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Marketing and Sales, SEO, SySpree

3 Simple Steps to Submit Your Website for Google Indexing

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Since there are millions of websites on the internet, Google is the largest source of traffic that any website can get. So, making your website accessible to Google’s search engine is essential for your website to gain traffic. Till now, many websites are not listed in Google search results. As experts of a leading SEO Company in Mumbai, we can say that it can be because they are not submitted to the Google Webmaster Tools or are not optimized for SEO. If you want to submit your website for Google indexing, then this article is for you. As you know, many people visit any website through search engines like Yahoo, MSN, etc., and most of them use Google Search Engine. That’s why not submitting your site to Google Webmaster Tools will significantly decrease your traffic. If you have a website, you want people to find it when they search. So how do you get your site indexed by Google? The short answer is that you submit your site to Google’s webmaster tools. Syspree, a Web Development Services Company in Mumbai will help you get your website and web pages indexed by Google.   Table of Contents 3 steps to submit a URL to the Google Index What are the general guidelines for sitemap indexing? What is a sitemap? Types of Sitemap What is standard sitemap protocol?   Note: To use the URL Inspection tool, you must be an owner or full user of the Search Console property. Use the URL Inspection tool to crawl individual URLs on your site. If you have a large number of URLs on your site, submit a sitemap instead.   The 3 steps to submit a URL to the Google index: Follow the general guidelines for sitemap indexing. Inspect your URL using the Google URL Inspection Tool. If you find no issues, request that Google index your page.   What are the general guidelines for Sitemap Indexing? The process of having a website crawled by Google may take anywhere from a few days to a few weeks. It could take some time to get your website indexed. Keep checking with the Index Status report and the URL Inspection tool. Crawling is done by Googlebot. Crawling content within your website is necessary for Googlebot to be able to extract and build its internal index. The Experts of the top Digital Marketing Agency in Mumbai will tell you that the easiest way to help the crawling process is to ensure that content is crawlable. You can do this by ensuring that all of your site’s pages are linked within the site’s navigation. The more obvious the links are, the faster Google will be able to crawl your site. To check whether Googlebot can access all of your site’s content, use the Fetch as Google tool on Search Console. This tool allows you to see how Google sees your site by fetching it using Google’s user agents and settings. It also provides you with suggestions on how you can fix any problems that may affect crawling. Google will crawl your site and then index the pages of your site on a schedule that is determined by our algorithms. You can view the status of this process in one of two ways:   1. The Google Index Status report, which can be found at http://www.google.com/webmasters/tools/siteindex, allows you to check whether Google has indexed your new or updated content and if so when it was last indexed. If you need to access the Google Index Status report, you must have a Webmaster Tools account to do so. If you don’t already have an account, you can create one at http://www.google.com/webmasters/tools/signup. If you don’t see any entries in the “Cached Content” section of the Google Index Status report, it’s possible that your content is not being cached by Google yet. This may occur if your server is configured to prevent caching — for example, by using the Expires header or Cache-Control request header with a value of “no-cache”.   2. You can check the status of your URLs from the URL Inspection tool in Webmaster Tools. Once you’ve submitted a URL, the URL Inspection tool will show a red icon with a number inside of it. The number will tell you; how many pages on your site have been indexed by Google.     When Google starts crawling a site, It will not immediately index all pages on that site. Instead, It crawls pages incrementally for days or weeks, depending on how much content there is; and how fast our systems can crawl and index them. It will try to visit each page on your site at least once during this process. If it doesn’t visit all of your pages during this initial crawl phase, It will try to visit them all in subsequent crawls. Google does not guarantee that every page within every site will be crawled or included in our search results. If you have any questions about how Google processes sites or handles specific URLs within sites, please post them using the URL Inspection tool in Webmaster Tools. You want the most efficient method for getting your site indexed by Google as soon as possible. Well, there’s a little secret that we, as experts of a leading SEO Company in Mumbai, can tell you, which can save you a lot of time and effort: there is no such thing. Let me explain. All the methods here have the same response time from Google. That means that if your site is ready to be crawled today, it will be crawled today whether or not you do anything at all. If it’s not ready, then doing something will not make any difference — except for some minor administrative tasks, scraping off those one-way links from ten years ago probably won’t make much difference at all. The only real advantage of submitting a sitemap is that Google will send you an email telling you they’ve done it. Other than that,

