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48th Week Roundup: Pinterest Boosts Ad Effectiveness, Google Search Enhances User Engagement and much more!

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In this week’s roundup on digital marketing, Pinterest strengthens ad efficacy, YouTube enriches live stream features, and Microsoft Advertising launches Monetize Insights. Google contends with ad place disputes and ends its core update for November 2023, which highlights the ever-changing characteristics of today’s digital market.   Pinterest Boosts Ad Effectiveness with Expanded Direct Link Options In a move designed to increase brand engagement and simplify the customer experience, Pinterest has unveiled an expansion to its direct link feature that will allow brands more opportunities to increase targeted one-click traffic through its Pins and Pin advertisements. The feature was first introduced in July and then enhanced in September. Direct links from Pinterest enable advertisers to direct users to a specific page in their mobile app or any external website. The latest announcement expands the capability to other campaigns, including conversion and consideration campaigns in different formats, including videos and images. According to Pinterest, the advancement is designed to enhance companies’ lower-funnel goals and result in better outcomes and higher conversion rates. The earnings report for Q3 on the platform showed impressive results, including an 88% increase in outbound click-through rates and a significant reduction of 39% in costs per outbound click CPC objectives among the early users of direct hyperlinks. For campaigns that focus on consideration, companies experienced a dramatic 96% rise in website visits and a dramatic 38% reduction in price per click. The leading social media agency says this development promises to be a beneficial way to establish direct connections via Pins that can effectively guide people with high buying intent to the brand’s offers. Read more: https://www.socialmediatoday.com/news/pinterest-expands-direct-links-more-ad-campaign-types/701044/   Pinterest Promotes Inclusivity with Live Test of AI-Powered Body Type Search Filters Pinterest is taking a huge step toward encouraging the body and embracing all people with the live test of its body-type matching algorithm based on AI. It was initially made public in September. The feature lets Pinners choose their preferred body kind from various models while refining the results of searches to be more closely aligned with their preferred preferences. This move is designed to combat discrimination and negative associations within the social platforms’ search tools and create more of an inclusive community. Pinterest has already integrated various tools, such as hair color and skin tone matching, contributing to an enhanced personalization of the discovery process. With more users embracing these tools, the platform’s most recent update adds body type matching, encouraging companies to show a wide selection of physique models and increase their reach. Pinterest believes this broad approach will improve how people search and discover in the coming years and will be available today with wedding ideas searches. Read more: https://www.socialmediatoday.com/news/pinterest-launches-live-test-of-new-body-type-search-filters/701056/   YouTube Enhances Live Stream Features with Product Drops and Analytics Updates YouTube is rolling out important improvements in its Product Drops feature within live streams, aiming to expand access to creators and increase flexibility. The feature was previously restricted to creators with Shopify storefronts and Google Merchant Center access; product Drops will become available to all creators connected to their first-party stores or participating in YouTube’s Affiliate Program. This new feature allows creators to use Product Drops spontaneously during live streams, creating live-streamed excitement and engagement. The experts from the leading social media agency say that YouTube shows positive reviews from creators who’ve used Product Drops to increase sales and engagement. In addition, the platform has brand new analytics for revenue that make it easier to manage Community Posts creation flow and tests an easier layout for its TV app with larger buttons to enhance user experience. Read more: https://www.socialmediatoday.com/news/youtube-adds-new-analytics-cards-simplifies-product-drops-feature/701089/   Surge in Website Blocks: 180% Increase in Sites Restricting Google-Extended Crawling A new report by Detailed.com shows a dramatic increase in a number of websites blocking Google Extended. Several websites block Google Extended, a “standalone products token” that was introduced by Google on September 28. It prevents users from accessing their information through bots such as Bard, Vertex AI generative APIs, and upcoming model generation. Famous names like The New York Times and The 22 Conde Nast properties have joined the list of more than 250 websites that have enacted the restrictions. The debate about stopping crawling bots from accessing content that helps train big models of large language models (LLMs) is continuing to expand. The best SEO company says that although the rise is an increase of 180% in only a month, there is a concern for businesses who want to keep from assisting AI firms in making money and competing with AI companies. Read more: https://searchengineland.com/websites-blocking-google-extended-jump-435006   Google Search Elevates User Engagement with New Structured Data Support Google Search has expanded its capabilities by adding support for discussion forums and structured profile page data that provide more visibility for first-person perspectives on forums and social media platforms directly in the search results. The profile page’s markup includes creators’ names, social handles, profile photos, follower numbers, and the popularity of content. The markup for discussion forums aids forums-based sites in better recognizing online conversations and contributes to features such as Discussions, Forums, and Perspectives. Google has also revised the Q&A markup guidelines and launched the new Search Console reports that aid site administrators monitor threads of discussion and profile page marking. Since personalized search is increasingly important, implementing these kinds of structured data can increase the click-through rate and the user experience in Google Search. Read more: https://searchengineland.com/google-search-now-supports-discussion-forum-and-profile-page-structured-data-435038   Google Enhances Business Visibility with Expanded Organization Markup in Search Google Search introduces an update to its Organization markup that now supports more business identifiers like name, address, contact information, etc. The experts from the best SEO company say while it was previously limited to logo and URL information, This markup is expanded to allow organizations to offer additional administrative information, enhancing their visibility in Google Search knowledge panels and additional visual components. The new fields now include alternate names, legal names, descriptions, sameAs phone numbers, email, the founding date, NAICS, DUNS, tax ID, and other ID numbers. Google has updated its

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47th Week Roundup: Instagram Offers Reels Download Option, OpenAI Launches Voice Interaction and More!

