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Content Marketing, SEO, SySpree

Keyword Analysis: What it is, Why is it important, How to do and 7 keyword research tools

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When your website competes with 200 other websites, it’s good to use keyword research to help you find keywords that may be relevant to your site. Keyword analysis or Keyword research is one of the most important aspects of your online marketing. Experts at leading SEO company in Mumbai would tell you that it helps you find out which keywords you should use in content marketing and link building, but it also allows you to determine which keywords are being used by your competition. And most importantly, keyword analysis determines where you place your site in search engine results and, consequently, how much traffic you will get.   What is keyword research? Keyword research is a process that helps you define what people search for on the web and how to use those keywords to build your website. Keyword research aims to find keywords that you can rank for in search engines. If you rank for a keyword, your website will appear at the top of the search results when someone searches for it. Keyword research is an important part of SEO (Search Engine Optimization) because it allows you to understand what people are searching for online and optimizeoptimize your site to get the most traffic from Google searches. What is keyword research? A keyword is a word or phrase that people use when searching for something online. Keywords are usually determined by analyzinganalyzing data about real people’s search habits. A keyword analysis is one way of doing this. It involves analyzing large amounts of data about how people search online and then finding patterns in that data so that you can predict which words they’re likely to use when looking for something on the web. Keywords are the words people type into search engines when they want to find something on the internet. When you type in “SEO services“, for example, Google will display results for this search term and other related terms related to it. When someone searches for “SEO services” or “web design agency Manchester” they’re looking for someone who can help them with their business online. If you have an online presence already, they might even look for your website specifically.   Why is it so important? A keyword analysis is a critical first step for any SEO campaign. It is the foundation from which you will build your content strategy, and your keyword research will define how successful that strategy will be. Keyword research allows you to identify the words and phrases people use when searching for products or services like yours. This will help you understand how to reach your target audience and ultimately drive more traffic to your website. Keywords are the building blocks of great content, so it’s no surprise that Google’s algorithm uses them as a ranking signal. If your site ranks well for keywords that people search for, it stands a better chance of being seen by those people. Keyword research is also the first step in creating a content strategy to deliver results. The right keywords can increase traffic, better rankings and increase conversions. Poorly chosen keywords can lead nowhere fast – or worse, they can cause your site to rank poorly or even be penalized by Google!   What is the difference between common keywords, long-tail keywords and seed keywords? There are three types of keywords: common keywords, long-tail keywords and seed keywords. Common Keywords These are one-word or two-word phrases that most people type in their search query when looking for specific information. These words have high search volume and are very competitive. They are also very expensive because of the amount of traffic generated from them. Long-Tail Keywords These are longer phrases (three to five words) that focus on a more specific topic and convert better than common keywords. They have lower search volume, less competition, and are cheaper to bid on. For example, if you’re selling software online, a common keyword would be “software”. But if your target market is small business owners who want to track the payments they receive from their clients, you should use a long-tail keyword like “accounting software for small businesses.” Seed Keywords Seed Keywords represent the foundation or base of your keyword research. These keywords are often high-volume, generic terms, which can later be broken down into specific keyword groups or themes. Seed Keywords allows you to identify different topics related to your brand. How to find keywords using keyword analysis A keyword analysis is finding and analyzing search terms that people enter into a search engine to find information and optimize content to match those terms. It’s a critical aspect of SEO and can be approached in several ways. The first thing you’ll want to do is gather the most obvious keywords. This can be done simply by brainstorming with yourself or others familiar with your product or service.Experts at one of the best SEO company will tell you that to think about what kinds of phrases would lead people to your site: if you sell red roses, for instance, “red roses” would be a good keyword—but then again, so would “Valentine’s Day flowers.” Depending on how broad your business is, you might also consider less specific but still relevant searches like “florists” or “romantic gifts,” depending on how broad your business is. It is important to think like someone who already knows they want what you’re offering but doesn’t know how to find it yet. When you have as many as you can think of, several tools available will help you refine your keywords and discover others, so you aren’t focusing too narrowly on one phrase and missing out on other relevant opportunities. These tools include the Google Keyword Tool and Wordtracker, which have free trial versions you can use to get a taste of what they offer. You’ll be able to plug in several keywords and see how many searches are conducted each month for those words or phrases (the higher the number, the more

Branding and Marketing Services blog, Content Marketing, Marketing and Sales, SEO, SySpree

How Google Search Console Can Help Improve Your Search Results

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Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site. Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.   What is a google search console? Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches. Google Search Console provides you with the following: Confirmation that your site is included in Google’s search results. Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position. A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text. Notifications about indexing problems encountered by Google when crawling your site. A list of internal and external pages that link to each other and your homepage. For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).   You can use Search Console to help you identify the following issues with your site: Security issues Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site. Manual actions: If manual actions are detected on your site, they will appear here. Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here. AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.   Why do you need Google Search Console? If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in. Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address. Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords. If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer. If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results. Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.   How to add your website to Google Search Console? Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai  will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so. Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website: Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website Add your domain name, e.g., http://example.com Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website Wait until Google finishes verifying ownership of the site, which can take up to 48 hours Once verified, you can see your website on the Google Search Console.   Google Search Console Dashboard  The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including: A look at how Google sees your website Customized search results based on the geographic location and device type of the user Rich Cards to help improve your site’s appearance in mobile search results Tools to help you understand how many people are searching for specific keywords and where they are located An overview of clicks and impressions for each query called Search Analytics   Crawl Stats Report The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site. This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being

