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SEO, SySpree

9 Most Popular Types of Semantic Markups That You Should Know About

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If you’ve been planning to do SEO for some time, learn from the leading SEO company in Mumbai. You may have heard about semantic markups and wondered how they could help you optimize your website. Google uses semantic markups as a way to sort web pages meaningfully. When used, they can be an important step in helping users find what they look for and have a better online experience. In this blog, we will know how to use semantic markups to boost our SEO. So, let’s get right into it.   What are Semantic Markups? Schema markup is a way for search engines to better understand your content. It’s a way of marking up your data so that search engines (and Google) can more efficiently understand it. Schema markup is used on structured data pages to mark up the information with additional information about what it is, how it relates to other things in the page’s context, and where it came from. Our SEO services include these schema markups, as its essential to add them to your website which helps search engines to crawl and understand your business. Google uses schema markup to help them identify the best results when crawling your content.   The 9 Most Popular Types of Schema Markup Schema markup code is added to your website, which adds additional information below the title tag. It allows search engines to better understand your content and improve their search results to provide additional information to users. Three types of schema markups are most common in search engines. JSON-LD Microdata RDFa Instead of learning new programming skills, you can use Google’s Structured Data Markup Helper instead. Select the content you wish to markup and manually enter the URL and data. You can also use the Google Structured Data Testing tool to check if a website contains schema markups. 792 Schemas are depending on what type of content you want. This list has been reduced to nine Schemas with the highest SEO value. One of the best website developers in Mumbai agrees that these 9 types are one of the most popular types of Schema markups: Person Local Business Product Breadcrumbs Article HowTo FAQPage Recipe video object Let’s take a closer glance at each Schema type. 1.     Person markup The Person markup provides basic information about the individual appearing on the page for search engines. This markup can be applied to the author’s bio on a blog, the About Us pages, and any other page on your website that mentions team members or partners. SEO is a valuable tool Google can identify an individual using the Person markup. You can help Google establish relationships between entities by adding schemas like Organization. The Person Schema, in simple terms, is the first brick of a large database you are building. A comprehensive Knowledge Graph containing all details about a person may be the tangible benefit of using the Person Schema. You might also have heard of Google’s E-A–T. Google can feed all information about the authorship and expertise of the person using the Person markup. Person markup example: This code snippet, in addition to what we’ve seen in JSON -LD examples, has the same property. This section allows you to share links to your social profiles and any authoritative sources mentioning the person’s name. These properties will help you increase your site’s E.A-T. Alumni of. A person who is an alumnus. A person who has won an award. A credential that is awarded to a person. Honorific prefix. A prefix honorific is preceding a person’s name, such as Dr/Mrs./Mr. Honorific suffix. An honorific suffix after a given name, such as M.D. /Ph.D./MSCSW. The Merkle Schema Markup Generator is the best way to implement Person markup.   2. Local Business markup / Organization If you are a company, one of the most important schemas that you can add to your website is Organization or Local Business. These Schema types can be added to your homepage, About Us page, or Contact Us section. They help establish your business details on Google. Google can understand basic information about your company very well, but the Organization / Local Business Schema is the final proof that the algorithms work as expected. SEO is a valuable tool The next stage of entity-building around your site is the Organization / Local Business markup. Google will reward you with a Knowledge Graph if you provide all details about your brand or company. Local businesses can also benefit from the Local Business markup. This will increase your chances of being featured in the Knowledge Graph for someone searching for your store, restaurant, or other business. Properly applied Organization/Local Business markup can greatly improve your E-A-T efforts. Although the Organization markup example above is more complex than what we have seen before, it still has a simple structure. The most important element here is the same property. This property allows you to list all sources that mention your company. You should link to Wikipedia, Crunchbase, and official company listings. This will be a third-party confirmation of your business details and greatly increase your credibility with Google. The Local Business markup is exactly the same. You will only need to modify the @type property. Here you can also indicate the niche of your business (restaurant, bakery, dentist, nail salon, etc.). These properties can be added to a restaurant you own, for example. Review rating. Your business’s rating. The geolocation of your company. Your restaurant’s cuisine. The price range for the business, such as $$$. Opening hours specification. Your restaurant’s opening hours. This link will take you to the menu of your restaurant. Accepts reservations. This indicates whether reservations are accepted at your restaurant. How can you create the Organization / Local Business Schemas? I recommend Merkle Schema Generator because it offers both types of Schemas. However, if you are a local business, you can jump to the Google Structured Data Markup Helper. You can also use my JSON-LD sample to replace the

SySpree, Web Design, Web Develipment

Google’s AMP 101: What You Should Know (and How to Get Started)

