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Marketing and Sales, SEO, SySpree

Domain Authority: How to Measure the Authority & Quality of A Website

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As a beginner in digital marketing, you may be wondering how to measure a domain’s quality and authority. If that’s true, this article is written just for you. This article by experts at a digital marketing agency in Mumbai will tell you all you need to know about Domain authority and a website’s quality. So let’s get started. What does Domain Authority mean, and why is it so important?   Moz created Domain Authority (DA), a score that predicts a website’s likelihood of ranking on search engine result pages. Scores for domain authority can vary from 1 to 100. Higher scores indicate greater ranking chances. Domain Authority is calculated using data from the Link Explorer web index. It uses many factors in its calculations. Domain Authority uses a machine-learning model to find the “best fit” algorithm predictably. This algorithm correlates our link data to rankings across thousands of search results. We use these standards as scale points. If you want to outsource your SEO campaign? Check out our search engine optimization packages in Mumbai. Understanding Domain Authority: First, it is important to understand the components of DA before you can determine your website’s authority. Domain Authority is scored from 1 to 100, with 100 the highest score. These are the Moz methods that determine your Domain Authority    MozRank: MozRank is a measure of the quality and quantity of links on a website. A website with 100 low-quality links will have a lower MozRank score than one with 50 quality links.    Root domains: Moz also considers your website’s number of links. Your score will be higher if you have more websites linking to you.    Search engine friendliness: Later, we’ll be looking at technical SEO, but this factor considers how your website interacts with search engines. Moz considers how user-friendly your site is based on its overall structure.    Quality Content: Google, and other search engines, consider the quality of your website’s content. Your Moz Domain Authority score is another example. Your website will do better in this area if it has high-quality content.    Social Media Signals: Moz considers social media signals when determining Domain Authority scores. The algorithm considers how often  a piece has been liked, shared, commented on, or liked via social media platforms. How does Domain Authority work? Domain Authority is calculated by combining multiple factors such as linking root domains or a total number of linked sites into a single DA score. This score can be used to compare websites and track a website’s “ranking strength” over time. Domain Authority does not affect the SERPs. It is a Google ranking factor. The Domain Authority 2.0 update was released in early 2019. A machine-learning algorithm predicts how often Google uses a domain in search results. This is the basis for calculating a domain’s DA Score. Domain A will appear more often in a Google SERP than domain B, so domain A’s score would be higher than domain A’s. This presentation explains the Domain Authority update and demonstrates how to talk about it with your team. You can also learn how to use DA2.0 metrics in this whitepaper. Your site’s DA score is calculated using machine learning calculations. Your site’s score can fluctuate depending on how many, fewer, or different data points are available. These data points are incorporated into the calculations. If facebook.com acquired a billion links, all other sites’ DA would fall relative to Facebook’s. Facebook and other authoritative domains will have larger link profiles. This means that they will take up more high-DA slots. It leaves less space at the top for domains with weaker link profiles. It’s much easier to increase your score from 20-30 than to make it 80-80. Domain Authority should be used as a relative metric and not an absolute. Factors that impact website authority: Different algorithms favour different factors in calculating website authority. It’s rare for the full details of a proprietary algorithm to be publicly made. Like SEO, it can be difficult to improve your site authority. One of the leading SEO company in Mumbai states elements that could determine the authority rating of your website: 1.     Inbound links: Your site authority score is still affected by the original influencer. A general rule of thumb is that more websites linking to you from third parties will increase domain authority. There are, however, a few exceptions. Rel=”nofollow” attribute is used inbound links to inform search engine robots that they should not pass any authority along the link path. Google’s crackdown against ‘unnatural’ links and manipulation of the authority metrics will result in a penalty for paid inbound links. You may be unable to link from websites with a low authority score. Any inbound link can still bring human visitors to your website if they click on it. This is why it’s important to see the SEO benefits of link-building campaigns. If you can get an inbound hyperlink included naturally on a website with a high authority page without using the “nofollow” attribute, your website authority will likely increase. 2.     Linking websites: Authority Your site authority score will be affected more if the third-party website linking to you has a higher authority. Your authority can be described as the sum of all links to your page multiplied by their authority. This is a good thing to remember if you are pursuing website authority campaigns as part of your ongoing SEO efforts. If you can get featured on a national news website with a link to your homepage, this could be enough to pass significant ‘link juice to your domain from the high-authority news site. This can have a surprising consequence: if a website links to you, it may increase its authority score. Your rating could also go up. If you know a website with strong backing and ambitious goals, it may be worth being featured on the site. Referrer sites have a lot of outbound links. The important caveat to this is that the website with the most outbound referral

