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Content Marketing, Marketing and Sales, SySpree

Interactive Content: How to Produce Content That Attracts Your Ideal Clients

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To attract the right clients, you need to produce content they want to interact with. Not just any content will do — interactive content acts like a magnet, attracting your ideal clients. And it doesn’t matter whether or not you have a blog or website.  According to the experts at content marketing company in Singapore, interactive content can include anything from Facebook posts, Twitter tweets, and YouTube videos. But what exactly is interactive content, and how do you make sure your site has it?  In this article, I will be covering everything you need to know about interactive content. So, let’s get started. Interactive Content You’ve probably ever taken a quiz to determine your friend type or enjoyed animated infographics online. Interactive content such as these grabs our attention. People love stimulant and creative content that is different from the norm and allows them to interact with others. These materials can be more effective for brands than traditional advertising and sales methods. This is why such content is increasingly being used in marketing strategies. The best content marketing agency in Singapore believes content marketing is now a strong force in interactive content. This strategy was dominated by inert materials like eBooks and blog posts. It is time to get your audience engaged with your content. This is what we will discuss in this article. Next, find out more about the following topics. What is Interactive Content? What are the Benefits of Interactive Content What types of interactive content can you produce? How to Create Interactive Content: These are 5 Tips to Make Use of this Strategy What are the Best Tools for Producing Interactive Content? 1. What is Interactive Content? Interactive content refers to any material that encourages user participation and conveys its message. It allows users to engage with the content rather than passively consume it. Interactivity is possible in quizzes and eBooks, animated infographics, videos, calculators, and quizzes. This type of content can be found in various online formats, which opens up new avenues for interaction. With the advent of the internet and the popularity of blogs, media interaction has seen a significant increase in its power. Brands have begun to accept consumer participation in their content. Content Marketing was based largely on passive consumption. Brands publish content and wait for user feedback through likes, reactions, and comments. It’s much more interactive than offline marketing or even the early days of the internet.  Brands could still go further. Interactive content was created to make it more fun and exciting for consumers to access the huge amount of information available online. This content requires the user to interact with it to get the necessary information. Every interaction with the content is a sign from users to the brand. Interactive content is a great way for brands to see if people have consumed their product while providing an exciting experience for consumers. 2. What are the Benefits of Interactive Content? Marketing is increasingly using interactive content. Do you want to know if it’s worth investing in interactive content in your marketing strategies? Let’s now look at the main advantages of interactive content! The experts offering content marketing services in Singapore believe blog posts, infographics, and eBooks are great for educating customers because they provide a lot of information. They become interactive and add something that engages and attracts people: fun. Interactive content combines entertainment and information. The user is stimulated to consume the content because it contains triggers that will keep their attention. For example, a quiz requires the user to go through all questions and find the answer. This can be more challenging in an eBook or blog post. The content should not be passive or static to offer a better user experience. This is especially true if you consider generation Y, the millennials born between 1980-1995, who influence consumer behavior and dictate trends. These young people witnessed the internet’s birth and how the world is becoming faster. This generation is immediatism and dynamic. They don’t need boring, irrelevant, or static content.  They want innovation, challenges, and experiences. They are, therefore, more likely to want interactive content. Content dynamics will not be an option for the next generation but a necessity for them to communicate. Increase engagement An interactive experience for your customers is a better way to increase engagement rates. Interactive content is a great marketing tool. Content marketing has grown to such an extent that consumers are overwhelmed with stimuli and posts on blogs, social networks, and other media outlets. Often, these posts lack quality and relevance. Brands have to find creative ways to grab this information-rich consumer’s attention. This problem is solved by interactive content. Passive content is now open to interactive formats, increasing brand engagement. For example, an interactive infographic can surprise users by showing them a different way to consume information. It is lighter and more enjoyable. They are encouraged to take the time to understand the information and then share it with others. This increased engagement can be seen when you analyze metrics like time spent on site or link share (referral traffic). You can also analyze consumption metrics to see if users have viewed all interactive content. Get more feedback from your users. Interactive content also offers the opportunity to collect various feedback data from users. Passive content, as we said, does not indicate whether the consumer consumed a particular material. You don’t know how many people have downloaded a blog post or scrolled down to the bottom of it. However, you cannot tell if they have read the content. Interactive content collects data while it is being consumed. Identifying clicks, views, interactions, and interactions with each element in your interactive material is possible. You can also evaluate exit points. Rock’s survey shows that 60% of organizations using interactive content can measure their efficiency better than those who use static content. This is a significant difference from the 25% that uses static content. Take, for example, the questionnaire you created to