SEO, SySpree

How to Build a Backlink to Improve your Google Rankings in SEO

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Whether it is a small or a multinational company in the current digital world, the internet is where your customers are and Google is where a large part of the internet population is present so your website SEO ranking on Google determines how your company performs on the internet. There are other ways you could bring your website on the first page which is SEM. So What is SEM? In general terms, it’s a way you could rank your website in the ads section of Google after optimizing your website to a certain extent. To rank your website in Search Engine Optimization (SEO) there are many steps one of them is Off-page SEO. In Off-page SEO, linking your website with other websites is one of the most crucial steps known as backlinking. Let us understand what a backlink is with an example. We also try to cover various backlink creation methods which would further help us grow our knowledge on backlink building strategy. Do you remember? The last time you watched a movie on Netflix because your friend suggested it. If you do, then you know the basics of how backlinks work. Backlinks are a type of suggestion one page on the internet gives to its visitors to come to your website through that link. There are two types of backlinks, Do follow and No follow. So when you tell your friends that you must watch this movie, then kind of a Do-follow link But, when you tell your friend you can watch this movie, but I am not insisting you do so, then it’s a No-follow link for you. Following are some of the easy ways to get the do to follow a link to increase your website ranking   1. Social Bookmarking Social bookmarking is a tool that allows you to add tags and comments to your bookmarks. So now that you know what it is, the question arises how to get a do-follow backlink from a social bookmarking site? You can get it by just posting your business details on it. Follow the steps given below to create a Post and to get your do-follow backlink. The first thing you could do is to search google for the list of social bookmarking sites. For example, we have taken bookmarks2u how to create your link on social bookmarking sites.   How to create Social Bookmarking? 1. Go to https://www.bookmarks2u.com   2. Under USERS, select REGISTER.     3. Fill up the registration page and select REGISTER.   After creating your account, choose SUBMIT ARTICLE, then a new page will appear, provide the details and submit. Your ad will go for approval then it will be published. After that, you will get a do-follow link from the website. Similarly, you can get a Do-follow backlink from other social bookmarking websites. This method is one of the quick and easy ways to get backlinks. Here are the top 10 Social Bookmarking Websites you could start with: AdFreePosting: DA – 30 ActiveBookmarks: DA – 17 A2ZBookmarks: DA – 23 BookMarkdeal: DA – 17 Bookmarkfeeds: DA – 17 Bookmarkmaps: DA – 17 Folkd: DA – 61 FreeADS: DA – 38 bookmarking: DA – 24 WhaTech: DA – 52   2. Blog Submission Blog Submission is one of the ways you can do free marketing of your products and services and your level of expertise in your niece. In this way, your blog content will tell your readers about you, your services, and the information they were looking for, so your traffic and profit highly depend on the quality of your blog. A good blog must be Relevant (relevant to the niece & time) Unique (in its way of conveying information) Specific (only about the niece) Readable and Understandable by all kinds of audiences These are some of the key components of a well-written blog. A good blog work requires the right audience to appreciate it, so how to reach your audience? Answer to the question could be to submit your work on a High DA Blog Submission Sites, by doing so you could get not only free traffic but free Do-follow backlink to your website as well. Good content is what people will share, which will give you free marketing! Which in turn would result in revenue based on your offer and services. Below are the top 10 free high authority blog submission sites where you could start submitting your blogs on alltop.com blogcatalog.com ontoplist.com blogarama.com blogadda.com bloghints.com blogflux.com entireweb.com seoheights.com bloggerspassion.com   3. Image Submission A picture is worth a thousand words, stated by Henrik Ibsen. Your image could tell many things about your business in a glance than a write-up could. A good image would not just convey information but will also persuade the viewer to take action, which will give you traffic. Image is also essential for image SEO so that when an image is searched, regarding your niece, the image from your website will show up at the top along with other images. Let’s see how to submit your image, for we will take Myspace.com.   How to submit images to the Image submission site? 1. Go to https://myspace.com/   2. Then click on Sign up.   3. Choose which way you want to sign up if you choose mail then fill in the given details.   After filling in all the details, accept terms and conditions and click Create Account. After filling in all the details, accept terms and conditions and click Create Account. After which you have to confirm your email and then your account will be activated. Then you have to select upload from the right section and then a new panel will open.     In the new panel, select photos and then upload them from your device.   4. Guest Posting Guest posting is the process in which you post an article on some on else webpage and by doing so, you will get traffic and brand awareness, Which will improve your

