Syspree

Menu

Marketing and Sales

Marketing and Sales, SySpree, Web Design

Is PPC the right solution for all sectors?

/

 As a leading Digital Marketing Company in Mumbai, we know that PPC advertising has powered many businesses to prosperity but it is known to work wonders for a large majority of organizations who employ it to make their presence felt in the online world. PPC stands for Pay-Per-Click and is an online advertising method where the advertiser pays only for those times when a user clicks on their ad. This kind of advertising is found on social media networks and search engines.  We are a top-ranking provider of a Digital Marketing Company in Mumbai and have empowered many leading businesses with the benefits of PPC advertising. This technique is useful in increasing website traffic immediately, improving visibility, making it more relevant, and also provides data to help you to track why your campaign is going where it is going. Let us see the sectors that squeeze the most benefits out of a PPC campaign: Local Businesses Users who search for local businesses have a stronger intent and purpose of purchasing a product or subscribing to a service. Let us assume when a person searches for washing machine repair on Google, his intent may be to know more about repairing a washing machine. But when someone searches for washing machine repair Andheri, it can be assumed that they are looking for a local repair shop or service. This makes it easy for people who have a greater purchase intent. Businesses with higher CLV (Customer Lifetime Value) Businesses where clients are expected to repeat their purchase over some time or where they stick to a specific brand for a long time benefit from PPC. This includes services like mobile networks, cable subscriptions, doctors, or internet service providers. Businesses with high margins Being a leading Digital Marketing Company in Mumbai, Syspree realizes that businesses that deal in luxury brands, electronics, furniture, and software have an edge due to their PPC budget. One single purchase may be enough to cover their losses and get back the money spent on the PPC advertising budget. Managing Your PPC Campaigns Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure that they continue to be effective in your business. The regular account activity is one of the best predictors of your account’s success. You should also be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns: Add more PPC Keywords: By adding keywords that are relevant to your business, expand the reach of your PPC campaigns. Add Negative Keywords: To improve your campaign’s relevancy and reduce wasted spend, add non-converting terms such as negative keywords. Split your Ad Groups: Improve the click-through rate (CTR) and Quality Score of your campaign by splitting up your ad groups into smaller, more relevant ad groups, which would help you create more targeted ad text and landing pages. Review Costly PPC Keywords within your campaign: Review all the expensive, under-performing keywords within your campaign and shut them off if it is necessary. Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages so that it aligns with individual search queries to boost conversion rates. Make sure you don’t send all your traffic to the same page. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Hand Drawn Illustrations – Popular once again

/

The world of graphic design is quite dynamic and is constantly changing and evolving. As a top-notch Web Design Company in Mumbai, every year, we see newer trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances. The hand-drawn look has been making a quiet yet assured comeback in the design world as graphic designers create hand-drawn art and integrate them into fresh projects. As a state-of-the-art Web Design Company in Mumbai, we make regular use of hand-drawn art and illustrations while clients have warmed up to sketches, hash marks, and doodles during the presentation and brain-storming sessions. Web design and animation have accepted hand-drawn illustrations and so has a print design. So where is hand-drawn art being used today in the design industry? Let’s find out: 1. Atmospheric gradients Gradients have been a big trend throughout the 2010s, and only recently their use has become a lot more sophisticated. Atmospheric gradients can produce a variety of moods, from euphoria to brooding menace. As from the above image one can notice that there is a trend for maintaining tight control over the palette which seems to increase the image’s impact. 2. Art Minimalism Illustrators and designers use hand-drawn illustrations to create personal portfolios but a recent trend shows that entire projects, be it web or print, use it as a feature. This matches the minimalistic theory of capturing important concepts by eliminating non-essential ideas. 3. Flat color and limited palette This type reduces the color palette to its essential and also adds in the thin air of sophistication to any illustration. Stir in some light and shadows in this and you have yourself a cocktail that’s becoming ever more popular. 4. Additional content Graphic designers have begun using doodles to support the main content as doodles are perfect as background fillers and textural elements. Sometimes, only a sole element of the project is hand-drawn. Probably the social media buttons on a webpage are hand-drawn and the side illustration too is hand-drawn. 5. Printmaking Digital illustrations can sometimes feel a little impersonal, a counter-trend to this can be seen in the increasing call for physical techniques. A warm quality achieved from lino, silkscreen, letterpress, or a skillfully applied digital texture is still in high demand. 6. Integrating style Hand drawn elements merge seamlessly with the main design, never overwhelming it, with the highly stable geometric designs surrounding it. For example, while working on a website, the infographics and logos are being hand-drawn and the background & navigation remains solid. This trend of hand-drawn illustrations is being followed by many Web Design Company in Mumbai, Thane, and Navi-Mumbai, like ours and we are also using it in typography for print and digital media. 7.Illustrative lettering Illustrative lettering is also known as Hand-lettering, or custom lettering and is thriving right now for good reason. No matter how large the range of available typefaces becomes, sometimes lettering is the only way to magically blend a particular illustration style into an image. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