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Welcome to our News Roundup! This week’s highlights include Instagram’s offering Reels downloads, X reinstating post headlines, Google’s focus on SEO Fundamentals, OpenAI’s integration of voice-based interaction, and Snapchat’s ad-free trial. In addition, Google resolves a Search Console issue; TikTok embraces conversational UI, as Pinterest provides insights into branding luxury brands. Keep up-to-date with our short news roundup.   Instagram Expands Reels Download Feature for Global Users Instagram has widened its Reels download capabilities and is now available to all users worldwide. It was initially launched exclusively for U.S. users in June; the latest update lets anyone download publicly posted Reels. If the creator allows downloads, a “Download” option will be available in the Reels “Share” display. Downloaded Reels will include an Instagram logo and creator’s handle, which could boost the amount of Instagram content on platforms like TikTok. Although this change could help individuals avoid branding restrictions, it offers users a simple method of preserving and sharing top Reels footage. Instagram’s chief, Adam Mosseri, anticipates that this feature will increase participation and provide new opportunities for Reels creators to boost their reach. Read more: https://www.socialmediatoday.com/news/instagram-will-now-enable-all-users-to-download-publicly-posted-reels-clips/700640/   X Reinstates Post Headlines in Link Previews Following Elon Musk’s Reversal Social media managers who use X can celebrate when Elon Musk declares that he will return headlines for posts in URL previews. In October, upon Musk’s requests, X removed post headlines and preview text, changing how managers and publications shared URLs through the platform. Although Musk claimed that previews of links were more attractive without text, the change created confusion about the content of the linked stories. The result was workarounds that included directing users to click on the image to reveal more information. The leading social media marketing company in Mumbai says the return to headlines will likely be in response to the confusion triggered by Musk’s tweets and an unexpected shift from his usually constant decision-making. Although it could result from particular preferences, this shift is an improvement for every X user. Read more: https://www.socialmediatoday.com/news/x-is-bringing-post-headlines-back-to-link-previews-in-stream/700641/   Google Urges Prioritizing Technical SEO Fundamentals Over Trends In a recent episode of Google’s Search Off The Record podcast, presenters from Google’s Search Relations team emphasized the importance of addressing fundamental SEO technical issues before diving into the most recent trends. Martin Splitt, Gary Illyes, and John Mueller highlighted that many websites still struggle with fundamental technical issues, such as indexing, crawlability, and page rendering, significantly impacting search engine performance. They emphasized the need to pay attention to a website’s structure and infrastructure to improve indexing and crawling, focusing on the elements behind the scenes crucial to SEO achievement. The leading SEO company in Mumbai also say that the podcast also discussed the false nature of using traffic metrics to determine the quality of content. They recommended focusing on satisfaction and engagement for better assessment. The team also emphasized the ease of producing high-quality content by ensuring you provide value and meet the user’s demands. Read more: https://www.searchenginejournal.com/google-fix-technical-issues-before-chasing-the-next-big-thing/501918/   OpenAI Brings Out Voice Interaction in ChatGPT App, Empowering Content and SEO OpenAI has released a revolutionary upgrade to the ChatGPT application, making voice capabilities available to all users with free access. Even though Plus subscriptions remain in place, this change is significant for search and content marketers. Previously, only premium subscribers could access the feature, but the integration of voice interactions lets a wider audience interact with AI via simple voice commands. This upgrade encourages easier interaction with AI and offers possibilities for content marketers to develop customized and interactive campaigns that increase user engagement. Search marketers will benefit as this opens the way to explore techniques for optimizing voice search and offers a new way to improve search engine strategies. This development is a significant change in AI availability, which could impact the evolution of SEO and content creation strategies. Read more: https://www.searchenginejournal.com/openai-announces-free-chatgpt-voice-capabilities-in-mobile-app/501944/   Google Acknowledges and Resolves Reporting Bug in Search Console Experience and Enhancement Metrics Google has discovered and is investigating a problem affecting the reporting of Google Search Console, particularly enhancing and experiencing reports. The issue, which affects fundamental Web Vitals and Mobile Usability HTTPS, AMP, and other related metrics, incorrectly displays a decrease in invalid URLs. The experts from the leading SEO company in Mumbai say although this may cause some concern for SEOs and owners of websites, Google assures that it is only a report issue and doesn’t affect the indexing, ranking, or crawling. Google is actively working towards an answer, pointing out that the issue is limited to the reporting portion of the Search Console. The issue, as shown in an illustration of an HTTPS report, doesn’t indicate any real issues with the website’s performance. Google has successfully resolved the issue by Thanksgiving, 23 November. Read more: https://searchengineland.com/google-search-console-experience-reporting-bug-434936   Google Enhances Clarity in Child and Teen Ad Policies with Language Update Google has announced changes in the terms used in three teen and child advertising policies, with a focus on ads & made for kids content and Ad-serving safeguards for children, and protection for Ad-serving for teenagers. Although there are no changes to the enforcement these revisions are designed to improve transparency and clarity for advertisers and brands. Clear advertising policies are important for brands to effectively follow the rules and avoid accidental violations that could result in severe financial sanctions. The changes follow the concerns raised in the Adalytics study in August, which accused Google of knowingly using children’s data to create targeted ads. Google has denied any wrongdoing; however, it is addressing concerns by changing the policy language in advertising to be consistent with its existing protections for kids and teens. Read more: https://searchengineland.com/google-update-child-teen-ad-policy-language-434879   Snapchat Tests Ad-Free Subscription in Australia with Snapchat+ Tier Snapchat is testing an advertisement-free paid monthly subscription, Snapchat+, in Australia for $10.50 monthly. This new tier lets users browse Snapchat’s platform without interruptions due to Story or Lens advertisements, offering an alternative experience that costs an annual fee. Although ad-free subscriptions can impact the reach of ads on Snapchat

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43rd Week Roundup: Google Unveils AR Try-On Tools, Twitter Alternative Pebble Shuts Down and More!

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In this digital news roundup, we look at Instagram’s experiments that use selfies within DM Notes to boost engagement. Google launched AR tools to help test the color of hair and foundation and also tests sponsored posts within organic results. These constant adjustments reflect Google’s efforts to keep up with user preferences and the latest technological advances.   Instagram Explores Selfie Video Clips in DM Notes to Boost Engagement Instagram is constantly enhancing its features to appeal to its young users, and its most recent experiment is adding selfie videos to its DM Notes. A leading social media marketing company in Mumbai says that this feature is intended to give life to the Notes shelf by making updates more exciting and enjoyable. The popularity of Notes for younger users and their love for video in short form suggests that this feature will greatly enhance interaction with users. Meta revealed that more than 100 million accounts of teens used Notes within the last 90 days, and teens were making Notes with a frequency that is 10 times more than non-teens. In addition, more than 20 percent of Notes written by teens receive responses, proving the app’s popularity. With the introduction of videos, Instagram hopes to grow its appeal with younger users further and even squeeze Snapchat’s smartphone market share. While the feature is only being tested in a limited manner, Instagram plans to expand its offerings shortly. Read more: https://www.socialmediatoday.com/news/instagram-adds-looping-video-clips-notes/697844/   Pinterest Unveils Comprehensive Creator Education Hub in 13 Languages Pinterest has created an extensive platform of education for creators that provides valuable tips on optimizing Pins and monetizing their presence on platforms and much more. The resource, available in 13 languages, includes numerous instructions and notes that will assist creators in harnessing the potential of Pins. It offers strategies for securing a place on Pinterest’s editorial boards and aligning with trends promoted by the platform. Pinterest also offers the best practices for creating standout Pins and fact sheets about Pinterest’s tools for funding creators and comprehensive education walk-throughs to ensure successful application use. In its effort to encourage creators and improve the quality of streamed content, Pinterest has rolled out several initiatives, including its Creator Fund, “Creators Rewards” program, as well as the tools to create profiles and discover. The newly launched education platform brings together Pinterest’s creator resources into one central hub, serving not just Pin creators but also providing important insights to marketers. It’s a great source for creators who want to make money through Pins, with an interactive content calendar that includes monthly post suggestions. Read more: https://www.socialmediatoday.com/news/pinterest-launches-information-education-hub-creators/697828/   X Introduces Audio Calling Feature, Part of Elon Musk’s Vision for an All-Encompassing App X has rolled out their audio call feature on the most current iOS version of its application, and video calls are coming soon. Although this feature aligns with Elon Musk’s dream of having an all-in-one system, there are questions about its viability. Audio calls made by the iOS’s CallKit will be similar to normal phone calls; however, the trend towards text-based communications appears to be the dominant method, and millennials are increasingly embracing text messages rather than audio-based calls. With the increasing demand for DMs to keep in touch, however, the importance of introducing audio and video calls on X still needs to be clarified. The experts from the leading social media marketing company in Mumbai say that the evolution of the app towards becoming an “everything application” aims to integrate a variety of interactions and transactions on the app. However, its popularity and user acceptance remain to be determined, particularly regarding the potential for high-end features. Read more: https://www.socialmediatoday.com/news/xs-audio-calling-option-now-live-some-users/697851/   Google Unveils AR Try-On Tools for Hair Color and Foundation, Expanding Virtual Testing Options Google has stepped up its AR try-on tool by adding features that let users play around with hair color and foundation shades. If you’re looking for hair color certain brands will provide AR trial options that allow users to see how different shades look on them or in models they can relate to. Google constantly improves its technology to offer more precise color rendering. Furthermore, the platform expands its AR trial tools to mobile browsers within the US, with plans to launch AR lipstick and eye makeup test-ons soon. Google’s AR try-on features appear in paid promotions, such as new AR beauty ads. Additionally, advertisements for shopping can now include trials instead of standard product images. The growth of AR try-on devices offers opportunities to improve customer experiences. It is relevant to the current trend of AR glasses created by companies such as Meta and Apple. Read more: https://www.socialmediatoday.com/news/google-launches-ar-try-on-tools-hair-color-foundation/697834/   Instagram Tests ‘Nearby’ Feed for Stories in Response to TikTok’s Local Content Push Instagram is testing an innovative feature called “Nearby,” which is the “Nearby” feed available for Stories similar to a model used on TikTok’s Chinese variant, Douyin. The feed displays posts from users and businesses located within the vicinity of the user, providing a localized advertising platform for companies. TikTok is exploring similar “Nearby” feeds to increase the local community and commerce opportunities. In Douyin, this strategy allows the platform to diversify into new advertising options such as catering and services. Instagram’s experiment with its “Nearby” feed is believed to be a smart move to avert TikTok’s upcoming movies in its in-app commerce. A leading social media agency in Mumbai suggests it could prove to be an interesting option, provided Instagram informs users to change their privacy settings to restrict the content’s visibility to their neighbors. Instagram has yet to announce the test publicly. Read more: https://www.socialmediatoday.com/news/instagram-tests-new-nearby-feed-stories/697685/   Twitter Alternative Pebble to Shut Down Due to Low Usage Pebble, a Twitter alternative which initially sought to offer a more secure platform for users, is closing its doors next month because of low user engagement. It was founded by former Twitter staff and initially dubbed T2. Pebble emulated the initial Twitter design but focused on user safety and fighting online adversity. Despite its noble goals, the app