SEO, SySpree

9 Most Popular Types of Semantic Markups That You Should Know About

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If you’ve been planning to do SEO for some time, learn from the leading SEO company in Mumbai. You may have heard about semantic markups and wondered how they could help you optimize your website. Google uses semantic markups as a way to sort web pages meaningfully. When used, they can be an important step in helping users find what they look for and have a better online experience. In this blog, we will know how to use semantic markups to boost our SEO. So, let’s get right into it.   What are Semantic Markups? Schema markup is a way for search engines to better understand your content. It’s a way of marking up your data so that search engines (and Google) can more efficiently understand it. Schema markup is used on structured data pages to mark up the information with additional information about what it is, how it relates to other things in the page’s context, and where it came from. Our SEO services include these schema markups, as its essential to add them to your website which helps search engines to crawl and understand your business. Google uses schema markup to help them identify the best results when crawling your content.   The 9 Most Popular Types of Schema Markup Schema markup code is added to your website, which adds additional information below the title tag. It allows search engines to better understand your content and improve their search results to provide additional information to users. Three types of schema markups are most common in search engines. JSON-LD Microdata RDFa Instead of learning new programming skills, you can use Google’s Structured Data Markup Helper instead. Select the content you wish to markup and manually enter the URL and data. You can also use the Google Structured Data Testing tool to check if a website contains schema markups. 792 Schemas are depending on what type of content you want. This list has been reduced to nine Schemas with the highest SEO value. One of the best website developers in Mumbai agrees that these 9 types are one of the most popular types of Schema markups: Person Local Business Product Breadcrumbs Article HowTo FAQPage Recipe video object Let’s take a closer glance at each Schema type. 1.     Person markup The Person markup provides basic information about the individual appearing on the page for search engines. This markup can be applied to the author’s bio on a blog, the About Us pages, and any other page on your website that mentions team members or partners. SEO is a valuable tool Google can identify an individual using the Person markup. You can help Google establish relationships between entities by adding schemas like Organization. The Person Schema, in simple terms, is the first brick of a large database you are building. A comprehensive Knowledge Graph containing all details about a person may be the tangible benefit of using the Person Schema. You might also have heard of Google’s E-A–T. Google can feed all information about the authorship and expertise of the person using the Person markup. Person markup example: This code snippet, in addition to what we’ve seen in JSON -LD examples, has the same property. This section allows you to share links to your social profiles and any authoritative sources mentioning the person’s name. These properties will help you increase your site’s E.A-T. Alumni of. A person who is an alumnus. A person who has won an award. A credential that is awarded to a person. Honorific prefix. A prefix honorific is preceding a person’s name, such as Dr/Mrs./Mr. Honorific suffix. An honorific suffix after a given name, such as M.D. /Ph.D./MSCSW. The Merkle Schema Markup Generator is the best way to implement Person markup.   2. Local Business markup / Organization If you are a company, one of the most important schemas that you can add to your website is Organization or Local Business. These Schema types can be added to your homepage, About Us page, or Contact Us section. They help establish your business details on Google. Google can understand basic information about your company very well, but the Organization / Local Business Schema is the final proof that the algorithms work as expected. SEO is a valuable tool The next stage of entity-building around your site is the Organization / Local Business markup. Google will reward you with a Knowledge Graph if you provide all details about your brand or company. Local businesses can also benefit from the Local Business markup. This will increase your chances of being featured in the Knowledge Graph for someone searching for your store, restaurant, or other business. Properly applied Organization/Local Business markup can greatly improve your E-A-T efforts. Although the Organization markup example above is more complex than what we have seen before, it still has a simple structure. The most important element here is the same property. This property allows you to list all sources that mention your company. You should link to Wikipedia, Crunchbase, and official company listings. This will be a third-party confirmation of your business details and greatly increase your credibility with Google. The Local Business markup is exactly the same. You will only need to modify the @type property. Here you can also indicate the niche of your business (restaurant, bakery, dentist, nail salon, etc.). These properties can be added to a restaurant you own, for example. Review rating. Your business’s rating. The geolocation of your company. Your restaurant’s cuisine. The price range for the business, such as $$$. Opening hours specification. Your restaurant’s opening hours. This link will take you to the menu of your restaurant. Accepts reservations. This indicates whether reservations are accepted at your restaurant. How can you create the Organization / Local Business Schemas? I recommend Merkle Schema Generator because it offers both types of Schemas. However, if you are a local business, you can jump to the Google Structured Data Markup Helper. You can also use my JSON-LD sample to replace the

