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The Importance of Multichannel Marketing in Digital Marketing

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What is Multichannel Marketing? As a leading Digital Marketing Agency in Mumbai, we define the practice of communicating and interfacing with your customers by making the use of a blend of various direct and indirect communication channels as Multichannel Marketing. These communication channels include direct mail, social media websites such as Facebook, Instagram, etc., retail stores, email, and mobile, etc. This approach helps customers to respond, mostly by subscribing to a service or buying a product by utilizing a channel as per their choice. Multi-channel Marketing is necessary for one all-important reason; it allows you to reach where your target audience is and as a leading responsive Digital Marketing Agency in Mumbai, we use this approach to promote our clients’ products and services. Your customers are everywhere and you should be there too, to make sure they notice your presence. A Multichannel Marketing strategy allows you to connect with more leads and thus helps you stay on the top of the mind of your customers. To succeed at multichannel marketing strategy, the following three steps have to be followed: A. Launching a multichannel marketing platform This multichannel marketing platform should include every essential process and technology to support it. This includes the following: Digital Marketing, consisting of capabilities that develop marketing beyond traditional areas like the web, mobile, video, email, etc. Campaign Management that contains workflow creation, segmentation, and campaign implementation. Advanced analytics which consists of campaign optimization and predictive analytics Building and keeping a single customer view across multiple channels Creating a standard and constant customer experience across all channels B. Crafting and sustaining a single view of the customer The modern customer interacts with a brand in various ways which involves more than one touchpoint and understanding how this customer behaves while interacting with these channels is extremely vital. One must also know about where the audience is spending the majority of their time when one plans on targeting these audiences for their business. In short, the channel that you plan on using should be popular among your targeted audience. C. Producing a consistent customer experience across every channel One of the most powerful competitive differentiators is customer experience and along with quality, it is the consistency that is equally important. As a preferred Digital Marketing Agency in Mumbai, we realize that the customer experiences your brand as one, whether he interacts with it in a physical store, online, or over the phone. D. Special attention should be given to the message Make your campaign’s messages strong and consistent so that when you market these messages, they get stuck with your customers for a long time. Create a message that resonates with your customers, thus using your targeted audience as the voice of your brand. You portray yourself as a strong and identifiable brand or personality when you connect with your audience across various marketing channels. E. Use Automation and track your results As time is an important aspect of any strategy one can make use of various automation tools to schedule your campaign. These tools also enable you to send a similar message to all your audience at the same time. Once this is done one must track their performance to know which channels are performing better than others. According to any leading provider of Digital Marketing Agency in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

Use of Patterns, Rhythm, and Repetition in Designing

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Any leading Digital Marketing Agency in Mumbai believes that the Web designing concepts like repetition, patterns, and rhythm may seem fairly simple but it is pertinent to understand their basics clearly. This will help to apply these concepts more effectively to capture the user’s attention and therefore making these designs more impactful and effective.  Repetition, patterns, and rhythm, the three methods of repetition, help empower a design while making sure the message is clearly and rightly understood. As one of the best Digital Marketing Agency in Mumbai, we make appropriate utilization of these methods to send the right message to our users. Repetition: Repeating a single element several times in design is known as repetition. For example, you can draw a horizontal line and then draw several others next to it. Repetition is extremely popular and useful in Application and web design and promises consistency across the website, which the user expects. For example, a business logo or a brand name is expected to appear at the same place and on every page, just like menu items. Consistent user experience is important and goes a long way in making the user comfortable. Another way of achieving repetition is by using repeated messages for your customers. For instance, if you want your customers to know that you are the fastest or the cheapest in your business sector, you would tell them this on more than one occasion so that it sticks. In such a situation we use repetition for reinforcement. As a top-notch Digital Marketing Agency in Mumbai, our designers use repetition not only to deliver according to the user’s expectations but also to improve their experience. Pattern: The repetition of more than one design element that works in tandem with each other is known as a pattern. This is a tricky decision while planning for web design as a website consists of text and images too and the pattern has to be accommodating enough to encompass them while keeping the viewer’s comfort in mind. A seamless pattern is the one where every element in the design combines to form a whole. Patterns are most commonly employed as web pages backgrounds. Designers of any leading Digital Marketing Agency in Mumbai, often base their patterns on colors, textures, and shapes rather than opting for words. As humans, we tend to recognize shapes far more quickly and easily, rather than reading words no matter how quickly. This point should help you understand why most of the designers opt for patterns in their creation. Simplicity and Subtlety are two major keys to consider while creating a good pattern that provides a great user experience to your visitors. Rhythm: While repeating various elements, the intervals or gaps between such repetitions create a kind of a rhythm for the viewer. Random rhythm, regular rhythm, alternating rhythm, flowing rhythm, and progressive rhythm are a few types employed by us as one of the Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai. Users can focus on the content while designers can use these methods to draw the viewer’s attention to a specific design or content. It uses intervals or spaces between the elements to give users an impression of rhythm or movement. According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing to learn about more exciting topics.

