Top Logo Design Trends in 2020

admin / September 17, 2020

A lot of responsibility lies on the slender shoulders of a logo to deliver and there are a lot of expectations an organization has from them. As a top-notch Logo Design Company in Mumbai, Thane, and Navi-Mumbai, we at SySpree know that logos are expected to be simple and should be able to translate the brand ethos in a manner that appeals to the consumers. Timeless and discrete logos are the need of the hour that has a contemporary design as its base. Isn’t that too much to ask of a tiny logo? As one of the best Logo Design Company in Mumbai, we can vouch for that meeting these expectations is not an easy task. However, with new trends being introduced in the market at regular intervals, designers are being fortified with tools to help meet the needs and requirements of their customers. 1. Flat Design: Images with multiple gradients, fancy textures, and shadows are certain things of the past, and clean, minimal visual representations are perfect for crafting simple, yet extremely effective logos. 2. Handmade Logos: This is a time-tested method of creating classic logos and by utilizing this technology, it is possible to create a huge variety of effects like grunge vintage and kids’ images. 3. Minimalism: A combination of minimum colors, clean forms, and dedicated focus allows designers to create smart and good-looking logos. A large number of organizations have rebranded their logos by eliminating excess elements and using it across multiple displays. 4. Broken Letters: 2018 is expected to give broken letters a new lifeline as top brands like Scala, Openview, Fuzzies, and many more are using it to give themselves a fresh new look. 5. Cropping: While communicating a message, it is important to visually show as little as possible and cropping is one such method that is making a comeback in a big way. 6. 3D Gradients: Gradients provide a great way of turning colors into a dynamic spectrum of colors that reflects life and energy. Using this and giving it some depth to attain a 3D effect is a good way of forming a logo. These logos may be tough in print but looks very amazing on screen. 7. Ultra-Thin Lines: Using delicately thin lines to achieve the desired image is what is being stated as the latest trend. It is a completely new style of designing logos. Due to the extreme level of detail, this trend is often considered to be quite complex. 8. Daring Typography: The use of funky and daring fonts in words is what this type consists of. Instead of selecting from the same old set of fonts, designers are creating extraordinary fonts that are different from the existing ones. 9. Multi-layered or overlapping: It consists of simple colors with more layers creating a complex logo that highlights, overlaps, and shadows various colors to communicate even more about your brand. 10. 1930’s cartoon: These are vintage-inspired, custom illustrated, cartoon logos that help your brand connect with viewers on a deeper level. Being counted amongst the best Logo Design Company in Mumbai, we have our eyes and ears peeled for design trends that are making their presence felt this year and the above-mentioned ones are just a few of those who are making a lot of noise. According to any leading Logo Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree, Web Develipment

Protect your Logo – Protect your Identity

admin / September 16, 2020

As a leading Logo Design Company in Mumbai, we understand that a great-looking logo can be as valuable to your organization as gold since it creates instant recognition in your target audience’s minds. It is an abbreviated version of your business vision and sums up your organization’s beliefs, its culture, and ethics without the need for a long-winded explanation. Your logos colors, fonts, and unique graphics represent your brand and every single aspect it stands for. On the other hand, a badly designed logo can create confusion in the minds of your audience. And this could not only work negatively on your part, but it would also make you look quite unprofessional in front of your prospects. Hiring the best Logo Design Company in Mumbai would be a good investment on this front and will go a long way in creating a positive brand image for your organization, business, and brand. Therefore, it is very important to protect your company logo from being copied and used by other lesser-known brands. This is also known as trademark infringement and can draw stiff penalties from the law. What is Trademarking? A trademark is a tool that protects a word, image, slogan, or logo or a combination of any of these that connects a product to its maker from being used by someone else. An example of a Trademark is the Nike swoosh symbol which helps customers instantly recognize the brand when they find this mark on a pair of sneakers. What does a Trademark protect? The entire role that trademarking plays is protecting the identity of your brand in the marketplace. Let us understand how this is done with the help of another poplar sneaker making company, Adidas. We all know that each of Adidas sneaker has a trademark of three white stripes. This helps a buyer understand that the product is manufactured by Adidas, and hence when this buyer comes across a company selling a similar looking pair of sneakers with two white stripes he can easily make out the difference between the two. If a person or an organization who does not have express permission from you in writing to use your logo or a deceptively similar-looking logo, the person or company is said to have infringed upon your logo. You could take the help of a customized Logo Design Company in Mumbai and as the logo owner, you have the right to initiate legal charges against them and stop its authorized use. How is Trademarking achieved? Any infringement can be prevented if you take quick steps to trademark your logo and brand by registering it nationwide and adding the “TM” tag to your logo and thus protect your brand’s integrity for years to come. This can be done by approaching the Registrar for Trademarks, providing all the necessary documents like the Partnership deed or Memorandum of Association. This registration has a validity of ten years and can be renewed with a fresh application. Points to note: The United States Patent & Trademark Office defines trademarking as “a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others.” Registering for a trademark endorses that a particular symbol or a phrase belongs to your company. Trademarking sets your brand apart from others. According to any leading provider of Logo Design Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Social Media Marketing, SySpree