Marketing and Sales, SySpree, Web Design, Web Develipment

Progressive Web Apps: What They Are, Why You Should Care, and More

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The development community has faced many challenges in enhancing the mobile web experience. They continue to develop innovative solutions and new concepts that provide the seamless performance and an immersive user experience on different devices. Progressive Web Apps, or PWAs, have elevated the mobile web experience to a new level. These apps even offer a better experience than native mobile apps. PWAs offer a new way to access the internet and provide an app-like experience. Progressive Web Application development services have become increasingly popular in various industries. Let’s learn everything you need to know about PWAs, by the experts of custom web application development Mumbai and how they can be helpful for mobile users. So, let’s get started.   What are Progressive Web Apps? In its simplest form, a Progressive Web App is a mobile website that has been enhanced with functionalities and features to give it an ‘app-like’ look. It’s displayed with an instance of Google Chrome. Service workers ensure smooth operation, even without reliable internet access. It’s a website, but it feels like a native mobile app with smoother animations, no navigation bar, and a custom loading screen. It will be called a mobile application by the average user. Progressive Web Apps see greater acceptance every year. Twitter, Aliexpress, and NASA have all used Progressive Web Apps in recent years to create new versions for their services. Although the trend to provide an ‘app-like experience’ on mobile websites began around five years ago, it was not recognized until the Google I/O conference 2016. Since then, Google has promoted Progressive Web Apps, a major part of Google I/O 2017. That’s only the context. Is it worth considering PWAs to help you create a mobile app for your website service?   What Are the Features of a Progressive Web Application by the custom web application developers in Mumbai? The custom web application developers Mumbai state the feature of PWA. Even though it looks and feels like a native app, it has less functionality than its native counterpart. A progressive web app is more usable than a native app in terms of usability. Here is a list of advanced web app features. Independent Connectivity:This program can be run offline without an internet connection. However, it can work smoothly because of service workers. Progressive A PWA is compatible with most web browsers that use progressive enhancement principles. App-like Experience:Although they aren’t real apps, they offer the same user experience as native apps with app-like navigations and interactions. Responsive:PWAs are compatible with all devices, including mobile phones, desktops, laptops, tablets, and smartphones. Shareable: This app is simple to install and can be shared via a URL. Always up-to-dateA PWA can be updated through the service worker update process. Re-engageable:It can maintain user engagement as native apps by sending push notifications. Discoverable:PWAs can be searched directly by search engines so that they can be discovered, explored, and opened. Secure:These apps use HTTPS to deliver their content, which makes them just as secure as the web browsers and other apps that we use. Installable:These apps are easily installed on mobile devices without complicated installation. Speed:PWAs have a faster loading speed. After the first use, your content will load quickly in the apps.   What makes Progressive Web Apps attractive? Simple to implement Let’s get to the good stuff. A Progressive Web App can be created if you have an existing web app and have 10-15% more front-end programming resources. The PWA can be created using JavaScript. This is your standard front-end language. To create a Progressive Web App, you don’t need additional resources, technologies, or people. You already have all the resources you need if you have JavaScript developers in-house or outsourced. The user does not need to download a PWA from either the App Store or the Play Store. Instead, the PWA will prompt you to pin it to your home screen when you first use it. This will allow you to pin the app to your native mobile applications. This allows you to bypass the Play Store/App Store review process, making your app live much faster. Expandable Progressive Web Apps can be easily expanded. You can add functionality to your website by simply working on it. As more browsers are compatible with all PWAs, you can update your Progressive Web app with new features. Cross-platform Like regular websites, Progressive Web Apps can be used on any platform. Powered by Google There are strong signs that Progressive Web Apps will be able to thrive with the support of one of the most important software companies around the globe. I invite you to review the Google I/O 2017 presentations to see how many have touched upon PWAs. Although I have lost track of the number, one thing is certain: Google wants more websites that offer an app-like experience. In some cases, it may even be impossible to distinguish native apps from website versions.   What are the possible downsides to PWAs? The ‘website-as-an app’ solution may not be ideal for all situations. Progressive Web Apps have less access than native apps to the native system features. While not all browsers support every feature that web apps have, seasoned web developers can make the core functionality of web apps available in most cases. The worst-case scenario is that the PWA won’t offer any more than a mobile site. PWAs are primarily an Android-centric solution. Apple’s iOS only partially supports it. The Play Store/App Store review process can be bypassed, but it is a double-edged weapon. While it can speed up your app’s release, it will not make the most of the Store’s promotional potential. The difference between Native Apps and PWAs Installation The way users can access native apps, and PWAs is a critical difference. The app store contains native apps. This app store gives users access to all the content and services they use on their mobile devices. The app can be accessed from the home screen once it is installed. PWAs cannot be found

