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33rd Week Roundup: Instagram Introduces Multi-Advertiser Format, NYC Bans TikTok and more!

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Recent developments in digital advances have brought dramatic transformation, which we will see in this roundup blog. From Instagram’s multi-advertiser Reels format and Google Analytics reports to Microsoft’s expanded Advertiser Identity Verification service and Amazon AI-generated reviews reflecting the pursuit of compliance while improving experiences. At the same time, Snapchat AI speculation and New York City TikTok ban have added another layer to an ever-evolving digital landscape that showcases its multidimensionality.   Instagram Tests New Multi-Advertiser Format for Reels Ads, Expanding Advertising Options Instagram has begun testing a brand-new format for Reels ads, testing out an innovative form of Multi-Advertiser display that some users are starting to experience. The multi-advertiser format groups together a collection of related brands into a single screen that appears between Reels posts – something Instagram launched back in October with Multi-Advertiser Ads for main feed. However, this iteration presents related ads based on user engagement; upon engaging with one ad, multiple multi-advertiser promotions appear below that initial post to display related products or businesses related to what interests users are. Instagram’s ad goals include offering users access to multiple businesses’ products for comparison purposes. This format of Facebook and Instagram ads gives advertisers an opportunity to be discovered by individuals interested in similar products and brands. The leading social media agency says that this ad unit can also be integrated into Facebook feed and Stories, with Instagram currently working towards expanding it to Reels. Advertisers who choose this placement option may benefit from lower costs and increased user engagement by targeting people who have previously engaged with similar content. Competition among multiple brands within one frame could reduce exposure and performance for each involved. Yet, this new format appears to be Instagram’s chosen strategy for multi-ad placement within the Reels feed. Regardless of possible differences in response from brands involved, Instagram seems set on proceeding with this initiative for multi-ad placement within the Reels feed. Read more: https://www.socialmediatoday.com/news/instagrams-testing-new-reels-display-multi-advertiser-ads/691124/   Google Launches GA4 Reports Builder: Simplifying Analytics Reporting or Room for Improvement? Google recently unveiled the GA4 Reports Builder extension, designed to simplify reporting processes for Google Analytics 4 users. Available since August 10th, this Google Workspace add-on enables users to create and execute reports for GA4 properties directly within Google Sheets – saving time on navigation through the GA4 interface for finding reports to export, thereby improving efficiency. Users looking to leverage the GA4 Reports Builder can select “Create new report” from the extension’s menu and provide details like report name, target GA4 property, date range, dimensions and metrics when creating reports. Once completed, they can use the “Run reports” option and see their data populate onto an assigned tab in Google Sheets. Initial reviews of GA4 Reports Builder have been mostly favourable, noting its ease and efficiency in streamlining analytics workflow. Users applaud its potential to transform analytics processes. Yet some reviewers have raised issues or offered suggestions for further improvement; such as auto-scheduling for daily report updates; additional filter options for dimensions and metrics; or adding tables for cleaner data presentation. The best seo company says even though GA4 Reports Builder provides an impressive spreadsheet-based solution for website data analysis, certain essential features remain lacking – showing Google there’s still room to improve and creating opportunities for developers to innovate tools further to support Google Analytics 4 users in efficiently analyzing their site data. As industry needs shift and develop over time, there could be scope for this extension to become even more comprehensive and essential to analytics professionals. Read more: https://www.searchenginejournal.com/ga4-reports-builder-for-google-analytics-extension-available/494049/   Enhancing Online Presence: Google Business Profiles Now Support Direct Social Media Links Google recently unveiled a feature that allows businesses to integrate social media profile links directly within their Google Business Profiles, giving customers access to further avenues for connecting, gathering information and resolving inquiries. Businesses that utilize this new capability will have more ways than ever for customers to stay in contact, stay updated and resolve inquiries more swiftly than before. Rollout of this new feature begins gradually and is currently accessible in specific regions only. Businesses are provided with a dedicated Google support page explaining how businesses can control and display the social media links for each supported social network in their Google Business Profile, such as Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (X), YouTube etc. A leading social media marketing agency says that each company can add one link per supported social media platform. The feature will become gradually available over time and is currently available in specific regions. Businesses taking advantage of this feature can quickly add their social media links to their Google Business Profile by accessing it, clicking ‘Edit profile,’ selecting ‘Business information,’ then ‘Contact,’ then “Social profiles.” Here the appropriate platform and web address may be entered for each social profile link that needs updating or removal; editing or removal follows an identical path. Social media links enable local businesses to maximize their presence within Google’s ecosystem and enhance consumer expectations when searching for local services online. Consumers now expect not only websites but also social media links when looking up local companies online – this feature empowers small and midsized enterprises (SMEs) to offer seamless experiences comparable to larger chains; businesses may include one of each social media link across different Business Profiles but not mix links from various platforms in any one Business Profile. Google Business Profiles now enable businesses to add direct social media links that enhance online visibility while engaging more deeply with customers. While no performance metrics such as click rates exist for these links, adding direct social media links provides businesses with an effective means of increasing online exposure while broadening customer relationships more fully. Read more: https://www.searchenginejournal.com/google-lets-businesses-add-social-media-links-to-profiles/494061/   Microsoft Extends Advertiser Identity Verification Deadline: What You Need to Know Microsoft recently extended their Advertiser Identity Verification (AIV) deadline, giving advertisers more time to complete verification requirements and comply with AIV requirements in order to keep global ad visibility intact. They will only pause ads under

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32nd Week Roundup: Tiktok Implements AI Disclosure Rules, Google Ads API 14.1 and more!