How Social Commerce Can Help Turn Customers into Salespeople

admin / September 14, 2020

What is Social Commerce? As per any leading Social Media Marketing Company in Mumbai, the capability to buy a product or subscribe to a service from a third-party organization through a social media platform is known as social commerce. It thus allows friends to convert into customers and customers in salespeople without either of them visiting the company website to carry out this transaction. Imagine a scenario where you can browse or check out products on Facebook and without moving out of it, buy the product. Thus your customer never leaves the social media app that he is using to go and buy products from your domain. What is Social Commerce? Presently there are three social media sites namely Facebook, Twitter, and Pinterest that have a presence in the social media space. According to researches conducted by HubSpot, it was found that 71 percent of your customers are more likely to purchase a product if it has been referred to them by someone from social media. This, therefore helps brands have an opportunity to promote and endorse their products instantly and get recommended through a vast network of customers. As a focussed Social Media Marketing Company in Mumbai and a provider of top-quality PPC services, we love this concept of turning strangers into friends and friends into customers and the use of social media networks to boost sales. Let us delve briefly into how these sites can help you do the same with your business. Facebook In a recent move, Facebook has doubled its focus on social commerce by spending more time and effort on it. And as a result, it has been working on more advanced e-commerce capabilities to come up with Facebook Shops. With this, the social media platform can now help you run an ad to promote your products and also upload information about them. You can sell directly from Facebook and manage your orders. Facebook’s Chat, the Messenger, also is being increasingly used by companies to connect to customers regularly. Twitter Now it’s possible to connect and sell to customers through Twitter. This simply means that your product that has been featured in your tweet, will now include a buy button so that your customers do not have to leave Twitter to make the purchase. Pinterest Similarly, Pinterest has buyable pins that were released in 2015 (30 million at the time of release that doubled to 60 million within three months). Due to this, a purchase can now be initiated simply by selecting “BUY IT” and pay by credit card or Apple Pay. Being a leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, we keep tabs on the developments in the field of social commerce and ensure that our readers are updated regularly. And thus if you plan on setting up a Social Commerce Strategy follow the below-mentioned points: Decide if you are ready to adopt social commerce Choose the right Social Network depending on the target demographics, your audiences, the amount of engagement you have, etc. Define your business goals Create the right content Learn to optimize Be more data-driven Consider the funnel model for everything Start testing with Product Information Management According to any leading Social Media Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, SySpree