Content Marketing, Marketing and Sales, SEO, SySpree

The Elements of Google Analytics That Can Help You Improve Your Site

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Google Analytics is a resource used to collect and analyze data from your website. It’s a pretty simple tool, but it has much value. From the time you’re putting up your site to when you’re taking it down, Google Analytics can help you analyze the performance and use of your site. As Best SEO Company says that when used correctly, Google Analytics can provide essential insights into what customers are doing on your site and how they found it. And this is important because most webmasters don’t have the resources dedicated to analyzing their site traffic in great detail — so rather than blindly trust every piece of data generated by google analytics (and there is certainly no way that they would), they need to understand what data is being produced and whether it matches with their expectations or not. Users Flow  Users Flow an easy-to-use tool that provides a visual representation of what your users are doing on your site and how they interact with your website. It helps you understand where your visitors are going, what they are doing once they get there, and what makes them leave. The first thing you’ll want to do is create an account with Visitors Flow, free. Users Flow allows you to view a detailed report of activity on your website and data about the number of pages that were visited, the time spent on each page, and where people clicked next. As SEO company in Mumbai will tell you that if you have an ecommerce site, this report can be used to find the bottlenecks in the checkout process. It’s important to note that this report does not show where your users are entering or leaving your site. This report shows what pages are most popular and which pages lead to other pages on your website. For example, if you want to know who goes from the Clothing category page to the Men’s category page and then checks out at the Shopping Cart, you can find that in this report.   Acquisition Overview How are people getting to your site? The Acquisition Overview report shows how many visitors came to your site via each referral channel in a given period (typically the past 30 days). There are six referral channels: organic search, direct traffic, social referrals, email marketing, paid to advertise (i.e., AdWords), and referrals from other sites. This report shows the total number of visitors from each channel and the percentage of all visits, and their average session duration (the amount of time spent on the site). As SEO company in Mumbai will tell you that the more data you have in this report, the better it works. If you have relatively few sessions per month, there will not be enough data to give accurate results for any individual month. Organic search includes all the traffic that arrives at your website via a search engine. It’s divided into two categories: organic search and non-branded organic search. The first is all the people who searched for your brand name or URL on Google; the second is everyone who searched for keywords associated with your business but didn’t include your brand name in their query. The paid search comes from people who clicked on an ad you paid to display in a Google search result. Direct traffic is anyone who reached your site by typing its URL directly into their browser or clicking a link in an email or document. Social media includes anyone who clicks on a link to your site from a social media platform like Facebook or Instagram. Referrals are visitors to your site who followed a link from another website that was not a Google-powered search engine (like Bing or Yahoo) or social media platform.   Keywords Analysis One of the most important tasks you can perform as a site owner is identifying what your visitors are searching for. That’s not to say you should allow your visitors to self-select, but you need to know their primary intent to personalize your content. Keywords Analysis is an approach that helps you do just that: it provides a way to determine what keywords they’re using and how they’re using them. It also provides a way to determine how many of those keywords are on specific pages of your site. SEO digital marketing companies will tell you that the Google Analytics Keywords feature lets you view the number of times people typed a specific keyword into their search bar. It also tells you how often they clicked the “Go” button when their search results returned a page with that keyword. This is valuable information because it tells you which pages on your site people searched for and how often they clicked through.   Bounce Rate Calculation Bounce rate is the percentage of visitors who visit a site and leave without visiting another page on that site. Bounce rate is often used to indicate how relevant and compelling your website content is for your visitors. For example, if you have a high bounce rate on your landing pages, it may indicate that the content on those pages doesn’t meet your visitors’ needs. Bounce Rate is a term that describes the number of people who leave your website once they are fully loaded. They will only come back when someone clicks an advertisement, search, or a link to your site. For example, if your site has an average page speed of 1.5 seconds and you have ads on it, then it means that a person will wait for half a second before clicking on an ad and will be taken to another page within the next second. If your web page is slow to load (around 30-40 milliseconds), it will reduce the amount of time that people spend on your site, and they may not go back to read your content after they are on your website because people tend to make decisions faster when they see immediate results rather than waiting

