with the marketing team so that they can create the most successful promotional strategy for you.   ‍Pros & cons of digital agency vs. freelancer Every option has advantages and disadvantages, but only one may be chosen. Following a series of missteps in my search for further marketing help, I’ve uncovered some of the benefits and drawbacks of working with freelancers versus a digital agency.   ‍Skills  Freelancer ‍Pros: Working as a freelancer provides several advantages over other work. Most freelancers do not start their careers working for themselves; instead, they accumulate experience working for various organizations before deciding to go it alone. As a result, a new perspective on marketing and the corporate world is gained. You’ll be able to find a freelancer who is exceptionally skilled at meeting your unique goals, whether website building, search engine optimization, or social media. Someone who has already worked in your field could be a good fit for you. Con: It may be challenging to find

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

12 Simple Rules Every Web Developer Should Follow For Best SEO Results

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As a web developer, you’re in charge of both the design and the development of your client’s website. You want to make sure that each element is coded and displayed correctly. But when it comes to writing code, there are many things you need to consider to get the best SEO results. When building your WordPress theme or working on a Magento template, remember that certain coding protocols and styles will help your site appear higher in search engine results. Remember that every great SEO campaign in the world has a great website developer behind it. This doesn’t necessarily mean they’re good at programming, but they know how to get the job done. Anyone can follow a set of guidelines and receive some positive results, but that won’t help you stay on top for long. The key to success is implementing as many best practices as possible into your development practices. These 12 simple rules every web developer should follow will help you do just that.   Optimize your images  Images are an important part of a website. They can add visual interest to a page and help break up long blocks of text. However, images shouldn’t be used just for using them. Using images that are relevant to the content will help with SEO. Keywords should be used in the alt attribute of an img tag. As website development company would say that this is especially true if the image is being used as a link. For example, “click here” written out as text inside an anchor tag will be valuable for accessibility and SEO benefits (because it’s a keyword). The same thing holds if you use an image to create a link; its alt text should contain keywords specific to the page you’re linking to. Before uploading images, they should be compressed, so they don’t impact load times and don’t take up too much space on your server. You can use online tools like TinyPNG or JPEG Mini for this purpose. Several plugins can help you compress your images upon upload if you’re using WordPress.   Optimize your canonical tags A canonical tag (aka “rel canonical”) tells search engines that a specific URL represents the master copy of a page. The canonical tag declares a preferred version of a page—it prevents problems caused by identical or “duplicate” content appearing on multiple URLs. The canonical tag tells search engines which of your multiple URLs they should use when including a URL in a search result.  If your site has identical or vastly similar content accessible through multiple URLs, this can cause problems for search engines trying to determine which content is more important. The canonical tag also helps if you have pages with similar content but different URLs. For example, an ecommerce site may have an original item listing URL, as well as these variations: http://www.example.com/product-item/unique-name http://www.example.com/product-item/unique-name?trackingid=87654321 http://www.example.com/product-item/?trackingid=87654321&source=facebook A web development company would tell you that to avoid duplicate content issues, use canonical tags to tell search engines which URL is the original, directing users to a one-page version that features a clear, concise description of the content.   Choose the best url structure.  There are two main options for url structure: – Using dynamic parameters, like mywebsite.com?id=1 – Using one of several types of clean urls, such as mywebsite.com/news/1 The first option is technically easier to implement, but it isn’t good for your website’s search engine ranking and does not give anything to your users. If a user wants to send a link to that page to a friend, which one is easier: www.mywebsite.com/news/1 or www.mywebsite.com?id=1? On top of that, Google and other search engines will rank your pages lower if you use dynamic urls because they can’t understand them — they cannot find out what is contained on that page. As a result, if you want to build a successful website, you should always use clean urls and make sure that they contain the relevant keywords describing their content.   Use 301 redirects properly for SEO Use 301 redirects properly for SEO. If you’re changing domains or URLs around, use a 301 redirect. This is a permanent redirect from one URL to another, and it will also transfer your link juice (ranking power) to the new page/site. You can check your redirects with this tool. A website developer will tell you that a 302 redirect is a temporary redirect, so it does not transfer ranking power and is mainly used for maintenance purposes. If a page or site goes down, the 302 tells search engines that it will be back soon and not to remove them from their index. Check your 404 error pages. When users get a 404 error, they know something’s up, but they might not know how to get back where they were going. Having a well-designed 404 page that lets them back into your site content is important for usability and preserving traffic. According to Moz, 404 errors are the third most common landing page for organic traffic after the homepage and product pages. Ensure you have an XML sitemap for SEO and ensure all your pages are indexed in Google Search Console. Search engines love sitemaps because they help them crawl your website easier.   Fix 404 error pages SEO (search engine optimization) is a competitive strategy that aims to create a competitive advantage by improving the website’s visibility in search engines’ results pages. To do that, web developers need to ensure a high level of quality and content, and then they have to ensure that search engines index all the pages on their website.   Use SSL certificate for SEO and Security. If you are selling products or services on an eCommerce website, it is imperative that you have a Secure Socket Layer (SSL) certificate installed. Without it, you could be penalized by Google for security issues and will be unable to accept payment on your site. To set up the SSL certificate, log into your cPanel and select “Let’s