Marketing and Sales, SySpree

Breadcrumbs Navigation: How to Create an Awesome Site Navigation Bar

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Have we all been lost in a theme park? Although we won’t agree to it, there is a tiny bit of frustration. We stare around in despair, and a passer-by points us to a map showing us where we are in the park. You suddenly know exactly where you are and which entrance and exit you have. Panic ensues! We go woof woof! Breadcrumbs navigation does something similar to site navigation. The digital experts at the best digital marketing agency in Singapore will explain the types, benefits, and important guidelines for using breadcrumbs.   What’s Breadcrumb Navigation? Breadcrumbs can be used as a secondary navigation tool to help users understand the relationship between their position on a page (such as a product page) or higher-level pages (such as a category page). This term comes from Hansel and Gretel, where children leave breadcrumbs to track their way back. Breadcrumbs make it easy to find your way back to a page you don’t want or take a few steps back and start again. Breadcrumbs aren’t a website-only feature. Microsoft introduced Breadcrumbs in Windows Vista, which has been an integral part of every Windows edition.   What is the best time to use breadcrumbs? Breadcrumb navigation is used for large websites or websites with hierarchically organized pages. E-commerce websites are a great option, as many products can be grouped into logical groups. As one of the best digital marketing agency in Singapore will tell you that one should not use breadcrumbs on single-level websites without logical groupings or hierarchies. However, it is a great way to determine if a website could benefit from breadcrumb navigation. First, create a map or diagram representing the website’s navigation structure. Then analyze whether breadcrumbs would help the user navigate between and within each category. Breadcrumb navigation should not be considered a replacement for primary navigation menus. It is a convenient feature, a secondary navigation scheme that allows users to establish their location, and an alternative method to navigate around your website.   Types of Breadcrumbs in Website Design Hierarchy-based breadcrumbs The location-based breadcrumbs allow users to go to a higher category (or page) than the one they are currently on. Imagine someone searching Google for desert shoes. They find a search result and land on one of your product pages. They are unhappy with what they see and want to look at other options. For example, how can they access the main category page for Men’s shoes or a subcategory page for Men’s Shoes – Desert Shoes? Hierarchy-based breadcrumbs allow users to easily see the site’s architecture and move to higher levels. Check Best Buy to see how they handle it. History-based breadcrumbs These buttons serve the same purpose as the browser back button. They allow a user to return to the page they have previously visited. This is useful when the user reaches a product page after applying multiple filters to the category page. History-based breadcrumbs allow users to quickly jump to the previous page in their journey with all their selections intact. The most common use of history-based breadcrumbs is the linking to ‘Back To Results”. Attribute-Based breadcrumbs Attribute-based breadcrumbs display the attributes that a user selects on a page. These breadcrumbs can be found on the eCommerce category pages of most eCommerce platforms, where users can choose attributes to filter search results.   