Content Marketing, Marketing and Sales, SEO, SySpree

8 Ways to Find Content That Attracts Leads and Customers

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It’s no secret that content creation to attract leads and customers can be a difficult and time-consuming task. Most marketers usually struggle to develop ideas or churn out posts that don’t generate much interest from their audience. If you want to win the battle for converting your readers into leads and customers, it’s important to know where to find your winning content ideas. Experts at a leading digital agency in mumbai here are sharing some of their favorite sources for generating awesome blog posts and article ideas with this blog post.   Create buyer personas. You can’t create content for everyone — you’ll end up with something that resonates with no one. Content creators often think too broadly about their target audience. They’ll say, “our ideal customer is anyone who has an interest in advanture.” That’s the wrong approach. It’s more effective to focus on a specific buyer persona or a detailed description of your perfect customer. Based on data from your existing customers and insights from sales and customer service teams, create personas for each type of customer. What are their most pressing concerns? What are some of their goals? How much does the average sale cost, and how long does it take to close? Create one or two personas for each segment or product line you serve. Then, when you create content, speak directly to those personas. For example, suppose you’re creating B2B content for a software company that provides products and services to the insurance industry. In that case, you might have different buyer personas for claims adjusters and compliance managers within the organizations that buy from you. Each buyer persona will have different pain points and goals, so you’ll need to create different types of content for each group.   Data analytics and trending news. There are two places experts at leading digital marketing agency look to find information that drives a lot of traffic and potential leads: data analytics and trending news. Trending topics can be found on many sites, including Twitter, Google Trends, the New York Times, and even Facebook. Social media is a great place to find what’s trending, but don’t forget to look at some more traditional media sites. As far as data analytics go, experts at leading digital agency in mumbai use several different sources. Some include Google Analytics and Alexa, which help me understand what types of content people are already looking for online. Once I’ve determined what people search for online and what they’re talking about on social media, I create content. This gives me an edge because people are already interested in the topic. I’m not trying to sell them something they don’t need or want; I’m producing content based on what they’ve already demonstrated an interest in. This allows me to connect with my target audience by providing value instead of selling something. This has allowed me to increase my social following, grow my email list and generate more leads.   Ask Your Sales Team Experts at a leading digital agency in mumbai will tell you that one of the best ways to find content related to your industry is by asking your sales team what they hear from customers. Yes, you know your industry better than anyone, but the sales team talks with customers every day and hears their concerns about what kind of information they need to buy from you. As the people on the front lines of your organization, they are likely to have a wealth of insight into what customers value most.   As you begin to create content, take advantage of this crucial resource. Here’s how: Ask your Sales team what topics they talk with customers about most often. Sales teams are experts on customer problems, desires, and motivations — they should be an invaluable source of information as you plan and create content. Have your Sales team review the content you’ve created. Give them access to drafts, outlines, and white papers, then ask them to provide feedback on whether or not it addresses their customers’ concerns and needs. Sit in on a sales call (or two). Don’t just listen in; take notes about the topics discussed, questions raised, the language used, and objections voiced by your potential customers. Schedule regular meetings with your Sales team to discuss ways to improve how you work together to win over new customers.”   Competitor Analysis. There are a million ways to find content that attracts leads and customers. You can analyze other companies’ content and copy it all into your own. If you want to align with your audience, use social media wisely. Sure, you can use third-party analytics tools, but if you want to make sure that your content is being shared with people that matter most and gain more exposure for your company, it’s much more important to be on social media. The best way to figure out what makes other companies successful is by looking at what they’re doing. For example, an ad agency spends millions of dollars on marketing doesn’t mean that they don’t care about their clients. The same goes for search engine optimization and web design. A good agency will work hard before getting paid to show their clients value long after being paid. So go ahead and look at what other companies are doing online and figure out what makes them successful: They have blogs; they have podcasts; they have videos; they have Facebook pages; they have Twitter feeds; and so on.   Utilize social media and forums. Uncovering what your customers are talking about is an important first step in developing a content strategy. As Experts who provide digital marketing services say, if you know what your customers are discussing and asking about, you can create content that answers their questions and, in the process, you will get some SEO benefits.  Social media and forums are two excellent places to begin your research. By simply searching on Facebook, Twitter, or LinkedIn using relevant keywords related to your business, you will find out