SEO, Uncategorized

H1 Tag SEO: Optimizing Your Header for Better Search Engine Ranking

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Today in the world of Digital Marketing, everybody knows H1 Tag and its importance when it comes to On-Site Optimization. We being one of the leading digital marketing agency, will explain about optimizing the header for search engines, which will boost the rankings for your website. Many people don’t acknowledge or know the importance of H1 tag SEO. But if you’re using an H1 tag in your site’s header, it significantly impacts how well your website ranks in Google’s search results. Because of this, I’ll discuss H1 tag SEO in this post and how you may benefit from it. So, let’s get right into it.   What is Header Tag? As the best SEO company will tell you that header tag is the most important part of your website. Here, you will be able to promote your business originally and imaginatively. You can also set up your website’s navigation and call to action. The header tag is made up of two parts: the <header> tag, which contains your site’s title and any other text you want to display on top of every page; and <h1> to <h6>, which can be used for subheadings and other headlines. HTML Header Tag Example <header> <h2>syspree.com</h2> <p>web development company in Mumbai</p> </header> Now that you know about the header tag, let’s look at different parts; for a start, let’s understand the <header> tag.   What is <header> Tag? The <header> tag is a container for other HTML tags. The header can contain any number of other HTML elements, like images, links, and paragraphs. Use the <header> tag when you want to include a block of content that will be at the top of your page (for example, a navigation bar) or the beginning of your page (for example, an announcement). You can also use the <header> tag before opening your main content area to add some visual style information or branding information.   What do H1, H2, or H3 tags do? Your H1 tag, which contains the target keywords for your article, is your head honcho. This tag is what people see when they find your article on a search engine. Therefore, it must clearly explain what the reader will discover by reading your article. It tells the reader what the topic is, so you should only provide content that directly addresses this topic. For example, it would be a mistake to click on an article entitled “How to Care for an Orchid Plant,” only to learn about different orchid plants. This is misleading and inaccurate. H1 tags are a way to show what a person will receive when they click on the title. List all the keywords sequentially to attract your target audience. You can then use H2 tags to create subheadings for the text. These can be thought of as chapters that form the entire story. Each H2 tag will contain keywords that relate to the main keywords and provide a specific focus. You should also follow the same procedure for your H3 tags, which relate to each H2 heading. This will allow you to categorize your material better. To make things easier, you can identify specific points. For example, if you have H2 sections that are moderately long, H3 tags can be a great addition. It is important to remember the following:    H1= The main keywords and the subject matter of the post.    H2= Sections that break up content using similar keywords to H1 tags    H3= Subcategories that further break down the content to make it scannable   How many H1, H2, or H3 tags should you have? There are conflicting reports regarding H1 settings and SEO. There is not much evidence that H1 tags can help you rank higher on Google. The results are inconsistent at best. It is still unclear how multiple H1 tags can affect SEO. It was once a big no to have more than one H1 tag in a post. This could be seen as spam and negatively affect the rating. A single H1 tag is enough to give a clear outline of your article. However, if you are trying to make a decision, it may be best to stick with one H1 tag. H2 tags are slightly different. Multiple sections make your content more digestible. Therefore, each section should have its H2 tags. This will allow your reader to find the information they are looking for quickly. H3 tags can further break down your text, further compartmentalizing it. If you’re looking for something specific, no one wants to have to read large blocks. People can navigate better if they are more precise and break down their writing. There is no set number of H3 tags. It all depends on the article. There are also H4, H5, and H6 tags, but these are less common and may not be practical.   H1 Tags vs. Page Title Tags H1 tags can be confused with a page title, as the h1 tag is often a post-title. An HTML title tag, however, serves a different purpose than an h1 tag. Therefore, each should be treated differently and optimized to suit its respective purposes. The h1 tag is used to describe the content’s topic. It not only helps Google find the topic of a page, but it also makes it easy for searchers to locate your post by displaying it prominently at the top. Google also uses the title tag to provide clues about a page’s content, which is not visible. Instead, the page title is displayed as a clickable link in search engine results.   Why is H1 an Important Tag in SEO? Search engine optimization is a delicate art that combines optimizing pages for search engines and humans. This is how the h1 tag is used to create content that serves search and on-page SEO.   Header tags help search engines crawl your content. Google uses its title and h1 tags to extract signals about the content and speed up the return of relevant search results. The content in