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You’ve probably heard about the AMP project from Google. It’s an important topic to know about, and in this post, you’ll learn exactly what it is and how to use it. In this article, by experts at leading web design company in Mumbai you will learn in detail about AMP. So, let’s get started.   What Is AMP? AMP stands for Accelerated Mobile Pages; it’s an open-source project that aims to make the web faster. When a user accesses an AMP page, Google attempts to preload content and resources required for the page. This means that AMP pages load faster than traditional HTML pages. Google hosts AMP pages, so they don’t need to be downloaded from your site. They’re also cached for up to six months, so if someone visits your page from a search result or social media post, it will load much faster than before (usually sub-second). As web development company will tell you that this means that AMP has the potential to increase your search rankings — if you’re using AMP on your website, Google will see this as an indication that you’re optimizing for speed and quality user experience.   Benefits Of AMP AMP gives various benefits to the webmasters, such as: Better user experience on mobile devices – The main goal of AMP is to improve the user experience on mobile devices. It does this by speeding up the loading of pages and articles, so they take less time to load on smartphones and tablets. This means that users don’t have to wait as long for pages to load when they visit them from their mobile devices. This is particularly important for those on slow connections or with poor-quality connections.   Faster load times for articles and pages: AMP provides faster load times for articles and pages than regular HTML content because it compresses images, reduces HTTP requests, and optimizes the layout of each page. These factors help optimize websites to be served more efficiently over cellular connections.   Reduce the bounce rate: AMP doesn’t just load faster; it also reduces the bounce rate because users don’t have to wait for content to load before they can continue reading. This can help you increase your overall time on site and time spent per visit (Bounce Rate).   AMP Framework AMP HTML The AMP framework is made up of three parts: AMP HTML (normal HTML markup plus web components), AMP JavaScript (resource loading), and AMP caches (serving and validating AMP pages). Although Google’s AMP cache delivers most AMP pages, other organizations can also use AMP caches. For example, Cloudflare, a performance and security provider, introduced an AMP cache in March 2017.   Web Stories In 2018, Web Stories, formerly known as AMP Stories until April 2020, were introduced. Web tales are a tap-through style for delivering news and information on mobile devices.   AMP Email Google revealed the new AMP Email part of the AMP architecture in 2018. Senders can use AMP for an email to incorporate interactive AMP components in their emails. Components can be displayed immediately inside the email in email clients that support AMP. When viewed in an incompatible email client, AMP emails display fallback HTML that looks exactly like a conventional HTML email. A variety of AMP components are presently available for use in emails. For example, AMP for email can include interactive forms, polls, and product listings in emails, allowing recipients to enter replies and make purchases without ever leaving the email.   AMP Ads Amp advertisements are a new type of digital ad that appears on AMP-enabled pages. These advertisements are distinct from typical HTML/JavaScript advertisements. Ads that use AMP HTML load as quickly as the content, enhancing viewability and driving engagement. AMP HTML ads are only delivered after they’ve been vetted, assuring that they’re malware-free.   AMP Components The following three core components are used to create AMP pages:   AMP HTML The AMP HTML is just HTML, but with a few limitations to ensure consistent performance. This is the most basic AMP HTML file: The majority of the tags in AMP HTML are standard HTML tags, although some are replaced with AMP-specific tags. These unique tags are known as AMP HTML components, and they make it simple to apply common tag patterns in a performant manner. In addition, the HTML tag promotes AMP pages to search engines and other platforms. You can have both a non-AMP and an AMP version of your page or just the AMP version.   AMP JavaScript (JS) The AMP JS library ensures that AMP HTML pages are rendered quickly. The JS library uses AMP’s best performance techniques, such as inline CSS and font triggering, to control resource loading and provide unique HTML tags for quick page rendering. Everything from external resources is asynchronous with AMP JS; thus, nothing on the website can prevent anything from rendering. Other performance strategies used by the JS include: Iframe sandboxing. Pre-calculating the layout of each page element before resources are loaded. Deactivating sluggish CSS selectors.   AMP Cache The Google AMP Cache is used to serve AMP HTML pages that have been cached. All acceptable AMP documents are sent via the AMP Cache, a proxy-based content delivery network. The Cache automatically retrieves AMP HTML pages, caches them, and enhances page performance. The page, JS files, and all pictures are loaded from the same HTTP 2.0 origin using AMP Cache to get maximum efficiency. The built-in validation method in AMP Cache ensures that a page is guaranteed to work and is not reliant on external influences that could slow it down. The validation mechanism relies on assertions to ensure that the page’s markup complies with the AMP HTML specifications. Every AMP page comes with an additional version of the validation system. When the website is rendered, this version may log validation problems directly into the browser’s console, allowing you to observe the intricate modifications in your code that can affect performance and user experience. The three basic