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41st Week Roundup: Tiktok Expands AR Creator Program, Snapchat Users are Disappointed and more!

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This week’s digital news roundup includes TikTok expanding its AR Program, Utah’s Lawsuit Against TikTok, Instagram’s Holiday Stickers and Snapchat’s Bitmoji Update, Meta’s Threads, Microsoft’s Holiday Guide, Google Indexing Bug, Reddit’s Boost 2.0 as well as X’s premium Tiers.   TikTok Expands AR Creator Rewards Program, Boosting AR Engagement Globally TikTok has expanded the Creator Effects rewards program to additional areas to improve (AR) involvement within the application. It was initially launched in six countries in May. Still, the program is now available to creators from various countries, including Australia, Brazil, Canada, and many other countries. TikTok has also reduced the requirements for entry for creators by reducing the required videos for obtaining the badge. Creators now need to attain the Gold badge with five effects that have been published and at least three utilized in 1,000 videos. Furthermore, TikTok is lowering payout thresholds, allowing creators to receive more often. However, the maximum amount for one effect is $14,000, while the maximum monthly amount paid to the creator is restricted to $50,000. This new feature is intended to boost excitement for creating effects, attract new creators, and help keep TikTok ahead of the ever-changing AR trends, specifically in the face of competitors with Snapchat, Apple, and Meta in the AR market. This is a sign of TikTok’s commitment to the long-term viability of its app by being up-to-date with the most recent developments regarding AR engagement. Read more: https://www.socialmediatoday.com/news/tiktok-ar-creator-rewards-program-expands/696335/   Utah Files Lawsuit Against TikTok, Alleging Addictive Algorithmic Practices Utah’s state has initiated legal action to stop TikTok and its main company, ByteDance, in response to concerns about the algorithmic sorting processes that result in an addictive experience, especially for children. The lawsuit filed by Utah claims that TikTok utilizes extremely powerful algorithms and manipulative features. Some of these have similarities to slot machines, leading to youngsters being addicted to the site. The leading social media marketing company in Mumbai states that the lawsuit, however, raises doubts about the extent to which TikTok’s actions constitute fraudulent behavior due to its model of adjusting content to users’ preferences like traditional TV. The state is seeking civil penalties and an injunction to deter TikTok from violating state law regarding deceptive business practices, in line with a wider trend of state-based legal challenges to TikTok in the U.S. These legal challenges stem from claims that social networking platforms employ features designed to be addictive and manipulate users’ brains through activating dopamine release, causing legal concerns about the appropriate limit for addictive behavior and deceitful behavior in this regard. Read more: https://www.socialmediatoday.com/news/utah-sues-tiktok-over-harmful-impacts-young-users/696375/   Instagram Tests New Stickers to Boost Engagement for the Holiday Season Instagram is testing new stickers designed to increase the engagement of users and engagement, with a particular focus on the coming holiday season. One of these stickers is an “App” sticker created to allow users to advertise other apps on their Stories directly. This could be an excellent tool for advertising special offers, products, or creative tools, and marketers could use it to promote app promotions in the run-up to the sales event of the holidays. In addition, Instagram is testing a “Secret” sticker that will only be seen by users who reply to the Story with a text message. It could be an interesting method to encourage direct responses and increase engagement. The platform also tests a “Music Choose” sticker that lets customers upload their most-loved tracks, creating an experience of sharing a mixtape between friends. The experts from the leading social media marketing company in Mumbai say that these updates align with Instagram’s current shift towards more private group sharing, focusing on smaller group chats and more private interactions as users shift away from posting on public platforms. Instagram’s strategy seems designed to keep users active and prevent them from moving into other apps during the holidays. Read more: https://www.socialmediatoday.com/news/instagram-experiments-new-stickers-facilitate-engagement-holiday/696067/   Snap Users Express Discontent Over Latest Bitmoji Update Snapchat’s latest Bitmoji update, which includes advanced hair texture, face shading, body proportions, and face shading for avatars, has been met with mixed feedback from users. Although the update offers a more technologically sophisticated and visually appealing appearance to Bitmoji avatars, some Snap users are unhappy with the new features. The new Bitmoji pictures often appear drastically different from previous versions, leading to an outrage similar to the negative reactions Snap faced in 2018 when it launched an updated app layout. Snapchat is unique in providing intimate chats between small groups of friends and generating a feeling of ownership and a protectionist attitude within its user base. The leading social media marketing agency says that the Snap development team works to improve and evolve to changing technology. Users’ backlash reveals the difficulty of implementing modifications that align with the evolution of technology while maintaining the cherished aspects of Snapchat. With time, users’ opinions tend to improve, but this also highlights the importance of taking careful notes when releasing updates. Read more: https://www.socialmediatoday.com/news/snap-users-unhappy-latest-bitmoji-update/696046/   Meta’s Threads App Enhances Features to Compete with X and Attract Media Organizations Meta’s Twitter-like app Threads is currently working on introducing various popular features that will improve the user experience and even rival Elon Musk’s X application. The forthcoming “Trending Topics” feature in Threads is designed to keep users informed of current conversations within the app, providing an overview of the most popular chats. Users can tap on topics to follow the current discussions, making Threads an even more important source for live news conversations, even if it’s not focused on news or politics. Threads will also expand the options for creating posts, such as post-chat, GIFs, and polls in the streams. The users will have more options to interact and engage with these features. In addition, Threads is testing the editing features within a specific time frame after posting and new ways to advertise threads activities of users both on Instagram profiles as well as in the application. As X is facing issues and media companies seek alternatives because of concerns over the

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40th Week Roundup: Google’s update, Amazon’s Game Changing AI, Microsoft Integrates DALL-E 3 and more!