Content Marketing, SEO, SySpree

Content Readability: Know How Good Is Your Blog Post

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Is your blog post easy to read? Does the length and complexity of your sentences make your readers give up before they finish a single paragraph? Well, there is one simple way to avoid being boring, confusing and ineffective: Readability. In this blog, we will tell you all you need to know about content readability by a leading SEO Company in Mumbai. So, let’s get started.   What is readability? Readability is a measure of how easily a reader can understand a text. It is usually measured by the average number of words per sentence and the average number of syllables per word in the text. The higher the readability, the easier it is to understand the content. Readability depends on several factors like: The length of sentences (longer sentences are harder) The level of vocabulary used (technical words are hard) The presence of passive voice (passive voice creates confusion)   Readability is not legibility. Readability is often confused with legibility, which refers to how easily individual letters or characters can be discerned. As best SEO company will tell you that legibility deals with the physical appearance of letters, words, or other elements in the text. Legibility can be improved by using larger typefaces, for example, but this does not necessarily improve readability unless it makes it easier to understand what the text says. For example, if you use a condensed font (which reduces letter spacing), your text will look denser but may actually take longer to read because there are fewer spaces between words — so your eye has less time to rest between words!   What is a Readability Score? The readability score is a metric that measures the readability of a piece of content. It uses a combination of several metrics to generate an overall score. The idea behind Readability Score is that the easier it is to read, the more likely people will stay on your site, consume your content and take action. For example, if you have a blog post on your website and someone visits it but doesn’t read it because it’s too difficult to understand, then they probably won’t ever come back to your site again.   Why Is it Important? Readability is an important factor when it comes to writing blogs. It makes your content more interesting and engaging, which attracts more readership. When you write, you want people to read your blog post without any difficulty and also share it with others on social media sites or through email marketing campaigns. If you have written an article that looks good, but people can’t read it properly, then what’s the use? You will lose your visitors who are looking for good content. Well-written content can help improve your reader engagement rate and increase your page views — which in turn will improve your rankings in search engines. This is because Google considers these factors when ranking websites within its search engine results pages (SERPs). A high number of page views (i.e., many people visiting your site) means that people like what they see on your site — they’re not just bouncing off because they can’t understand what you’re trying to say!   Factors Which Affect Readability The writing style. Some styles are more readable than others, such as active voice over passive voice or simple sentence structure over complex sentence structure. The vocabulary level. Using words that are familiar to your readers makes your content easier to understand. This means avoiding long words or uncommon words unless you have a good reason for using them (e.g., if they’re necessary). The complexity of ideas being expressed in the text. Complexity affects both the technical and interpersonal aspects of communication. Technical complexity refers primarily to the amount of information being communicated; interpersonal complexity refers primarily to the relationship between communicator(s) and receiver(s). What is your reading level? This will help determine if your writing is appropriate for your audience or not. Your reading level refers to how difficult it is for someone with a certain level of education to understand what you’re saying. If they have a high school diploma, they may have trouble understanding some words and phrases you use in your posts. If they’re college-educated, they’ll probably have no problem with these words and phrases at all. How much effort it takes for someone to read a piece of content — something called the scanability of the text. Scalability refers to how easy it is for readers to find specific information within a piece of text by skimming through it quickly or scanning through it quickly while looking for specific information (e.g., “Where can I find stats on X?”).   Types of Content Readability Test The eight most prevalent readability tests for the English language are described below, along with recommended writing levels.   Cloze Test The Cloze test is an exercise that can be used to assess the readability of your writing (and other people’s). It’s a simple but effective way to estimate the reading level of any piece of text. A cloze test consists of a passage where some words have been removed. The reader has to fill in the missing words based on context clues provided by the rest of the sentence or paragraph. Score the responses by dividing the total number of words removed by the number of correct answers. You should aim for a 60% or higher score. Scores in the 40-60% range indicate that your readers may have trouble reading the text. If the score is below 40%, then you should consider rewriting. You can create your own cloze tests using our free online tool: TextCompare   Flesch Kincaid Reading Ease. One of the most commonly used readability formulas is the Flesch reading ease formula. This is a formula that measures the average number of syllables in each word and then calculates the average sentence length. It also takes into account words with more than one syllable and sentences that are too long or too

SEO, SySpree

Social Bookmarking: The Best Way To Increase Backlink & Visitors (90+ Bookmarking Websites)