Content Marketing, SEO, SySpree

Content Readability: Know How Good Is Your Blog Post

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Is your blog post easy to read? Does the length and complexity of your sentences make your readers give up before they finish a single paragraph? Well, there is one simple way to avoid being boring, confusing and ineffective: Readability. In this blog, we will tell you all you need to know about content readability by a leading SEO Company in Mumbai. So, let’s get started.   What is readability? Readability is a measure of how easily a reader can understand a text. It is usually measured by the average number of words per sentence and the average number of syllables per word in the text. The higher the readability, the easier it is to understand the content. Readability depends on several factors like: The length of sentences (longer sentences are harder) The level of vocabulary used (technical words are hard) The presence of passive voice (passive voice creates confusion)   Readability is not legibility. Readability is often confused with legibility, which refers to how easily individual letters or characters can be discerned. As best SEO company will tell you that legibility deals with the physical appearance of letters, words, or other elements in the text. Legibility can be improved by using larger typefaces, for example, but this does not necessarily improve readability unless it makes it easier to understand what the text says. For example, if you use a condensed font (which reduces letter spacing), your text will look denser but may actually take longer to read because there are fewer spaces between words — so your eye has less time to rest between words!   What is a Readability Score? The readability score is a metric that measures the readability of a piece of content. It uses a combination of several metrics to generate an overall score. The idea behind Readability Score is that the easier it is to read, the more likely people will stay on your site, consume your content and take action. For example, if you have a blog post on your website and someone visits it but doesn’t read it because it’s too difficult to understand, then they probably won’t ever come back to your site again.   Why Is it Important? Readability is an important factor when it comes to writing blogs. It makes your content more interesting and engaging, which attracts more readership. When you write, you want people to read your blog post without any difficulty and also share it with others on social media sites or through email marketing campaigns. If you have written an article that looks good, but people can’t read it properly, then what’s the use? You will lose your visitors who are looking for good content. Well-written content can help improve your reader engagement rate and increase your page views — which in turn will improve your rankings in search engines. This is because Google considers these factors when ranking websites within its search engine results pages (SERPs). A high number of page views (i.e., many people visiting your site) means that people like what they see on your site — they’re not just bouncing off because they can’t understand what you’re trying to say!   Factors Which Affect Readability The writing style. Some styles are more readable than others, such as active voice over passive voice or simple sentence structure over complex sentence structure. The vocabulary level. Using words that are familiar to your readers makes your content easier to understand. This means avoiding long words or uncommon words unless you have a good reason for using them (e.g., if they’re necessary). The complexity of ideas being expressed in the text. Complexity affects both the technical and interpersonal aspects of communication. Technical complexity refers primarily to the amount of information being communicated; interpersonal complexity refers primarily to the relationship between communicator(s) and receiver(s). What is your reading level? This will help determine if your writing is appropriate for your audience or not. Your reading level refers to how difficult it is for someone with a certain level of education to understand what you’re saying. If they have a high school diploma, they may have trouble understanding some words and phrases you use in your posts. If they’re college-educated, they’ll probably have no problem with these words and phrases at all. How much effort it takes for someone to read a piece of content — something called the scanability of the text. Scalability refers to how easy it is for readers to find specific information within a piece of text by skimming through it quickly or scanning through it quickly while looking for specific information (e.g., “Where can I find stats on X?”).   Types of Content Readability Test The eight most prevalent readability tests for the English language are described below, along with recommended writing levels.   Cloze Test The Cloze test is an exercise that can be used to assess the readability of your writing (and other people’s). It’s a simple but effective way to estimate the reading level of any piece of text. A cloze test consists of a passage where some words have been removed. The reader has to fill in the missing words based on context clues provided by the rest of the sentence or paragraph. Score the responses by dividing the total number of words removed by the number of correct answers. You should aim for a 60% or higher score. Scores in the 40-60% range indicate that your readers may have trouble reading the text. If the score is below 40%, then you should consider rewriting. You can create your own cloze tests using our free online tool: TextCompare   Flesch Kincaid Reading Ease. One of the most commonly used readability formulas is the Flesch reading ease formula. This is a formula that measures the average number of syllables in each word and then calculates the average sentence length. It also takes into account words with more than one syllable and sentences that are too long or too

SEO, SySpree

Social Bookmarking: The Best Way To Increase Backlink & Visitors (90+ Bookmarking Websites)