Marketing and Sales, SEO, SySpree

A GUIDE ON HOW TO MEASURE YOUR WEBSITE’S SEO EFFORTS

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With huge advancements that have taken place in the field of technology, the daily lives of the people have changed vastly too. With everything available just a touch away, things have become a lot easier than it was decades ago. This digital advancement such as Search Engine Optimization (SEO) has given many businesses, including small businesses, a way to expand their market and reach any corner of the world. As a top SEO Company in Mumbai, we know that whenever people need anything, the first thing they do is run a Google search for it and try to avail themselves of whatever product or service they need. That means various brands and businesses need to set their empire and have a strong presence in the digital realm to flourish. Today, every person uses the search engine to look for something every day. To ensure that your website is visible on the results page and it reaches your target audience, you need to make sure that you optimize your website according to requirements. If you already have an SEO-optimized website, carrying regular assessments is essential. To know and understand this is taken care of correctly and effectively, ensure that you stick with us till the very end.   What is SEO (Search Engine Optimization)? SEO, also known as search engine optimization, is a strategy used to make your website climb higher up on the search engine results page. To explain it more clearly, SEO is a practice that consists of various SEO strategies, which help the website show search engines like Google, Bing, etc. the relevancy of the website and to get acknowledged by them. Every website owner knows and understands the necessity of SEO, and those who want their website to flourish will use those strategies. When SEO is implemented correctly on a website, it will boost your website ranking in search results and organically bring the right traffic to your website.   Why is SEO (Search Engine Optimization) needed for your website? For starters, planning and systematically implementing specific SEO tactics will introduce your website to a much larger audience. People will visit your website and explore, and if everything is perfect, they may even like it, leading to them coming back to your website. Because your website was informational and was able to provide quality answers to their questions the credibility of the website increases, signalling the search engines of the website’s relevancy.     This signal makes your website rank higher on the organic search results page, every time a search relevant to your website is made in the search engine. Now you know how important search engine optimization is for website success. It is also crucial to always keep in mind that measuring the performance of your website is just as important.   Why is measuring SEO (Search Engine Optimization) performance important? Analyzing the performance and results of the SEO tactics in your website is just as important as implementing those SEO tactics in your website. Not inspecting the results and functioning of the website after putting all your efforts into it is just like studying hard and giving your exam but not getting results for it. By assessing the website, you can get various insights about your website. You can keep a check on whether your website is progressing and which part of your strategy is lacking and needs more attention. Experts of any Digital Marketing Agency in Mumbai suggests that analyzing can help you realize your mistakes, and it can also help you modify along with planning your SEO strategies much better. Not examining the performance will keep your website from evolving and growing. Imagine if there is a problem preventing the traffic from entering your website, you will never diagnose the problem if the performance of the SEO is not measured.   How to measure website SEO (Search Engine Optimization) performance?   Measuring the performance of SEO in your website is increasingly essential, and we just understood that. Some specific tools and practices will enable you to know and understand how well your website SEO is working. The following are a few of the ways to do that.   1. Rankings of keyword Keywords are the words typed in the search engines like Google by the users to search for something particular. A keyword could be anything from a single word to a collection of words and phrases. SEO experts research and use these keywords in their web pages so that the search engine bots can rack these web pages and index them on the search engine results page. The easiest way to track the keyword performance of your web page is to search the keyword used in your web page in the search engine and see where your web page ranks in the organic search results. The main objective is to rank on the first page of the search results at least, if not in the first place. And if you can not find your web page on the first page, then there are some changes that you need to make to optimize the keywords on the web page.   2. Organic traffic on your website Organic traffic is the visitors that land on your website and click on your web page without paying any money for the ad campaigns. Organic traffic is the visitors that you get naturally, that is getting visitors to click on your web page without paying any money for the ad campaigns. Assessing the traffic that visits your website can be a helpful thing for further planning for the website. After analyzing the traffic, you can understand the sort of demographic that is clicking on your website. You can also understand their behaviour and actions when they go through the web page. This will give an insight into how the users that come across your web page, react to the services you provide them. It can be an enormous thing for you to realize where the