SEO, SySpree

OFF-PAGE SEO: A DETAILED GUIDE ON WHAT IS OFF-PAGE SEO AND HOW TO OPTIMISE THEM IN 2022

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Our world has made several developments in various fields in the last century. But the most exponential growth has been seen in the digital arena without which, the world would not have progressed and advanced as it has today. Digital space has changed how businesses advertise and reach every person in the world. Every successful business today has an established digital presence that gives its consumers precisely what they need. To make sure that a business is in a good position in the digital realm, they have to ensure the search engines that they are worthy enough to show up on a search engine results page. As experts of a leading SEO Company in Mumbai, we know that to make that possible, you have to know the ins and outs of the off-page SEO techniques and learn how to implement these techniques in your web pages to ace the SEO game. So let us move forward. What is off-page SEO, and how will it help you in your business?   What is off-page SEO? Off-page SEO, or as it is also known, off-site SEO, refers to performing activities outside the website to improve visibility of the web page for organic results and climbing the rankings on a search engine results page (or SERP). Some of the crucial activities involved in off-page optimization are link building, guest posting, influence marketing, and many other similar activities. These will all help the search engines to raise your web page ranking considerably, which we will discuss further in detail.   Difference between off-page SEO and on-page SEO Experts of the top Digital Marketing Agency in Mumbai, explains that both off-page SEO and on-page SEO play a key role in helping your brand gain awareness in the digital realm. Most of the time, people confuse on-page SEO and off-page SEO with each other. On-page SEO and off-page SEO are very different aspects, and each has its own set of techniques that improve your web page quality and reach.     On-page SEO deals with optimizing the aspects that occur in the web page to make the web page relevant to the search engines. Optimize URLs, title tags, content, images, alt tags, meta descriptions, and many other aspects that all fall directly under on-page SEO. To better understand the ins and outs of on-page SEO, check out our detailed guide on on-page SEO. On the other hand, off-page SEO, as mentioned earlier, involves performing activities outside the website to improve the visibility of web pages to generate organic results and climb the rankings on a search engine results page. People make the mistake of thinking that off-page SEO is not as necessary as on-page SEO, which could not be more wrong. In reality, both of these are extremely important to get great results.   What is the need for off-page SEO? Off-page SEO is one of the most crucial ingredients to optimize your web page and make it relevant according to the search engines standards. Every link that is linked back to your website is a way to show the relevancy of your web page to the search engines. When relevant or authority websites link to your web pages, this action does a great deal of help to you. Research has proven that search engines offer higher rankings to web pages that have more trustworthy websites linked to them. When a reputed website links to you, it is a sign that the content on your web page is reliable and more authentic. As a top-notch SEO Company in Mumbai, we know that there are many ways in which one can carry out off-page SEO. Implementing them with proper planning will reward you with better results.   How to use off-page SEO techniques to get better results? Before you start optimizing off-page SEO, there are some techniques that every website must use to make sure the website is doing well on the search results page. Here are some off-page SEO techniques- 1. Link building Link building is one of the vital techniques and one of the most commonly known off-page SEO techniques used today by people.     There are three types of links- Natural links – Natural links are those that come naturally to you. That means you do not have to ask a specific website owner to link back to you. People like journalists, blogger, or publisher links to you as they think the material on your web page is credible or worthy. Built links – Built links are the ones that made you ask a reputable website owner like journalists, bloggers, and others, to link to your web page or when you implement an ad campaign to improve the reach of your content, whatever the case is, it is still helpful to build backlinks. Created links – While building links, try to avoid this as search engines do not like this kind. Created links are those submitted on directories and forums. We build links so that search engines know where your website stands when it comes to relevancy. It will help a huge deal when it comes to your web page ranking.   2. Brand building Building your brand to make your presence known is one of the main aspects of implementing a successful off-page SEO strategy. We all know that Google recognizes brands that are doing well with their SEO tactics. Building your brand and increasing its awareness by meticulously planning out various strategies to promote your brand on different platforms is a great way to begin. It is easier for trustworthy and credible brands to climb the stairs towards the top of the search engine results page. So aim to become a brand that becomes worthy in the “eyes” of the search engines.   3. Brand searches When people search for your brand’s name on the search engines, it means that your brand is getting recognition, and people are curious about your brand. The users on the web might search for your brand, website, products,

