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SEO, SySpree, Web Develipment

Timing the updating your website is critical- A fresh perspective

A Web Development Company in Mumbai is aware that an organization is always on the lookout for ways and means to improve their sales and is hence constantly searching for newer and better methods of connecting to prospects who can later convert to their clients. A company website is probably the most convenient and economical approach to making your presence felt in the online world. As a major percentage of your present and prospective clientele have access to the internet and almost all of them browse it through a smartphone, a tablet, or a desktop, it makes super sense to ensure that your website is up to date with the latest information and tools. With the help of this article that is the concluding one among the previous series, we as a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, seek to address the final reason, the other three reasons being, Design, Marketing, and Usability, that one must look into while updating their website. Thus with the help of this article, we focus our attention on how Time plays a crucial role while considering updating your website. If you are keen on improving customer service and want to save critical administration time, then the website overhaul is the right time to do it. If you’d like to know more about the reasons one must consider while considering to update their website, refer the blog Key Reasons for Upgrading your Website written by the experts at SySpree, a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai which highlights key points such as Security, Reliability, Navigation, Appeal and Website Speed. As a top-notch Web Development Company in Mumbai, we understand that a modern client expects a lot when he or she visits a website. A contact form, a blog, shopping functionality, and an online chat for help-related issues are the basic expectations they have and an integrated website has all this and more. Customers need error-free information that is easy and quick to access and a modern website will fulfill all these needs. Of course, there is none better time than now to accomplish this through website integration. Security flaws are high in the case of old and out-dated websites as newer hacking techniques are now available and hackers have a host of modern tools at hand to break your site. Since older websites rely on technologies that are on the verge of becoming obsolete, the possibility of it getting hacked increases. Your website refurbishment could well be the right time to address this issue by connecting to a recognized Web Development Company in Mumbai. You can also refer to the 10 Essential Steps To Improve Your Website Security blog for more details on this subject. Outdated content is sometimes bad for business as your website needs to show the most accurate information to its visitors. If a visitor discovers old information on your site, they will likely lose confidence in you, thus hampering your business. It is thus necessary to timely monitor your site and update it with as much new information as possible. As a thriving Web Development Company in Mumbai, we understand how much your customers crave new and updated information and hence we recommend updating your site with quality and valuable content on a weekly basis. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Web Development Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree, Web Develipment

Content Marketing using LinkedIn Groups- An Analysis

The providers of SEO Services in Mumbai believe that the primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like Facebook or Twitter. This clearly implies that if shared content is relevant and interests a majority of the group, you can become a strong influence and quickly too. As leading providers of SEO Services in Mumbai, Thane, and Navi-Mumbai, the experts at SySpree have noted that LinkedIn groups can be a vital part of an organization’s content marketing strategy as such groups send regular notifications about their latest posts. This indicates that your blog post can be shared with a relevant group of people who will access it immediately and also allows you to use the mailing list to reach a much wider audience. Let’s peek into the pros of using LinkedIn groups as explained by the experts at SySpree, a leading provider of SEO Services in Mumbai: 1. Lead Generation: Targeted groups provide more qualified leads and that too for free 2. Building Trust and Credibility: By sharing posts that the group members can connect to or find the most relevant can help build credibility and trust among these members of your group. This directly impacts your brand and the quality of your content.3. Scope for Improvement: Groups assure feedback about the topics that you share and give useful inputs to any developing ideas you put forth.4.Problem Solving: This is also an offshoot and you could receive many practical insights with the help of this. Many LinkedIn groups face a large amount of self-promotional activity and spam that marketers post with the hope that traffic gets driven to their websites. Older groups have a huge member base which is irresistible for spammers and content creators who are looking for a focussed audience and a wider base to spread the word. This means that posts and links that are not relevant to the group’s primary interests get unwanted prominence while the high-quality discussions that need focus are pushed lower and its message gets diluted. Members could miss a relevant post that is of interest to the entire group. Posting on LinkedIn groups has its negatives too. According to leading providers of SEO Services in Mumbai, these are:1. Members are added to the group just for the sake of multiplying the numbers and this could dilute the member quality.2. Groups that do not have active administrators can suffer on the quality front since anyone can post without the content being monitored.3. A large number of notifications can deter members from reading your posts thus acting negatively. Using LinkedIn groups may seem like a fairly obvious marketing strategy with the help of any organization that is a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai however managing and distributing your content can be a full-time activity that needs focus and clarity. Also, it’s not a one-way contribution where you keep on sharing content without commenting on other group posts and discussions. This needs effort. Period. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading provider of SEO Services in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SEO, SySpree