How to use Lookalike audiences on Facebook to boost sales

/

As a leading Web Design Company in Mumbai, we know that the quickest and most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient in setting up your ad targeting is to use Facebook’s lookalike audiences. The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, and our clients benefit from our expertise in targeting the right audience in more than one way. How does “Lookalike Audiences” help businesses? As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to log in to Facebook. This information can then help target ads specifically for this group. To optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audiences. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behavior, and interests. Targeting this niche group then becomes easier and a completely safe option too. For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading Web Design Company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost sales. Creating Facebook Lookalike Audiences One of the best things about using lookalikes is that they are very easy and pretty quick to create. For this, in Business Manager go to the Audiences section and click on the blue Create Audience button, and select the Lookalike Audience option. Now, choose a source audience, the country, and percentage and hit the blue Create Audience button. Congratulations, you’ve now created a high-quality audience in under 1 minute! You can also expand out the Advanced Options section to create up to six different percentage audiences at once. As these are free to create, go ahead, and create a range of audiences. Conclusion: Initially, creating a cold audience was a time-consuming process with each artisanal, and handcrafted audience taking a lot of research to find just the right combination of interests, locations, age, gender, and other user demographics. Now, we can get way better results using a lookalike audience that takes just a few seconds to get created and provides the advantage of allowing them to be updated dynamically. There are occasionally drawbacks to using Facebook Lookalike Audiences, the main one being that Facebook doesn’t understand what your business or product range is, all it can look at is the data points that it receives. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Develipment

How would you benefit from Co-Branding in digital marketing?

/

As a leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, we know that the dynamically developing marketplace is throwing up newer challenges and opportunities every day on digital media planners, apart from the ever-increasing pressure and growing workloads. Digital co-branding is thus one way of easing this situation and through this article, we shall explore its advantages and the ways to execute it. As one of the best Digital Agency in Mumbai, Thane, and Navi-Mumbai, like other marketers, we understand the co-branding concept quite clearly and it has proved its worth as a primary time-tested strategy. In this strategy, a common goal brings together two brands and marries their selling proposition by leveraging distinct characteristics of both these brands. Digital co-branding takes on from this basic approach and builds on it. It aligns the brand content and messaging ideas of an advertiser with that of a digital publisher who is addressing a similar audience with identical content. It is this shared brief about the campaign objectives that form the foundation of the shared co-branding. Co-brandingneeds the publishing partner to lose some part of the editorial control, while the advertiser needs to divert resources needed to activate content. This helps both to get a higher number of engaged users with a higher response rate.Co-branding helps to utilize the positive qualities of either brand and is useful in creating a powerful image in the user’s mind. The most common and world-wide example of Co-branding is Intel’s partnership with PC manufacturers, which helped Intel to command massive respect for many years to come. The Nike-Michael Jordan partnership is legendary too. Nike was able to create an extremely positive brand image for itself by utilizing Michael Jordan’s athletic capabilities and his frenzied fan following. As a top-notch Digital Agency in Mumbai, Thane, and Navi-Mumbai, we believe in combining advertising efforts and collaborating on digital marketing programs with brands that possess a common goal and ideal and take this path to success. As a professional Digital Agency in Mumbai we explain our readers regarding the following Types of Co-Branding: Component Co-Branding: Two food brands that create a new product which combines their specialty ingredients, or multiple technology companies using each others’ components to create a single product. Specialist Co-Branding: A company with highly-specialized core competency seeks to partner with multiple businesses to highlight these products and services. Joint Venture Co-Branding: In this multiple companies come together for a larger shared goal, like creating a new technological standard that they co-own. Sponsorship Co-Branding: Two or more brands sponsor an event, such as a sporting event, for shared exposure and goodwill of each brand. Media Co-Branding: Movies, videos, and other consumer media are often co-produced between different labels, developers, publishers, studio houses, etc. with shared credit. National-to-Local Co-Branding: A small local company partners with a national-level company for exposure or services, such as local banks offering branded credit cards. Benefits of Co-branding: It helps in creating new markets It helps you Capitalize on the unique strengths of your business It helps you broaden the scope of your organization It empowers you to stand out from your business competition It helps you boost your brand’s equity According to any leading Digital Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Logo Designing services blog, Marketing and Sales, SySpree