Role of Newsletters in Digital Marketing

admin / August 25, 2020

What are Newsletters? SySpree, being a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, describes Newsletters to be scheduled, recurring messages containing product related or relevant information from organizations to a pre-decided list of past and potential customers. Digital marketing employs a newsletter to connect to their subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters come in different forms and designs as per customer profiles and requirements. What is the Importance of Newsletters in Digital Marketing? The following points described by any leading Logo Designing Company in Mumbai clarifies the importance of employing a newsletter as a Digital Marketing strategy for your business. Emails help you connect well to your customers. It enables you to send customized messages about your business to existing as well as new customers. An email Newsletter is one of the most used methods to drive traffic to your website. Promotional emails have proven to be tools in influencing customer behavior and thus driving sales of your business. Email Newsletters help in brand awareness of your business, thus improving your social media presence online. Designing an eye-catching Newsletter As a top-notch Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, creating an interesting and eye-catching digital newsletter is an important part of our portfolio and we incorporate visuals along with smart copywriting. These are vital elements of a newsletter and are critical to the creating of a strong corporate impression and a brand message. A newsletter that has strong content and is visually appealing is generally appreciated by readers and look forward to receiving them, showing an emotional attachment to it since it provides information that is helpful in everyday life. We at SySpree, a Logo Designing Company in Mumbai advises the use of both email automation tools and traditional batch and blast methods to implement an email newsletter as per the need of the hour. Email automation tools allow you to send out mass emails to your subscribers and help to target the relevant and interested customers. It also empowers you to schedule emails or sends emails to subscribers based on their behavior. While creating a Newsletter one must take into consideration various points such as the size and dimensions, creating a header, footer, adding social links, etc. Most digital newsletters try to follow a tested format for content creation which includes the following: 1.News: Relevant industry or business news that helps to keep the targeted audience involved and informed with updated news stories. 2.Educational Content: Newsletters that debate about the latest concepts and empowers the readers with knowledge about a certain subject. 3.Reviews: Review of products/services/concepts that the brand feels its audience will benefit from. 4.Tips: Useful tips to tackle day-to-day issues or about the product or service itself. A well-designed newsletter helps an organization to enhance awareness levels. A newsletter should provide enough information that helps in increasing awareness about a product or service that is being offered to customers. Since we are a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, we help our clients to position their brand, educate their prospects and establish the much-needed credibility and expertise that is required in the crowded and competitive market that business is today. Read 9 of the Best Email Newsletter Examples to Show You How It’s Done to learn more about Newsletters. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Logo Designing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, SySpree

The Ingredients of a logo

admin / August 5, 2020

Post our previous blog giving you an overview of how we go about with becoming the leading Logo Design company in Mumbai, Thane, and Navi-Mumbai, here’s some insight into what we consider essential contents of a logo besides the thought process that goes into producing a logo apt to create your brand image. The first need is to understand the dominating factor in the logo which decides the logo. While there is no science to define this, our experience as a leading Logo Design company in Mumbai and Thane, and Navi-Mumbai could explain a few types that we have dealt with in the past: 1. Letter Mark or Word Mark logos: In these types of logos, alphabets and words dominate the logo. With scores of modern logos going this way, these need no explanation. The next time when the top brands such as Google, Facebook, or Coca Cola cross your eyes, will definitely ring a bell. 2. Symbol: Unmistakeably, there would not be a better example of this type of logo than that of Apple. Recalling seeing this on the iPhone or iPad? If that doesn’t help, another major example is the logo on an Audi or BMW. Just a symbol. 3. Hybrid Mark: Getting the best of both worlds with words and symbols in them, these logos show off the brand in both words and graphically. KFC and Pizza Hut are the best examples in this space. 4. Position: The next factor to consider is where the logo is intended to be used ie. Is it generally digital media, outdoor, print, or other promotional material such as clothes, etc. The reason for the factor to have high importance is because while digital media can capture gradients, complex designs, and textures but printing even in its current advanced form does pose challenges with colors. Embroidery on clothes would only imply that the logo should be as simple as possible both In terms of color as well as design. Outdoor advertising would require factors to be considered in terms of colors eg. Will the logo colors be visible during night-time as well as daylight. 5. Font: The next equally important aspect to note is about the font to be used. Fonts play a pivotal role in portraying the personality of the brand. One way to put it is through an example that a corporate would need a formal font from that of a children play-school where you’d go more easily on the font and the design. That’s said, remember comic sans though liked by many is a strict no for any designer. 6. Colors: Colors tell your story more than any other factor in the logo. After all, every color has an interpretation of it and this has been tested scientifically for years. That said, once decided, one needs to consistent with the colors to the extent that the CMYK or RGB specs are instructed clearly at all times and there can be no compromises to accommodate different shades for any reason whatsoever. One can have pre-decided versions of the logo though to be used against different backgrounds or portions of the logo to be used in different media. While there could be a list that follows, these are a few primary ones that we follow as a leading web development company in Thane and Logo Design Company in Mumbai, Thane, and Navi-Mumbai. Fairly, a good starter for those contemplating what a logo design should be like. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Logo Design Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, SySpree