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Have you been waiting for the chance to get your hands on some free traffic to your website? If you do, then this blog is for you! Social bookmarking is the best way to get backlinks to your site. Social bookmarking is not a new concept, but it has recently gained popularity in SEO because of its ability to generate traffic and backlinks. Social bookmarking involves posting your URLs on a social media platform so that others can find them and read them. This article by experts at SEO company in Mumbai will go over how social bookmarking works and why you should try it for yourself. So, let’s get started.   Social Bookmarking Benefits Social Bookmarking helps rank your website on Google by creating more traffic and links to your website. It helps increase the ranking of your website by improving the overall quality of backlinks that are pointing towards your domain name. In addition, as expert SEO services providers will tell you that it also improves the visibility of your content by increasing its reach among different groups of people who visit social networks every day and share their thoughts about various topics with each other. It helps build an online reputation for yourself as an expert in your field. It also helps get more backlinks from other sites by sharing their content on social bookmarking sites.   What Is Social Bookmarking? Social bookmarking refers to submitting links or web pages to a website where users can vote on them or add comments on them that could help improve the quality of search results when someone queries something related to these links or web pages. This process involves submitting a link or webpage along with other similar links. The links are then voted upon by community members who have submitted their links. The more votes your link receives, the higher it will rank in search results. Social bookmarking websites usually allow you to submit both internal and external links, but not all social bookmarking sites accept internal URLs. Internal URLs point back to your site, while external URLs point to another site outside of yours. Some social bookmarking sites will only accept one type of URL, while others allow both types but do not count votes from people submitting their links on the same page as your content (which is done automatically).   How Does Social Bookmarking Work? As experts at leading SEO digital marketing will tell you that social bookmarking sites let you create an account by entering a username and password, then add bookmarks by submitting URLs and descriptions. When someone visits your bookmarks on their computer or mobile device, they’ll see a preview of the content with an image thumbnail and a few lines of text describing what they’re seeing. Some social bookmarking sites allow users to leave comments on each bookmark, too — these are often referred to as “social commenting” or “commenting” tools because they allow people to share their opinions about topics or posts that interest them.   Use Social Bookmarking Sites to Your Advantage   Curation of Content As a marketer, particularly one who uses social media to reach an audience, it’s important to provide your followers with quality content. One way to do this is by using a social bookmarking site. Such sites have features that allow you to save articles or other websites’ resources so you can always have something to share with your audience at a later time. Scheduling the posts in advance also saves you time.   Organize and Save Resources Social bookmarking sites are a great place to organize and save resources. If you’re looking for an easy way to organize your resources, social bookmarking is a great option. Social bookmarking sites allow you to save, organize and share links with other people. The most popular social bookmarking sites include Digg, Reddit, Delicious and StumbleUpon. These sites work by allowing users to submit links that they find interesting or informative. Other users can then vote on these submissions to determine which ones are considered “popular” at any given time.   Tag Content When you tag your bookmarks, you can organize them more easily. For example, if you find a blog post about SEO for YouTube videos, you can tag that content with the word “YouTube.” When you want to go back and look through your bookmarks for resources on YouTube SEO or want to share a resource with someone else who works on YouTube SEO, you have a section of your bookmarking account dedicated to all those things.   Share Resources If you’re a marketer, you can share articles about social media strategy with your team by tagging them as “Social Media.” If you have access to a social bookmarking site, you can regularly check in to find the resources you need, like tips and tricks for growing your business. This is helpful because it lets employees share information they learn with their colleagues and develop their skills!   Backlink Building Social bookmarking sites are a great way to build links and attract attention to your website. You can use your profile on these sites to bookmark resources on your site. But don’t let that be the only thing you do there; interact with other members, and leave comments on their bookmarks. Use social bookmarking, as usual, bookmarking other resources when you come across them, but throw in a few posts from your site. While social bookmarking should not be your only link-building approach, it can help to complement it.   Promote Your Mentions Social bookmarking sites allow users to share content they find interesting with others on their own blogs or websites. This creates a viral effect that can help push your content farther than it would go otherwise. If someone mentions your company on their blog or website, then other readers will be able to see it through their feeds and possibly share it themselves.   Drive Traffic to Your Site Social bookmarking