Branding and Marketing Services blog, Marketing and Sales, SySpree, Web Develipment

How your Brand will benefit with Honesty as its cornerstone

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we understand that every brand strives to portray itself as prime examples of trustworthiness, authenticity, and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is hence necessary to follow it up with honest actions that will build an emotional bond with customers that would further result in a long-lasting relationship. Any professional Digital Marketing Company in Mumbai will recommend brands to keep a transparent relationship with their customers in order to earn life-long loyalty from them. Brands that aspire to be the best have honesty as one of their major attributes. Let us with the help of this blog, now learn how this factor has been applied in the industry to achieve the desired results. Honesty as a Cornerstone for your Brand Customers know to differentiate between authentic brands and understand that these brands are built day by day and not in a day. These customers can also identify overpromising brands from miles away. Honesty and transparency are thus the values that every trustworthy brand must possess. These brands never lie about what their background as an organization is and their manufacturing processes. The brands are defined by their values and the openness about their products is what endears them to the customers and influences their purchase decisions in a major way. Let us consider the following points as described by the experts of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, which shows how important a role honesty pays in Branding. If your customers believe that your brand is Honest and Authentic then they are more likely to trust the claims that you would make. Branding in today’s world is all about meeting your customer’s needs to help ease their life. Being forthright about your strengths would enable your brand to attract the ideal set of customers who need the solutions and products that you offer. Honesty helps a brand make a successful comeback after a failure or long overhaul. Transparency is a buzzword that means demonstratable honesty and it is important for all brands be it B2B or B2C. Honesty in Branding Pays A prime example would be Pan-era Bread, a dining chain that launched a campaign that professed transparency of the highest level and promised its customers menus with complete information about nutrition, calories, and ingredients. When Southwest Airline’s campaign headline proclaimed’ Low fares. Nothing to hide. That’s Trans” fare”ncy”. By making their policy and position clear about being a low-fare airline, they inspired trust and followed it up with making Transparency a company-wide policy, which reinforces the belief further. In contrast, Jessica Alba’s The Honest Company is being sued for using harmful ingredients in its products. This clearly implies that when a brand promises honesty, its customers feel cheated if it does not live up to it. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we have professed honesty as our main value and we ensure it’s followed diligently during our transactions with clients. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Design