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Have you been waiting for the chance to get your hands on some free traffic to your website? If you do, then this blog is for you! Social bookmarking is the best way to get backlinks to your site. Social bookmarking is not a new concept, but it has recently gained popularity in SEO because of its ability to generate traffic and backlinks. Social bookmarking involves posting your URLs on a social media platform so that others can find them and read them. This article by experts at SEO company in Mumbai will go over how social bookmarking works and why you should try it for yourself. So, let’s get started.   Social Bookmarking Benefits Social Bookmarking helps rank your website on Google by creating more traffic and links to your website. It helps increase the ranking of your website by improving the overall quality of backlinks that are pointing towards your domain name. In addition, as expert SEO services providers will tell you that it also improves the visibility of your content by increasing its reach among different groups of people who visit social networks every day and share their thoughts about various topics with each other. It helps build an online reputation for yourself as an expert in your field. It also helps get more backlinks from other sites by sharing their content on social bookmarking sites.   What Is Social Bookmarking? Social bookmarking refers to submitting links or web pages to a website where users can vote on them or add comments on them that could help improve the quality of search results when someone queries something related to these links or web pages. This process involves submitting a link or webpage along with other similar links. The links are then voted upon by community members who have submitted their links. The more votes your link receives, the higher it will rank in search results. Social bookmarking websites usually allow you to submit both internal and external links, but not all social bookmarking sites accept internal URLs. Internal URLs point back to your site, while external URLs point to another site outside of yours. Some social bookmarking sites will only accept one type of URL, while others allow both types but do not count votes from people submitting their links on the same page as your content (which is done automatically).   How Does Social Bookmarking Work? As experts at leading SEO digital marketing will tell you that social bookmarking sites let you create an account by entering a username and password, then add bookmarks by submitting URLs and descriptions. When someone visits your bookmarks on their computer or mobile device, they’ll see a preview of the content with an image thumbnail and a few lines of text describing what they’re seeing. Some social bookmarking sites allow users to leave comments on each bookmark, too — these are often referred to as “social commenting” or “commenting” tools because they allow people to share their opinions about topics or posts that interest them.   Use Social Bookmarking Sites to Your Advantage   Curation of Content As a marketer, particularly one who uses social media to reach an audience, it’s important to provide your followers with quality content. One way to do this is by using a social bookmarking site. Such sites have features that allow you to save articles or other websites’ resources so you can always have something to share with your audience at a later time. Scheduling the posts in advance also saves you time.   Organize and Save Resources Social bookmarking sites are a great place to organize and save resources. If you’re looking for an easy way to organize your resources, social bookmarking is a great option. Social bookmarking sites allow you to save, organize and share links with other people. The most popular social bookmarking sites include Digg, Reddit, Delicious and StumbleUpon. These sites work by allowing users to submit links that they find interesting or informative. Other users can then vote on these submissions to determine which ones are considered “popular” at any given time.   Tag Content When you tag your bookmarks, you can organize them more easily. For example, if you find a blog post about SEO for YouTube videos, you can tag that content with the word “YouTube.” When you want to go back and look through your bookmarks for resources on YouTube SEO or want to share a resource with someone else who works on YouTube SEO, you have a section of your bookmarking account dedicated to all those things.   Share Resources If you’re a marketer, you can share articles about social media strategy with your team by tagging them as “Social Media.” If you have access to a social bookmarking site, you can regularly check in to find the resources you need, like tips and tricks for growing your business. This is helpful because it lets employees share information they learn with their colleagues and develop their skills!   Backlink Building Social bookmarking sites are a great way to build links and attract attention to your website. You can use your profile on these sites to bookmark resources on your site. But don’t let that be the only thing you do there; interact with other members, and leave comments on their bookmarks. Use social bookmarking, as usual, bookmarking other resources when you come across them, but throw in a few posts from your site. While social bookmarking should not be your only link-building approach, it can help to complement it.   Promote Your Mentions Social bookmarking sites allow users to share content they find interesting with others on their own blogs or websites. This creates a viral effect that can help push your content farther than it would go otherwise. If someone mentions your company on their blog or website, then other readers will be able to see it through their feeds and possibly share it themselves.   Drive Traffic to Your Site Social bookmarking

Marketing and Sales, SEO, SySpree

Internal linking 101: Your Complete Guide to Internal Linking for Search Engines

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Internal linking is one of the most powerful tools you have at your disposal. It can be used to amplify content authority effectively. Internal linking, when done effectively, structures a site so that both search engines and human users may easily navigate it. This guide by experts at leading  SEO company in Mumbai will introduce you to an internal linking strategy and teach you how to apply this strategy to your website. So, Let’s get started.   What Is Internal Linking? Internal linking is connecting one page on a website to another page on that website. This can be done through links in the text or anchor text (text used to create links). For example, if you were to link from a blog post to another blog post on the same website, this would be an internal link. These links tell search engines which pages are related and can help them determine the most relevant content for each query. If you want to rank well in search engines, you need to ensure that your site has plenty of internal links. Internal linking also improves the user experience because it helps visitors navigate your site more easily.   Code Example of Internal link: <a href=“http://www.same-domain.com/” title=“Keyword Text”>Keyword Text</a>   Types of Internal Links Navigational and contextual links are the two types of internal links. Let’s examine both. Navigational Internal Links These are usually hyperlinked words or phrases that lead to other pages on your website. For example, if you have an “About” page, you may link to it from multiple places on your site with the word “About.” This makes it easier for people to find the information they’re looking for, especially when they’re already on your website. Contextual Internal Links   These hyperlinks appear inside text content on your site (as opposed to being displayed as a separate link). When someone sees the relevant words in context and clicks them, they’ll be taken directly to the corresponding page. For example, if someone searches for “what is Digital marketing,” and one of our articles answers that question, we may include an internal contextual link with those words so that users can jump directly from our article page to our marketing guide.   Why Is It Important? Internal linking helps users navigate your website by providing shortcuts between pages, helping them find what they are looking for more quickly. They help readers understand how all the pieces fit together on your website, making it easier for them to navigate through it and find what they’re looking for (which increases conversions). They help readers find related content they might be interested in reading based on what they’ve already read (increases engagement). As experts at leading digital marketing agency will tell you that Internal linking helps search engines crawl through your site more efficiently, which allows them to find more pages to index and rank for relevant keywords. They also help search engines understand the depth and breadth of your website, which helps them better determine what content should be displayed in search results. The more relevant content Google sees on your site, the higher it will rank for relevant keywords and phrases! Internal linking allows users to navigate around your site without clicking on external links. For example, you might have a page about “How much does a new car cost?” at https://www.example-site-name.com/how-much-does-a-new-car-cost/ and another page about “How much do cars cost in California?” at https://www.example-site-name.com/how-much-do-cars/. With internal linking, these two pages would be connected if someone landed on one page and wanted to know more about how much cars cost in California.   Internal Links Vs. External Links Internal links connect your site’s pages. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. External links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t true. Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Content-to-content relationships Internal links are links to other pages on your site. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. The Digital marketing services providers will tell you that the external links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t TRUE Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Value of a Link The value of a link is often a combination of the link text and the anchor text. Links from authority sites will be more valuable than links from non-authority sites. Links from .edu domains are more valuable than links from .com domains. Links from .gov domains will be more valuable than links from .org domains.