Marketing and Sales, SEO, SySpree

Leads to Sales: How to Get More out of Search Traffic

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SEO can bring you traffic, new customers, and sales. Does any of your traffic convert into leads? This article will show you a few tested methods that can increase your conversion. There are many ways to improve your ranking from search engines, including article marketing, press releases, guest blogging, and directory submission. Our expert at  Digital Marketing Agency in Mumbai will teach you the best methods to get the highest conversion from the traffic that comes to your site.   Table of content: What is SEO? What is Lead Generation? How to generate more leads? How to convert your Leads?   What is SEO? SEO is the art and science of improving your site’s ranking in search engines. There are many tools involved: keyword research, on-page optimization, backlink building, content creation, link sharing, and PR, to name a few. When you hear “SEO” what comes to your mind? I’ll bet it’s not a picture of a happy customer holding a big bag of cash. But that’s the result of everything we do in SEO. SEO is not just about rankings; it’s also about generating leads for your business. So before we start, let’s figure out what types of leads you need for your marketing strategy. Because it isn’t always easy to identify qualified leads for your business. For example, if you’re in the fitness industry then signups from your blog may not be considered qualified leads because most of them aren’t ready to buy from your site yet. However, if you’re selling products or services, then leads who sign up for your blog are considered qualified because they’ve demonstrated interest by signing up for your content.   What is Leads Generation?     Lead Generation is the process of converting a potential customer into an actual customer. This means the lead generation process should serve the purpose of generating leads and turning them into paying customers. This is how you convert leads into sales. It is also a practice of providing business owners with valuable information and materials when they need them. If a business owner identifies a problem, they can use it to get the answers they need. The lead generation process aims to reach out to a majority of potential customers to increase sales and profits for your business. Lead conversion is usually done through call-to-actions, landing pages, and forms. Call-to-action is used to attract people’s attention. Landing pages are designed in a manner that makes people take action. Forms are used for gathering lead information to make follow-up and sales easier. Lead generation can be done on your site, or through other sites. If you choose to have it done on your website, you will need a page designed for that purpose. This page will contain links to other websites that offer information related to your website. These resources, most often eBooks or some other type of document with valuable information about the subject matter that you are targeting, can be found all over the internet. We also want to make sure that this page is easy to read and navigate so that visitors will keep coming back to find all the information they need. If you choose not to conduct lead generation on your site, you can also do so through other sites. For example, if someone has written an article on a subject related to your business, ask that person to mention your website in their “Resources” section. This will help people find your website, and at the same time give them access to valuable information through the link that you have provided.   How to Generate more leads? What are some common methods for lead generation? Any way to get people to contact you to buy your product or use your service is usually considered a form of lead generation. Some companies use trade shows, seminars, and other events to generate leads; others use online ads or email campaigns. Many companies use advertising methods such as mailing, emailing, and online advertising to connect with potential customers and qualify leads so that sales representatives only follow up with people who are seriously interested in their services. A lead is someone who has shown potential interest in your product or service. A lead can be an inquiry or a subscriber to your newsletter. Companies can generate leads via SEO, SEM, Social Media Marketing, or any combination thereof. More leads mean more opportunities for conversions. If you’re converting a high percentage of leads into sales, you’re doing a great job. If you haven’t done so already, then I encourage you to explore your website’s user experience (UX) and make improvements wherever necessary. You can have a say in your website’s conversion rate. By understanding your audience and their needs, structuring your site well, providing relevant content, and making customers feel confident about doing business with you, you can create a high-converting site. Given below are some ways to generate more leads: 1. The first thing to do is to create a targeted list of keywords for each page on your site. Use them in the title tags and meta descriptions so that the search engine spiders can easily crawl them. You will get more traffic and qualified leads by using appropriate keywords. A Tip from experts in Digital Marketing Agency in Mumbai, to get potential customers for a product, include several synonyms and related words. An example would be if you are selling men’s shoes, then your target keywords could be “men’s shoes” or “male shoes” or “men’s footwear”. You get better results by being more specific. The next step is to develop a website that is relevant to the chosen keywords. To make the site easy to navigate for the user, you should design a simple, clean layout with links that go directly from one page to another. You also need a content strategy that allows you to attract traffic through search engines by having at least three content pages for every keyword you have

Marketing and Sales, SEO, SySpree

Best Ways You Can Create a Robots.txt File

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[vc_row][vc_column][vc_column_text]A Robot.txt file is an extremely powerful tool, used by Search Engines, Webmasters, and website owners alike, to connect with you and your site. It can help you to tell the Search Engines (both Google and Bing) how to crawl your site, or stop them from crawling it at all! This article by experts of a leading Digital Marketing Agency in Mumbai will help you understand what a Robot.txt file is, how to create one, and use it to both controls how your site is crawled and prevent yourself from being penalized.   Table: What is a robots.txt file? Do you need a Robots.txt file? How does the Robots.txt file work? How to create a Robots.txt file? How do you check if your Robots.txt is working? Submit a robots.txt file to Google   What is a robots.txt file? A Robots.txt file is a plain text file placed on the root folder of your website that controls how search engines crawl and index specific pages of your site.     The robots.txt file is used as a way to communicate with web crawlers and bots about how they should act on your site. It tells the crawler that certain pages shouldn’t be indexed and shouldn’t be crawled. It’s a nice way to keep parts of your website private and not expose them to search engines until you’re ready for them to be seen.   Do you need a Robots.txt file? A Robot.txt file sometimes referred to as a “robots exclusion standard,” is a simple text file placed in the root folder of your website that allows you to communicate with search engines about which pages on your site you don’t want them to index. Telling search engines not to index a page can be beneficial for both you and your visitors. If a page isn’t relevant to what someone searched for, then it’s best not to show it. For example, if you have a page that doesn’t provide any information that would help visitors locate products they’re looking for, then you might want to prevent search engines from indexing this particular page. You can use the robots.txt file as a way to prevent search engines from indexing that page. You want to protect sensitive information on your site, like passwords or customer information. Search engines will always obey the rules in the robots.txt file, so you can instruct them not to include particular pages in search results until those pages are finished and ready for public consumption. You may also want to prevent search engines from indexing pages that allow people to post comments or reviews so as not to dilute the value of the most authoritative pages on your site with spammy content or duplicate information.   How does the Robots.txt file work?     The robots.txt file is an instruction sheet for search engine robots. It tells them which parts of your site they can access and which pages they should not visit. The robots.txt file is a text document that you place in the root directory of your website. Most of the important search engines, such as Google, Yahoo, and Bing, honour this request by not visiting the pages listed in the robots.txt file. The primary purpose of a robots.txt file is to prevent the search engines from accessing files that are irrelevant to their search algorithms or their web crawlers. For example, if you have a page on your site that contains pictures of kittens playing with yarn, you might not want the search engines to index those images so that people won’t have to wade through them when they do an image search for “adorable cats.” So how does it work? A typical robots.txt file contains three simple rules: User-agent: * Disallow: /private_files/ Disallow: /link_to_private_files/   The first line states that the entire site is disallowed for crawlers (user-agent). The second line states that the specified URL is disallowed (“private files” and “link_to_private_files” in this example). The third line indicates that any URLs that are preceded by “http://www”, are also disallowed (“http://www” in this example).   Another Example:- If you don’t want to be crawled by Googlebot, then you would add the following line: Googlebot: Disallow: /private/*   The following example is for a site that doesn’t want to be crawled by anyone: User-agent: * Disallow: /   Experts of the leading SEO Company in Mumbai will tell you that if you have already set up a Robots.txt file and are not happy with the results, then you can tweak your existing Robot.txt file to get different results. If Google asks you to remove certain links from your website, the Robots.txt file is the one they are referring to. The Robots.txt file allows webmasters to remove links to a specific site or page from Google’s index without affecting the content and appearance of the rest of the site.   How to create a Robots.txt file? A Robots Exclusion Standard file, also known as a robots.txt file, determines which pages and content search engine crawlers should not index on your website. You can use a robots.txt file to keep your content private or allow other sites to look at it. A robots.txt file resides at the root directory of your website. So for example, for the website www.example.com, the robots. txt file lives at www . example. com / robots . txt. A default robot. txt file makes all files publicly available. However, you can make files private using robots. txt file by specifying crawl – delay preventing their accessibility in the first place.   Here’s a breakdown of what that robots.txt file means: This file tells Googlebot to ignore URLs beginning with http://example.com/nogooglebot/. All other user agents are free to crawl the entire site. This site’s sitemap is located at http://www.example.com/sitemap.xml.   Here are some basic guidelines for creating a robots.txt file. Creating a robots.txt file is a simple five-step process: Make a file called robots.txt. Add rules to the robots.txt file to control search