5 Benefits to Using Breadcrumbs Breadcrumbs were initially created as a navigation tool, but they have since been used to improve many aspects of the user experience online. Encourages Browsing, Reduces Bounce A user will bounce if they reach a product page they don’t like or return to the category page to begin over. Breadcrumbs encourage users not to bounce yet and start over. A study by Hull S.S. (2004) found that Breadcrumbs users completed tasks faster than those who didn’t use them. Breadcrumbs are a great way to increase productivity and save time for users who use the internet daily (even intranets such as an organization). Increases the Findability of Your Website Peter Morville, one of the founders and fathers of Information architecture on the World Wide Web, created the user experience honeycomb, which illustrates seven key facets of great user experiences. Breadcrumbs improve website findability by allowing users to navigate easily and find what they need. Breadcrumbs Provide SEO Benefits The SEO company in Singapore will explain the benefits of breadcrumbs in SEO. In the past, Google announced that it would replace the URL in its search results with the site’s name and breadcrumb navigation path. Google believes that real-world website names will improve usability. The breadcrumb links will also show users where they will be taken when they click the search result. Webmasters can use the schema markup for Breadcrumbs to communicate with search engines more effectively. You may utilize breadcrumbs to effectively explain your pages to search engines and provide an extra SEO benefit. You also have more chance of a click-through with breadcrumbs as they act as additional inks in search results. There’s no reason not to use them, and Breadcrumbs never cause problems in user testing. Breadcrumbs are only 30% of users’ attention. This is a good sign. Breadcrumbs take up very little space, so don’t let that stop you from using them. Over the years, breadcrumbs have remained relatively consistent in appearance. This long-term familiarity makes breadcrumbs instantly recognizable and, therefore, very useful. Breadcrumbs Reduce Anxiety Breadcrumbs help users reduce anxiety by showing them all the process steps. For example, there are only a few steps to set up an account with VWO. Using breadcrumbs, we can tell users how many steps it takes to set up an account on VWO. Users can also go back to previous steps at any time. This allows the user to see how much time and effort it takes to set up the process. These visual cues can be a powerful motivator once someone has initiated an attempt.       5. How to implement breadcrumbs in WordPress Breadcrumbs can be a very useful navigation tool for users