SySpree, Web Develipment

Rel=canonical: How To Use Canonical Tag Effectively In Your Web Development

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You’ve seen it on the web. You may even use it yourself, but do you know what it is?  In this article by expert website developer we will tell you how to correctly implement the rel=”canonical” tag in your website and why it’s so important. So let’s get started.   What is a Canonical Tag? As web development company experts will tell you, the canonical tag is used to specify the preferred URL of a page. The tag prevents duplicate content and stops search engines from indexing multiple pages with the same content. For example, if you have two identical pages except for the URL, they may be listed as separate pages in search results. The Canonical Tag can specify which one should be preferred over the other.   When should you use a canonical tag? Search engines use canonical tags to avoid duplicate content issues and provide a better user experience by showing them the most relevant result in their search results when they search for similar content. If you want to set up canonical tags for your site, then here are some reasons why you should do it: SEO Benefits: As mentioned above, canonical tags help search engines and users to know which version of a page is the original one. If there is more than one URL with the same content on your website, it will be difficult for Google or other search engines to decide which URL should rank higher. So by setting up canonicals for each URL with different parameters (i.e., different query strings), it will help Google identify which version is original and return it in its search results list along with other URLs that point towards this particular page; this way there won’t be any duplicate content issues, and users will get their desired result in their search results list. Better User Experience: By using canonicals on your website, you’re making sure that users get to see only the best versions of pages they’re looking for on your website; this also improves their user experience because they don’t have to navigate through multiple pages before finding what they’re looking for.   What does a canonical tag look like? A website developers in mumbai canonical tag is a simple way to tell search engines which version of your content is the original. It looks like this: <link rel=”canonical” href=”http://example.com/article-2″ /> The link element has a single attribute, rel.  The value of that attribute is canonical.  The href attribute contains the URL for the page you want to identify as the original.  That’s it!   How to implement canonical tag? There are four ways to specify canonical URLs. These are known as canonicalization signals: ​​HTML tag (rel=canonical) HTTP header Sitemap 301 redirect* Setting canonicals using rel=“canonical” HTML tags. The rel=canonical tag is the easiest way to specify a canonical URL. Add this code to the <head> section of any duplicate page: <link rel=“canonical” href=“https://example.com/canonical-page/” /> Example  Let’s say you have an ecommerce website selling red shirts. You want to set up your content so that users are redirected to https://yourstore.com/shirts/red-shirts/ when they click on any content or links related to red shirts, even though that page’s content is accessible via other URLs (e.g., https://yourstore.com/offers/red shirts). Simply add the following tag to any duplicate pages: <link rel=“canonical” href=“https://yourstore.com/shirts/red-shirts/” /> Remember that if you’re using a CMS, you don’t need to touch the code of your page. There’s an easier way!   How to set up canonical tags in WordPress. The experts at leading website developers in mumbai recommend that you install the Yoast SEO plugin. This plugin will automatically add self-referencing canonicals to your site. Go to the “Advanced” tab on each post and page to set custom canonicals. How to set up canonical tags in Shopify. Shopify, by default, adds self-referencing canonical URLs to product and blog post pages. You can set custom canonical URLs by directly editing template (.liquid) files. To know more about it, go to Shopify.   Setting canonicals in HTTP headers Although you can’t place canonical tags in PDFs, which do not have a <head> section, you can use HTTP headers to set canonicals. You can also use canonical HTTP headers on standard web pages. For example, let’s imagine we’ve created a PDF version of this post and hosted it in our blog subfolder. Here’s how our HTTP header will look for that file:   HTTP/1.1 200 OK Content-Type: application/pdf Link: <https://example.com/page.html>; rel=”canonical”   Setting canonicals in sitemaps Google recommends that only canonical URLs—the Web pages you want to be indexed—be listed in your sitemap. This is because Google views the pages listed on a sitemap as suggested canonicals and uses them. However, it’s not always the case that they will choose URLs in sitemaps as canonicals.   Setting canonicals with 301 redirects When you want to divert traffic away from a duplicate URL to the canonical version, use 301 redirects. For example, if your website is reachable at these URLs: example.com example.com/index.php example.com/home/ Choose a single URL as your site’s canonical, and redirect all URLs leading to that page. You should do the same for secure HTTPS and HTTP versions of your site. Please choose one canonical version of a page and redirect the other versions to it. For example, the HTTPS version of example.com (https://example.com) is the canonical version of the site; all of the following URLs redirect there: http://example.com/ http://www.example.com/ https://www.example.com/   Canonical tags vs 301 redirects One common question about search engine optimization is whether canonical tags pass link equity (PageRank, Authority, etc.) like 301 redirects. In most cases, they do, but this is a complicated question. Remember that these two approaches produce very different results for search crawlers and site visitors.  If you 301 redirect Page A–>Page B, search engines will treat Page B as the canonical version of your site, but human visitors will not be redirected. If you rel-canonical Page A–>Page B, search engines will know that Page B is the canonical version of