SEO, SySpree

ON-PAGE SEO: A DETAILED GUIDE ON WHAT IS ON-PAGE SEO AND HOW TO OPTIMISE THEM IN 2023

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In the present era, digitally boosting your business is a tough challenge. As the top SEO Company in Mumbai, we know that It involves building a business website with all the necessary elements of an SEO-friendly website to help it rank at the top of the search engine results page or commonly known as SERP. It might be even more complicated if you are a beginner in this field. But we have got you. With our guide for on-page SEO, you will be ready to run a successful website.   Key Takeaways On-page SEO refers to optimizing web pages and content to improve visibility on search engine results pages (SERP). On-page SEO is important to ensure that a website appears on the first page of search results and is relevant to the search query. To use on-page SEO techniques effectively, use relevant keywords in the content, use keywords a few times but avoid keyword stuffing, have precise URLs, optimize title tags, write persuasive meta descriptions, and optimize alt tags for images. Keywords are crucial in on-page SEO and need to be used in the content and title tags for relevance. On-page SEO elements, such as URL structure, title tags, meta descriptions, and alt tags, need to be updated regularly to provide accurate information and improve search engine positioning.   What is On-Page SEO? On-page SEO, also known as on-site SEO, includes optimizing the web pages and all the content for the search engines. These additions are made to the web pages to improve their visibility and appear at the top of the organic search results. A Digital Marketing Agency in Mumbai understands that creating an effective on-page SEO web page includes optimizing the content, title tags, URLs, images, internal links, voice search, and several other aspects that need consideration to have an on-page SEO website. On-page SEO is a lot different from off-page SEO, which deals in optimizing the various aspects of the website like the backlinks etc.   What is the need for On-page SEO? The main reason why on-page SEO is considered crucial is that on-page SEO optimization helps the website appear on the first page of search results and at the top of it. Google has upgraded its search engine performance over the last decade and continues to do the same so that the search query gets the most appropriate and relevant results for it. And to make sure that your website is relevant to the search, you have to ensure that you are acing the on-page SEO game. When it is perfect, it will increase the user experience making Google aware that your content is relevant to the search result, helping your positioning in the search results. Now that you understand on-page SEO and the reasons why it is necessary for your website, let us take a look at the ways it should be optimized.   How to use on-page SEO techniques to get better rankings on search results? 1. Make use of relevant keywords on your web page. Using keywords that are relevant and appropriate material to the content is beneficial, as they provide information about your website and its content to the search engine. The search engine can then rank your web page according to its relevance. Google has come a long way with its search algorithm. However, it still relies heavily on keyword matching to show results. A web page is most relevant when it has keywords in its content or title that are the same as the search query and will most likely appear on the first page.   2. Frequency of the keywords. Keywords are something that can make or break your SEO strategy. The number of times you use a particular keyword in your content will determine if Google sees your web page as relevant or not. When you use a keyword just once, it will not do any good for your website as Google needs to know if your website is appropriate to the search. It will happen if the keywords are mentioned a few times on the web page. On the other hand, keyword stuffing can do the opposite of the above. Keyword stuffing happens when a keyword is used forcefully in the content so often that the content is seen and considered spam. Adding a keyword just for the sake of it in high numbers will hurt your rankings.   3. Keep the page URLs precise. According to Google Search Central, the structure of the URL should be as simple as possible. It should be short and not consist of long series of numbers, so it is easily readable.     According to experts from the leading Digital Marketing Agency in Mumbai, another important factor would be to create a URL using keywords that increase its chances of being a relevant website. Adding hyphens to break the words in the URLs helps the algorithms to comprehend them. Optimizing the page URLs may not sound very important, but it is. Making your URL SEO-friendly will reward your efforts with better positioning.   4. Optimizing your title tags. A title tag is an HTML code that lets you add a title to your web page. A title tag is displayed on the search engine results page or commonly known as SERP, that takes you to the website when clicked.     The main thing to do while creating a title tag is to keep it concise and descriptive. Do not go overboard and include a lot of words. Using keywords in the title tag can be favourable. The content on the web page is regularly updated to provide accurate answers, but the title tag must also be updated when needed.   5. Write persuasive meta descriptions. Meta descriptions are a summary of the content provided on your web page. The text snippet is under the headline of the web page that appears in the search engine result page (or SERP). It gives the user an insight into what