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Google’s September 2023 Helpful Content Update: A Significant Impact on the SEO Industry Google launched a significant update focused on useful content, indicating a major change in the algorithm. In contrast to previous useful content updates that were released, this one had an enormous influence on the SEO industry. While the tracking tools didn’t show the same amount of volatility as in fundamental updates and other updates, the SEO community saw significant changes in ranking. The update, which ran between September 14 and 28, 2023, had SEO experts busy documenting ranking changes and studying their impacts. While some websites did experience a decrease in traffic, the major effect was evidently on sites specifically designed to be ranked well on search engines. Data companies like Semrush acknowledged the impact of the update in a statement by Mordy Oberstein of the Semrush team acknowledging the greater impact than previous useful content updates. As the SEO landscape changed to the new landscape, it was clear that Google’s September 2023 beneficial content update was not simply a regular algorithm change. It had a profound impact on the field. Read more: https://searchengineland.com/impact-of-the-google-september-2023-helpful-content-was-big-for-the-seo-industry-432751   Amazon’s Game-Changing AI Revamp Set to Revolutionize the Shopping Experience Amazon is at the nexus of a major change in the world of online shopping. The company plans to introduce a powerful artificial intelligence tool to improve the customer experience and boost sales. The e-commerce giant’s next update is designed to transform the experience of searching on its mobile and website, offering customers in America US access to an interactive personal, personalized, and useful interface from January. The advanced AI technology will allow consumers to conduct live comparisons, gain access to extensive details, read reviews, and get personalized suggestions based on their searches’ context. Digital marketers must be on the lookout for these developments as their impact on advertising visibility could necessitate a review of campaign strategies. It is codenamed “Project Nile,” this initiative, led by Amazon’s Vice President Joseph Sirosh and supported by CEO Andy Jassy, represents a major shift towards an AI-powered shopping assistant that can be used as a conversational tool. Read more: https://searchengineland.com/amazon-revamp-change-search-experience-432913   Google Assistant Gets a Boost with Bard Integration By including Bard, an AI generative system, Google plans to upgrade Google Assistant. The feature, named “Assistant by Bard,” is expected to launch within the “coming months” for both iOS and Android platforms. Google says it’s an amalgamation of Bard’s reasoning and generative capabilities along with the personalized assistance provided by Google Assistant, allowing users to communicate via texts, voice, or pictures. The upgraded assistant can access and process data from many Google services, such as Gmail and Google Docs, providing an enhanced and sophisticated experience. The experts from the best SEO company say that the integration will provide users with a contextually relevant, user-friendly experience, for example, helping users make social media posts by using photos they take. Although Google is currently rolling out the integration to the first testers, the population can expect to have access within the next few months, promising a more intelligent and more adaptable Google Assistant using Bard. Read more: https://searchengineland.com/google-bringing-bard-to-google-assistant-432836   LinkedIn Unveils AI-Powered Tool ‘Accelerate’ for Quick and Effective Ad Creation LinkedIn introduces the game-changing tool “Accelerate,” harnessing the power of artificial intelligence to speed up the creation of ads on LinkedIn. This feature was created to aid marketers in creating efficient campaigns in less than five minutes with the Campaign Manager on LinkedIn. Accelerate can benefit advertisers as it simplifies the ad-making process, thereby saving precious time and money and enhancing ads’ performance by using data-driven insights to optimize. It helps advertisers create more effective and precise campaigns, eventually improving their return on investment. In conjunction with AI algorithms, Accelerate autonomously adjusts bids and allocates budgets to maximize ads’ placement and creatives’ effectiveness. It incorporates a variety of automation capabilities that include Predictive Audiences to constantly refine the campaign’s targeting and connect with high-value customers within LinkedIn’s massive network of over 950 million users. The leading social media marketing agency says that advertisers can also avail useful recommendations and live assistance to enhance the effectiveness of campaigns. Although currently only available in a few areas, Accelerate demonstrates LinkedIn’s commitment to using AI to help facilitate effective and efficient advertising for companies. Read more: https://searchengineland.com/linkedin-ai-powered-ad-creation-tool-campaign-manager-432849   Microsoft Claims Google’s Influence Led to Apple Rejecting Bing Acquisition Microsoft Chief Executive Mikhail Parakhin alleges that Apple refused a lucrative deal to change the default search engine of Bing the default search engine in spite of Microsoft having more options than Google. Parakhin, in an antitrust trial in the federal courts, disclosed that Microsoft’s Chief Executive for Advertising and Web Services, Mikhail Parakhin, proposed to pay Apple more than 100% of the gross profit to ensure Bing for the position of defaulting to Bing as a search engine. However, Apple did not accept the deal because of its current agreement with Google, which Microsoft claims to have offered 60 percent. The best SEO company says although the exact amount that Apple will receive isn’t known, Microsoft’s willingness to take an enormous loss underscores the value of default status. This denial implies that Apple’s relationship with Google could be more than just financial considerations and a sign of the importance of high-quality products. Microsoft’s efforts to promote Bing as a preferred web search option to Samsung had to overcome obstacles since Samsung was in favor of its contract with Google, which demonstrates the significant influence Google has on the world of technology. Read more: https://searchengineland.com/microsoft-blames-google-apple-rejecting-bing-432689   X CEO Linda Yaccarino Shares Key Usage Stats and Growth Insights” X Chief Executive Officer Linda Yaccarino, after a difficult interview during the Code 2023 Conference, has revealed significant figures and information on X’s user behavior as well as growth during the Khanference on the outskirts of Dallas. In addition, Yaccarino revealed the following important information: Users spend an average of 14 percent more time using X, and this is due to increased engagement. The

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39th Week Roundup: ChatGPT Browses Web in Real-Time with Voice Interaction, Snap Shuts Down “ARES” AR Platform and more! 