Marketing and Sales, SEO, SySpree

Domain Authority: How to Measure the Authority & Quality of A Website

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As a beginner in digital marketing, you may be wondering how to measure a domain’s quality and authority. If that’s true, this article is written just for you. This article by experts at a digital marketing agency in Mumbai will tell you all you need to know about Domain authority and a website’s quality. So let’s get started. What does Domain Authority mean, and why is it so important?   Moz created Domain Authority (DA), a score that predicts a website’s likelihood of ranking on search engine result pages. Scores for domain authority can vary from 1 to 100. Higher scores indicate greater ranking chances. Domain Authority is calculated using data from the Link Explorer web index. It uses many factors in its calculations. Domain Authority uses a machine-learning model to find the “best fit” algorithm predictably. This algorithm correlates our link data to rankings across thousands of search results. We use these standards as scale points. If you want to outsource your SEO campaign? Check out our search engine optimization packages in Mumbai. Understanding Domain Authority: First, it is important to understand the components of DA before you can determine your website’s authority. Domain Authority is scored from 1 to 100, with 100 the highest score. These are the Moz methods that determine your Domain Authority    MozRank: MozRank is a measure of the quality and quantity of links on a website. A website with 100 low-quality links will have a lower MozRank score than one with 50 quality links.    Root domains: Moz also considers your website’s number of links. Your score will be higher if you have more websites linking to you.    Search engine friendliness: Later, we’ll be looking at technical SEO, but this factor considers how your website interacts with search engines. Moz considers how user-friendly your site is based on its overall structure.    Quality Content: Google, and other search engines, consider the quality of your website’s content. Your Moz Domain Authority score is another example. Your website will do better in this area if it has high-quality content.    Social Media Signals: Moz considers social media signals when determining Domain Authority scores. The algorithm considers how often  a piece has been liked, shared, commented on, or liked via social media platforms. How does Domain Authority work? Domain Authority is calculated by combining multiple factors such as linking root domains or a total number of linked sites into a single DA score. This score can be used to compare websites and track a website’s “ranking strength” over time. Domain Authority does not affect the SERPs. It is a Google ranking factor. The Domain Authority 2.0 update was released in early 2019. A machine-learning algorithm predicts how often Google uses a domain in search results. This is the basis for calculating a domain’s DA Score. Domain A will appear more often in a Google SERP than domain B, so domain A’s score would be higher than domain A’s. This presentation explains the Domain Authority update and demonstrates how to talk about it with your team. You can also learn how to use DA2.0 metrics in this whitepaper. Your site’s DA score is calculated using machine learning calculations. Your site’s score can fluctuate depending on how many, fewer, or different data points are available. These data points are incorporated into the calculations. If facebook.com acquired a billion links, all other sites’ DA would fall relative to Facebook’s. Facebook and other authoritative domains will have larger link profiles. This means that they will take up more high-DA slots. It leaves less space at the top for domains with weaker link profiles. It’s much easier to increase your score from 20-30 than to make it 80-80. Domain Authority should be used as a relative metric and not an absolute. Factors that impact website authority: Different algorithms favour different factors in calculating website authority. It’s rare for the full details of a proprietary algorithm to be publicly made. Like SEO, it can be difficult to improve your site authority. One of the leading SEO company in Mumbai states elements that could determine the authority rating of your website: 1.     Inbound links: Your site authority score is still affected by the original influencer. A general rule of thumb is that more websites linking to you from third parties will increase domain authority. There are, however, a few exceptions. Rel=”nofollow” attribute is used inbound links to inform search engine robots that they should not pass any authority along the link path. Google’s crackdown against ‘unnatural’ links and manipulation of the authority metrics will result in a penalty for paid inbound links. You may be unable to link from websites with a low authority score. Any inbound link can still bring human visitors to your website if they click on it. This is why it’s important to see the SEO benefits of link-building campaigns. If you can get an inbound hyperlink included naturally on a website with a high authority page without using the “nofollow” attribute, your website authority will likely increase. 2.     Linking websites: Authority Your site authority score will be affected more if the third-party website linking to you has a higher authority. Your authority can be described as the sum of all links to your page multiplied by their authority. This is a good thing to remember if you are pursuing website authority campaigns as part of your ongoing SEO efforts. If you can get featured on a national news website with a link to your homepage, this could be enough to pass significant ‘link juice to your domain from the high-authority news site. This can have a surprising consequence: if a website links to you, it may increase its authority score. Your rating could also go up. If you know a website with strong backing and ambitious goals, it may be worth being featured on the site. Referrer sites have a lot of outbound links. The important caveat to this is that the website with the most outbound referral

