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41st Week Roundup: Tiktok Expands AR Creator Program, Snapchat Users are Disappointed and more!

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This week’s digital news roundup includes TikTok expanding its AR Program, Utah’s Lawsuit Against TikTok, Instagram’s Holiday Stickers and Snapchat’s Bitmoji Update, Meta’s Threads, Microsoft’s Holiday Guide, Google Indexing Bug, Reddit’s Boost 2.0 as well as X’s premium Tiers.   TikTok Expands AR Creator Rewards Program, Boosting AR Engagement Globally TikTok has expanded the Creator Effects rewards program to additional areas to improve (AR) involvement within the application. It was initially launched in six countries in May. Still, the program is now available to creators from various countries, including Australia, Brazil, Canada, and many other countries. TikTok has also reduced the requirements for entry for creators by reducing the required videos for obtaining the badge. Creators now need to attain the Gold badge with five effects that have been published and at least three utilized in 1,000 videos. Furthermore, TikTok is lowering payout thresholds, allowing creators to receive more often. However, the maximum amount for one effect is $14,000, while the maximum monthly amount paid to the creator is restricted to $50,000. This new feature is intended to boost excitement for creating effects, attract new creators, and help keep TikTok ahead of the ever-changing AR trends, specifically in the face of competitors with Snapchat, Apple, and Meta in the AR market. This is a sign of TikTok’s commitment to the long-term viability of its app by being up-to-date with the most recent developments regarding AR engagement. Read more: https://www.socialmediatoday.com/news/tiktok-ar-creator-rewards-program-expands/696335/   Utah Files Lawsuit Against TikTok, Alleging Addictive Algorithmic Practices Utah’s state has initiated legal action to stop TikTok and its main company, ByteDance, in response to concerns about the algorithmic sorting processes that result in an addictive experience, especially for children. The lawsuit filed by Utah claims that TikTok utilizes extremely powerful algorithms and manipulative features. Some of these have similarities to slot machines, leading to youngsters being addicted to the site. The leading social media marketing company in Mumbai states that the lawsuit, however, raises doubts about the extent to which TikTok’s actions constitute fraudulent behavior due to its model of adjusting content to users’ preferences like traditional TV. The state is seeking civil penalties and an injunction to deter TikTok from violating state law regarding deceptive business practices, in line with a wider trend of state-based legal challenges to TikTok in the U.S. These legal challenges stem from claims that social networking platforms employ features designed to be addictive and manipulate users’ brains through activating dopamine release, causing legal concerns about the appropriate limit for addictive behavior and deceitful behavior in this regard. Read more: https://www.socialmediatoday.com/news/utah-sues-tiktok-over-harmful-impacts-young-users/696375/   Instagram Tests New Stickers to Boost Engagement for the Holiday Season Instagram is testing new stickers designed to increase the engagement of users and engagement, with a particular focus on the coming holiday season. One of these stickers is an “App” sticker created to allow users to advertise other apps on their Stories directly. This could be an excellent tool for advertising special offers, products, or creative tools, and marketers could use it to promote app promotions in the run-up to the sales event of the holidays. In addition, Instagram is testing a “Secret” sticker that will only be seen by users who reply to the Story with a text message. It could be an interesting method to encourage direct responses and increase engagement. The platform also tests a “Music Choose” sticker that lets customers upload their most-loved tracks, creating an experience of sharing a mixtape between friends. The experts from the leading social media marketing company in Mumbai say that these updates align with Instagram’s current shift towards more private group sharing, focusing on smaller group chats and more private interactions as users shift away from posting on public platforms. Instagram’s strategy seems designed to keep users active and prevent them from moving into other apps during the holidays. Read more: https://www.socialmediatoday.com/news/instagram-experiments-new-stickers-facilitate-engagement-holiday/696067/   Snap Users Express Discontent Over Latest Bitmoji Update Snapchat’s latest Bitmoji update, which includes advanced hair texture, face shading, body proportions, and face shading for avatars, has been met with mixed feedback from users. Although the update offers a more technologically sophisticated and visually appealing appearance to Bitmoji avatars, some Snap users are unhappy with the new features. The new Bitmoji pictures often appear drastically different from previous versions, leading to an outrage similar to the negative reactions Snap faced in 2018 when it launched an updated app layout. Snapchat is unique in providing intimate chats between small groups of friends and generating a feeling of ownership and a protectionist attitude within its user base. The leading social media marketing agency says that the Snap development team works to improve and evolve to changing technology. Users’ backlash