Marketing and Sales, SEO, SySpree

A Beginners Guide to Google Search Console

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[vc_row][vc_column][vc_column_text]Have you heard of Google Search Console? If your answer was no, then you’re not alone. Many people new to Digital marketing aren’t familiar with this service from Google. Search Console (or GSC for short) is a free and powerful webmaster tool from Google that allows you to get valuable insights about your site and how it performs in search results. We as experts of any leading Digital Marketing Agency in Mumbai will let you know all you need to know about GSC, just tag along with us.   Table of contents: What is google search console Setting up a Google Search Console account Using Google search console   What is a Google Search Console? Google Search Console is the best tool for tracking the Google search result ranking of your website’s pages. It provides detailed data on the performance of your website and the keywords you’ve chosen to target. If you conduct the right analysis, you can optimize your website to rank better in Google search results. A majority of all internet users use Google Search as their preferred search service, which means that if you want to reach them, you have to rank well in Google search results.     Google Search Console is a free service offered by Google that helps webmasters or website owners assess the performance of their websites. It also enables them to monitor their sites’ pages and index status, diagnose issues, track keyword rankings and optimize their sites accordingly. The primary purpose of this platform is to help web owners improve their sites’ appearance in Google search results by providing information about SEO performance, pages indexing, and other related activities. With access to these tools and reports, web owners can analyze the sources of traffic coming to the site, identify problems in real-time and improve their sites for better user experience and SEO ranking.   Setting up a Google Search Console account. Google Search Console is free to use and you can start using it in less than 5 minutes. Remember, you need a Google account to use it. This account will be used for all future GSC-related activities. If you don’t have a Google account, you can create one from your web browser by clicking here. To get started, you’ll need to log in to your Google Account, click the dropdown menu at the top right-hand corner of your screen, click “Search Console” and then “Search Console Home”. After this point, if you scroll down the page, you’ll see five steps that need completing before getting started with GSC. You’ll firstly need to add a website for Search Console to track. To do this, click on the red “+Add a Property” button located at the bottom of the page.   Step 1: Enter Your Site’s Web Address Visit the Search Console home page at www.google.com/webmasters/tools. On the right side of the page, under Step 2: Enter Your Website, enter your site and then click “Add Property”. The best way to find your site’s web address is by entering the address into your browser’s address bar, copying it from the source code on your WordPress website, or by looking under the “Settings” tab in the WordPress dashboard.   Step 2: Verify Ownership of Your Site Verification is the process of confirming your ownership of a website or property. To help protect and maintain the quality of Google Search, Google Search Console needs to verify that you are the owner of a site before granting you access to some of its most sensitive data, such as information about how users find the site. Verified owners can grant you full or view access to their sites.   Step 3: Confirm a website property Add a new property to Search Console, or select an unverified property from your property selector. Figure out which of the options below works best for your site, and follow the instructions. The verification page will tell you which methods are recommended for your site.   Step 4: You can use multiple methods to validate. You can add multiple verification methods to your property’s verification settings page—like by adding a Google Analytics tracking code and another verification method, such as submitting a request through Search Console. Experts of any leading SEO company in Mumbai suggests that this way if one method fails (such as if someone changes a template on your website and omits the tag), you can use another method to verify ownership of the property. You can add a verification method to your Google Search Console account by clicking the Settings page and selecting Ownership verification. Multiple users can verify ownership of the same website property, so long as they use unique verification methods.   Step 5: Checking child properties: After verifying ownership of your top-level domain using the HTML file method, you can easily create and verify any child domains if you have validated your top-level domain. Unfortunately, verifying a site doesn’t happen instantly. Your verified ownership lasts as long as we can confirm your tag is still present and valid. We periodically check your tag to make sure it’s still there and hasn’t been tampered with. If you lose access to a property, all users who have full view permissions for that property will lose access as well. Your site’s verification status lasts as long as Google can confirm that your site is authorized. Periodically, Google will check to make sure that your site is still verified, but this only happens if you do not remove the verification code from the HTML for your site. If your verification can no longer be confirmed, you will receive an email notification. If the issue is not solved, you will lose access to the property after a certain grace period. If you have given multiple users full view permissions, they will all lose access to the Search Console property if you remove yourself as a verified owner. The Google tag verification user agent has the user agent string Mozilla/5.0 (compatible;