Marketing and Sales, SEO, SySpree

A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE BETWEEN SEO AND SEM

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You might have come across the terms SEO and SEM several times, but you have no idea what they are and how they work. Both SEO and SEM are the most important parts of online advertising and have changed the way businesses advertise themselves. As a leading Digital Marketing Agency in Mumbai, we explain what and how these two search engine services work.   What is SEO (Search Engine Optimization)? Search engine optimization, or commonly known as SEO, is a process to improve the positioning and visibility of your website in the search results when people search for something related to your business in the search engines like Google, Bing, etc. If the visibility and positioning of your website are better in search results, then it will bring more traffic or prospective consumers. The strategy for SEO has to be changed regularly as what worked today will not be effective in the future.     What is SEM (Search Engine Marketing)? Search engine marketing or SEM improves the visibility of websites in search results through paid marketing strategies. Businesses use SEM strategies to position their websites in the search results when the search is relevant to their business. A company that uses SEM to boost traffic on the website is supposed to pay when someone clicks on their website. As these ads are in every search result, it is easy for the searchers to distinguish them by showing an ad at the top websites.   Importance of SEO (Search Engine Optimization) 1. SEO increases the visibility and positioning of your website in the organic search results. 2. If properly optimized, it will drive maximum traffic to your website. 3. It brings the targeted audience to your website. 4. Being visible on the first page of search results builds faith in consumers. 5. As your website is visited often by users, making it appear at the top of organic search results is crucial. 6. When SEO is used strategically and is fully optimized, the website experiences a boost in sales, elevating its growth.   Importance of SEM (Search Engine Marketing) 1. Search engine marketing or SEM increases awareness of a brand from search ads. 2. SEM increases the traffic to your website as it increases the visibility of the website. 3. Even if people do not click on your ad, they will notice the name of your business as it is visible in them, which will register the business name in their minds. 4. The aim is not just to bring traffic to the website but to bring the appropriate or correct audience who are genuinely interested in your business which SEM ensures. 5. SEM works the best for all types of businesses, whether it is big or small. 6. Even though you have to pay for the services when planned smartly and strategically, they can double your profits and boost your business. 7. It is a great way to go big for small-scale businesses because it improves the positioning and visibility of your business website. 8. As people require quick services or fast answers to their queries, they click the first result on the page, and with SEM strategies, your website will be at the top of the search results, bringing users to your website. 9. You do not need huge budgets to plan your SEM strategies, but a small budget will work just as long as it is well-planned. You can choose the reach of your website, such as the location, demographic, etc.   Types of Keywords used in SEO (Search Engine Optimization)     1. Short tail Keyword Short-tailed keywords are like mentioned short keywords that include one or two words in them. This kind of keyword can cover a large number of search volumes as the keywords are not specific and are difficult for the consumers to find the results that are relevant to them. 2. Long-tail Keyword Long-tailed keywords are the opposite of short-tailed ones. They are longer than them and are more specific. Long-tailed keywords do not have more competition than short-tailed keywords because the intention of the keyword is clear, and the users can easily find the results without any problem. 3. Long-term Evergreen Keyword The sole purpose of this kind of keyword is to make the content consumable to the users for long periods. The results stay evergreen and relevant with slight changes and now and then. The Long-term evergreen keyword is there in content that is supposed to be educational or informative. 4. Short-term Fresh Keyword This kind of keyword is present when a specific topic or news is fresh and currently in trend across the globe. For instance, the famous Netflix original show Squid Game was trending worldwide, making people search for it on the internet. So, the keyword including the phrase Squid Game can only finish when it is hot and trending. And as each trend dies down after a while, the keywords also work for a shorter term 5. Product Defining Keyword It includes keywords that describe the products in a specific way. That means that the consumer will look and search for certain products and wants a detailed description of them. For example, if a user is looking for a leather jacket, they will type ‘black leather jacket’ or ‘black leather jacket’, which gives you a distinct idea of what they need. 6. Customer Defining Keyword When keywords describe a specific set of audience or the customer, it comes under customer-defining keywords. Keywords like laptops for students or running shoes for men are some examples to understand it better. This type of keyword is necessary to attract the targeted audience to your business as you might have the exact thing they need. 7. LSI Keyword LSI keyword or Latent Semantic Indexing keyword is a keyword that is related to your keyword. LSI keywords are like branches of the same tree and are a great way to target many keywords under the same subject. 8. Geo-targeting Keyword SEO keywords give you the