reveals the difficulty of implementing modifications that align with the evolution of technology while maintaining the cherished aspects of Snapchat. With time, users’ opinions tend to improve, but this also highlights the importance of taking careful notes when releasing updates. Read more: https://www.socialmediatoday.com/news/snap-users-unhappy-latest-bitmoji-update/696046/   Meta’s Threads App Enhances Features to Compete with X and Attract Media Organizations Meta’s Twitter-like app Threads is currently working on introducing various popular features that will improve the user experience and even rival Elon Musk’s X application. The forthcoming “Trending Topics” feature in Threads is designed to keep users informed of current conversations within the app, providing an overview of the most popular chats. Users can tap on topics to follow the current discussions, making Threads an even more important source for live news conversations, even if it’s not focused on news or politics. Threads will also expand the options for creating posts, such as post-chat, GIFs, and polls in the streams. The users will have more options to interact and engage with these features. In addition, Threads is testing the editing features within a specific time frame after posting and new ways to advertise threads activities of users both on Instagram profiles as well as in the application. As X is facing issues and media companies seek alternatives because of concerns over the

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Google Keyword Planner Retires Keyword Forecasting

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In the constantly changing landscape of online ads, keeping current with the most recent changes and advancements is vital for marketers and advertisers. One of the most notable updates that has caused ripples throughout the world of digital advertising has been Google’s Keyword Planner’s decision recently to end keyword forecasting features, specifically for ad groups and individuals. Although somewhat quiet, this change has important implications for marketers using these forecasting tools to determine their advertising strategies.   Key Takeaways Advertisers must keep up to date in the constantly changing landscape of online advertising to stay in the game. Google’s elimination of the individual and group keyword forecasting in Keyword Planner is a major modification. The decision to stop using the tools used to forecast weather was prompted by the low use, highlighting Google’s dedication to efficiency. While some of the most important insights are lost, forecasts at the campaign level and historical data are still available. Advertisers must adjust their strategies and be open to new ones in the ever-changing digital advertising landscape.   Google Keyword Planner’s Recent Update Google Keyword Planner is an indispensable tool for marketers and advertisers. It assists them in determining the potential performance of keywords. It aids them in making informed choices regarding budget allocation and bids. This tool is extremely useful for companies looking to maximize their advertising campaigns through Google Ads. The experts from the best SEO company informed that in an update recently, Google decided to discontinue the operation of ad groups and individual keyword forecasting within Keyword Planner. This means advertisers will not access these forecasting tools, which have been a key component of their optimization and planning process.   Reasons Behind the Removal of Keyword Forecasting The decision to eliminate the individual and group keyword forecasting features from Google Keyword Planner was not taken lightly. Google, through its spokesperson Ginny Marvin, stated that the decision was prompted by the lack of use for the tools for forecasting specific to. The decision to end these tools was driven by the reality that only a small percentage of advertisers were making use of these tools. The question is the reason why these forecasting tools are not utilized. One possibility is that advertisers could have come up with other methods or techniques to attain their goals. It’s also possible that the other functions in Keyword Planner masked these valuable features. Whatever the reason for the low use, Google’s decision came from their determination to streamline their services and ensure that they offer features that bring their customers the greatest value. In removing features that aren’t being used, Google can allocate resources more efficiently and ensure that the remaining tools and functions aren’t just efficient and constantly enhanced.   Changes in Keyword Planner Digital marketing is always evolving, and as a market leader in this field, Google continuously changes its tools and platforms to improve the user experience. One of the latest modifications that have stirred up the community of digital advertisers is the demise of ad groups and individual ads inside Google Keyword Planner. Since the beginning, marketers and advertisers have depended on Google Keyword Planner to gain insight into the potential performance of certain keywords. The best SEO company says that the tool has proved helpful in helping them make informed decisions on spending budgets, bid strategies, and general campaign optimization. However, the decision to end the individual and group keyword forecasting features recently marks a significant shift in how advertisers use this tool. Why Individual and Ad Group Keyword Forecasting was Discontinued The decision to end individual and groups keyword forecasting was not made on a whim. The decision to end individual and group keyword forecasting was not made on a whim. Through its spokesperson, Ginny Marvin, Google stated that the limited use of specific forecasting features prompted the decision. Although Keyword Planner remains an essential instrument for marketers, it was evident that only a small percentage of advertisers were using individual and collective keyword forecasting features. One of the reasons for this ineffectiveness is the changing environment in digital marketing. Marketers and advertisers always seek more advanced techniques and tools to gain insight into their advertising campaigns. This is why some have resorted to other methods or third-party tools better suited to their specific forecasting requirements.   