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Welcome to our latest roundup of the most significant developments in the digital landscape! In this issue, we offer you insight into the ever-changing world of tech, AI as well as content and marketing. From TikTok’s relentless battle against fakes created by AI to YouTube’s powerful enhancements for creators, as well as the constant evolution of Google’s Ads API this collection captures the essence of change and innovation. While the world of digital continues to change being aware of these changes in the digital landscape is more important than ever before. So let’s take a look at these compelling stories that will shape the future of digital experience.   TikTok Implements AI Disclosure Rules to Combat Deepfakes and Stay Ahead of Content Wave TikTok has taken proactive steps against AI-generated content on social media, with new rules that require users to tag these “realistic scenes” to protect transparency and combat potential AI deepfakes. A leading social media agency reported that although TikTok updated their regulations earlier, now enforcement efforts have increased by permitting creators to activate an “AI Content Tag ” during the upload process. ByteDance’s move follows TikTok parent company ByteDance’s implementation of AI labels on a Chinese version of TikTok; other platforms, like Instagram and YouTube, are working on AI labeling tools in response to an expected surge of AI-generated content; TikTok stands out by testing features before global launch with Chinese counterpart Douyin for early access; these measures aim at maintaining transparency by helping users distinguish authentic from AI-generated content. Read more: https://www.socialmediatoday.com/news/tiktok-adds-new-required-labels-for-ai-generated-content/690454/   Elon Musk’s Vision for AI-Powered Contextual Insights and Search Enhancement on X Platform Elon Musk has gone beyond his ambitious plans for a multifaceted social and entertainment utility with his investments and artificial intelligence (AI) development. Musk seeks to develop AI models with “maximally truth-seeking capabilities, devoid of political bias.” This AI initiative may eventually contribute to his X platform; Musk even mentioned how semantic data matching might bolster search capacity as enhancements involving semantic matching could enhance search capacity further, allowing businesses and creators to gain deeper context when posting without simply searching keyword matches alone. Context analysis has become central in X’s renewed effort to combat hate speech. Third-party reports suggesting an increase in hate speech mentions were countered with research undertaken by X that showed considering context decreased actual instances of actual hate speech. Musk made clear his commitment to improving search functionality during his early tenure, with plans for semantic keyword targeting ads and improved feedback loops for improved feedback loops. Musk and his team are developing the xAI model simultaneously with these plans; it may form the backbone of future improvements, and timelines remain unknown; nevertheless, it appears integral to X’s evolution. As Musk accelerates his transformation of the platform, this could result in an enhanced X search experience in due course. Read more: https://www.socialmediatoday.com/news/elon-musk-says-semantic-search-coming-soon-x/690058/   Google to Limit Rich Results Display, Impacting FAQ, and How-To Snippets Google recently unveiled an update that will reduce rich results displayed in its search listings, specifically with respect to FAQ-rich results across search snippets and How-To-rich results exclusive for desktop devices. This global rollout should take effect within a week, with specific effects seen with regards to FAQ presentation: only authoritative government and health websites featuring this rich result being recognized; other websites no longer frequently featuring it based on automated and algorithmic eligibility being considered by Google for inclusion or exclusion in future Google updates. Google emphasizes that site owners need not eliminate structured data, explaining that unused structured data does not adversely affect search performance but has no observable impact on search results. Regarding How-To rich results, Google highlights that they will exclusively appear for desktop users, provided the website’s mobile version incorporates the appropriate markup. This shift could lead to a decline in clicks and traffic for sites affected by the changes. A leading SEO company in Mumbai also says that webmasters can expect to observe these alterations through shifts in their Google Search Console performance reports and analytics traffic, specifically noticeable in FAQ and How-To search appearances metrics. Despite the adjustments, these reports will remain available in Search Console. Read more: https://searchengineland.com/google-reduces-the-visibility-of-howto-and-faq-rich-results-in-search-430452   Introducing CHERPs: A New Term for Chat Experience Result Pages in the Evolving Search Landscape Google’s evolving digital environment highlights the need for clear distinctions between search and chat experiences, where conventional queries bring search engine results pages (SERPs), while conversational chat interactions generate text, images, videos, and ads through AI platforms generating text snippets such as those produced through artificial intelligence platforms like Chat Experience Results Pages (CHERPs). Search Engine Land has announced they are coining “CHERPs,” Chat Experience Result Pages to address an absence of precise language to differentiate traditional SERPs from the output generated through AI chatbots produced outputs by traditional SERPs in digital transformations of this nature. As communication needs for search and chat experiences continue to evolve, CHERPs provide transparent reporting of visibility issues related to both experiences. By acknowledging search’s ever-evolving nature and distinguishing two distinct entities coexisting within digital platforms’ complex ecosystem, this term acknowledges its evolving nature while serving to differentiate their coexistence on different digital platforms. As the digital landscape continues its steady progress, adopting both concepts offers clarity and precision when discussing generative AI-generated content discussions. Read more: https://searchengineland.com/cherps-serps-generative-ai-search-430436   X Unveils Innovative Brand Safety Features to Bolster Advertiser Control Formerly recognized as Twitter, X is currently taking strides to augment brand safety and advertiser control on its platform, aiming to protect ad positioning and reputation. Two innovative functionalities, namely Sensitivity Settings and Enhanced Blocklist, are gradually being integrated across X Ads Manager in the forthcoming weeks. The Sensitivity Settings establish an equilibrium between extensive outreach and contextual suitability, harnessing the capabilities of machine learning to equip brands with automated tools for tailoring an optimal advertising milieu. This is achieved by regulating proximity to specific content categories based on sensitivity parameters within the dynamic balance of Sensitivity Settings. Consequently, an expanded outreach is achieved while upholding contextual

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31st Week Roundup: X Revenue Sharing, Microsoft Code-Free Conversions and More!