Google Penguin 4.0 – Real-Time for the First Time

As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, with the help of this blog, we aim to explain our readers about Google Penguin 4.0 which is among one of Google’s most powerful tools and it affects SEO.  What is Google Penguin? Google Penguin is a code name for a Google algorithm update that was first announced on 24th April 2012. It was aimed at decreasing the search engine rankings of those websites that violated Google’s Webmaster guidelines by employing black-hat SEO techniques to artificially increase the ranking of a web page by manipulating the number of links pointing to that page.  Google announced all its Penguin filter updates to the public by 2013. Let us take a look at each of these updates along with their release date and their impact on queries. Penguin 1 – April 24, 2012, impact around 3.1% of queries Penguin 2 – May 26, 2012, impact less than 0.1% of queries Penguin 3 – October 5, 2012, impact around 0.3% of queries Penguin 4 (also known as Penguin 2.0) – May 22, 2013, impact 2.3% of queries Penguin 5 (also known as Penguin 2.1) – October 4, 2013, impact around 1% of queries Penguin 6 (also known as Penguin 3.0) – October 17, 2014, impact less than 1% English queries Penguin 7 – September 23, 2016 Google Penguin 4.0 or the 7th Penguin Update: Google’s much-awaited and the most recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0, and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real-time signal being managed within its central search algorithm. Every leading Digital Marketing Company in Mumbai is looking at this new development with interest and the impact it will have on the industry. Penguin was first introduced in 2012 and worked sporadically at periodic intervals. It is a filter created by Google that has been designed to detect and intercept sites that go beyond the regular anti-spamming systems which are unable to detect such sites. The sites which are identified as spam will be penalized until the time the next filter is applied, even if they make changes and alter their ways. The next filter may take time, maybe months, till that time the concerned website will remain impacted. However, as per Google, these interim updates will now be eliminated as with this recent release Penguin moves into real-time. Since Google constantly crawls, re-crawls, indexes, and re-indexes web pages, these pages will be evaluated by Penguin, and pages defaulting on the rules laid down will be suitably penalized. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai we take complete care to ensure our clients are not impacted and stay within the realm of law. As the industry speculates and analyses the various implications of the changes Penguin 4.0 brings, Google has confirmed that its algorithm is more granular than earlier which may have many interpretations. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we are exploring these changes and soon will be ready with a more in-depth article. One thing is for sure, Google will no longer announce updates as it is going to be a constant process which does not need confirmation. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would want to know more about the services of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree

SEO for E-commerce

Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinized to get an encouraging response from the users. The experts at SySpree, a leading SEO company in Mumbai, Thane, and Navi-Mumbai with the help of this blog explains how one can achieve a successful SEO for their website. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an online social media campaign, using exceptional content, and earning high-quality inbound links. E-commerce sites such as Amazon and Flipkart, work in typical circumstances and thus need to follow a basic set of rules. As an innovative Digital Marketing and SEO company in Mumbai, Thane, and Navi-Mumbai, we have helped organizations to enhance their sites using our expertise in this area. Here are other three of the most important factors that one needs to take care of to include as a part of their Search Engine Optimization strategy: Build distinctive descriptions for your product or services: This is the most crucial part of your strategy. Ensure that your content does not match the manufacturer’s product description verbatim, as duplicate content is always frowned upon by search engines. A little grunt work now will ensure success in the future. Motivate users to write reviews: User reviews are not only free content generated on your website but they also build trust amongst buyers as they can judge the quality of a particular product from the reviews and feedbacks provided by a previous user or buyer. This is a great positive for any website but more so for an E-commerce site as this factor plays a major role in not only building the name of your brand but also maintaining it and further driving traffic to your website. Reduce image sizes & optimize your site loading: High-quality images look amazing and create a wonderful impression but by doing this the page loading time will increase which is a negative for SEO. You can reduce the image size or provide a zoom feature which works wonderfully for the site and the user. Effective methods such as reducing the size of an image or providing different options to zoom in and out not only helps you manage the website load time but also provides the user with a sense of authority towards your website. Optimize your website for mobile: Mobile-optimised E-commerce sites are the order of the day. A responsive design will ensure a hassle-free experience for users which otherwise would be highly difficult to navigate. With the reduction in patience amongst users due to the high availability of content, achieving this feature is a must. Apart from those mentioned above, adding videos and images of every product, encouraging community forums, adding social share buttons, etc. can improve your sites’ interface by several notches helping you drive huge traffic on your E-Commerce website. As a premium SEO company in Mumbai, we at SySpree have many more such tips to share with you when we connect with you. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Website Development and SEO Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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