The experts from the leading SEO company in Mumbai say that eliminating these functions could be part of Google’s plan to streamline their advertising system. By removing features that are not being used, Google can streamline Keyword Planner and concentrate on features that bring the greatest value to a larger audience. Retention of Campaign-Level Forecasts and Historical Keyword-Level Data While the discontinuation of individual and ad groups may leave some advertisers concerned about their ability to plan and optimize their campaigns effectively, it’s important to note that Although the demise of ads groups and individuals could cause some advertisers to be concerned about their capability to plan and improve their campaigns However, it’s important to know that Google does not abandon keyword forecasting altogether. Forecasts for keyword campaigns and historical keyword information will be available in Keyword Planner. Forecasts at the campaign level are extremely useful for those looking to comprehend broader performance expectations for their advertising campaigns. This feature lets advertisers make educated decisions regarding their overall strategy for advertising by taking into consideration factors like bidding strategies and budget allocation.   Understanding Keyword Planner Google Keyword Planner is a useful tool for marketers’ arsenals, offering valuable information about the performance potential of keywords. It lets users make informed decisions regarding spending budgets, bidding strategies, and optimization of campaigns. Its main function is the ability to forecast the effectiveness of keywords, an attribute essential to creating successful marketing campaigns. How Keyword Planner Predicts Keyword Performance At the core, the Keyword Planner’s prescriptive abilities is a sophisticated algorithm that utilizes data from previous searches to anticipate the potential results for a specific set of keywords based upon the budget you have set.

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40th Week Roundup: Google’s update, Amazon’s Game Changing AI, Microsoft Integrates DALL-E 3 and more!

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Google’s September 2023 Helpful Content Update: A Significant Impact on the SEO Industry Google launched a significant update focused on useful content, indicating a major change in the algorithm. In contrast to previous useful content updates that were released, this one had an enormous influence on the SEO industry. While the tracking tools didn’t show the same amount of volatility as in fundamental updates and other updates, the SEO community saw significant changes in ranking. The update, which ran between September 14 and 28, 2023, had SEO experts busy documenting ranking changes and studying their impacts. While some websites did experience a decrease in traffic, the major effect was evidently on sites specifically designed to be ranked well on search engines. Data companies like Semrush acknowledged the impact of the update in a statement by Mordy Oberstein of the Semrush team acknowledging the greater impact than previous useful content updates. As the SEO landscape changed to the new landscape, it was clear that Google’s September 2023 beneficial content update was not simply a regular algorithm change. It had a profound impact on the field. Read more: https://searchengineland.com/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751   Amazon’s Game-Changing AI Revamp Set to Revolutionize the Shopping Experience Amazon is at the nexus of a major change in the world of online shopping. The company plans to introduce a powerful artificial intelligence tool to improve the customer experience and boost sales. The e-commerce giant’s next update is designed to transform the experience of searching on its mobile and website, offering customers in America US access to an interactive personal, personalized, and useful interface from January. The advanced AI technology will allow consumers to conduct live comparisons, gain access to extensive details, read reviews, and get personalized suggestions based on their searches’ context. Digital marketers must be on the lookout for these developments as their impact on advertising visibility could necessitate a review of campaign strategies. It is codenamed “Project Nile,” this initiative, led by Amazon’s Vice President Joseph Sirosh and supported by CEO Andy Jassy, represents a major shift towards an AI-powered shopping assistant that can be used as a conversational tool. Read more: https://searchengineland.com/amazon-revamp-change-search-experience-432913   Google Assistant Gets a Boost with Bard Integration By including Bard, an AI generative system, Google plans to upgrade Google Assistant. The