Marketing and Sales, SEO, SySpree

What is SEO: Basics of Search Engine Optimization

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Every business loves potential client leads to hit their sales pipeline. In the current age, getting potential clients to reach the sales team through searches on Google, Bing has been among the top sources of leads for most businesses, if not all. Well, then the question is – Would listing on search engines ( Google, Bing, etc.) suffice to open the flood gates to client leads? The short answer is a straight and obvious NO. So, what more? The next leading question will help answer this: If you were looking for a product or service, would you bother to go beyond the first page of the search engine? We will answer this question based on research. Based on Backlinko’s analysis of over 5 million searches, below 0.8% of potential clients look beyond the 1st page of search engines, and as a positive, more than 30% click on the website if you are ranked first on search engines like google. So you can expect anywhere between 30 – 300 clicks on your website even if just 1000 potential customers search for the focussed keywords. In our experience as a reputed digital marketing agency, we would say that these numbers are realistic, possible, and achievable for your business too. With that understanding, we now shoot for the golden question that most businesses are after – how do we get to the first page of search engines or rank at the first position on google. The quick and short answer is SEO! Time to dive in!   What is SEO? What does SEO stand for?     Remember the last time you looked for a product or service but did not know where to find it. Here is what you would have done next: Gone to google, searched for the product you were looking for, and eventually landed up contacting and buying from among the first few results you saw on google. The reason you saw those websites was not a coincidence. It was a concentrated effort by the companies to list at the top. This effort is called SEO. In the non-technical jargon, SEO is the steps taken to ensure your website shows up at the top of Google, Bing, and other search engines. It is the abbreviation for search engine optimization. It is an assured approach where your targeted customers come looking for you rather than the business searching for new customers. SEO is the process of convincing the search engines to list your website right at the top of their page. While this increases the visibility of your website, you need to have the credibility to be at the top. Every step taken to achieve this credibility falls under the banner of Search Engine Optimization or SEO. There are no shortcuts, and yet the effort on SEO is worth it. The more visibility your website gains in the results, the higher the attention and attraction from possible and current customers to your business. As a leading SEO company, we have ensured 100s of our clients have made it to the top of search engines. In our blogs, we tell you just how we achieve this.   How does SEO Function? Best to understand the basics first with how search engines work. Search engines use bots to crawl the web on various website pages, going from one site to another, gathering information from those pages. These are the spies or informers who come to your website. As a layman, you may not even be aware. The process is not transparent unless you look up the logs or online tools to investigate when such spies or bots visited your website the last time. By the way, if you want to keep your website like a hidden treasure that would never list on the search engines, there are ways to do that too. We will cover it in our later technical or web development blogs. The bots then take all the information they have collected and feed it back to the search engines. The search Engines will then decide which rank your website should appear in their lists ( technically known as index) based on the information the bots have collected for them. And like any other competition, may the best website win! OK, but how do these search engines decide where the website ranks on the page ( or index). How we wish there would have been an easy answer to this. Google has treasured this secret recipe just like Coca-Cola has kept the secret of its formula for decades now. While many folks have tried interpreting and working out what leads to the top ranks on Google, we believe the closes we could get to this is the Google ranking factors. The search engines analyze the pages in the index. They then segregate the website pages into several ranking factors. The ranking factors determine the rank websites should appear when you search for the information on a search engine. And here is when SEO experts walk into the picture. They help you tick the box on these ranking factors to ensure you are climbing the search engine ladder successfully. And our blogs tell you everything about this process. Is it easy? Of-course yes! Is it time-consuming? For sure! Is it too much effort? No doubt. LOL. Our way of making a living! With SEO strategies, there is direct effort to ensure that a website makes the top search rankings. You cannot pay the search engines to display a webpage among the highest rankings like paid ads. The quality of the content and keywords are factors for content optimization along with optimum crawling and speed. The search engine algorithms intend to provide the most relevant, strong pages and give the users a good search experience. Improving your site and content while remembering these factors can help your website rank higher.   Why is SEO essential for Marketing? SEO is an integral part of online marketing because there are trillions of searches conducted every year,