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We’re delighted to introduce you to our AI and technology news roundup! Explore the latest technological advancements, including OpenAI’s ChatGPT developments, Google’s intelligent AI expansion for users younger than and Snap’s ARES AR platform shut down, and more!   OpenAI Empowers ChatGPT with Real-Time Web Browsing and Voice Interaction OpenAI has released a major update to ChatGPT which includes live web browsing capabilities as well as audio prompts. This update lets ChatGPT gain access to live web data, removing its dependence on old sources of data. This upgrade allows ChatGPT to deliver more precise and current responses, which makes it a great choice for tasks that require actual information, like research on technology, planning vacations or choosing a product. However, certain websites have chosen not to participate in data scraping, which could affect the quality of responses from ChatGPT by restricting its access to high-quality content. However, ChatGPT remains a supplementary tool that can benefit from editing and cross-checking. Furthermore, OpenAI is introducing voice and images search options to increase ChatGPT’s capabilities. Users are now able to interact with ChatGPT via voice commands and get responses from automated voice. This feature allows for a variety of useful applications, from sharing landmarks with friends while travelling to helping with math-related queries. OpenAI is slowly rolling out the voice and image capabilities for Plus as well as Enterprise users, delivering an immersive and interactive experience using ChatGPT. Read more: https://www.socialmediatoday.com/news/openai-adds-live-web-browsing-audio-prompts-chatgpt/695008/   X Contemplates Ad-Free Premium Subscription to Boost Revenue and User Engagement X is said to be looking into the possibility of offering an ad-free edition of the premium subscription plan in line with a trend that Meta initiated. The code snippets posted via X News Daily suggest the existence of tags relating to “No ads For You” among the choices for Premium accounts on X. While the precise details are unknown, this change could mean the creation of a new subscription option probably priced above the current X Premium subscription of $8 offer. The leading social media agency says that X currently earns about 12 dollars per month for users through ad exposure. Therefore, an ad-free alternative would have to be priced at a reasonable rate to ensure its viability. This could create a new revenue stream and also boost its bot-detection system, which would make bot creation more costly and thereby enhance the incentive to verify. X plans to revamp its Premium product in order to appeal to a larger audience, possibly including various tiers that cater to different users and increase its subscription base. Read more: https://www.socialmediatoday.com/news/x-may-be-developing-ad-free-version-of-premium-subscription-package/694998/   Snap Shuts Down ARES AR Platform to Refocus Resources Amidst Economic Challenges Snap Inc. has taken the surprising step of shutting its Augmented Reality Services for Business (ARES) platform less than six months after the launch. ARES enabled businesses to integrate Snapchat’s AR technology into their applications, which focused primarily on retailers who use AR for their displays in stores. Snap’s Chief Executive Officer Evan Spiegel explained that the project became too expensive to manage, resulting in the closing of the division and the elimination of 170 jobs. A variety of factors influenced this decision, such as the difficulty of implementing web-based augmented reality, the increased competition from generative AI and the need to redirect resources back to the main advertising business. This decision is a result of Snap’s attempts to reduce its operational burden after prior job losses and economic issues. However, it’s a move back from an exciting AR venture. Despite this setback, Snap continues to provide support for its CameraKit partners and grow its sponsored AR business to keep its leadership position in the AR sector. Snap’s overall AR development could be affected by this setback, which is why it’s interesting to see Snap’s future growth. Read more: https://www.socialmediatoday.com/news/snaps-shutting-down-enterprise-ar-development-project/695010/   Social Apps Face Uphill Battle in Implementing E-Commerce, Posing Challenges for X’s Ambitions Social media platforms such as TikTok are facing challenges in their quest to become an all-encompassing “everything application,” which includes e-commerce and transactions. In Indonesia, the government has decided to stop the selling of products on social media because of worries about price-fixing and the effect on local companies. The experts from the leading social media agency say that this decision is damaging to TikTok’s plans for e-commerce, particularly its in-stream sales that have become a major source of revenue for the application in different regions. Despite the efforts of TikTok to replicate the success of this app in Western markets, it’s struggled to achieve momentum. The difficulties facing social apps trying to integrate e-commerce underscore the challenges of constructing an all-encompassing platform for transactions, specifically in countries where there are strict regulatory requirements and distrust of large tech businesses. These challenges could pose major obstacles to X’s goal as a center of various interactions and transactions across American boundaries. Read more: https://www.socialmediatoday.com/news/major-challenge-x-social-apps-continue-face-challenges/694851/   Pinterest’s “It’s Possible” Video Ad Campaign Spotlights Niche Exploration and Creativity Pinterest has launched a brand new video advertising campaign named “It’s Possible” to demonstrate its ability to investigate particular interests and emerging trends. The campaign focuses on the ways that Pinterest can aid users in coming up with and developing ideas, like recipes, items and much more, in order to broaden their minds and enhance their lives. The campaign has four variations, each of which focuses on different areas of interest, like Halloween planning and vacation preparations. The ads for the video will begin in the coming week. They coincide with the launch of Pinterest’s “Possibility Place” pop-up store in London offering interactive activities such as mocktail-making and upcycling. The campaign is designed to highlight the importance of Pinterest as a search platform as well as its potential to be an advertiser, particularly in the midst of the Christmas season. Read more: https://www.socialmediatoday.com/news/pinterest-launches-video-ad-campaign-highlight-value-exploring-niches/694655/   ChatGPT Reintroduces Browse with Bing Feature with Enhanced Protocols OpenAI has reinstated its “Browse using Bing” feature within ChatGPT that allows users to gain access to Bing’s Bing Search index. The feature was removed temporarily

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38th Week Roundup: Microsoft Copilot AI, Whatsapp Avatar Stickers, X to Discontinue ‘Circles’, and more! 