feature, named “Assistant by Bard,” is expected to launch within the “coming months” for both iOS and Android platforms. Google says it’s an amalgamation of Bard’s reasoning and generative capabilities along with the personalized assistance provided by Google Assistant, allowing users to communicate via texts, voice, or pictures. The upgraded assistant can access and process data from many Google services, such as Gmail and Google Docs, providing an enhanced and sophisticated experience. The experts from the best SEO company say that the integration will provide users with a contextually relevant, user-friendly experience, for example, helping users make social media posts by using photos they take. Although Google is currently rolling out the integration to the first testers, the population can expect to have access within the next few months, promising a more intelligent and more adaptable Google Assistant using Bard. Read more: https://searchengineland.com/google-bringing-bard-to-google-assistant-432836   LinkedIn Unveils AI-Powered Tool ‘Accelerate’ for Quick and Effective Ad Creation LinkedIn introduces the game-changing tool “Accelerate,” harnessing the power of artificial intelligence to speed up the creation of ads on LinkedIn. This feature was created to aid marketers in creating efficient campaigns in less than five minutes with the Campaign Manager on LinkedIn. Accelerate can benefit advertisers as it simplifies the ad-making process, thereby saving precious time and money and enhancing ads’ performance by using data-driven insights to optimize. It helps advertisers create more effective and precise campaigns, eventually improving their return on investment. In conjunction with AI algorithms, Accelerate autonomously adjusts bids and allocates budgets to maximize ads’ placement and creatives’ effectiveness. It incorporates a variety of automation capabilities that include Predictive Audiences to constantly refine the campaign’s targeting and connect with high-value customers within LinkedIn’s massive network of over 950 million users. The leading social media marketing agency says that advertisers can also avail useful recommendations and live assistance to enhance the effectiveness of campaigns. Although currently only available in a few areas, Accelerate demonstrates LinkedIn’s commitment to using AI to help facilitate effective and efficient advertising for companies. Read more: https://searchengineland.com/linkedin-ai-powered-ad-creation-tool-campaign-manager-432849   Microsoft Claims Google’s Influence Led to Apple Rejecting Bing Acquisition Microsoft Chief Executive Mikhail Parakhin alleges that Apple refused a lucrative deal to change the default search engine of Bing the default search engine in spite of Microsoft having more options than Google. Parakhin, in an antitrust trial in the federal courts, disclosed that Microsoft’s Chief Executive for Advertising and Web Services, Mikhail Parakhin, proposed to pay Apple more than 100% of the gross profit to ensure Bing for the position of defaulting to Bing as a search engine. However, Apple did not accept the deal because of its current agreement with Google, which Microsoft claims to have offered 60 percent. The best SEO company says although the exact amount that Apple will receive isn’t known, Microsoft’s willingness to take an enormous loss underscores the value of default status. This denial implies that Apple’s relationship with Google could be more than just financial considerations and a sign of the importance of high-quality products. Microsoft’s efforts to promote Bing as a preferred web search option to Samsung had to overcome obstacles since Samsung was in favor of its contract with Google, which demonstrates the significant influence Google has on the world of technology. Read more: https://searchengineland.com/microsoft-blames-google-apple-rejecting-bing-432689   X CEO Linda Yaccarino Shares Key Usage Stats and Growth Insights” X Chief Executive Officer Linda Yaccarino, after a difficult interview during the Code 2023 Conference, has revealed significant figures and information on X’s user behavior as well as growth during the Khanference on the outskirts of Dallas. In addition, Yaccarino revealed the following important information: Users spend an average of 14 percent more time using X, and this is due to increased engagement. The

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Google Releases October 2023 Spam Update

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In a constantly evolving digital world that is one click from your fingertips, Google remains uncompromising in its quest to provide cleaner and more reliable results for search. As the world’s most popular internet search engine, Google plays a key part in shaping our online experience. To ensure its status as a reliable data source, Google periodically rolls out changes to its algorithm for searching. One of the most recent initiatives in its ongoing effort is the one that was released in the October 2023 Spam Update.   Key Takeaways – Google’s Spam Update highlights its constant determination to provide clean, reliable results for search across the world. – The update targets the issue of spam across multiple languages, demonstrating Google’s global commitment to ensuring users are satisfied. – Feedback from users is a key element driving Google’s efforts to fight spam and enhance the quality of its search. – Google’s multifaceted approach blends AI, human review, and transparency to safeguard the integrity of search. – The constant battle against spam has affirmed Google’s role as the leading player in the digital world, providing reliable search results for everyone.   