SEO, SySpree

TOP 50 SEO COMPANIES IN SINGAPORE

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SEO has gained importance because Search Engines have gained importance. There is almost no day where people aren’t constantly looking up things on their devices with the internet. Search Engines present businesses with a lot of opportunities everywhere in the world. But navigating one’s way through a search engine is incredibly difficult because search engines undergo constant changes in their algorithms. Ranking high on search engines especially on the first page is incredibly important and builds credibility and trust. This is where SEO companies come into play, they offer services that are of quality and value to their clients. And set them off on the journey to rank higher. Let’s have a look at the top 50 SEO companies in Singapore: 1. STRIDEC – STRIDEC helps you rank higher on search engines. They offer services like SEO Consultation, Coaching, Audit, Link-building, performance tracking, Keyword search and optimization, etc. All of these services serve as the ultimate weapon towards making their partner brands capture a market through a higher search engine rank.   2. Syspree – Syspree is an SEO Company in Singapore that delivers results with strategies that suit the pockets of every company. They pay attention to Keyword Analysis and Research, On and Off-Page Optimization, Content Creation and so much more. They deliver results that increase ROI, gets higher rankings and garner praises from their clients, which makes them one best seo companies in the market. 3. First Page – First Page is a reliable SEO company that produces growth in the revenue of its partner brand. They have a wide range of SEO services they offer right from Global and Local SEO to Mobile and Ecommerce SEO. Their services provide brands with Backlinks, Engagement metrics, Organic Traffic and most importantly Leads and Sales.     4. CEO Solutions – This is an SEO company that gets you higher rankings through customized strategies. They understand the industry and optimize their clients’ sites to make them search-engine friendly. Their services include Golden Keyword Research, Reputation Management, SEO traffic generation, YouTube video optimization, etc. 5. Singapore SEO Company – This company understands how important SEO strategies are to companies. What makes them unique is that they only accept payment once their partners brand has ranked on the first page. Their services include On-page optimization, Off-page optimization, Link-Building, Keyword research, etc. 6. Notion Age – Notion Age has a team of highly skilled and experienced SEO consultants. They provide their premium SEO services with processes and technologies that are of the finest quality. Their techniques, guidance and support with services like Keyword research, On-page optimization, Monthly Reports, etc. help make a successful SEO campaign. 7. Impossible Marketing – Impossible Marketing is a leading SEO Company in Singapore. They provide some of the best search engine optimization results on all search engines- Yahoo, Bing and Google. They use tools and techniques that get their targeted SEO strategies to organically generate more leads for the company. 8. BestSEO – BestSEO is a company that boosts your company’s sales to the next level. They guarantee first page rankings in 90 days. They properly understand the brand and what it offers as well as the search engine on which it is expected to perform well and deliver services like Local SEO, Enterprise SEO, On-Page SEO, SEO Copywriting, etc. These services are delivered by their team of experts who ensure your brand’s success. 9. Digital Marketing Buzz – Digital Marketing Buzz is a leading Local SEO Company in Singapore that serves as a one-stop-shop for brands that want to create a prominent online presence. Local SEO services expose a brand in the brand’s local area and make finding the brand easier on search engines. They conduct research and put together strategies that capture the local market of the brand. 10. The Verticals – The Verticals help companies generate leads and build customized SEO strategies to get results aligned with the vision. They have new strategies that are constantly evolving with the changing algorithms. Their SEO services include link-building, content creation, social signals, etc. that sets them on a path to success. 11. My Marketing Fox – My Marketing Fox is a top SEO service company in Singapore that offers SEO services like YouTube SEO, Ecommerce SEO, Baidu SEO, Google SEO, etc. They have a team of SEO Experts that put together strategies that get a brand Higher Rankings and more leads because of their effective targeting strategy. 12. SEO Agency – SEO Agency is a leading SEO company in Singapore that gets its brand customers no matter how big or small the company is. They offer services like International, National, Local, Enterprise, Video, Mobile SEO services, etc. These services are tailored to a clients’ requirements and use their effective methodology that includes Keyword Research and On and Off-Page optimization, etc. to generate better results for their clients. 13. E-Alchemists – E-Alchemists take a lot of worry out of the hands of companies with their worthwhile strategies. They have a qualified team that boost rankings and gets the brand leads on autopilot. Their services like Title and Meta Optimization, Local SEO, On-Page Optimization, SSL Secure, etc. help SME’s get discovered. Their services enhance branding and help brands be remembered. 14. Refine Interactive – Refine Interactive gets brand measurable results and a strong ROI. They provide SEO strategies that look forward to benefiting a company in the long term as opposed to the short term. They use tools like Google Keyword Tools, Majestic SEO, SEO Toolbar, Google Analytics, etc. they build and repeat traffic as well as stay consistent. 15. Novage – Novage doesn’t just improve traffic and conversion rates, they help companies build trust and a level of authority and expertise in the market. They help companies gain organic leads through traffic generated with their SEO services. Their main focus is on Local SEO which they make successful through On and Off-page optimization and a customized SEO strategy. 16. OC Digital – OC Digital is an award-winning SEO company in Singapore. They generate higher