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Welcome to our latest tech roundup, in which we highlight Snapchat’s image-based valuation system, Meta multi-profiles, Microsoft Copilot AI assistant, Google AI-powered search ads tools for search ads, as Bard enhancements from Google. All these updates are changing the digital landscape, so let’s dive in and look at what is trending within tech right now.   Snapchat Developing Image-Based Valuation System for Collectibles Snapchat is exploring an innovative method of engaging its users by offering an image-based valuation system. A patent filing shows Snap’s development of such an idea; users could estimate item values using Snap camera scans alone! Using computer vision technology, this innovative system recognizes items like trading cards or comic books to determine their value as collectibles – and then searches online listings with similar products before providing price estimation based on basic identifiers such as condition or authenticity status. Even though Snap has yet to reveal where its valuation data comes from, eBay seems like an obvious candidate, given its prominence in the collectors market. This new feature could prove invaluable for collectors seeking immediate valuation information while helping improve ad targeting capabilities by gathering insight into users’ interests. Although not central to Snapchat itself, niche communities could benefit greatly from having immediate valuation data available within seconds and potentially expanding utility and increasing ad targeting capabilities; details surrounding development status or long-term plans still need to be explored. Read more: https://www.socialmediatoday.com/news/snapchats-working-new-systemprovide-a-valuation-collectibles/694299/   Meta Introduces Animated Avatar Stickers to WhatsApp Meta continues its mission of ushering users into the metaverse where digital avatars play an essential part. One new step toward realizing its goal involves the addition of animated avatar stickers on WhatsApp; users now can add animated versions of themselves into WhatsApp conversations for increased interaction within Meta’s ecosystem. The experts from the leading social media agency say that Meta is on an aggressive trajectory to integrate avatars more deeply, offering avatar profile pictures, simulated backgrounds, and video calls featuring avatars as one form of communication with users. By encouraging communication through virtual representations of individuals, such as avatars in video calls or messages, they aim to familiarize people with this form of exchange while drawing them closer to their digital identities – which Meta hopes will one day form the core of human interactions! These avatar engagement options serve as stepstones towards this ambitious goal! Read more: https://www.socialmediatoday.com/news/meta-adds-animated-avatar-stickers-whatsapp/694290/   Meta Unveils New WhatsApp Business Tools to Bolster Presence in India Meta is intensifying its efforts to use WhatsApp as a key platform for interactive and transactional exchange, particularly within India, where WhatsApp boasts over 500 million users. At the Conversations conference in Mumbai, Meta unveiled “WhatsApp Flows,” an innovative new business option that will empower global businesses with expanded functionality within this app. With Flows, users can conduct various transactional processes within WhatsApp, such as booking appointments or selecting seats without leaving their chat thread. This move fits with Meta’s goal to develop an advanced messaging platform comparable to WeChat that gives users more activities within its ecosystem – similar to WeChat! Likewise, WhatsApp recently expanded payment methods in India so users could add items directly into their cart and pay using multiple methods simultaneously, further strengthening its position within India’s digital commerce landscape. Read more: https://www.socialmediatoday.com/news/meta-announces-new-business-tools-whatsapp-continues-expand-india/694174/   Meta’s Upcoming Ray-Ban Stories Glasses Set to Redefine Live Streaming and AR Integration The leading social media agency informs you that Meta is gearing to launch their Ray-Ban Stories glasses soon; an FCC product ID listing indicates this fact. These camera-equipped sunglasses were developed jointly with Luxottica – the owner of Ray-Ban – with fashion and technology in mind; updated Ray-Ban Stories will likely provide streaming capability directly onto Facebook or Instagram, along with features allowing viewers to interact directly with wearers while streaming. This innovation could particularly appeal to live-stream video creators, enabling them to engage in interactive experiences and potentially take up viewer dares, further cementing Ray-Ban Stories into the evolving content landscape. Although its initial version proved limited success, these smart glasses represent an integral step for Meta’s full-feed AR glasses – they may attract streamers and spark new content trends with real-time immersive video experiences that reignite viewer enthusiasm for real-time experiences. Read more: https://www.socialmediatoday.com/news/the-next-iteration-metas-ray-ban-stories-glasses-close-launch/694018/   Microsoft Advertising Expands Reach with Video and CTV Ads at DMEXCO Microsoft Advertising unveiled their latest offering at the DMEXCO conference: Video and Connected TV (CTV) ads aimed at tapping into the rapidly developing digital video landscape. People are expected to spend an estimated daily average of 3.5 hours watching digital video by 2024; with advertisers expected to increase spending an additional 1 hour every day by then! Multi-screen usage continues its upward trajectory as studies reveal a significant percentage of consumers use multiple screens when watching television programs or reading news online during TV time viewing sessions. This addition allows advertisers to directly create video and CTV campaigns via the Microsoft Advertising platform while multi-screen usage is rising accordingly allowing campaigns directly for maximum effect – just when multi-screen usage has seen its most efficient time for success! Microsoft offers advertisers access to vast first-party data sets and machine learning algorithms that enable advertisers to target their ideal audiences based on factors like product preferences, demographics, and browsing history. Microsoft ads will appear across platforms and media outlets like Max, Hulu, MSN, Huffington Post, and Wall Street Journal. Their programmatic video advertising spending is projected to surge 30.2% between 2023-2025, providing marketers with a user-friendly tool with enhanced audience engagement capabilities. Read more: https://www.searchenginejournal.com/microsoft-advertising-unveils-video-and-ctv-ads-at-dmexco/496672/   Google Bard Enhancements: Integration with Google Apps, Improved Responses, and Multilingual Support Google recently improved its exploratory AI chatbot Bard by integrating it with its suite of applications and services. The goal was to give Bard more tailored responses that exceed current capabilities – something they achieved via reinforcement learning by fine-tuning PaLM 2, which powers Bard into more intuitive responses for user interactions. With these updates, Bard can now collaborate on projects, support over 40 languages, and offer

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37th Week Roundup: Pinterest Ad Tools, Whatsapp Topic-Based Channels, and much more!

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At this Tech Roundup, we collect all the latest developments from digital technologies. Ranging from Pinterest’s innovative ad tools and Meta’s ambitious AI intend to WhatsApp expanding topic-based channels and TikTok to improve in-stream shopping capabilities for U.S. businesses; YouTube witnessing a retro gaming content surge; Microsoft unveiled an efficient question-answering model; Snapchat added screen sharing feature while Amazon streamlining product listings via AI are just some examples of developments we uncovered this month! Stay updated for tech’s future developments!   Pinterest Unveils Innovative Ad Tools and Engagement Options at Pinterest Presents Event At its recent Pinterest Presents event, this social media platform unveiled an array of innovative advertising tools and creative options, such as expanded Premiere Spotlight units first unveiled in March, which now appear within users’ home feeds for maximum impactful placement within its app. Additionally, Pinterest introduced Showcase and Quiz ads to expand user engagement opportunities. Showcase ads allow for deeper product understanding, while Quiz ads engage them through relevant questions that provide personalized ideas and inform purchase decisions. The experts from the leading social media agency will tell you that direct links are implemented to increase website traffic and integrations with Salesforce Commerce Cloud and Adobe Commerce applications to manage shoppable Pins effectively. Read more: https://www.socialmediatoday.com/news/pinterest-unveils-new-ad-tools-creative-options-pinterest-presents/693635/   WhatsApp Expands Topic-Based Channels to 150 Regions, Offering Real-Time News and Information WhatsApp recently expanded its WhatsApp Channels feature from Colombia and Singapore to 150 markets globally, giving users access to one-way broadcast services within WhatsApp that allow them to stay up-to-date on topics of interest in real-time as real news or information sources. Channels reside within their tab to maintain privacy; no users see which topics you follow within them; updates remain fresh for 30 days to keep relevance at a premium. WhatsApp also recently unveiled an enhanced Channels directory featuring thousands of organizations, sports teams, artists and thought leaders to follow. As more users transition away from direct messages (D.M.s) towards WhatsApp D.M.s for communication purposes, Channels could become valuable options, allowing Meta to explore further WhatsApp’s business potential and shopping tools – not to mention increasing value while creating potential future opportunities in WhatsApp! As one of the world’s most-used messaging applications, Channels could add significant value while opening doors for further expansion if used wisely by expanding WhatsApp options available within DMs alone! Read more: https://www.socialmediatoday.com/news/whatsapp-launches-topic-based-channels-more-regions/693626/   Meta’s Threads Introduces New Features for Enhanced Conversation Tracking and Desktop Experience The best social media agency will tell you that Meta is continually adding features and functionalities to Threads, including following specific conversations, an improved post activity display, and quote posts on desktop versions. Users now receive updates regarding specific conversations by tapping a bell icon – providing key conversations a great place for updates! Thanks to this capability, threads have quickly become one of the best sources for breaking news coverage. Threads’ web version enables users to quote other posts, expanding its functionality and user experience. Though Threads continues its journey of evolution, content moderation issues and search functionality restrictions still present challenges in terms of free speech limitations as the app temporarily restricts some keyword search results – sparking concerns over free speech limitations in discussion threads. Regardless of updates and improvements being implemented by Elon Musk’s involvement and controversial statements have contributed greatly to its initial interest, but long-term viability still needs to be discovered. Read more: https://www.socialmediatoday.com/news/threads-adds-new-desktop-functionality-ability-follow-specific-conversations/693645/   TikTok Expands In-Stream Shopping with TikTok Shops for All U.S. Businesses TikTok has expanded its in-stream shopping initiative in the U.S. by opening up activation of TikTok Shops across all businesses – first launched with select retailers back in February – on their profiles, first introduced as Storefront Shopify connection feature but now supporting native product listings instead. TikTok aims to bring shoppable videos and live streams directly into users’ For You feeds while giving brands, merchants and creators tools for in-app product sales. TikTok has updated its shop process with product showcases, shop ads and secure checkout options, and offering creators access to an affiliate program called Creative Challenge that pays commission on product sales. Furthermore, retailers may utilize TikTok’s “Fulfilled by TikTok” program to streamline order management. However, its success in Western markets remains uncertain relative to China, where in-stream shopping has experienced rapid expansion. Read more: https://www.socialmediatoday.com/news/tiktok-launches-in-stream-shops-all-us-retailers-latest-ecommerce-push/693459/   YouTube Reports Surge in Retro Gaming Content: Nostalgia Fuels Resurgence YouTube’s Culture and Trends team recently reported an astounding spike in retro gaming-focused uploads since 2007, over 1000x higher compared to 2007. As nostalgia-inducing games return with renewed appeal, older titles from the 80s and 90s receive particular focus from content creators – even consoles from recent decades are considered part of retro gaming now! This trend gives marketers ample opportunities for themed promotions or tie-ins related to nostalgic gaming moments and AI image generation tools evoking the nostalgia of retro games as an effective strategy depending on their target audience. The experts from the leading social media marketing agency will tell you that Retro gaming content’s revival shows its continued appeal across generations of gamers and highlights classic video games’ ability to capture imaginations across both old and new gaming generations alike. Read more: https://www.socialmediatoday.com/news/youtube-shares-new-stats-growth-retro-gaming-themed-content/693472/   Meta Aims to Challenge OpenAI with Its Own Advanced Generative AI System Meta, the parent company of Facebook, has initiated work on its large language model (LLM) AI system to match OpenAI’s GPT models in terms of computational power and complexity. Their new LLM AI builds upon their existing Llama models as part of an expansion effort designed to accelerate the development of human-like text generation tools for text analysis by augmenting human efforts with machine intelligence. This project marks Mark Zuckerberg as Meta’s CEO, forming an AI development group that will work exclusively on such endeavors earlier this year! Meta stands out in the AI race thanks to its vast data resources and systematic infrastructure and reportedly plans to purchase additional Nvidia H100 chips. While their exact deployment remains unknown, Meta’s AI and LLM tools