Marketing and Sales, SEO, SySpree

Internal linking 101: Your Complete Guide to Internal Linking for Search Engines

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Internal linking is one of the most powerful tools you have at your disposal. It can be used to amplify content authority effectively. Internal linking, when done effectively, structures a site so that both search engines and human users may easily navigate it. This guide by experts at leading  SEO company in Mumbai will introduce you to an internal linking strategy and teach you how to apply this strategy to your website. So, Let’s get started.   What Is Internal Linking? Internal linking is connecting one page on a website to another page on that website. This can be done through links in the text or anchor text (text used to create links). For example, if you were to link from a blog post to another blog post on the same website, this would be an internal link. These links tell search engines which pages are related and can help them determine the most relevant content for each query. If you want to rank well in search engines, you need to ensure that your site has plenty of internal links. Internal linking also improves the user experience because it helps visitors navigate your site more easily.   Code Example of Internal link: <a href=“http://www.same-domain.com/” title=“Keyword Text”>Keyword Text</a>   Types of Internal Links Navigational and contextual links are the two types of internal links. Let’s examine both. Navigational Internal Links These are usually hyperlinked words or phrases that lead to other pages on your website. For example, if you have an “About” page, you may link to it from multiple places on your site with the word “About.” This makes it easier for people to find the information they’re looking for, especially when they’re already on your website. Contextual Internal Links   These hyperlinks appear inside text content on your site (as opposed to being displayed as a separate link). When someone sees the relevant words in context and clicks them, they’ll be taken directly to the corresponding page. For example, if someone searches for “what is Digital marketing,” and one of our articles answers that question, we may include an internal contextual link with those words so that users can jump directly from our article page to our marketing guide.   Why Is It Important? Internal linking helps users navigate your website by providing shortcuts between pages, helping them find what they are looking for more quickly. They help readers understand how all the pieces fit together on your website, making it easier for them to navigate through it and find what they’re looking for (which increases conversions). They help readers find related content they might be interested in reading based on what they’ve already read (increases engagement). As experts at leading digital marketing agency will tell you that Internal linking helps search engines crawl through your site more efficiently, which allows them to find more pages to index and rank for relevant keywords. They also help search engines understand the depth and breadth of your website, which helps them better determine what content should be displayed in search results. The more relevant content Google sees on your site, the higher it will rank for relevant keywords and phrases! Internal linking allows users to navigate around your site without clicking on external links. For example, you might have a page about “How much does a new car cost?” at https://www.example-site-name.com/how-much-does-a-new-car-cost/ and another page about “How much do cars cost in California?” at https://www.example-site-name.com/how-much-do-cars/. With internal linking, these two pages would be connected if someone landed on one page and wanted to know more about how much cars cost in California.   Internal Links Vs. External Links Internal links connect your site’s pages. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. External links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t true. Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Content-to-content relationships Internal links are links to other pages on your site. They’re important because they show search engines that your website is an authority in the niche, and they help visitors navigate from page to page. The Digital marketing services providers will tell you that the external links are links to external sites (outside of your website). External links are important for SEO because they give the search engines more information about your site. It’s a common misconception that external links provide more value than internal links. This isn’t TRUE Internal links are equally as valuable as external ones, but for different reasons: Internal links provide context for search engines to understand better what your content is about. They also help visitors find related content on your site without leaving it. External links provide context for search engines to understand better what content you’re linking to outside of your website. It also helps them understand how knowledgeable you are about certain topics and how much authority you have in the niche or industry.   Value of a Link The value of a link is often a combination of the link text and the anchor text. Links from authority sites will be more valuable than links from non-authority sites. Links from .edu domains are more valuable than links from .com domains. Links from .gov domains will be more valuable than links from .org domains.