SySpree, Web Develipment

The Ultimate Guide To Hreflang Tags: What It Is & How to Implement It?

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Have you heard of Hreflang tags?  Maybe you have, maybe you haven’t. Either way, they’re something that’s becoming more and more important on the web these days.  Hreflang tags allow search engines to show your content in a native language, depending on the visitor’s location.  Let’s dive in and find out in this blog by expert website developer on what Hreflang tags truly are and the practical ways you can use them. So let’s get started.   What are hreflang tags? Hreflang tags are a way for search engines to understand the relationship between pages in different languages or regions. Hreflang tags should be used if your website has multiple language versions that are targeted at specific countries or regions. For example, if you have an English version of your site and a French version, you would use hreflang tags to tell Google which pages to show when someone searches for “red shoes” in France. Similarly, experts at a website development company will tell you that if you have a UK version of your site but want people in Australia to see it when they search for “red shoes”, then you would use hreflang tags to do this too.   SEO benefits from hreflang tags? So why are we even talking about hreflang? I’ll tell you. There are two key reasons you should use it from an SEO standpoint. First of all, if you have a version of a page that contains locale-specific information, you want users to arrive on that version of the page. Because providing the correct language and location-dependent information improves a user experience and thus leads to fewer people bouncing back to the search results. Higher ranks are achieved when fewer people return to the search results. The second reason is that hreflang allows you to avoid duplicate content. If your site has the same content in English on different URLs aimed at the UK, the US, and Australia, but with only small differences like price and currency, Google may misinterpret your intent and flag it as duplicate content. With hreflang, though, you make it very clear to the search engine that there is only one page with translated content for a particular language or region.   When should you use self-referencing hreflang? As with all things, SEO, understanding the rules and best practices for using hreflang is essential. For example, if you have a single page that needs to target multiple languages, you should use self-referencing hreflang. This means that instead of having multiple pages targeting different languages – one page for English speakers, one page for French speakers and so on – you have one page with multiple sitemaps targeting different countries within each language group. This allows Google to determine which version of your site is best for each user based on their location.   Should you use the hreflang attribute? If you’re running a multi-language website, you need to make sure that search engines can crawl and index all of your content. One way to do that is by using the hreflang attribute in your code. The hreflang attribute tells search engines which language a page or piece of content is written in. As experts at web development company will tell you that this is especially important if you have similar pages but are based in different languages or countries. For example, if you have an English version of your site and a German version, it’s important that each has its own URL and gets indexed separately by Google so they don’t interfere.   Technical implementation – the basics Regardless of which type of implementation you choose, three basic rules apply.   Valid hreflang attributes The hreflang attribute is an HTML element which allows you to specify the language and region of your content so that search engines can serve it correctly to users. The value can be an ISO 639-1 code (e.g., “en”, “fr”, “de”), or a language code with an optional language-region combination separated by hyphens (e.g., “en-US”). A page can contain multiple hreflang attributes. There are also other ways to specify the language and region for your content, such as using HTTP headers or meta tags; however, these methods are not as widely supported by search engines as the hreflang attribute.   Return links The second basic rule is about return links. For each URL, you need to provide return links to all other URLs, and these links should point to the canonical versions of those pages; more on that below. If you have 80 languages, that means you’ll need hreflang links for 80 URLs — there’s no getting around it.   hreflang link to self Another important rule is about self-links. They may feel weird at first, just as those return links might feel weird, but they are essential, and your implementation will not work without them.   Implementation choices There are three ways to implement hreflang: using link elements in the <head> using HTTP headers or using an XML sitemap. Each has a purpose, so we’ll go over them and decide which one to use.  HTML hreflang link elements in your <head> The first way to implement hreflang annotations is with HTML link elements. You’ll add code like this to the <head> section of every page: <link rel=“alternate” href=“https://www.example.com/” hreflang=“en” /> <link rel=“alternate” href=“https://www.example.com/en-gb/” hreflang=“en-gb” /> <link rel=“alternate” href=“https://www.example.com/en-au/” hreflang=“en-au” />   As every language on your site needs links to every other language, these implementations can become quite extensive and slow down your site. If you have twenty languages, adding twenty link elements would mean 1.5KB on every page load that no user will ever use but still needs to be downloaded. On top of that, your CMS has to do multiple database calls to generate all these links. This markup is only for search engines. I wouldn’t recommend doing this for larger sites as it adds far too much overhead.   hreflang HTTP headers A second method of implementing hreflang is via HTTP headers—information