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35th Week Roundup: Tiktok’s AR Development, Google AI-Images Detection and more! 

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In this news roundup, we bring you the latest tech and social media developments. From YouTube’s innovative approach to removing policy strikes to TikTok’s official launch of its Effect House AR Studio, stay updated with key stories in this tech and social media roundup.   YouTube Introduces Educational Courses for Creators to Remove Policy Strikes YouTube now enables creators to remove policy strikes through educational courses on its Community Guidelines, marking a standardized process for strike removal for the first time ever on its platform. In contrast to previously, creators received just one lifetime warning; now, warnings can be policy specific. Creators who receive their first warning may enroll in training courses following that initial warning; if they remain compliant for 90 days and avoid further violations, their warning will be lifted. The experts from a leading social media agency will tell you that these courses clarify YouTube policies while helping creators understand what constitutes violations such as nudity and sexual content rules. Critically, YouTube’s Community Guidelines and three-strike approach remain intact: any severe or repeated violations will lead to content removal; creators with three strikes within 90 days risk channel termination and repeat offenders could even be barred from future training courses. Read more: https://www.searchenginejournal.com/youtube-now-allows-creators-to-remove-community-guideline-strikes/495136/   TikTok’s Effect House AR Studio Emerges from Beta to Transform AR Development TikTok recently celebrated an impressive milestone on its AR journey by unveiling Effect House AR studio for creators, culminating over a year of beta testing. Inspired by Snapchat’s Lens Studio and Meta’s Spark AR platforms, Effect House allows content creators to design custom AR effects using templates and tools provided. Already, the platform has gained great attention. Since 2022, when Effect House first launched its creator community, over 21 billion videos have been made and 8.6 trillion global views accumulated; additionally, more than 400,000 members joined our Discord server! TikTok’s expansion into AR development expands its creative capacity beyond that of its in-house team and positions the platform to take advantage of emerging trends and potentially create viral sensations. Furthermore, TikTok has introduced several elements and opportunities that strengthen creator monetization strategies and demonstrate its dedication to AR experiences in general. Read more: https://www.socialmediatoday.com/news/tiktoks-ar-effect-house-comes-beta-mode-expanding-creator-opportunities/692405/   Snapchat Unveils “Dreams” – A Creative Leap in Generative AI Snapchat is expanding its generative AI offerings with “Dreams,” an innovative feature that lets users explore whimsical dreamworlds. Similar to PrismaAI, Dreams allows for creating photo collages. Snapchat envisions Dreams becoming an industry trendsetting force by providing access to creative depictions for selfies shared via this feature. The leading social media marketing agency states that Dreams is powered by Gen AI and allows users to explore fantastical identities like being an undersea mermaid or Renaissance character – yet its creation comes at a cost; Snap plans on charging for its Dreams creations. Dreams is set to become a hit thanks to Snapchat’s wide appeal among young audiences and the success of Snapchat+; initial images will be provided free of charge, while subsequent packs may cost $0.99 via in-app purchases. Based on its appeal to young consumers and engagement level with its user base, Dreams could see significant revenue growth with dedicated users engaging with this service and driving revenue growth through in-app purchases. It will initially launch Dreams only in Australia and New Zealand before moving worldwide in the coming weeks. Read more: https://www.socialmediatoday.com/news/snapchat-launches-new-generative-ai-dreams-option/692202/   Meta Enhances WhatsApp Desktop App for Mac, Introduces Group Video Calling Meta has released an upgraded WhatsApp desktop app for Mac that mimics improvements made in August to its Windows counterpart. A notable aspect of the update for Mac users is expanded group video calling capabilities with up to 8 participants and audio chats able to accommodate 32.\ WhatsApp has continuously enhanced its video capabilities to meet changing user preferences and offer an engaging communication experience. Recent additions like screen sharing during video calls and messages have enriched its core messaging functionality. At the same time, its updated Mac app features drag-and-drop file sharing, chat history displays, and other user-friendly enhancements backed up with end-to-end encryption technology for security. Although data security concerns persist, WhatsApp continues to experience remarkable growth; Meta reported North America as its fastest-growing region in October 2022. This presents businesses looking for effective communication solutions with new opportunities; especially given click-to-message ads’ exponential rise and 40% quarter-over-quarter increase in paid messaging in Q1 2023. They should explore what WhatsApp could bring to audience engagement and click-to-message ads’ rising prominence as clickable media formats for business use. Read more: https://www.socialmediatoday.com/news/meta-launches-updated-whatsapp-mac-app-with-updated-video-calling-feat/692226/   X Announces Policy Updates for Political Content Ahead of Global Voting Cycles Elon Musk has taken an impressively active role in shaping global voting cycles since taking control of X, becoming an influential political commentator and political commentator himself. Yet since taking charge, his views could potentially alter policy direction through a “hands-off” approach such as emphasizing freedom of speech overreach – meaning all voices, regardless of veracity, should receive equal space on its platform for open discourse. As part of these updates, X’s Civic Integrity Policy will prioritize countering participation tactics rather than moderating content. It aims to find an equilibrium between harmful material that manipulates civic processes and protecting political debate; publicly visible labels will be applied to posts potentially violating this policy, informing users when their reach has been restricted – in line with X’s commitment to transparency and its new acceptance of political advertising which began after former CEO Jack Dorsey banned political advertising back in 2019. Read more: https://www.socialmediatoday.com/news/x-announces-political-ad-policy-updates-presidential-preselection-ramps-up/692224/   YouTube Celebrates Booming GRWM Video Genre with Special Logo YouTube is celebrating the success of Get Ready With Me (GRWM) videos. This increasingly popular genre generates billions of views every year across various video platforms. YouTube temporarily changed its logo in recognition of “GRWM” content creators and the genre’s rapid rise; just 6 billion views for videos with variations of “GRWM” in their titles have accumulated this year alone, turning what was once an individual activity into an experience shared across