Logo Trends that ruled and continue their domination in the designing world

/

As a leading logo designing company in Mumbai, we know that running a modern business requires a good set of strategies and a robust marketing team to make these strategies successful. While branding a product too, it is extremely important to have a well-thought and relevant logo. A logo helps in creating a unique identity for the brand and helps the customer to visualize your product. Whenever a customer decides to choose between your product and a competitors’, it is the logo that will help him do so. We are rated as one of the best logo designing company in Mumbai and we always recommend creating a logo that matches the ethics and values that a brand has built for itself. An interesting yet simple logo can go a long way in keeping your brand etched in public memory. Let us now look at the trends that we have seen in the past year in logo design and how they can be implemented. Animated: The use of a playful and dynamically animated logo helps you create an excellent first impression on your targeted audience. For example, a cartoon animation shows that you are a friendly brand whereas an elegant animation shows that you are a creative one. These dynamic images also help to break the ice between your customer and you, ensuring a free-flowing communication as the brand appears more friendly and modern. Stimming: This idea of creating a logo that is never-ending like the loop of eight or something even more complicated stands for continuity and permanence. This design shows a continuous flow of ideas, that is smooth and engaging, to begin with. It is also meant to convey perfection or consistency of quality or process. Retro or Vintage: This gives out the vibes of nostalgia and fun. A new business with a retro or vintage logo can look like they’ve been around in the market for years – in a good way – giving instant familiarity. Line Drawing: Line art logos are quite in trend now. This logo style is graceful yet effortless however it does take a lot of finesse to create these types of beautiful logo designs. Experts say that clean and seemingly simple line drawings with a consistent weight are the perfect logo to compliment a type or stand-alone. Mascots: Customers usually love online shopping but also miss the personal, human interaction that takes place during transactions. Mascots can be used here to bridge the gap and help people feel more connected to the brand. Linkages: The concept of linkage showcases a commitment to one another and a cause, and represent the strength of union. Linkage is defined by two scenarios where two merging entities look to rebrand themselves or different technologies come together to form a new niche. The design also shows an impenetrable wall of protection that is formed by joiningthe links together. Apart from this, as one of the best logo designing company in Mumbai, we make extensive use of exciting trends like Ombre, Circles, Half and Half, Dog Eared, Corners, Line Dash, and Off Shift have also made their presence felt in the world of logo designing to good effect. According to any top provider of logo designing company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SEO, SySpree