Marketing and Sales, SEO, SySpree

Internal linking 101: Your Complete Guide to Internal Linking for Search Engines

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Internal linking is one of the most powerful tools you have at your disposal. It can be used to amplify content authority effectively. Internal linking, when done effectively, structures a site so that both search engines and human users may easily navigate it. This guide by experts at leading  SEO company in Mumbai will introduce you to an internal linking strategy and teach you how to apply this strategy to your website. So, Let’s get started.   What Is Internal Linking? Internal linking is connecting one page on a website to another page on that website. This can be done through links in the text or anchor text (text used to create links). For example, if you were to link from a blog post to another blog post on the same website, this would be an internal link. These links tell search engines which pages are related and can help them determine the most relevant content for each query. If you want to rank well in search engines, you need to ensure that your site has plenty of internal links. Internal linking also improves the user experience because it helps visitors navigate your site more easily.   Code Example of Internal link: <a href=“http://www.same-domain.com/” title=“Keyword Text”>Keyword Text</a>   Types of Internal Links Navigational and contextual links are the two types of internal links. Let’s examine both. Navigational Internal Links These are usually hyperlinked words or phrases that lead to other pages on your website. For example, if you have an “About” page, you may link to it from multiple places on your site with the word “About.” This makes it easier for people to find the information they’re looking for, especially when they’re already on your website. Contextual Internal Links   These hyperlinks appear inside text content on your site (as opposed to being displayed as a separate link). When someone sees the relevant words in context and clicks them, they’ll be taken directly to the corresponding page. For example, if someone searches for “what is Digital marketing,” and one of our articles answers that question, we may include an internal contextual link with those words so that users can jump directly from our article page to our marketing guide.   Why Is It Important? Internal linking helps users navigate your website by providing shortcuts between pages, helping them find what they are looking for more quickly. They help readers understand how all the pieces fit together on your website, making it easier for them to navigate through it and find what they’re looking for (which increases conversions). They help readers find related content they might be interested in reading based on what they’ve already read (increases engagement). As experts at leading digital marketing agency will tell you that Internal linking helps search engines crawl through your site more efficiently, which allows them to find more pages to index and rank for relevant keywords. They also help search engines understand the depth and breadth of your website, which helps them better determine what content should be displayed in search results. The more relevant content Google sees on your site, the higher it will rank for relevant keywords and phrases! Internal linking allows users to navigate around your site without clicking on external links. For example, you might have a page about “How much does a new car cost?” at https://www.example-site-name.com/how-much-does-a-new-car-cost/ and another page about “How much do cars cost in California?” at https://www.example-site-name.com/how-much-do-cars/. With internal linking, these two pages would be connected if someone landed on one page and wanted to know more about how much cars cost in California.   Internal Links Vs. External Links Internal links connect your site’s pages. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. External links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t true. Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Content-to-content relationships Internal links are links to other pages on your site. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. The Digital marketing services providers will tell you that the external links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t TRUE Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Value of a Link The value of a link is often a combination of the link text and the anchor text. Links from authority sites will be more valuable than links from non-authority sites. Links from .edu domains are more valuable than links from .com domains. Links from .gov domains will be more valuable than links from .org domains.

SEO, SySpree, Web Develipment

How To Handle Duplicate Content In Web Development & SEO?

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Duplicate content is the site’s worst enemy.  It can rank your website lower in search engines. Web developer & SEO experts must handle duplicate content efficiently.  This article by Best SEO company will discuss ways to handle duplicate content in a productive manner. So let’s get started.   What is duplicate content?  Duplicate content is when a single piece of content appears to be available in multiple places on the web. Duplicate content can be harmful to search engine rankings and should be avoided. Duplicate content can occur when there are multiple versions of a web page with the same or very similar content. For example, you have duplicate content if you have two versions of your home page, each with different headlines and subheads but the same body text. As experts of leading web development company will tell you that duplicate content can also occur when multiple pages have identical or nearly identical content. This is especially problematic for search engines like Google because they use this information to determine how relevant they think a particular page is to a query. Suppose the same content appears on multiple pages that are supposed to rank for different queries (or different variations of the same query). In that case, it will confuse how Google ranks those pages against each other.   How does duplicate content affect SEO? Duplicate content is when a website has multiple pages that contain the same information. Duplicate content is a common problem for SEO, as it can lead to Google penalties or even demotion in search results. A leading SEO company in Mumbai will tell you that duplicate content issues can affect both on-site SEO and off-site SEO. On-site duplicate content issues include having multiple versions of the same page, using noindex tags on entire pages or portions of pages, and using canonical tags incorrectly. Off-site duplicate content issues include having the same piece of content appear on multiple sites across different domains (particularly if different companies own those domains). Duplicate content on your site can impact your overall performance in search engines in several ways: Duplicate content can hurt your rankings because Google sees it as spammy. Suppose you’re duplicating large amounts of content on your site (for example, by republishing articles from other sites). In that case, Google will likely see this as spammy and rank you lower than sites with more original content. Duplicate content can confuse users. If you have multiple versions of the same page on your site, it will be unclear which one is the most accurate and up-to-date. This can cause confusion among visitors who may think they’re looking at the same thing they saw yesterday or last week — when in reality, it’s an older version of what they’re looking for.  Duplicate content makes it difficult for search engines to determine what belongs in their index. When there are multiple versions of the same content across different pages on your website, it makes it tough for search engines to accurately determine which version should be included in their index and which ones should be ignored as duplicate pages. Duplicate content can dilute the value of links to your site. If you have links pointing to multiple URLs for the same piece of content on your site, Google may choose not to count those links toward your ranking. For example, suppose you have a link from an external source that points to www.example.com/page1 and another external source that also points to www.example.com/page1. It could be difficult for Google to determine which URL is more relevant and authoritative than the other — so they may decide not to use either one when calculating search results rankings for your site.   Type of Duplicate Content? There are two types of duplicate content, and both can cause an issue: Inside the Domain Duplicate pages on your website are among the most common types of duplicate content issues. This happens when multiple versions of the same page exist on your site — for example, if you have two pages about “Contact Information” or two pages about “Our Services” — or if you have the same blog post or article showing up on multiple pages of your site. Outside the Domain Similar pages on different domains cause this type of duplicate content. For example, if you have two versions of a blog post on two different sites (or even subdomains), that’s outside-domain duplicate content. It would be best to make sure all of these copies are updated regularly so that they’re all accurate and up to date.   Inside the Domain Duplicate content inside your domain is a common problem with websites. Duplicate content can be seen in the form of duplicate pages on your website, duplicate titles and descriptions, or even duplicate images. The SEO company in Mumbai will tell you that problem with having duplicate content is that it makes it harder for search engines to index and rank your content properly. If you have two different pages on your site that are very similar in content and structure, then it can be difficult for search engines to know which one should be ranked higher in their results. This is because they don’t know which one is more important or relevant to what a user is searching for. For example, let’s say that you had two different pages about “washing machines,” but only one of those pages was actually about washing machines (the other page was about dryers). When someone searches for something like “washing machines” on Google, one of these pages might show up first in their results because the page contains more relevant information. However, if both pages were shown within the same Google search result page (or SERP), then there would be no way for users to tell which page was more relevant to them without clicking through each individual result separately. This could lead to confusion or frustration among visitors searching for the product.   Outside the Domain