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34th Week Roundup: Meta Launches Threads Web App, Youtube Tests Song Discovery via Humming and more!

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We present our weekly technology and digital news roundup here, providing key updates from the industry. In particular, Meta launched their Threads web app; Reddit expanded targeting; Google enhanced Workspace security; YouTube tested new features; Pinterest prioritized protecting younger user privacy while OpenAI introduced fine-tuning for language models – each development offering insight into an ever-evolving tech landscape that’s shaping tomorrow’s digital interactions and innovation.   Meta Launches Threads Web App: A Potential Challenger to Twitter’s Dominance? Meta recently unveiled its Threads Web App to reignite interest in their platform, which quickly garnered 100 million users due to Elon Musk’s involvement. Users will now have access, post, and interact with Threads from desktop PCs – alleviating a limitation preventing journalists and businesses from fully engaging with Threads. Threads may still lack features such as search and post-scheduling; nevertheless, its potential as an alternative to Twitter is strong. But experts from a leading social media agency will tell you that Social media analysts closely followed its development; social media analysts predict its implementation may draw in content producers, such as journalists, to challenge Twitter’s dominance. Meta’s commitment to Threads–driven by Mark Zuckerberg himself–demonstrates their faith in its potential; whether Threads sustains its initial momentum or ends up another short-lived experiment is yet to be seen. Read more: https://www.socialmediatoday.com/news/meta-threads-web-app-launch/691558/   Reddit Expands Interest Targeting Categories to Boost Advertiser Reach Reddit has announced plans to improve its advertising capabilities by significantly expanding interest targeting categories from 66 to 152 – giving advertisers more effective means of reaching target audiences based on user engagement with specific subreddits or topics. Reddit’s update simplifies ad targeting by making it easier for advertisers to select appropriate interests from an expanded list. As the holiday shopping season is rapidly approaching, this expansion presents brands an opportunity to experiment with Reddit ads and boost campaign performance by targeting their promotions to relevant users. Reddit will roll out these interest categories starting this week to all of its new and existing ad groups. Read more: https://www.socialmediatoday.com/news/reddit-expands-interest-targeting-for-ads/691572/   X Expands Job Listings and Explores Job ‘Matchmaking’ for Verified Business Profiles As X expands job listings to verified business profiles on its platform, it has also begun exploring “matchmaking” to enable users to discover relevant career opportunities quickly. While its exact mechanism remains unknown, the aim is likely to involve using user content, location data, and interaction history with algorithms designed to match job ads more precisely – while LinkedIn might have more user data, its efforts to enhance job listings represent an expansion in services provided. The experts from the leading social media marketing agency will inform you that The Verification for Organizations package costs $1,000 monthly, with businesses receiving an incentive in the form of a gold checkmark. However, regardless of attempts to increase adoption by providing incentives to invest, time will tell if X can engage more brands into investing in this premium package and, therefore, reach its subscription revenue goals while expanding offerings like an improved TweetDeck through “X Pro.” Read more: https://www.socialmediatoday.com/news/x-will-soon-add-job-matchmaking-help-brands-highlight-relevant-opportunities/691445/   YouTube Tests New Features: Easier Channel Subscriptions and Song Discovery via Humming YouTube is currently testing two new features designed to enhance user experience. One feature adds a channel shelf in their Subscriptions feed where users can easily access multiple new uploads from creators they follow – intended to ease content discovery while alleviating pressure from creators to post regularly. Another tool lets users hum into an app like Shazam to locate specific tracks quickly on YouTube; should its success prove itself, this will provide users with an effortless means of discovering relevant music-related videos on YouTube and related channels. Both features are currently in the testing phase, with only a small percentage of users taking part. Read more: https://www.socialmediatoday.com/news/youtube-test-new-display-subscriptions-feed-music-discovery/691581/   Pinterest Enhances Privacy Features for Younger Users to Ensure Safety Pinterest has announced new privacy features to protect younger users on its platform. Users aged 16 or over now have the choice between public and private profiles, while those under 16 must select private ones by default. Pinterest has also implemented stricter follower controls for teens under 16, requiring those aged 16 or younger to review and approve all followers to ensure a safer online environment. Further updates come as a response to concerns expressed earlier this year that predators might use Pinterest to prey upon underage users, reinforcing Pinterest’s commitment to safeguard its younger target market. Read more: https://www.socialmediatoday.com/news/pinterest-rolls-out-new-safety-tools-protect-younger-users/691424/   Google Enhances Workspace Security with AI-Powered Zero Trust Measures Google’s Workspace product will soon feature enhanced security measures utilizing artificial intelligence-powered defenses to ensure zero trust and digital sovereignty controls. Due to rising cyber attacks, the cloud-native architecture would follow zero trust principles with additional AI threat defense capabilities for defense. They reported zero known exploits from vulnerabilities and 41% fewer security incidents compared to other email systems. Context-aware access liberates users from VPN reliance, providing flexible access policies and enhancing overall security. A leading SEO company in Mumbai will inform you that Additionally, Google AI is being leveraged to classify and label data in Google Drive continuously, ensuring appropriate sharing and protection, with these capabilities extending to Gmail. Client-side encryption (CSE) is also being introduced, allowing companies to maintain control over data access and storage, complying with local regulations. Read more: https://www.searchenginejournal.com/google-workspace-announces-ai-powered-security/494707/   OpenAI Introduces Fine-Tuning for GPT-3.5 Turbo, Enhancing Customization for Specialized Tasks OpenAI recently unveiled a feature to enable developers to tailor GPT-3.5 Turbo specifically to individual use cases, significantly increasing its performance on specialized tasks. Eventually, this feature will extend to GPT-4 to meet specific language model needs that match brand voice, enhance compliance with instructions, and automate formatting tasks more efficiently. Early testers of GPT-3.5 Turbo have already leveraged fine-tuning to increase its outputs’ consistency, reliability, and responsiveness. As a result of using shorter prompts due to fine-tuning’s capability of speeding API calls up and decreasing computational costs significantly, businesses can leverage fine-tuning for customer service, advertising translation, or code generation purposes, ultimately enabling businesses to further

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