Google’s Commitment to Cleaner Search Results The leading SEO company in Mumbai says that Google has always been dedicated to providing users with the most accurate, relevant, and secure search results. This commitment goes beyond results that are in English but covers many languages that are spoken and written around the globe. Google recognizes how important it is to provide high-quality results for its users regardless of the preferred language or location from which they come from.   The October 2023 Spam Update Begin with the October 2023 Spam Update. It’s the newest section of Google’s ongoing fight against untrusted content. This update will tackle various types of spam affecting search results, ranging from hacking and cloaking content to auto-generated scraped content. What makes this update important is its focus on a range of languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and more. The decision to introduce the update on spam was inspired by feedback from Google’s lively community. People worldwide have seen an increase in spammy results in their own languages, and Google was able to take the criticism to heart. The experts from the leading SEO company in Mumbai say that Google will continue to provide better and more relevant results in search by improving its ability to detect spam. Part of its Relentless Commitment In its constant determination to keep the web search engine landscape clean, Google employs a combination of cutting-edge technology as well as human review to find and degrade websites and pages that violate its rules. One of its most effective weapons for fighting spam is its SpamBrain. This AI-powered program constantly learns and evolves to the latest methods of spamming. This update demonstrates Google’s commitment to the principles of transparency, authenticity and the importance of users. It targets spammy practices like hidden text, auto-generated content, and excessively aggressive commercial strategies. Google aims to ensure that its search engine is a reliable partner in our search for information. Not just an Algorithm Tweak The update to the spam algorithm isn’t an ordinary algorithm tweak. It is a testament to Google’s constant dedication to providing more efficient, reliable, faster, and valuable search results. It highlights that in a constantly changing digital world, Google remains at the forefront, protecting the gates to ensure that our online adventures are as seamless and informative as possible.   Enhancing Language Coverage In its efforts to provide the best online user experience, Google’s dedication goes beyond only English-language content. Being aware of the world’s diversity of cultures and languages, Google has embarked on expanding its language coverage and ensuring that its results are more accurate and cleaner across all languages. Targeting Multiple Spam Types in Various Languages This October 2023 Spam Update is an important improvement in this direction. The update isn’t restricted to spam in one specific language or area. Instead, it employs an overall approach, focusing on the various types of spam across various languages. Suppose you’re looking for results for information in Turkish, Vietnamese, Indonesian, Hindi, Chinese, or any other language. In that case, Google aims to offer results free from cloaking or hacked content, auto-generated material, and scraped content. This approach reflects Google’s determination to serve users of diverse backgrounds. It acknowledges that spam isn’t restricted to a particular area or language. By tackling spam in various languages, Google assures users worldwide can trust its search results regardless of their language. User Feedback Driving the Update A striking aspect unique to The 2023 Spam Update is the crucial role played by user feedback. Its Google Search Engine is not shaped solely by algorithms or technology but also through the active involvement of its users. When users expressed concern about a rise in spammy results in their language, Google listened attentively. The best SEO company says that Feedback from users is a great source of data for Google. It assists the company in understanding the ever-changing patterns of the digital landscape and the difficulties that users encounter. This feedback-driven method lets Google be responsive to its users’ requirements and adjust its algorithm for search to meet these needs.   About Google’s Spam Updates As the leading search engine in the world, Google is dedicated to providing reliable, high-quality results for its users across the globe. To achieve this goal, Google employs a multifaceted strategy incorporating regular adjustments to its search algorithm. In these updates, one of the most important aspects is the ongoing fight against spammy content that aims to alter results in search results and compromise the site’s trustworthiness. Google’s Approach to Fighting Spam Google’s method of combating spam combines technological advancement and human surveillance. This double-edged strategy ensures Google stays in front of spam techniques while ensuring the highest standards of fairness and accuracy. One of the main tools used by Google’s anti-spam team is the AI-powered system known as SpamBrain. Making use of

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39th Week Roundup: ChatGPT Browses Web in Real-Time with Voice Interaction, Snap Shuts Down “ARES” AR Platform and more! 