Marketing and Sales, SySpree

5 Types Of Spam That Need To Be Stopped Quick

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Oh no! It’s spam again.  We’ve all come across it — whether it’s a comment, via email, or the browser; many types of spam need to be stopped.  In this post, by experts at leading digital agency in Mumbai you will know the 6 types of spam that need to be stopped quickly. So let’s get started.   How does spam affect our digital life? Everybody hates spam, right? It is annoying to receive on a personal level, but it’s also pretty bad for business. From a marketing perspective, spam is problematic because it interrupts productive relationships between consumers and the organizations in which they express legitimate interest. Inboxes are often clogged with junk and advertising messages when it comes to email, which makes it difficult for customers to receive the newsletters and other communications they request.  In general as digital marketing agency says that on the internet, people have become so inundated with marketing material—especially on social media sites—that users are distracted from content that could provide them with genuine value. It can be inconvenient and dangerous to click on links in spam emails or posts, as they may take you to viruses and other threats. ​​As much as we’d like it to, spam doesn’t have to be a part of our digital lives. Once we recognize the situations in which it can appear and identify spam when we see it, we can take targeted steps to get rid of it without hurting our chances of getting valuable emails from people we want to hear from. We’ve highlighted a few of the most common types of spam below.   Email spam Email spam has always been a problem for businesses seeking to advertise their products or services. In the past, most businesses used a simple email address for their marketing campaigns.  As experts at leading digital marketing company will tell you that it was a smart idea considering most people do not want to give their email addresses. Unfortunately, it also led to more spam emails because spammers knew that the email address was publicly available.  This is why you should never choose an email such as info@yoursite.com or help@yoursite.com, as these are easily verified by spammers and can lead to spam problems. Spam is an umbrella term for many types of unwanted email messages, including: Phishing: Messages that trick you into giving up personal information, such as usernames and passwords or credit card numbers. Malware or viruses: Messages containing software that can damage your computer or take control of it without permission. Unsolicited commercial email (UCE): Also known as bulk email, these are messages sent in bulk by an individual or company without permission and often contain offers for products or services that may be illegal, fraudulent or deceptive. Email harassment: These are typically obscene, offensive or threatening messages sent repeatedly to an individual with whom the sender has no relationship. This also includes sending harassing messages using someone else’s name without permission (e.g., “spoofing”).   Popular email spam subjects  Pharmaceuticals The pharmaceutical industry is one of the most popular spam subjects. Pharmaceutical spam often includes fake Viagra, Cialis and other drugs. Pharmaceutical spam may include fraudulent offers to sell prescription drugs or counterfeit medications or give away free prescription drug samples. These emails may also contain links to websites designed to look like legitimate online pharmacies but are infected with malware that can steal personal information from the visitor’s computer. Scammers also target pharmaceutical companies because they’re usually willing to pay big bucks for leads on new customers who suffer from various illnesses and conditions that require regular treatment with their products. The more leads you can provide them, the better your chances of making some money from them. Pharmaceutical spam is often sent by spammers in Asia, who use free webmail services like Yahoo! Mail to send emails through multiple accounts. A pharmaceutical spam campaign can be very profitable for hackers who have already acquired valid email addresses and know how to spoof their IP addresses.   Adult content A lot of people receive emails from pornographic sites or adult dating services. These emails often feature pictures of scantily clad women and promises of free access to explicit content if you sign up for an account. Don’t fall for them — these emails aren’t from legitimate companies, and they’re just trying to get your personal information so they can sell it to third parties for marketing purposes.   Financial services These emails tell you how to make money quickly. They may ask you to send money to receive more money or a large amount of cash. They may also ask for personal information, like your bank account number or social security number. The subject lines for these emails often include words like: “How to earn $1,000 per month easily.” “Make $3,000 per week legally.” “How I made $10,000 in just 15 days.” This email will contain a link that redirects you to a website that can infect your computer with malware or steal your personal information. You won’t be able to earn money by following the instructions in this email, but you can lose money if you fall for it!   work-from-home jobs If you’ve ever received an email that promises you can make money from home, you’ve probably been targeted by a work-from-home scam. A work-from-home job has been one of the top scams since covid time. It’s so popular because it appeals to the widest possible audience — anyone who wants to make money without leaving the house can fall victim to this scam. The scam works by sending out thousands of emails encouraging people to apply for a job at their company. The email promises a high salary and easy work, with no experience necessary. You have to fill out an application form and send it back with your bank account details and other information. The truth is that there are no jobs available with these companies — they simply want your