Marketing and Sales, SEO, SySpree

ON-PAGE SEO VS OFF-PAGE SEO VS TECHNICAL SEO – WHICH ONE IS MORE EFFECTIVE?

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If you are reading this blog, you might already know how important SEO is to improve website visibility. Without the implementation of SEO strategies, your website may get pushed back to the 10th page of the search results. But the question is amongst the three SEO techniques: on-page SEO, off-page SEO, and technical SEO, which one is more effective? To answer that, let’s understand all three of them.   ON-PAGE SEO     What is On-page SEO (Search engine optimization)? On-page SEO, also known as on-site SEO, is the process of applying specific techniques and strategies. They help get the web page recognized by the search engines to help it reach the top of the organic search results page. On-page SEO assists in optimizing elements that are present on the website web page. It helps the web page by boosting its rankings in the search results. SEO experts of any leading SEO Company in Mumbai understand how crucial optimizing on-page SEO is for attracting more traffic to the web page. On-page SEO practices include image optimization, keyword optimization, title tags, meta description optimization, and many other such things.   What is the importance of on-page SEO? Search engines constantly find a way to update themselves, especially Google, to understand user queries and present relevant answers. On-page SEO helps your web page by signalling the search engines about the relevancy of your website. Every website owner must make implementing on-page SEO in their web pages a priority as investing time and effort will surely bring good results in the future. A web page that is established well and has implemented on-page SEO brilliantly has a chance to be acknowledged by the search engines and to be presented on the search engine results page.   How can on-page SEO help web page rankings? 1. Use keywords that are relevant to your content.  Optimizing keywords in your website content is an old tactic used today as it is still valuable for SEO. Remember to plan and research your keywords well. You must know which terms or phrases your target audience uses to find relevant answers for your web page.     You need to know when, where and how many keywords to add. This concept is the secret to the successful optimization of keywords. There is no rule or guide on how many times you can mention a particular keyword, but stuffing your content with keywords will be a problem too. Search engines consider content with too many keywords, so forcefully adding keywords is a big no.   2. Create persuasive meta descriptions  On the search results page, you will find meta descriptions. Meta descriptions are small snippets of text that you can see below the title of the web page. Meta descriptions give the users little information about what they can expect from the web page.     We can optimize meta descriptions by using the relevant keywords in them. While writing meta descriptions, you need to remember that stuffing them with keywords will harm the rankings. The meta descriptions should never be lengthy, never-ending texts but must always be precise and descriptive. The users need a short brief to get an idea about what the web page is about to offer them.   3. Generate SEO rich content If you are serious about taking your website to the top of the search results page, then creating content rich in SEO is very important. Including an appropriate number of keywords in your content will work wonders for your web page rankings on the organic search results page. Writing content that is not just unique and original but also at the same time useful and engaging is also critical. When you create content that satisfies the users, more and more people will visit the web page, signalling to the search engines that your web page provides content that is up to the mark.   4. SEO for voice search  In today’s world, everyone is familiar with the voice search feature. Even though most of us search for our queries by typing in the search engines, we cannot ignore that the number of searches through voice searches is rising each day. As people use terms for voice search that are different from typed terms, the keywords for voice search will also be different. We usually use voice search when one is looking for quick search answers. Research is essential to understand the demographics and mindset of the users using voice searches. And according to that, the voice search is optimized.   OFF-PAGE SEO What is Off-page SEO (Search engine optimization)? Off-page SEO, also commonly known as off-site SEO, is a practice where specific actions are performed to ensure the website reaches the top of the rankings. Off-page SEO performs actions that are taken place outside the web page, unlike on-page SEO which happens on the website. Sometimes off-page SEO is not considered crucial, which can be a massive mistake. Off-page SEO opens many doors to present your brand or business to the world, and you never know which technique might work for you.   What is the need for Off-page SEO? The main aim of off-page SEO is to gain more traffic for your website so that the rankings go higher on the search engine results page. We achieve this result by carrying out strategies to spread the brand name or the website through sources outside your website. Some of the most commonly known off-page SEO practices are link building, partnering with well-known brands, guest posting, etc. These are just a few ways, but there are many more used tactics for off-page SEO.   How can off-page SEO help web page rankings? 1. Link building When researching off-page SEO, you must have heard of link building several times. It is one of the most common practices in off-page SEO.     There are three types of links- Natural Links – natural links are those where you do not have to ask any famous website owner