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We’re delighted to introduce you to our AI and technology news roundup! Explore the latest technological advancements, including OpenAI’s ChatGPT developments, Google’s intelligent AI expansion for users younger than and Snap’s ARES AR platform shut down, and more!   OpenAI Empowers ChatGPT with Real-Time Web Browsing and Voice Interaction OpenAI has released a major update to ChatGPT which includes live web browsing capabilities as well as audio prompts. This update lets ChatGPT gain access to live web data, removing its dependence on old sources of data. This upgrade allows ChatGPT to deliver more precise and current responses, which makes it a great choice for tasks that require actual information, like research on technology, planning vacations or choosing a product. However, certain websites have chosen not to participate in data scraping, which could affect the quality of responses from ChatGPT by restricting its access to high-quality content. However, ChatGPT remains a supplementary tool that can benefit from editing and cross-checking. Furthermore, OpenAI is introducing voice and images search options to increase ChatGPT’s capabilities. Users are now able to interact with ChatGPT via voice commands and get responses from automated voice. This feature allows for a variety of useful applications, from sharing landmarks with friends while travelling to helping with math-related queries. OpenAI is slowly rolling out the voice and image capabilities for Plus as well as Enterprise users, delivering an immersive and interactive experience using ChatGPT. Read more: https://www.socialmediatoday.com/news/openai-adds-live-web-browsing-audio-prompts-chatgpt/695008/   X Contemplates Ad-Free Premium Subscription to Boost Revenue and User Engagement X is said to be looking into the possibility of offering an ad-free edition of the premium subscription plan in line with a trend that Meta initiated. The code snippets posted via X News Daily suggest the existence of tags relating to “No ads For You” among the choices for Premium accounts on X. While the precise details are unknown, this change could mean the creation of a new subscription option probably priced above the current X Premium subscription of $8 offer. The leading social media agency says that X currently earns about 12 dollars per month for users through ad exposure. Therefore, an ad-free alternative would have to be priced at a reasonable rate to ensure its viability. This could create a new revenue stream and also boost its bot-detection system, which would make bot creation more costly and thereby enhance the incentive to verify. X plans to revamp its Premium product in order to appeal to a larger audience, possibly including various tiers that cater to different users and increase its subscription base. Read more: https://www.socialmediatoday.com/news/x-may-be-developing-ad-free-version-of-premium-subscription-package/694998/   Snap Shuts Down ARES AR Platform to Refocus Resources Amidst Economic Challenges Snap Inc. has taken the surprising step of shutting its Augmented Reality Services for Business (ARES) platform less than six months after the launch. ARES enabled businesses to integrate Snapchat’s AR technology into their applications, which focused primarily on retailers who use AR for their displays in stores. Snap’s Chief Executive Officer Evan Spiegel explained that the project became too expensive to manage, resulting in the closing of the division and the elimination of 170 jobs. A variety of factors influenced this decision, such as the difficulty of implementing web-based augmented reality, the increased competition from generative AI and the need to redirect resources back to the main advertising business. This decision is a result of Snap’s attempts to reduce its operational burden after prior job losses and economic issues. However, it’s a move back from an exciting AR venture. Despite this setback, Snap continues to provide support for its CameraKit partners and grow its sponsored AR business to keep its leadership position in the AR sector. Snap’s overall AR development could be affected by this setback, which is why it’s interesting to see Snap’s future growth. Read more: https://www.socialmediatoday.com/news/snaps-shutting-down-enterprise-ar-development-project/695010/   Social Apps Face Uphill Battle in Implementing E-Commerce, Posing Challenges for X’s Ambitions Social media platforms such as TikTok are facing challenges in their quest to become an all-encompassing “everything application,” which includes e-commerce and transactions. In Indonesia, the government has decided to stop the selling of products on social media because of worries about price-fixing and the effect on local companies. The experts from the leading social media agency say that this decision is damaging