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Welcome to the thrilling world of updates on digital marketing! In this issue, we’ll bring you the latest information from different platforms and provide insight into the constantly changing web of marketing and content creation, from X’s brand-new revenue-sharing program for creators, to Google Analytics’ enhanced features and Meta’s nifty AI tools that offer a wealth of information to discover. Watch for how these changes can improve your marketing strategies and result in higher conversions and more engagement in this roundup blog.   X Introduces Revenue Sharing Program for Creators’ Ads X, previously known as Twitter under the control of Elon Musk, is now launching the creator ads revenue sharing program. The feature lets users earn money by sharing the revenue from content creators’ verified advertisements in their responses to their tweets. This feature is an element of X’s plan to assist its users in “earning a living” through the platform. This program already resulted in substantial early payments, which has rekindled enthusiasm for the company’s brand. But as leading social media agency experts will tell you that the eligibility requirements are extremely strict and require that accounts be enrolled in Blue or verified organizations. with at least 15 million impressions within the past three months and at least 500 followers. The participants must also comply with the terms of X’s Ads Revenue Share Agreement. Read More: https://searchengineland.com/x-creator-ads-revenue-sharing-430053   Twitter’s Rebrand Results in Ad Labels Becoming ‘Less Noticeable’ The platform for social networking X has changed the appearance of the labels for ads on promoted posts, making them less prominent. “Ad” appears in the top right corner. “Ad” appears in the upper right corner beside an option button. This replaces the previously used “Promoted” label and arrow icon in the lower left. This is similar to the changes made by Google and Microsoft to PPC advertisements on search result pages. While it could boost clicks and engagement, the effect on conversions must be clarified. People have expressed their displeasure with the new design, claiming it creates ads that look more organically-like posts. X has yet to determine whether this is a trial or a permanent change, but it could form part of their plan to re-invigorate ad revenue after an increase in the last year. Read More: https://searchengineland.com/x-twitter-changes-ad-labels-less-noticeable-430066   YouTube Exploring AI-Generated Summary on Watch and Search Pages YouTube is currently testing AI-generated summaries for videos. These summaries can be displayed on watch and search pages. They won’t replace video descriptions written by the creators of the content. The test is currently restricted to only English-speaking users. If implemented, it may affect viewers’ choices about the best way to view a film. The exact nature of the test isn’t known at this time. Google YouTube, the parent company of YouTube, has been building generative AI in a variety of devices and applications. They’ve also been testing AI-generated concepts, titles, and descriptions of creators. Read More: https://www.socialmediatoday.com/news/youtube-tests-ai-generated-video-summaries-stream/689663/   Enhancing Targeted Ad Capabilities: Meta Introduces Advanced Chatbots Meta plans to introduce AI-powered chatbots in September. They will be able to collect massive amounts of data from users to enhance the effectiveness of targeted ads. Chatbots with distinct personalities are designed to interact with Meta’s 4 billion customers with human-like conversations. A more targeted approach to advertising could be beneficial for marketers, increasing the effectiveness of their campaigns and increasing brand awareness. However, concerns over privacy and reputational damage are raised. Meta is looking to keep users and compete with competitors such as TikTok due to a decrease in Threads users. Meta believes providing different AI characters, such as Abraham Lincoln and a surfer, will increase user engagement. Mark Zuckerberg will provide updates regarding the chatbot’s plans in the near future. Read More: https://searchengineland.com/meta-chatbot-improve-targeted-ad-430090   Introducing Google Analytics’ Latest Addition: The Audience Report Google Analytics 4 introduces a new report on the audience that allows marketers to find active and profitable audiences. This report includes all audiences that include at least one person within the defined time period. Identifying the most engaged users can help marketers better understand their audience and make better decisions regarding marketing strategies that result in more conversions and higher returns on investment. To view the report, users must sign into the Google Analytics account, click on Reports, then the ‘User’ tab, then select the ‘User Attributes’ tab, and then ‘Audiences.’ The metrics such as sessions, active users and sessions, new users and views per session, and total revenue are all available from the reports. Read More: https://searchengineland.com/google-analytics-new-audiences-report-430116   Microsoft Unveils Effortless Code-Free Conversions Across All Smart Campaigns Microsoft has announced the goal of globally converting without code for all its Smart Campaigns for Advertising. Before this, marketers had to manually add code snippets to their websites to keep track of conversions, which can result in human error. With this technology, marketers can choose the appropriate buttons and allow conversion tracking in a matter of moments. Selecting the “Enable Microsoft Clarity” box in the goal-setting process allows them to benefit from this code-free conversion tracking. This improves efficiency and removes the need to code manually, which allows marketers to concentrate on other tasks. Read More: https://searchengineland.com/microsoft-rolls-out-code-free-conversions-across-all-smart-campaigns-globally-430044   Google Addressing Bug Displaying 5 Ads Above SERPs Google has a problem with too many advertisements displayed on the search results page (SERPs). Normally, four sponsored posts should be shown in some searches; however, five ads are popping you for a few. This issue was noticed by people on X (previously called Twitter), who stated that Google always shows only four ads on top of the SERPs. However, Google’s policy needs to be altered to display five advertisements. Based on Ginny Marvin, an Ads Product Liaison at Google, something at Google’s end is causing this display problem. Google acknowledged the issue and is working hard to solve the issue. Ginny Marvin has responded to the concerns raised on X by stating that the issue was not planned and will be resolved. The whole thing is considered an unfortunate mistake by this

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29th Week Roundup: Meta’s Video Enhancements, Google’s Operator Changes, and More!