Marketing and Sales, SEO, SySpree

WHAT IS TECHNICAL SEO? – WAYS TO HOW YOU OPTIMISE TECHNICAL SEO ON YOUR WEBSITE

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Search engines have become a primary part of almost everyone’s life. According to HubSpot, Google gets approximately 63,000 search queries each second, which equals 5.6 billion searches each day. It is no exaggeration to say that we cannot go a day without search engines. With such mammoth amounts of people using search engines each day, website owners need to grab this opportunity to attract their target audience to their website. Experts of any leading SEO company in Mumbai suggests that better website optimization will also result in better rankings in the organic search results, further leading to more traffic. However, optimizing the website technically is just as important as any other practice. But before diving deep into the topic, let’s understand more about what technical SEO entails.   What is Technical SEO? Experts of any leading Digital Marketing Agency in Mumbai describes Technical SEO as a way to optimize the website and the servers in the technical aspect so that the search engine crawlers can index the web pages and present for the searches made by the users in the search engine.     The search engines look and pick out the relevant web pages, and one of the many ways to do so is by crawling through the web and finding out the web pages that are easy for search engines to understand. Though it is the most crucial thing, if the search engines can crawl, index, and render the pages on your website, then that means you have nailed the job of optimizing the website technically.   Why do the web pages in your website need technical SEO optimization?     Technical SEO plays a significant role in boosting your ranking on the search engine results page (or SERP). When the website web pages are explored easily by the search engines, and they find their way to and through your website and are also free from technical errors, it shows the search engines that the web page is dependable and places you at the top of the organic search results. It proves to the search engines like Google and Bing that the web page has high credibility. A marketer or an SEO specialist makes sure that they analyze the website performance and run specific tests to see if the website meets the conditions to be recognized by the search engines. Technical SEO is essential for the growth of the website. If implemented correctly, it can prove hugely beneficial for the website to succeed.   Technical SEO and On-page SEO  Many people confuse technical SEO with on-page SEO (also known as on-site SEO) or use them interchangeably in the beginning stages. Technical SEO is considered a branch of on-page SEO as they are similar in some aspects, and both these practices have some actions that differ from each other. On-page SEO deals with the optimization of the content that is on the website. Things like producing high-quality content, keyword optimization, meta descriptions, and other related factors. Technical SEO is concerned with technical parts of the website, like securing the website, making it mobile-friendly, optimizing the URLs, and many other such practices. Technical SEO is just as important to the website as on-page and off-page SEO. If the technicalities are not taken care of with precision, the website will suffer the consequences in the longer run.   How to optimize the technical SEO of your website? As a top SEO company in Mumbai, we share the following techniques to help optimize the technical SEO of your website: 1. Keep the structure of your website simple. The structure of your site must be simple and easy to navigate. Doing so is necessary because when the search engines like Google crawl through the web pages in your website, it helps them index the required web page. In cases where the website structures are complicated and have a maze of web pages, it becomes difficult for the search engine spider bots to go through all the pages, and find the web page that is needed.     A website with a messy site structure will create pages that do not have internal links pointing to them. These pages are also known as orphan pages A carefully designed and maintained site structure will also help look for indexing issues.   2. Optimize your URLs Optimization of the URLs is one of the most significant factors which is necessary if you want your website to flourish on the web. URLs play a key role in getting indexed and showing up on the organic results page. Optimization makes it easier for the search engines to go through and read the URL of the web page. There are a few things that we can do to optimize URLs for search engines. Some of these include keeping the URLs concise and descriptive, using the main keyword in the URL, keeping all the characters in lowercase, and using the symbol – to separate the texts or characters. These are some of the ways to optimize URLs. Remember that while adding keywords, avoid stuffing the URLs with keywords as it will make it look spammy and would be rejected by the search engines.   3. Create internal links for deep pages There are times when the pages that are too far away from the home page are difficult to be indexed by the search engine crawlers such pages are known as deep pages. Because these deep pages are many clicks away from the home page, getting indexed becomes a complication. It will not be a problem for small blog pages but can be a commonly faced issue by huge sites like e-commerce websites. It is better to keep your site structure as simple as possible to save you from the trouble of not getting indexed. If you are still facing problems, go for internal linking. Internal linking is a great way to solve the problem.   4. Consider adding a breadcrumb menu. Breadcrumbs, or also known as a breadcrumb trail,

Marketing and Sales, SEO, SySpree

How Social Media Influencer Marketing is working for Modern Organizations

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As a leading Digital Marketing Agency in Mumbai, we know that in the past few years, the influence of social media has grown multiple times and has given rise to a dynamic new breed of social media influencers. With traditional advertising unable to leave any major impact on consumers, companies have turned towards Influencer marketing, hoping to engage its clients more effectively. As a professional Digital Marketing Agency in Mumbai, we sincerely believe that influencer marketing, if carried out in the right manner, has the potential to bring in customers by the droves. As the latest studies show, more and more businesses are making this a form of marketing a key factor in their strategy and consider it to be beneficial, as they helped create newer leads and improve awareness about their business. As a direct response to traditional advertising’s steady decline, a large proportion of consumers trust peers and experts and go by their recommendations, instead of brand advertising. Various departments of organizations are now involved in increasing the rate of engagement on social media platforms and this has helped them to meet user expectations in a better way, and as studies have gone on to show, this approach seems to be working well. Another important area where influencer marketing has taken root is the involvement of employees in an organization. Involving staff is helping them to move closer to their users and is meeting user expectations more effectively. Similarly, organizations are running employee awareness programs on how the organization’s social network can benefit if staff participation increases and a new class of employee ambassadors rises to the forefront. Companies have now realized that engaging with a leading Digital Marketing Agency in Mumbai like us is a great way unfolding strategies with niche influencers, as influencer marketing goes much beyond winning another popular contest, and hiring professionals do help. How to find the right social media influencer in 8 easy steps: Consider the three Rs of influence: Influence is made up of three components: Relevance Reach Resonance Know who you’re trying to influence Look for engagement and trust with the right audience Go for a consistent look, feel, tone, and values Keep an eye out for sponsorship saturation Research and learn Plan your budget Reach out privately, and personally Conclusion: Influencer marketing requires a very high level of trust between a brand and a third party. Often influencers are required to sign some lawful contracts, that take care of the brand’s reputation. A brand must be sure that an influencer’s content aligns with its overall image. Note that the use of uncanny or offensive content could have negative consequences on the brand’s reputation. This is especially important when working with young influencers who may lack maturity and professionalism. A company should also be careful about fake followers. An influencer can purchase fake followers, making them appear to have a much larger fan base than the one they have. When picking an influencer, first make sure their followers were obtained organically. It is easier to use a tool that checks for you, such as InstaCheck. This tool is designed to detect fake accounts by analyzing their engagement, spam, and overall activity. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

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