to TikTok’s plans for e-commerce, particularly its in-stream sales that have become a major source of revenue for the application in different regions. Despite the efforts of TikTok to replicate the success of this app in Western markets, it’s struggled to achieve momentum. The difficulties facing social apps trying to integrate e-commerce underscore the challenges of constructing an all-encompassing platform for transactions, specifically in countries where there are strict regulatory requirements and distrust of large tech businesses. These challenges could pose major obstacles to X’s goal as a center of various interactions and transactions across American boundaries. Read more: https://www.socialmediatoday.com/news/major-challenge-x-social-apps-continue-face-challenges/694851/   Pinterest’s “It’s Possible” Video Ad Campaign Spotlights Niche Exploration and Creativity Pinterest has launched a brand new video advertising campaign named “It’s Possible” to demonstrate its ability to investigate particular interests and emerging trends. The campaign focuses on the ways that Pinterest can aid users in coming up with and developing ideas, like recipes, items and much more, in order to broaden their minds and enhance their lives. The campaign has four variations, each of which focuses on different areas of interest, like Halloween planning and vacation preparations. The ads for the video will begin in the coming week. They coincide with the launch of Pinterest’s “Possibility Place” pop-up store in London offering interactive activities such as mocktail-making and upcycling. The campaign is designed to highlight the importance of Pinterest as a search platform as well as its potential to be an advertiser, particularly in the midst of the Christmas season. Read more: https://www.socialmediatoday.com/news/pinterest-launches-video-ad-campaign-highlight-value-exploring-niches/694655/   ChatGPT Reintroduces Browse with Bing Feature with Enhanced Protocols OpenAI has reinstated its “Browse using Bing” feature within ChatGPT that allows users to gain access to Bing’s Bing Search index. The feature was removed temporarily

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38th Week Roundup: Microsoft Copilot AI, Whatsapp Avatar Stickers, X to Discontinue ‘Circles’, and more! 

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Welcome to our latest tech roundup, in which we highlight Snapchat’s image-based valuation system, Meta multi-profiles, Microsoft Copilot AI assistant, Google AI-powered search ads tools for search ads, as Bard enhancements from Google. All these updates are changing the digital landscape, so let’s dive in and look at what is trending within tech right now.   Snapchat Developing Image-Based Valuation System for Collectibles Snapchat is exploring an innovative method of engaging its users by offering an image-based valuation system. A patent filing shows Snap’s development of such an idea; users could estimate item values using Snap camera scans alone! Using computer vision technology, this innovative system recognizes items like trading cards or comic books to determine their value as collectibles – and then searches online listings with similar products before providing price estimation based on basic identifiers such as condition or authenticity status. Even though Snap has yet to reveal where its valuation data comes from, eBay seems like an obvious candidate, given its prominence in the collectors market. This new feature could prove invaluable for collectors seeking immediate valuation information while helping improve ad targeting capabilities by gathering insight into users’ interests. Although not central to Snapchat itself, niche communities could benefit greatly from having immediate valuation data available within seconds and potentially expanding utility and increasing ad targeting capabilities; details surrounding development status or long-term plans still need to be explored. Read more: https://www.socialmediatoday.com/news/snapchats-working-new-systemprovide-a-valuation-collectibles/694299/   Meta Introduces Animated Avatar Stickers to WhatsApp Meta continues its mission of ushering users into the metaverse where digital avatars play an essential part. One new step toward realizing its goal involves the addition of animated avatar stickers on WhatsApp; users now can add animated versions of themselves into WhatsApp conversations for increased interaction within Meta’s ecosystem. The experts from the leading social media agency say that Meta is on an aggressive trajectory to integrate avatars more deeply, offering avatar profile pictures, simulated backgrounds, and video calls featuring avatars as one form of communication with users. By encouraging communication through virtual representations of individuals, such as avatars in video calls or messages, they aim to familiarize