Why Mobile Video Advertising is a hot favorite with Digital Marketers

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, SySpree helps you understand the fundamentals of Mobile Video Advertising with the help of this blog. What is Mobile Video Advertising? The latest and most form of advertising today is Mobile Video Advertising and the obvious reason is that a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalized space and staying there. According to studies conducted, in the US itself, people over 90 million were using smartphones and other devices to watch videos. The following contains some important tips by a leading Digital Marketing Company in Mumbai to have a successful Mobile Video Advertising. Optimize your Videos by noting the length and quality of the video mobile-compatible, this can be achieved by keeping the video length under 15 secs. Optimize the quality of your video by using advanced Video streaming techniques such as  Multi-Codec Streaming. Provide value to your target audience by keeping the video to be customer-centric. This means your video should be able to educate, inspire, and entertain your customers at the same time. Maintain the consistency of your brand in the video by containing the information to its bare minimum. Even without the help of any sound, your video should be able to convey the message it intends to preach. Optimize your video for all major platforms. All social media platforms work differently and hence one must analyze in accordance. With some creative work in design, everything from SaaS to marketing can be marketed in an engaging manner such that it captures your viewer’s attention. Include clear CTA or call to action. In this crowded space, we as a top-ranking Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, utilize the most effective methods of reaching across to audiences and mobile video advertising is certainly one of them. Let us understand these advantages in brief: 1. Easy to ConnectMobile video ads have proved to be highly effective in reaching the target audience since it is also quite well versed in using the smartphones, is comfortable with the technology and the devices are more than a constant companion. 2. Deeper InteractionIt also promises better interaction than desktops and laptops due to the amazing mobility smartphones and tablets offer. With social media growing in leaps and bounds, Marketers can plan audience-specific advertisements considering the age-groups. 3. Sharing is easyMobile phones have taken sharing to a new level as it is easier with various technologies being put to use. Mobile internet is taking the advertising world by storm and helping it grow exponentially. Applications too have played a vital role in this transformation. 4. Easier to TrackMobile video analytics provides a superior opportunity of tracking consumers and analyzing their behavior, all in real-time. Also, call-to-actions with mobile video ads are much more effective and provides realistic chances of connecting to the audience at a closer level. We are one of the leading providers of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and bring in a lot of fresh ideas and designs into play, and Mobile video advertising has been at the forefront of reaching out to audiences at all levels. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Important Metrics in Digital Marketing

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Measurable metrics and other analytical data have become a vital part of any Digital Marketing Company in Mumbai and are available in real-time. It is also important to measure this data as it is a valid proof of the success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape is extremely dynamic and volatile and keeps on changing and therefore the need to measure success has become necessary too. It is a measurement that defines marketing as a science than just a theory or a superfluous concept and metrics give us the insight to overcome the unpredictability factor of marketing. If you hire a leading Digital Marketing Company in Mumbai, you will realize they will provide you will such metrics regularly to provide a clear picture of your marketing efforts. It is now time to familiarize yourself with the top marketing metrics that will help you to ease your life: These metrics can be segregated into three groups:• Traffic Metrics• Conversion Metrics• Revenue Metrics Traffic Metrics These are mostly measured during the monitoring stage of Traffic Generation and are quite critical for PPC & SEO digital marketing techniques. They are: 1. Total Traffic to Site: Observable changes in how the traffic flows to your website is enough to give an insight into the impact a particular marketing technique has had on it. During site traffic measurement, it is important to understand the number of unique visitors your website gets on a weekly or monthly basis than focusing on the number of page views or number of hits. 2. Sources of Traffic: By knowing the source of your site traffic and the keywords that help them get there is a great way to understand the keywords or phrases that need to be focused upon. While search engines may be the primary source for site traffic, other traffic sources can also be utilized to get a similar effect. 3. Mobile Traffic: As the majority of users move towards accessing the internet through mobile phones and other smart devices, mobile internet is surely an impactful area for digital marketing. Since it opens up various revenue sources, mobile traffic is receiving higher attention from digital marketers. This metric allows businesses to structure their content more effectively, thus providing deeper engagement. Conversion Metrics The main goal of a Digital Marketing Company in Mumbai should be to convert site traffic in business leads or absolute sales and the following metrics provide the necessary insights to this conversion 4. Bounce Rate: The bounce rate depicts the number or percentage of visitors who leave your website before learning about it any further. If a prospective visitor checks into your website after searching for it and leaves without clicking on any of the links, the visitor is considered to have “bounced”. Every business wants its visitors to spend as much time as possible and thus lower the bounce rate, the higher the chances of conversion into a sale or sharing of information. To know more about this topic refer to the following blog by Neil Patel: Bounce Rate Analytics: How to Measure, Assess, and Audit to Increase Conversions. 5. Cost Per Lead: Cost Per Lead (CPL) is the metric that denotes the lead conversion ratio of a specific campaign and the incurred cost, thus providing valuable insights on the profitability of a campaign. This is important since the lower the costs of converting traffic into leads or customers, the more successful a digital campaign is. 6. Time spent on the site: If the targeted website visitor is spending more time on your website and the average time is higher, it indicates that you are engaging the visitor well. It also allows the business owner to gauge the relevance of the content on the page and whether it is enough for the prospect to trust the site and conduct a transaction. 7. Rate of returning visitors: The rate of visitors who return to your website can give a clear indication of the growing popularity of the website as it showcases the relevance of the content too. The return visitors also tell us if the content needs to be improved so that visitors who haven’t converted yet can be targeted too. Revenue Metrics Revenue Metrics will provide information if a specific campaign is profitable so the necessary changes and adjustments can be made in the content so better revenue and engagement can be expected. 8. Return on Investment: ROI or Return on Investment can be measured by traffic that is converted into fresh paying customers. This metric is also useful in identifying the specific area of the digital marketing campaign that is responsible for sales and revenue and which areas should be improved further. 9. Cost for securing a customer: While ROI is measured by the number of fresh paying clients over a specific period, CAC (Cost for acquiring a client) by getting the total marketing and advertising costs for a period divided by the number of fresh customers created during that period.Each of the above-mentioned metrics is a terrific indicator of the success of your digital marketing efforts. With the help of a professional Digital Marketing Company in Mumbai, it is possible to extract the maximum value from the tools and leverage a successful digital marketing campaign. If you enjoyed reading the above blog and would like to indulge yourself in more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