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The tech world is constantly evolving, and major players like Meta (formerly Facebook), Google, Microsoft, Instagram, Twitter, Snapchat, Pinterest, and TikTok are at the forefront of introducing groundbreaking updates and features. These updates aim to enhance user experiences, simplify content creation, and provide valuable tools for marketers and businesses. In this roundup blog, we will delve into the recent developments of these tech giants, exploring how they are transforming the digital landscape.   Meta Improves the Experience of Facebook Videos by Introducing New Updates Meta, the company that runs Facebook, has announced several updates that enhance the experience of video on the social network platform. The new updates include features for editing videos, revamped Video Explore tab, a streamlined video tab, and more chances to engage. With these updates, Facebook becomes a one-stop place where users can access Instagram along with Facebook Reels, resulting in an even greater opportunity for marketing for advertisers. New editing features will allow for seamless editing, greater editing options, better audio capabilities, as well as access to high Dynamic Range (HDR) videos. The new video Explore allows users to find content on the most popular topics and current the latest trends. Furthermore, Facebook users can now interact with Instagram Reels without having to switch apps, thereby increasing engagement opportunities. Meta has pledged to develop tools that will allow creators to showcase their work and create audiences, while also giving users greater control over their experience with video. Read More: https://about.fb.com/news/2023/07/facebook-video-keeps-getting-better/   Google Eliminates the Related Search Operator, paving the way to AI Search Engines Google has formally ended its support for its related search engine the feature that allows users to locate websites that are associated with a specific URL. The decision was made because the feature was generating inaccurate results and saw only a small amount of use. As experts at the best SEO company will tell you that although Google is evaluating alternatives for offering comparable information in the near future but the decision could impact SEO and research on search marketing. Artificial Intelligence-powered search engines such as Google SGE, Bard, Bing Chat, and ChatGPT may offer alternatives to users looking for related website details. Read More: https://www.seroundtable.com/google-removes-related-search-operator-35731.html   Instagram Improves Reels for Content Creation that is Effortless Instagram has announced new enhancements for its Reels feature, with the aim of helping make content creation easier for individuals and brands. The new Template Browser lets users search for templates by category, making navigation simple. With the ability to edit templates Creators can easily modify templates, reducing time and energy. Users can now look through the most popular videos and join in on conversations to expand their reach. A leading social media agency will tell you that in addition, Instagram Reels will now be accessible on Facebook which will provide an opportunity for brands to reach out to larger audiences through all the Meta network. Read More: https://about.instagram.com/blog/announcements/instagram-reels-templates-updates   Performance Max from Microsoft Enters Open Beta An Easy approach to ad campaigns Performance Max from Microsoft entered open beta, which will allow certain marketers to access its entire inventory of advertisements that are served throughout its networks. The platform is designed to ease marketers’ tasks, freeing the time for creativity and reaching out to untapped audiences. The five-step procedure for creating campaigns using Performance Max involves setting up Microsoft conversion tracking, setting up the budget, bid strategy, and allowing the final URL expansion, including elements such as images and text, and optimizing the audience signals to ensure that you are targeting your customers in a timely manner. Microsoft plans to keep building the product by adding the API, Microsoft Advertising Editor support as well as expanded reporting capabilities, and an automated shopping campaign update tool. Read More: https://searchengineland.com/microsoft-performance-max-open-beta-429584   Microsoft Logo Extension Expands to the World in Open Beta Microsoft announces the worldwide launch of its Logo Extension pilot, now available for open beta. Advertisers are able to associate logos at an account level, campaign, or ad group level, which provides the opportunity to brand their business in a unique way. Logo extensions can be displayed on Bing across all platforms and can be paired with the other extension. With the ability to display logos in conjunction with advertisements, brands can increase recognition, distinguish themselves from competitors and increase trust among customers and increase conversions and click-through rates. Advertisers are able to easily install an extension using an aspect ratio of 1:1 logo with a 1:1 aspect ratio in PNG as well as JPG format that meets certain resolution and size specifications. The extension of the logo has priority over other sources of logos, giving advertisers total control over their branding. Read More: https://searchengineland.com/microsoft-logo-extension-global-open-beta-429618   Meta’s Leaked Guidelines: Strategies for Integrating Brands on Threads Meta The main company behind Threads released an email that advises marketers and creators of content on how they can effectively integrate their brands into the platform. The email offers extensive guidelines, including suggestions for content as well as engagement suggestions for features, recommendations for feature content, and examples of posts that have been successful. The Threads algorithm prioritizes the discovery of content and gives brands the possibility to reach a new audience. Meta stresses the importance of engaging and interactive content. It encourages companies to come up with questions, make use of puns, and explore the tools available on platforms. Since Threads’ engagement with its users has decreased, Meta aims to sustain momentum by promoting content that creates more content and encourages engagement. Read More: https://searchengineland.com/meta-integrate-brands-threads-429633   TikTok launches Ads Transparency Library, Providing important insights for marketers TikTok has launched the Commercial Content Library to offer transparency on its paid advertising. The database provides marketers with access to important information about the paid advertisements on TikTok, such as the advertising creative, the ad’s duration, the parameters for targeting (e.g. age or gender, etc.) as well as the number of users who were exposed to the advertisement. The data allows marketers to gain insight into the performance of campaigns