Branding and Marketing Services blog, SySpree, Web Design

CSS Image Sprites: The Easy Way To Use Images, WEB Development and SEO

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We all want more traffic to our sites. Everyone wants more customers and clients on their list and is looking at ways to do it. A website designers in Mumbai will tell you that one of the best things to make your website as pleasing to the eye as possible, but we often overlook one of the simplest ways.  Having an image on your site that pulls up slowly, has a considerable space between each line of text or doesn’t even visually match with the rest of your site is not only hard for a visitor to look at, but it will also affect search engine rankings and most likely turn visitors away in favour of another site. CSS Image Sprites can be a pretty easy and quick alternative to overcome this problem, allowing you to integrate multiple images into one menu icon or banner image, saving both time and bandwidth, saving you money in hosting costs and making it easier for visitors to navigate your site improving overall user satisfaction with your brand and thus benefiting overall performance for Search Engine Optimization purposes.   What is CSS Image Sprits. By using CSS image sprites, we can reduce the number of HTTP requests made for images referenced by our site. CSS sprites combine multiple images into a single larger image at defined X and Y coordinates. We can then assign this generated image to relevant page elements, and use the background-position property to shift the visible area to the required component image. Using image sprites reduces the number of server requests and saves bandwidth by replacing multiple small images with a single, larger image. However, as with other optimizations, saving a few bytes in file size should not outweigh readability and maintainability, so you should use them only when they make sense for your design.   Benefits of CSS Image Sprites CSS Image Sprites are a great way to consolidate multiple images into one. They’re easy to use, and they’re relatively straightforward to build. You can even use an online tool like CSS Sprint Generator to create CSS sprites quickly and easily. Using only one image can significantly improve your site’s SEO and performance because it reduces the number of HTTP requests browsers have to make when loading your page. The fewer requests that need to be made, the faster your site will load (and your SEO) better. Website design company in Mumbai will tell you that if you’re looking for a simple way to reduce page load time and improve your site’s performance all in one swoop, check out CSS Image Sprites! These images can be used in just about any website design project because they allow designers or developers to create custom layouts with minimal effort.   How do CSS Sprites work? CSS Sprites are a subset of the standard CSS properties used in various situations. Image sprites are referred to as either “image-based sprites” or “images to be placed on the page.” CSS Sprites can be used to create a variety of image effects such as pixellated text, animated text, moving images, etc. The sprites can also be applied to other CSS properties such as font family, background colour, font size and font style. Using this technique is easy, and it doesn’t require an additional image library or image gallery.  The only requirement is to include an HTML <img> tag with the desired CSS attributes and its src attribute. These attributes can be in any order but should not overlap with each other. As long as they do not overlap with each other, then it will work fine. It is also possible to use JavaScript or XML elements for some advanced features so that users can use them in their scripts. The images used in this technique are primarily photographs or illustrations that are not too large not to hinder the user experience while browsing through them (i.e., they don’t drain the system). Images should usually only have borders (or margins) around them; otherwise, there will be problems like overlapping images, broken lines etc.  As web design company in Mumbai will tell you that to avoid this problem, you may consider using Scalable Vector Graphics (SVG) format for your images instead of PNG format like we do now (see picture below). The SVG format is a file format developed by W3C for web graphics (like web animations and SVG logos) that allows us to quickly create scalable vector graphics within HTML documents while maintaining full functionality through CSS specifications like line heights and positioning properties such as float, margin, transform etc.  An image sprite is pretty simple to use. You simply need the following information: the URL of an image file you wish to display, optional style information (e.g., width and border radius), optional background colour information (optional), optional font information (optional) and an optional list of string IDs (optional).  Here are some sample values for an image sprite: ./images/username.png , 100%_width_in_article_width , 3px_border_radius , 0px_background_color , white. The URL you choose is entirely up to you; it may be a link or a regular HTML file. If desired, you may also include extra CSS code (such as animation styles). If you want separate images for different text boxes, choose one per element in your HTML document instead of using separate images for each box (as described below). It is also possible to display multiple images on the same page; however, be aware that there can be performance issues if too many images are displayed at once on your screen!  You can read more about SVG here: SVG as an Image.   Creating CSS Image Sprites A CSS image sprite is a combined image file containing all the graphics used on one webpage. Image sprites save time by not forcing the browser to load multiple images from separate files. Specific portions of the combined image can be shown using the background-position property in CSS.  Here is an example of a CSS image sprite − <!DOCTYPE html>

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