PPC with Video Advertising- An avenue worth exploring

/

As a leading Digital Marketing Company in Mumbai, we know that the latest entrant in pay-per-click (PPC) marketing, video advertising, has emerged as a strong contender in terms of popularity with marketers. A combination of analytics and high powered targeting helps refine your marketing efforts and both are effective in closing more sales and effecting conversions. With Google Ads making it easy to have video ads across YouTube and other channels, drawing ROI from these areas is also easier. We all know that despite the streaming video being all over the web, YouTube continues to reign as the leading player of online video, and as a top Digital Marketing Company in Mumbai, we assert similar views too. It comes as no surprise that it is the second-largest search engine after Google and the third largest website in the world with more than a billion visitors every month. How does PPC with video advertising work? If a viewer skips your ad or watches only a quarter of your ad, do not worry, you simply don’t pay for it. Almost 50% of ads are abandoned midway but that is not a bad thing entirely as research points out that half of the online video viewers decide based on the content. Here the targeted behavior is watching not clicking. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we suggest PPC with Video advertising to clients who are keen to get ROI and close a lot more sales than ever. Video PPC advertising works like other static PPC and since YouTube integrates fully with all devices, your customers can view your ad whether they are at their desktop or on their mobiles. Since video is automatically cross-platform, it is not necessary to create different ads for different platforms. The ad can appear at various locations depending on your choice. For example, it can be an ad that appears before a YouTube video or it can be aviewer’s option or also as a display ad on other websites. Conclusion: The most important reason for including Video Marketing in PPC according to a leading Digital Marketing Company in Mumbai are as follows: Assets:  Video marketing is a great way of getting more value from assets such as YouTube or video channels and make them more visible to potential clients. Targeting: You can control whom to target your video ads with. You can parse a larger number of parameters such as covering demographics, topics, and interests. One can also get specific on ad placements, remarketing lists, and keywords. Exclusions: You can control the elements you wish to control. If you wish to not see your video on certain sites or be visible to a certain audience you can achieve this by specifying this through negative targets. Engagement: In video ads, you only pay for the videos that users have engaged with. Google determines this engagement by how much viewers watch. If a viewer watches a video for less than 30 seconds, your campaign isn’t charged. Audience: The audience of YouTube is quite massive. It has over 1 billion users and is ranked as the second-largest search engine after Google. It is too big to be ignored. According to any top provider of Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree

How to implement Marketing Automation successfully in your organization

/

As a leading Digital Marketing Company in Mumbai we know that in every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms, etc. Marketing automation is that software built to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and carry out their marketing tasks in a highly well-organized and streamlined manner. Organizations outsource their marketing functions and avail the services of a customized Digital Marketing Company in Mumbai to ensure that the tasks at hand are not compromised in any way. As compared to automated manufacturing processes and contrary to popular notions, a marketing automation system will only make your job more effective, without rendering it ineffective. When used properly, this system will help to save valuabletime and help you reach your goals quickly without bargaining on the genuineness of the content being fashioned. It is in the conversion and closure stages of this process, that marketing automation makes a huge impact. The end goal of any organization’s marketing function is to bring in higher revenues and to meet this goal, it is necessary to do the following: Drive traffic to the website Convert traffic into leads Transform leads into revenue or customers The Do’s and Don’ts of Marketing Automation As a Digital Marketing Company in Mumbai we know what Marketing automation is all about so let us help you delve a bit deeper into what should be done and what should be avoided while doing this: Do not simply automate your existing process without reconsidering your goals once It is essential to not allow marketing automation to make us execute strategies we are sure will not suit our prospects or customers. This will push us back to our earlier habits of not listening to our clients’ needs and pushing things down their throats. Marketing automation is here to simplify our lives and when we integrate it into our strategy, we could blindly automate everything we already do. Revisiting our goals is one way to ensure we do not start on the wrong foot. Integrate your inbound marketing strategy with marketing automation Inbound marketing helps by providing valuable content that aligns with the needs and interests of the customers and this should not get affected with the arrival of marketing automation. Rather, it should improve the communication as it is now possible to make the content available at the right time and place. Do not send out general or inconsequential messages to your clientele With marketing automation in place, it is no longer necessary to broadcast a generalized message to your entire contact list, most of which will be erased or marked as spam due to its non-relevance. Send focussed and highly precise content to a narrowed-down audience Let us say, you are engaged with a company and have downloaded content that you liked and found it to be extremely relevant. Put yourself in the customer’s shoes for a moment when the next communication you receive from this company does not match your interests at all and takes off on a new topic you are unconcerned with. Wouldn’t it be better if your communication carried forward the earlier discussion about a topic that has held your interest? With marketing automation, it is possible to provide the content your client is looking forward to, thus helping to strengthen the bonds further. Every Digital marketing company in Mumbai strives to nurture its clients and not sell to them as a hard sell approach cannot ever win over personalized and relevant content and that’s what every customer and prospect prefers.

Scroll to Top