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28th Week Digital Roundup: Google Updates, Microsoft AI, and Social Media Innovations

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This is our roundup of the latest tech news. We bring you the most recent news from the ever-changing technology and social media world. In this issue, we’ll look at Google’s efforts to improve the quality of its search indexing reports, Microsoft’s introduction of headlines for ads generated by AI, and many other exciting developments happening on the major social platforms. We have many fascinating topics to explore, from Twitter’s decision to block links from rivals to Meta’s expanding its brand-named content tools. So, let’s get to it and learn about the latest innovations that are transforming the digital world!   Google Updates the Page Indexing Report of Search Console with fine-grained issues Google has recently changed its report on page indexing within Google Search Console, introducing new “fine-grained” problems. A leading digital marketing company in Mumbai will tell you that this update only affects the reporting part and does not change the processing of the website itself. Although certain SEO experts noticed a rise in the reported issues, Google had not initially offered any explanations or annotations to explain the modifications. Then, John Mueller from Google explained on Twitter that the delayed annotations will be available soon. This addition to more specific indexing information for pages could cause an increase in reported problems, but it does not impact how Google handles websites for searches. Webmasters must be aware of the changes to their reporting practices and correct any errors in the process since they will be able to correct the problems in the future. Read More: https://www.seroundtable.com/google-search-console-page-indexing-report-update-35684.html   Microsoft Unveils AI-Generated Ad Headlines and Descriptions to Improve Advertising. Microsoft has launched AI-generated headlines and descriptions to ads, empowering marketers with creative ideas, efficiency, and time-saving benefits, as well as possible improvements to the ad copy. It is currently available in a variety of languages and offers highly-quality, categorized suggestions. Additionally, Microsoft has rolled out auto-generated assets, and IF features to create responsive search advertisements (RSAs) that streamline the process of creating campaigns and determining their target. These enhancements are designed to enhance the experience of placing ads and help make advertising more efficient for marketers. This move ensures that Microsoft stays ahead of Google’s recent launch of AI-generated marketing elements for campaigns, ensuring the advertising industry is competitive. Read More: https://searchengineland.com/microsoft-ai-generated-ad-headlines-descriptions-marketers-429246   Google’s Core Web Vitals INP Notices: Understanding the Issue Google recently sent emails to owners of websites concerning their website’s INP (Interaction to Next Paint) scores, which caused confusion and concern among those who received the notices. The emails, which read “Core Web Vitals INP problems detected on your site,” have prompted inquiries about what needs to be done to fix the problems. A leading digital marketing company in Mumbai will tell you that it’s crucial to keep in mind that INP isn’t yet a component of Core Web Vitals, and website owners will wait until March 2024 in order in order to increase their rankings. While a great user experience, including Core Web Vitals, is an integral part of Google’s ranking algorithm, it’s important to remember that relevance is still the primary element in ranking for search results. Therefore, even though it’s worthwhile taking into consideration enhancements to INP scores, focus on delivering top-quality content and user-friendly experiences should become the main goal for webmasters. Read More: https://searchengineland.com/googles-core-web-vitals-inp-issues-email-causing-concern-429318   Twitter Blocks Meta’s Link to Twitter’s Threads, Creating Rivalry Twitter has made steps to shut down links to Meta’s latest social network app, Threads, and this has led to speculation of an intensifying rivalry between both platforms. Some users have reported that Links to Threads aren’t functioning, which makes it harder to connect to conversations and user profiles within the application. This is believed to be an attempt by Twitter to keep users engaged and stop them from moving to the app, which has rapidly gained popularity since its debut. The criticisms of Twitter’s actions are an attempt to create a closed environment. In addition, Twitter’s owner Elon Musk has spoken out in a provocative manner regarding Meta Chief Executive Mark Zuckerberg, further intensifying tensions between the two companies. Recent actions by Twitter, such as blocking users who are not registered and Google Search, have raised questions among marketers regarding the brand presence and visibility on the platform. The impact of these changes on the number of users and engagement that Twitter receives remains to be observed. Read More: https://www.livemint.com/technology/tech-news/twitter-is-blocking-links-to-meta-led-rival-threads-here-what-you-should-know-11689141364029.html   Google extends Bard to additional countries and languages and also adds new features. Google is making major strides in its self-generating AI program, Bard, by expanding its reach to a wider range of nations and languages as well as adding new features. With Bard available in more than 40 languages which include Arabic, Chinese, German, Hindi, and Spanish, Users from all over the world can benefit from the capabilities of Bard. Recent features include adding and changing the name of conversations, exporting code to various platforms, sharing responses using sharing links, using images to prompts using Google Lens integration, listening to Bard’s responses, and altering the style and tone of the output. The new features and improvements to Bard’s capabilities are designed to offer users more possibilities and flexibility when using the power of generative AI to serve a variety of purposes. Read More: https://www.searchenginejournal.com/google-bard-expansion-new-features-new-languages-new-countries/491607/   Threads Launches Branded Content Tools for paid promotion opportunities Threads The rapid-growing social application developed by Meta is working to address the requirement for advertising opportunities through using branded content tools. Since the platform doesn’t currently provide ads, this feature lets companies look into influencer marketing and interact with the community of Threads via promoted advertising opportunities. As per the guidelines established by Instagram, Threads ensures that the brands that use their own branded content tools are able to access the paid partnership labels and make collaborations public. With more than 100 million sign-ups within the first week of its launch, marketers are keen to establish their brands’ presence on Threads even though it’s being discussed as a hot

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26th Week Roundup 2023: Google AMP Support, YouTube Analytics Revamp, Twitter Ad Revenue Share, and More!