Logo – The Face of your Organization

admin / August 5, 2020

The experts at SySpree, one of the leading Logo Designers in Mumbai, Thane, and Navi-Mumbai, have ensured in this blog to familiarize our readers with the importance of Logo in any Organization or Business, also how we at SySpree, achieve the best results for our clients, so let us dive deep and understand this in-depth. Surely when we meet people we form our impression about them within a few minutes mainly because of their appearance, of course, there are other factors too. Can the same happen with a business too? can one make a perception of a business basis the appearance?. Indeed true that one does and a logo plays an essentially important role in this. So how do we start making a logo? Very simply, it is a graphic that says it all about your organization or business. So why not put a picture that describes you. Simple ain’t it? Not really, So here’s a peek a boo into what goes into designing a logo. Hear it yourself from the horse’s mouth. As a Digital Marketing Company in Mumbai and Thane, and Navi-Mumbai we are often prompted to offer services into designing thus resulting in us being tagged as leading Logo Designers in Mumbai, Thane, and Navi-Mumbai. Let us thus, as a trending Logo Designers in Mumbai, Thane, and Navi-Mumbai, engage you in 4 of the most important steps that we always aim to follow to be the best at what we do. 1.Vision: So here’s the start – check with our clients (Our earthly gods) what is their vision for their world and how do they want to portray their organization. Well, easier said than done. Remember humans being humans, this is a hard one to pull off. After all, our descriptions are better known to us. Short of buying ourselves of a crystal ball to dive into the client’s personality and True to our core of being technologically driven, we invested into making online forms that prompt our customers with questions that help us understand the personality of the organization we are designing for. One can refer to a blog by Neil Patel titled Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires to understand the nature of these questions better. 2.Conceptualization: The above step is the foundation for the next phase of conceptualization. We now know what the client needs and time to strategize before we execute. Our forms already show The Ingredients of the Logo (do keep your eyes out for our next blog on the topic). This is the phase where we decide what goes into the logo, the style, etc. The whole theme is based on what is the message the customer wants to give their audience. 3.Outline: Now it’s time where the work starts with a sketch and that’s a truly humble beginning with paper and pencil or crayons followed by converting these into digital reality. Here’s when our clients get to see their demos on our live portal, that’s the first glimpse of how we see and would want to show their brand. If the wavelengths match, we continue or else back to square one or rather the drawing board literally. 4.Colors: Time for the colors… This is where the fun part comes through. Who wouldn’t like the job of playing with colors?But the real magic sets in towards the end with our designer’s magic who with their Midas touch pull the whole stuff together to make this a creation worthy to be called the face of our client. To conclude, it takes in a lot of observed effort to get everything right while creating a logo for your organization, but the results are all worth the pain. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the best Logo Designers in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, Content Marketing, Graphic designing, Logo Designing services blog, Marketing and Sales, SEO, Social Media Marketing, SySpree, Web Design, Web Develipment

What is SySpree? Why should you come to SySpree?

admin / May 22, 2020

SySpree is a leading web designing, web development and digital marketing company in Mumbai offering digital services including Search Engine Optimization SEO and Social Media Marketing SMM.

Logo Designing services blog

Top Logo Design Trends in 2020

Protect your Logo – Protect your Identity

Role of Newsletters in Digital Marketing

The Ingredients of a logo

Logo – The Face of your Organization

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