Using Color Psychology to market your Products

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 As a leading Digital Marketing Company in Mumbai, we explain the fundamentals one needs to take into consideration before or while launching their products in the market with the help of this blog. This is necessary because customers often take only a few seconds to form a lasting opinion about your product and services through the various medium they view and engage with these products. Most customers are themselves unaware of the fact that their choice is due to their response to specific colors and marketers make use of this response to turn the tide in their favor. Choosing the right colors and combining them well with each other is an art that helps marketing your services successfully. Being a top-notch Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai the creative use of colors is our strength and this has helped our clients to connect to their customers in an impacting manner. Understanding how colors rule our emotions could well be the key to leverage sales and improve conversions for an organization so let’s delve deeper into it and understand its nuances. Blue: Top social media brands like Facebook, LinkedIn, and Twitter, and many financial institutions make large-scale use of the color Blue as it builds trust and sincerity with the target audience. Qualities like calmness, dependability, and confidence are portrayed through the use of this popular color. We also see top technology brands like HP, Dell, and Intel using it to promote their brand qualities. Red: Being a powerful color, Red invokes feelings of power and excitement while promoting urgency too. The use of this color is quite predominantly used by restaurants and food chains as it is said to enhance hunger and appetite. As a progressive Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we too focus on using the right colors for the right business. Yellow: Brands that want to promote themselves as friendly and fun to be associated with, utilize yellow. It also is a symbol of clarity and soundness apart from being optimistic. Since the human eye processes the color yellow much quicker than other colors, it is preferred by brands that want to capture the attention of its customers. Purple: Purple is mostly seen as a color representing imagination and spirituality. It contains both the energy seen in reading and the reliability and stability found in blue. This is why it is often seen to strike a balance between physical and spiritual. It is mostly used to show mystery, luxury, loyalty, courage, and magic. However, it is also recommended that one must not use too much of this color as it may cause the user’s thoughts to distract. Green: Green is often seen as a color of harmony and balance. It drives along with itself both the properties of logic and emotion. It is also the most seen color in nature that reflects life, peace, and rest. This is why green is represented as growth, both in terms of plants and that of money. We are a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and thus we regularly recommend our clients the judicious use of colors to enhance the impact of their digital marketing campaigns and boost their business. If you enjoyed reading the above blog and would like to indulge yourself into more such interesting reads related to Digital Marketing or would like to know more about the services of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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