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The following roundups discuss top tech companies’ most recent updates and innovations. Google announces AMP assistance within GA4, YouTube revamps Studio Analytics, Twitter plans an advertising revenue share program, Meta is preparing to launch a brand new Twitter competitor app, and much more. Keep reading to learn about the latest developments in the digital world.   Google Launches AMP Support in GA4 Ahead of Universal Analytics Retirement Google is announcing AMP integration into Google Analytics 4. (GA4) for all publishing firms just a few days before Universal Analytics (U.A.) ends. This integration allows publishers utilizing AMP to transition to GA4 and easily track their performance. Without this feature, users of AMP could have been unable to track their performance after U.A. is replaced by GA4. Google’s decision ensures that publishers continue monitoring their Performance within GA4. Read More: https://searchengineland.com/amp-support-ga4-428705   YouTube Revamps Studio Analytics to Ease Pressure of Data Comparison YouTube has made changes to display analysis data on YouTube Studio. YouTube is making changes to the display of analytics data in its YouTube Studio app to reduce the user’s concerns regarding the data displays. The platform will permit users to limit the display of performance data of videos in comparison and thus reduce the demoralizing effects that users experience when their most recent videos do not perform as they expected. As leading SEO company in Mumbai will tell you that this feature will be available even after switching to another channel, giving users the choice of not using the complete comparison feature. Additionally, YouTube is introducing weekly and monthly summaries of the channel’s performance. They will give an overview of key metrics and incorporate gaming features to improve your enjoyment of analytics. The new features are designed to alleviate the stress and pressure associated with analyzing raw data and inspire creators to continue their work. These new functions will slowly be made available to YouTube Studio users on both web and mobile platforms over the coming days. Read More: https://www.socialmediatoday.com/news/youtube-changes-studio-analytics-supportive-gamification/653953/   Twitter Set to Launch Ad Revenue Share Program for Tweet Replies Twitter is near to launching its ad revenue share program to pay for replies to tweets. This is among the most important features of Elon Musk’s plans for Twitter 2.0. The program will allow creators to join and earn a portion of the earnings generated by ads appearing in tweets they respond to. The program is initially available just to Twitter Blue users. The program is intended to provide increased opportunities for monetization of the platform. However, it could also encourage controversial tweets to improve responses and expand advertising opportunities. This program is only accessible to verified users; only ads responding to tweets will increase the earnings pool. While participation in the program is restricted to a small percentage of Twitter users, it offers another chance for users to earn money through tweets. Twitter is constantly improving its offerings for creators by increasing income share options, new video posting options that rival YouTube Long-form posts, and new ways to format text. Read More: https://www.socialmediatoday.com/news/twitter-ad-revenue-share-program-creators-tweet-replies/653962/   Meta Plans Mid-July Launch for New Twitter Rival App Meta, formerly known as Facebook, is set to release a new app called P92/Barcelona/Threads, which aims to compete with Twitter. It will be a real-time text-based platform based on the Instagram graph. Meta will promote the application via Instagram through the massive number of users on Instagram to promote the app. Meta hopes to attract thousands of Instagram users over the first few months and could seriously threaten Twitter’s 250 million members. The growth in Twitter’s user base has led to some controversy over the years, with Elon Musk claiming previously that a substantial part of users on Twitter accounts were fake. Whatever the reason, this entry into the social media space could seriously threaten Twitter. Read More: https://www.forbes.com/sites/mattnovak/2023/06/23/meta-will-launch-twitter-competitor-in-mid-july-report/   Meta’s Report Explores Impact of Evolving Data Privacy Rules on Marketers Meta, in collaboration with Deloitte, is releasing an updated report that focuses on the ever-changing privacy laws governing data and the implications for marketing. The report highlights the need for businesses to adapt to the new regulations that govern how they utilize personal data, particularly concerning marketing targeted at and communication to the general public. Technologies that help improve user privacy (PETs) comprise clean data rooms and the ability to de-identify audience insights, which are highlighted as crucial aspects for marketers. As leading social media marketing company in mumbai will tell you that the report emphasizes the importance of PETs in protecting user privacy and providing the ability to make actionable information. It also emphasizes the importance of maximizing machine learning and data to efficiently target campaigns. The report provides insights into the different PET methods. It provides tips for marketers on preparing themselves for the coming changes to methods of using data and incorporating new strategies based on data. Read More: https://www.socialmediatoday.com/news/meta-report-evolving-data-privacy-rules-impact-marketers/654106/   LinkedIn Updates Algorithm to Prioritize Professional and Relevant Content LinkedIn has modified its algorithm following user feedback regarding the plethora of unrelated and non-professional content uploaded to the platform. The changes will decrease the presence of non-professional and viral content. They will focus on content posted by first-degree connections who offer experts with knowledge and advice and separate information into relevant groups. LinkedIn can provide quality and relevant content for users who are interested in restricting the use of marketing techniques and spam. While the effect of the changes is still to be assessed, LinkedIn has reported an increase in the amount of content shared and seen. Read More: https://www.socialmediatoday.com/news/linkedin-new-insights-latest-algorithm-updates/654091/   WhatsApp Introduces New Promotional Options for Enhanced Brand-Customer Connectivity Meta, the business that owns WhatsApp is releasing additional tools to advertise on WhatsApp to help companies maximize the increasing use of these apps. One of the latest tools allows businesses to run paid ads on Facebook and Instagram through WhatsApp and remove the requirement to create a Facebook account. The ads will include a WhatsApp CTA to bring new users back to the app to communicate

Roundup, SySpree

25th Weekly Digital Marketing Roundup: LinkedIn Video Ads, Google Search Console INP Report, and More!