SySpree, Web Develipment

Mobile-Friendly website: How & Why You Should Make Them

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Having a Mobile-Friendly Website is of utmost importance nowadays. ClearVoice research tells us that over 6 in 10 consumers won’t return to a website if they have trouble accessing the site on their mobile device. Then, it makes sense that your website should be designed, developed, and optimized specifically for mobile devices. So let’s see how to do this.   Mobile-Friendly Website: Importance Mobile phones have become a part of our lives and have made our life easier. A web development company will tell you that mobile phone users are increasing daily, and mobile sites are getting more hits than desktop websites. People prefer to use their smartphones as they can access anything from anywhere at any time! People are not just looking for information but also want to buy products from their mobile devices. They prefer to make purchases on their mobile phones because it is easy, fast, and convenient! This is because people don’t have much time or patience to search for the product they want on a desktop or laptop; they just want everything in front of them!   There are many reasons why you need to make your website mobile-friendly, including: Increased traffic – With more than half of all internet browsing on smartphones and tablets, you can’t afford to have a mobile-friendly site. It will mean that you’re missing out on potential customers who might be looking for your services while they’re on their phones or tablet. Increase in sales – A recent survey found that 68% of consumers would not purchase from a website that wasn’t mobile-friendly! So not having a mobile-friendly site could be costing you big time in lost sales opportunities! Improved customer experience – If your site isn’t mobile-friendly, it will be harder for users to navigate around it. This means they won’t be able to find what they’re looking for as easily and could leave your site feeling frustrated and annoyed with the experience. This will only add up to more negative reviews and feedback, leading more customers away from your business completely! Improved SEO – Google has made it clear that they want their search results to be as relevant as possible for users. To do this, Google looks at things like click-through rate and bounce rate when determining which pages should appear in the SERPs for specific keywords. If your site isn’t mobile-friendly, it will have lower click-through rates and higher bounce rates than those that are. This means that if someone searches for something on their phone or tablet, but can’t find what they’re looking for because your site isn’t mobile-friendly, then Google will think that your site is less relevant than other sites.   6 Test Tools to check Mobile-Friendly of Your Website Mobile-friendly websites are essential for any business. With mobile users increasing every day, making your website compatible with mobile devices is important.   Here are some tools that can help you check whether your website is mobile-friendly: Google Mobile-Friendly Test The Google Mobile-Friendly Test is a free tool that checks if your website is mobile-friendly. If it’s not, you will get a message informing you how to fix the issues. This test is based on Google’s Mobile-Friendly Update, which requires all websites to be mobile-friendly starting February 2017. Simply enter your website URL and hit the “Test” button to use this tool. You will then be presented with a list of issues that may prevent your site from being mobile-friendly. These issues can be classified into four different categories: Speed: This section gives you an idea of how fast your site loads in terms of speed and page size (in kilobytes). You can see where you stand by comparing these values against those of other sites already tested by this tool. Usability: Here, you can see how many clicks were required for users to find what they were looking for on your site. If there are too many steps involved and this causes confusion or frustration among visitors, then it’s best to simplify the process by removing unnecessary links and improving navigation options. Meta Tags: Meta tags are used by search engines to determine what content should be displayed on their results pages when they display information related to a particular keyword or phrase. The most important meta tags to focus on are title tags, which should be kept short but descriptive; description tags, which should provide more detail about the page’s content; and meta keywords tags, which are meant to provide a list of keywords.   Page speed insights Page speed is one of the most important factors to consider when optimizing your website. Google has stated that they take page speed into account when ranking websites. Faster websites greatly improve user experience and boost conversions. With PageSpeed Insights, you can get a grade for how fast your site loads on desktop and mobile devices and suggestions on improving performance. The tool also provides recommendations for optimizing images, JavaScript, CSS and HTML, and several other things that can affect page speed. You can also get tips on fixing specific issues or looking at previous test results to see how things have changed over time.   Pingdom Pingdom is a web-based service that allows users to test their website’s performance across desktop and mobile devices. It also includes tools for monitoring servers and websites and analyzing trends in performance. Pingdom can be used independently or integrated into other tools such as JIRA, HipChat and Slack. The tool provides real-time feedback on the load time and responsiveness of a website. It also offers suggestions on improving the site’s performance and testing how it looks on different devices.   BrowserStack If you want to see how your website looks on mobile devices, you can use the BrowserStack tool. You can also use this tool to test your website in multiple browsers like Chrome, Firefox and Safari. BrowserStack is a web-based cross-browser testing platform that allows developers to access different browsers and operating systems from

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