Content Marketing, Marketing and Sales, SEO, SySpree

Voice Search SEO: How To Improve Your Rankings & Drive Traffic

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If you’re reading this article by experts at a leading digital marketing agency, then there’s a pretty good chance that you’re interested in Google Voice Search and its SEO.  Since many brands are getting a boost in organic traffic thanks to Voice Search SEO, and those that are getting it right have an opportunity to rank even higher! In this blog, we will see some ways we can optimize our website to be more friendly for voice search SEO. So let’s get started.   What is Voice Search SEO? Voice Search SEO is the optimization of online content for voice-based search queries. With the rise of virtual assistants like Apple’s Siri, Google Now, and Cortana — and devices like Amazon Echo, Google Home, and Sonos — voice search is quickly becoming one of the main ways people find information online. There’s no doubt that voice search is changing the way we interact with our devices, and it’s having a big impact on the world of SEO. Google alone processes more than 40,000 search queries every second on average. That comes out to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Interestingly, the growing number of those searches are coming from voice-enabled devices, and why won’t that be since previously, we had to type out our searches to find what we were looking for. Now, thanks to the continuing rise of virtual assistants like Siri and Alexa, we can simply ask for whatever we need. Experts at a leading SEO company in Mumbai will tell you that the change has opened a new world of possibilities. And while it may seem like a small difference, it has huge implications for companies who want to rank in search engine results. That’s because voice search queries differ from traditional search queries in a few important ways: -They’re often longer (e.g., instead of typing “best steakhouse,” you might say “where is the best steakhouse near me?”) -They’re more conversational (e.g., instead of typing “best vacation spots,” you might say “where should I go on vacation this year?”) -They often include questions (e.g., instead of typing “how do I thaw frozen chicken,” you might say “what’s the best way to thaw frozen chicken?”) In other words, voice searches are phrased more conversationally than your typical text query.   Benefits of Voice Search For a business owner, voice search has the potential to bring a lot of benefits. For starters, voice search is more efficient than traditional searching methods. In fact, it’s three times faster. This means more people are turning to voice search simply because they want to get things done quickly. Voice search also makes it possible to multitask. Rather than having to type in your query while driving or exercising, you can speak the words and keep your hands on the wheel or the dumbbells. But what really matters is that voice search is more natural than typing. You no longer need to figure out how to phrase your question so that Google understands what you’re asking for. You just speak naturally and receive natural-sounding answers in return. Voice search could be a boon for local businesses. According to Search Engine Watch, 46 per cent of all searches are local searches. And as mentioned above, people use voice search because they need an answer fast – now! As such, a large portion of these queries will be for nearby restaurants or stores. Meanwhile, according to a study: 72 percent of people who own voice-activated speakers say these devices are important when it comes to making purchases locally – and 60 percent say that they’ve used their devices to find local business information. This means that if you run a local business and you haven’t considered the impact of voice search, then you should start now. This is especially true if your customers are students or young professionals – segments that are more likely to use voice search in the first place.   How do you optimize for voice search? To succeed in the age of voice search, SEOs and marketers should optimize their content for voice search. In this way, you will get better rankings for voice searches, which means your organic reach will also increase.  The following strategies have been proven to be effective in optimizing voice search results:   Rich Answers When you search for something in Google and the website has a feature that gives you information right there on the page, this is called a rich answer. The point of a rich answer is to give you all the information you need and make it very easy for you to get it as quickly as possible. Another name for this kind of feature is an answer box or quick answer. Rich answers are the key to optimizing your site for voice search as experts at a leading Digital marketing agency in Mumbai say that Google rewards sites that provide the most helpful and relevant information in the answer boxes of its SERPs. These are the blue links that appear at the top of a SERP. Providing rich answers to questions that people ask about your business or industry is therefore crucial for ensuring that your site appears in these SERPs. You can do this by optimizing your content using schema mark-up and including some well-chosen keywords in titles and descriptions. There are two main types of rich answers: * Featured snippets, which give a summary of information and only appear if Google thinks they can directly answer the question * Knowledge panels, which provide more detailed information about the subject Optimizing for these kinds of rich answers is different from optimizing for a traditional search result because Google will only show them if they’re confident that they can directly answer your question. This means that rather than including keywords, you’ll want to think about how to structure your content so that it would make sense in an answer box.   Re-Imagine and Restructure Your Content You’re probably used