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Want to keep up with the latest developments in digital advertising? We’ve got your back with our weekly roundup. We’ll inform you about the latest industry developments within a few moments. There’s a lot to learn, from LinkedIn’s tests of video ads on streaming services to Google’s Search Console to Meta’s expanded Reels ad options.  Join us to learn about these new and exciting updates in digital advertising. We will help you keep up with the latest trends. Let’s get started!   LinkedIn tests video ads on streaming services. An expert at social media marketing company in India will tell you that LinkedIn is testing video ads in popular streaming services. This opens up a new way for marketers to reach 930 million platform users. LinkedIn is moving to diversify revenue streams and take advantage of the growing ad-streaming sector. Advertisers can increase their ROI and revenue by targeting users as they watch TV and movies. LinkedIn recently introduced generative AI features to advertisers. This new development shows the platform’s commitment to providing innovative marketing tools.  LinkedIn’s in-stream video advertising aims to change how brands interact with their audiences. It offers a unique opportunity for advertisers in the streaming area. Read more: https://searchengineland.com/linkedin-test-video-ads-streaming-services-428404   Google now includes INP reports in Search Console. Google Search Console has a new report that helps website owners prepare for upcoming changes to core web vital metrics. The report is focused on the Interaction to Next Paint metric (INP), which will replace First Input Delay as a core website vital in March of 2024. INP is a metric that measures the responsiveness of a website to user interaction and the time it takes to respond to keyboard, mouse, or tap inputs.  Google’s Search Console report provides insight into INP performance. This allows site owners to optimize their websites accordingly. Core Web Vitals, including INP, are not guaranteed to improve rankings in Google Search but contribute to a better page experience. Experts at leading digitalWebsite owners have several months to prepare for this new metric, which can be used to improve user experience and possibly their site’s performance. Read More: https://syspree.com/google-inp-report-search-console-core-web-vital-metric/   Google Performance Max now includes bidding and store sales reporting. In its Performance Max campaign, Google has improved the reporting capabilities and bids for Store Sales to help marketers drive offline sales. The new features are designed to give advertisers better insight into omnichannel shoppers and help them optimize their bids to maximize revenue at the store. Marketers can accurately measure online and offline sales by leveraging Store Sales. This could lead to improved omnichannel ROI (return on ad spending) and increased sales. New features include: Intelligent bidding. Aligned reports for store visits-to-purchase rates. Holistic measurement of ROAS for online and offline conversions. Store Sales allow advertisers to analyze sales data, match it with transactional data, and gain insight into how ads are translated into offline purchases. Early Store Sales users have reported significant increases in sales and ROAS. For example, Dutch variety chain HEMA has seen an 89% improvement in ROAS across all channels, and Indian jewelry brand Tanishq has experienced a 7% increase in offline sales. Google’s Help Center on Store Sales and Intelligent Bidding provides detailed instructions for marketers. Read More: https://www.seroundtable.com/google-ads-store-sales-reporting-bidding-pmax-35583.html   More marketers now have access to Instagram Ads Reels. Instagram has expanded its Ads on Reels Pilot to include a larger pool of marketers. This will allow more advertisers to take advantage of this feature on Instagram. The initiative, previously only available on Facebook, has been extended to certain marketers on Instagram since May. Ads on Reels seamlessly integrates image ads into Reel content to ensure a seamless user experience. Ads on Reels’ growth has been rapid, as it now boasts over 2 billion daily ads that are reshared. This is what led to its expansion. The trial encourages advertisers to try the product out before adding additional language and placements. Marketers can use other features like app promotion ads and music optimization to improve their Instagram advertising. Meta, Instagram’s parent company, understands the value of video engagement. It aims to connect businesses with their customers by promoting creative content they enjoy. Read More: https://searchengineland.com/instagram-ads-reels-markete-428489   Microsoft launches predictive targeting for all advertisers. Microsoft announced that predictive targeting is now available to all advertisers using the Microsoft Audience Network. This feature, which was successfully piloted, is now available to advertisers to identify and reach new audiences. Microsoft’s bots use audience intelligence signals to match relevant audiences with ad content, enabling marketers and advertisers to send personalized messages that improve campaign performance. During the trial phase, this tool showed a 46% improvement in conversion rates. Advertising campaigns can be easily integrated with predictive targeting. Toggling the ad groups setting is all that’s needed. Microsoft stresses the importance of optimizing landing pages and ad content, using clear and descriptive copy, and providing a positive experience for users. Marketers are encouraged by Microsoft to use predictive targeting in all campaigns. They should monitor the results and make any necessary adjustments. Read More: https://searchengineland.com/microsoft-predictive-targeting-all-advertisers-428467   GA4 offers marketers a choice of conversion credit for Google Ads Google Analytics 4 (GA4) has been updated to allow marketers to control the conversion credit eligibility of their channels within Google Ads. This update allows advertisers to determine which channels contribute to conversions and provides them with valuable insight to measure the impact of their campaigns. Marketers can now choose between Google Paid Channels and Paid and Organic channels to determine which channels will receive conversion credit. Google Ads provides this information under the Conversions Summary, Conversions Detail, and Campaigns tabs. It is also available on Google Analytics’ Attribution Settings page. Advertisers can improve their campaigns by gaining a better understanding of the performance. Read More: https://www.searchenginejournal.com/google-analytics-4-rolls-out-new-conversion-attribution-settings/489883/   Google announces the retirement of 4 attribution models. Google announced a new update to remove four attribution models from Google Ads and Analytics. This change will affect marketers currently using the first-click, linear, time decay, and position-based