Marketing and Sales, SEO, SySpree

The Ultimate Guide to Improving User Experience for SEO

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[vc_row][vc_column][vc_column_text]User Experience (or UX) is a model that describes the satisfaction a user gains when interacting with your website. It can also be referred to as “user-friendliness”. The advantages of having great UX on your website are numerous, including the likelihood of increased links. To that users will spend more time on your site, share content and return regularly. Those are all good things for Search Engine Optimization (SEO)! This guide will help you understand some of the basics in improving your User Experience for SEO, starting with the mindset you need to have for success.   Table of Contents What is User experience (UX) Impact of UX on SEO Understanding your website’s visitors How can you improve your user experience   What is User experience (UX)?     User experience is the sum of all the interactions a user has with your website, from the first time they land on it to when they leave. User experience encompasses not only the way your website looks and interacts but also how easy it is for users to find what they are looking for, and how quickly they can complete their tasks. User experience also includes your content, whether it be text, video, or images. The goal of content should be to help users achieve their goals by providing them with the right information at the right time; users should not have to wade through irrelevant or repetitive information just to get to what they need. It’s no secret that search engines like Google use user experience as one of their ranking factors in determining where pages are ranked on their results pages. Unlike content or links, however, user experience is hard to optimize for directly because there are so many different factors that go into it.   Impact of UX on SEO To understand how User Experience affects SEO and how to improve it, you must first know why it is important in the first place. There are several reasons for this, but the ones that matter most are the ones that directly impact your business. First, a good user experience has a direct impact on your ROI. The better your site is at converting visitors into customers, the more money you will make. Conversely, if your site creates a poor experience for users, they will quickly leave and never come back. Second, a good UX can improve rankings in search engines. By having an excellent user experience, you can easily draw users back to your site and make them want to share it with others as well.     Third, a good UX can greatly reduce bounce rates of your website which can also boost up your rankings in search engines. If users like what they see or read when they visit your site, they will be much more likely to stay and explore further since they are happy that they found what they were looking for on the first page of results. Finally, we would like to tell you as a Web development service provider in Mumbai, a good user experience increases customer loyalty towards your business and increases regular traffic to your site. This happens because loyal users like coming back to sites that have a consistent design and layout that does not change.   Understanding your website’s visitors It’s a great idea to think about the way your site is designed from the visitor’s point of view. To do this, we need to know who is visiting our site. There are three types of users: The first type of user visits your site because they’re looking for something specific. They want to buy a product or sign up for a service and they’re searching for the right place to do it. The second group includes people who are casually browsing. They might be interested in what you have to offer, but they haven’t decided yet. Your task is to catch their attention and keep them on your site long enough so that they decide you’re what they’re looking for. Finally, some people have no interest in you at all. It’s no use trying to attract this group, but it can be hard not to get distracted by them! If you manage to keep your focus on the first two groups, you’ll find that you don’t need as much time or money attracting them as you might think.”   How can you improve your user experience? Here is a collection of 15 tips from an expert Digital Marketing Agency in Mumbai which will help you improve your user experience for SEO purposes. The 15 tips are: 1. Write Clean, Semantic Markup To write a clean, semantic markup you first need to know what semantic markup is. Semantics is the meaning of words and phrases, whereas syntax refers to the combined structure of words and phrases, as in a sentence or paragraph. In a sense, all writing is both semantic and syntactic. For example, if you tell someone to “look both ways before crossing the street”, you are conveying meaning while at the same time using the correct syntax for a command. The mistake most people make when writing web pages is to think they are writing web pages while they are links writing documents that just happen to be displayed on a computer screen rather than printed on paper. The purpose of most web pages is to communicate information—the business objective for which the page exists. This information might be about products and services, people and organizations, activities, events, or any number of other things. It typically includes not only text but also pictures and other types of media content like Flash movies and even video. The challenge for SEOs is to write web pages that convey their message as effectively as possible while also providing search engines with instructions on how best to understand what the information means so they can present it to visitors in the most useful way possible.   2. Avoid Duplicate

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