people with this form of exchange while drawing them closer to their digital identities – which Meta hopes will one day form the core of human interactions! These avatar engagement options serve as stepstones towards this ambitious goal! Read more: https://www.socialmediatoday.com/news/meta-adds-animated-avatar-stickers-whatsapp/694290/   Meta Unveils New WhatsApp Business Tools to Bolster Presence in India Meta is intensifying its efforts to use WhatsApp as a key platform for interactive and transactional exchange, particularly within India, where WhatsApp boasts over 500 million users. At the Conversations conference in Mumbai, Meta unveiled “WhatsApp Flows,” an innovative new business option that will empower global businesses with expanded functionality within this app. With Flows, users can conduct various transactional processes within WhatsApp, such as booking appointments or selecting seats without leaving their chat thread. This move fits with Meta’s goal to develop an advanced messaging platform comparable to WeChat that gives users more activities within its ecosystem – similar to WeChat! Likewise, WhatsApp recently expanded payment methods in India so users could add items directly into their cart and pay using multiple methods simultaneously, further strengthening its position within India’s digital commerce landscape. Read more: https://www.socialmediatoday.com/news/meta-announces-new-business-tools-whatsapp-continues-expand-india/694174/   Meta’s Upcoming Ray-Ban Stories Glasses Set to Redefine Live Streaming and AR Integration The leading social media agency informs you that Meta is gearing to launch their Ray-Ban Stories glasses soon; an FCC product ID listing indicates this fact. These camera-equipped sunglasses were developed jointly with Luxottica – the owner of Ray-Ban – with fashion and technology in mind; updated Ray-Ban Stories will likely provide streaming capability directly onto Facebook or Instagram, along with features allowing viewers to interact directly with wearers while streaming. This innovation could particularly appeal to live-stream video creators, enabling them to engage in interactive experiences and potentially take up viewer dares, further cementing Ray-Ban Stories into the evolving content landscape. Although its initial version proved limited success, these smart glasses represent an integral step for Meta’s full-feed AR glasses – they may attract streamers and spark new content trends with real-time immersive video experiences that reignite viewer enthusiasm for real-time experiences. Read more: https://www.socialmediatoday.com/news/the-next-iteration-metas-ray-ban-stories-glasses-close-launch/694018/   Microsoft Advertising Expands Reach with Video and CTV Ads at DMEXCO Microsoft Advertising unveiled their latest offering at the DMEXCO conference: Video and Connected TV (CTV) ads aimed at tapping into the rapidly developing digital video landscape. People are expected to spend an estimated daily average of 3.5 hours watching digital video by 2024; with advertisers expected to increase spending an additional 1 hour every day by then! Multi-screen usage continues its upward trajectory as studies reveal a significant percentage of consumers use multiple screens when watching television programs or reading news online during TV time viewing sessions. This addition allows advertisers to directly create video and CTV campaigns via the Microsoft Advertising platform while multi-screen usage is rising accordingly allowing campaigns directly for maximum effect – just when multi-screen usage has seen its most efficient time for success! Microsoft offers advertisers access to vast first-party data sets and machine learning algorithms that enable advertisers to target their ideal audiences based on factors like product preferences, demographics, and browsing history. Microsoft ads will appear across platforms and media outlets like Max, Hulu, MSN, Huffington Post, and Wall Street Journal. Their programmatic video advertising spending is projected to surge 30.2% between 2023-2025, providing marketers with a user-friendly tool with enhanced audience engagement capabilities. Read more: https://www.searchenginejournal.com/microsoft-advertising-unveils-video-and-ctv-ads-at-dmexco/496672/   Google Bard Enhancements: Integration with Google Apps, Improved Responses, and Multilingual Support Google recently improved its exploratory AI chatbot Bard by integrating it with its suite of applications and services. The goal was to give Bard more tailored responses that exceed current capabilities – something they achieved via reinforcement learning by fine-tuning PaLM 2, which powers Bard into more intuitive responses for user interactions. With these updates, Bard can now collaborate on projects, support over 40 languages, and offer

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