Roundup, SySpree

Tech Buzz: Google’s Perspectives Filter, Instagram’s Music Tracks, and More – 24th Week Roundup

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This blog will look at the most recent advancements in the world of technology. In this roundup, we’ll explore a range of exciting innovations, from Google’s perspective filters to Instagram’s musical track, we’ll provide fascinating information regarding these advancements and much more! Let’s first discuss Google’s perspectives filter that appears in mobile results. This feature transforms the way we consume information, permitting you to narrow your search using various perspectives. We’ll also talk about improvements for the Google Search Console, including new issues for videos and calls-to-action for businesses. Moving to Instagram, we will see how they have added appealing features such as music tracks embedded in notes, which add individuality and creativity to the content. We’ll also look into Google’s announcements on Artificial Intelligence and Virtual try-on devices for clothing, which are changing the way companies interact with their customers. Through our blog, we’ll provide important information about the latest technological advancements. We will keep you up-to-date, motivated, and at the top of the technological landscape. Let’s get started!   Google Introduces a Perspective Filter to Mobile Results of its Search Results Google has just launched the new feature “perspectives filter” in its mobile search results. This feature lets users filter search results to include blogs, videos, and forums that offer the user a more intimate and authentic experience concerning their questions. Liz Reid, VP of Search at Google has stated during Google I/O that this feature will provide information from people who have their own views. The interface used by users for these results has made a user experience that is more attractive, engaging, and attractive, especially for those who are younger. To use the filters for perspectives, users can search using their mobile devices and slide through the search bar until they can see a “perspectives” choice. Clicking the option that appears, users will be able to bring up search results which include short and long-form videos as well as images and written content posted on forums, Q&A websites as well as social media platforms. While it’s not certain how extensively the filter will be utilized but it does provide a unique method for users to browse different types of content including blogs, forums, videos, and more, which lets individuals express their views on certain subjects. The perspective filter is implemented and some users might already have access to determine if their material is included in the results filtered for specific search terms. Read More: https://searchengineland.com/google-launches-perspectives-filter-in-mobile-search-results-428109   Google Search Console Video Indexing Report Is Updated with Three New Details Google has updated its report on video indexing in Search Console, providing greater insight into the reasons why videos don’t appear on search pages. The report has three new explanations added to resolve the issue of “Google couldn’t find the video that is prominent in the search results.” These are the reasons: Video outside viewports: Ensure that the video is visible within the renderable area as the page loads, by moving it. Video height too small: Increase the height of the video to exceed 140px, or alter the width so that it is greater than 140px. It should also not be less than one-third size of the webpage. Video too large: Diminish the height of the video until it is less than 1080px. These reasons will be listed in the report on video indexing in Search Console. However, a leading digital marketing company will tell you that the historical data could take as long as three months to be updated and reflect the new errors. In this time of transition, the original reason “Google couldn’t determine the video that is prominent in the webpage” could still show up, but it will not alter your site’s content. This update is beneficial to owners of websites with videos and gives specific instructions to ensure that videos appear within Google Search results. Read More: https://syspree.com/video-indexing-report-specific-issue/   Google Launches the Latest CTA Connecting Customers Directly to Your Site Google Merchant Center is testing the new CTA checkout pilot program which will improve your shopping experience, and drive customers to branded websites. Merchants who are participating have reported a higher number of conversions as well as sales. To sign up, merchants must fill out an application form and then add the “checkout” call-to-action (CTA) to their product listing for free. Merchants can configure the pilot through the Merchant Center’s Settings by putting up the checkout landing page URL. They can create an interactive URL template for individual products or brands. Google suggests a seamless checkout experience and clear communications about the merchant as well as the details of the product and prices, to make it easier for customers to make informed purchases. This test aims to improve the shopping experience and increase the conversion rate for sellers. Read More: https://syspree.com/googles-new-cta-checkout-pilot/   Google Search Console May Show Additional Breadcrumb Warnings Google has released an update to the Breadcrumb Rich Results report on Google Search Console. This could lead to an increase in the number of warnings and notices about problems with structured data and Breadcrumbs. The update was released on June 8, 2023. Google has explicitly stated that they will now show warnings for websites that utilize the HTML ID attribute to provide the ID of Breadcrumb classified data. The Breadcrumb trail on Google search is the trail that is displayed in search results snippets which indicate the position of the page in the hierarchy of sites. Google has stated the importance of a Breadcrumb path to assist users in understanding and using the site more efficiently. It is recommended that you check the Breadcrumbs report within Google Search Console to identify any new warnings or mistakes. If you do this, you will be able to determine if you should address these issues, and fix any issues that Google has identified. For more details on the specific identifications needed for Breadcrumb data, look up the Breadcrumb documentation offered by Google. Read More: https://searchengineland.com/google-search-console-may-show-more-breadcrumb-warnings-428249   Google Tests Automatically Generated Assets for Performance Max Google has

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