Branding and Marketing Services blog, Content Marketing, SEO, SySpree

How To Write A Great SEO Content

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Great SEO Content is one which is well-written content that will get your website more traffic from search engines and create a bond with your target audience. The expert at a leading SEO company in Mumbai will tell you that the content also is essential for you to gain credibility in your niche and increase brand awareness. But writing great SEO content is not an easy task. You need to ensure that your content is relevant, well researched, and up-to-date. Achieving all of these aspects may seem challenging, but it’s achievable, and it will be worth the effort if you succeed. let’s first understand what is a great SEO Content?   What is great SEO Content? Great SEO content is relevant to your target audience and optimized for search engines. It’s the kind of stuff that people love to read and share because it’s useful and interesting. The best way to create great SEO content for your website is to write about relevant, useful, and interesting things to your target audience. If you can do this consistently, your page will rank higher in search engines, and you’ll see an increase in visitors to your site. Great SEO content isn’t just keyword-rich; it’s keyword-optimized. When you write good SEO content, you’re writing for people — not search engines. If your copy reads as a robot wrote it, no one will want to read it anyway! Great SEO content is optimized for search engines by using keywords naturally, not stuffing them into sentences or paragraphs to have them there. Great SEO content can be funny or serious or anything in between — as long as it meets the user’s needs (which is what makes something useful). When you’ve written great SEO content, you’ll know when people start linking back to it or talking about it on social media platforms such as Twitter or Facebook.   What is the Value of Writing Long-Form Content?  While some marketers and brands are doing fine with shorter posts, there’s a growing trend toward long-form content with more than 2,000 words. Here are a few reasons why you should consider writing longer pieces of content: People like to read long-form content. In a recent survey, we learned that 71% of consumers said they prefer long-form blog posts for learning about a new topic. And when it comes to industry news, 77% of B2B buyers said they prefer in-depth long-form articles to short posts or infographics. Long-form content is more likely to be shared. The best SEO company will tell you that the same survey found that the top reason people share blog posts is that they’re informative (71%), followed closely by being entertaining (69%). The third reason people share is that the post is well written (44%). If you write engaging long-form content packed with information and written well, it is more likely to be shared across social media networks and bookmarked for later reading. If you want to make more money, sell more products or get more subscribers, you need to learn how to write long-form content. Longer articles and blog posts get more traffic from search engines, have lower bounce rates, generate more social media shares, and ultimately result in a better return on investment (ROI). The average word count of a Google first page result is 1,890 words. That’s a pretty staggering statistic. And according to this study, the average word count of content that ranks in the top 10 spots on Google is 2,416 words. Longer content allows you to go into greater depth and detail than you could with shorter form content. This makes it easier for readers to understand what you’re trying to say and follow along with your argument. This means you can give them the information they are looking for and build trust with your audience. Trust is critical if you want people to buy from you, subscribe or share your content with their friends.   What’s the best way to write SEO content? In SEO, there are countless ways to write a good piece of content. But if you want to rank on Google, there are a few tips and tricks you should be aware of. Here are some of the best ways to write great SEO content: Write for your audience first. When it comes to writing SEO content, the most important thing is to write for your audience first. Google and other search engines want their users to find what they’re looking for quickly and easily. The best way to do this is by creating content that answers the questions your target audience has about your products and services. Google will reward you by ranking your website higher on results pages if you can do this. The more relevant your content is to what people are looking for, the more likely they will engage with it — and share it with others.   Keep it all under the same roof. The best way to write SEO content is to keep it all under the same roof. Content marketing company in India will tell you that it’s easier to manage and makes for a more cohesive experience for your users. You don’t want to have an article about “how not to get sick” and another about “what you can do if you already have the flu.” You want them together in one place, so people can find what they need when they need it. Think of your website as a house: You want everything in its place, from the kitchen to the garage. If you’re looking for something, you don’t want to search through multiple rooms or open up closets to find what you need.   Make headlines that pack a punch. You want to make sure that when readers see your headline, they have to click on it. The best way to do this is with the help of the power word. Power words engage a reader’s emotions and make them feel something. They evoke

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