Marketing and Sales, SySpree

5 Types Of Spam That Need To Be Stopped Quick

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Oh no! It’s spam again.  We’ve all come across it — whether it’s a comment, via email, or the browser; many types of spam need to be stopped.  In this post, by experts at leading digital agency in Mumbai you will know the 6 types of spam that need to be stopped quickly. So let’s get started.   How does spam affect our digital life? Everybody hates spam, right? It is annoying to receive on a personal level, but it’s also pretty bad for business. From a marketing perspective, spam is problematic because it interrupts productive relationships between consumers and the organizations in which they express legitimate interest. Inboxes are often clogged with junk and advertising messages when it comes to email, which makes it difficult for customers to receive the newsletters and other communications they request.  In general as digital marketing agency says that on the internet, people have become so inundated with marketing material—especially on social media sites—that users are distracted from content that could provide them with genuine value. It can be inconvenient and dangerous to click on links in spam emails or posts, as they may take you to viruses and other threats. ​​As much as we’d like it to, spam doesn’t have to be a part of our digital lives. Once we recognize the situations in which it can appear and identify spam when we see it, we can take targeted steps to get rid of it without hurting our chances of getting valuable emails from people we want to hear from. We’ve highlighted a few of the most common types of spam below.   Email spam Email spam has always been a problem for businesses seeking to advertise their products or services. In the past, most businesses used a simple email address for their marketing campaigns.  As experts at leading digital marketing company will tell you that it was a smart idea considering most people do not want to give their email addresses. Unfortunately, it also led to more spam emails because spammers knew that the email address was publicly available.  This is why you should never choose an email such as info@yoursite.com or help@yoursite.com, as these are easily verified by spammers and can lead to spam problems. Spam is an umbrella term for many types of unwanted email messages, including: Phishing: Messages that trick you into giving up personal information, such as usernames and passwords or credit card numbers. Malware or viruses: Messages containing software that can damage your computer or take control of it without permission. Unsolicited commercial email (UCE): Also known as bulk email, these are messages sent in bulk by an individual or company without permission and often contain offers for products or services that may be illegal, fraudulent or deceptive. Email harassment: These are typically obscene, offensive or threatening messages sent repeatedly to an individual with whom the sender has no relationship. This also includes sending harassing messages using someone else’s name without permission (e.g., “spoofing”).   Popular email spam subjects  Pharmaceuticals The pharmaceutical industry is one of the most popular spam subjects. Pharmaceutical spam often includes fake Viagra, Cialis and other drugs. Pharmaceutical spam may include fraudulent offers to sell prescription drugs or counterfeit medications or give away free prescription drug samples. These emails may also contain links to websites designed to look like legitimate online pharmacies but are infected with malware that can steal personal information from the visitor’s computer. Scammers also target pharmaceutical companies because they’re usually willing to pay big bucks for leads on new customers who suffer from various illnesses and conditions that require regular treatment with their products. The more leads you can provide them, the better your chances of making some money from them. Pharmaceutical spam is often sent by spammers in Asia, who use free webmail services like Yahoo! Mail to send emails through multiple accounts. A pharmaceutical spam campaign can be very profitable for hackers who have already acquired valid email addresses and know how to spoof their IP addresses.   Adult content A lot of people receive emails from pornographic sites or adult dating services. These emails often feature pictures of scantily clad women and promises of free access to explicit content if you sign up for an account. Don’t fall for them — these emails aren’t from legitimate companies, and they’re just trying to get your personal information so they can sell it to third parties for marketing purposes.   Financial services These emails tell you how to make money quickly. They may ask you to send money to receive more money or a large amount of cash. They may also ask for personal information, like your bank account number or social security number. The subject lines for these emails often include words like: “How to earn $1,000 per month easily.” “Make $3,000 per week legally.” “How I made $10,000 in just 15 days.” This email will contain a link that redirects you to a website that can infect your computer with malware or steal your personal information. You won’t be able to earn money by following the instructions in this email, but you can lose money if you fall for it!   work-from-home jobs If you’ve ever received an email that promises you can make money from home, you’ve probably been targeted by a work-from-home scam. A work-from-home job has been one of the top scams since covid time. It’s so popular because it appeals to the widest possible audience — anyone who wants to make money without leaving the house can fall victim to this scam. The scam works by sending out thousands of emails encouraging people to apply for a job at their company. The email promises a high salary and easy work, with no experience necessary. You have to fill out an application form and send it back with your bank account details and other information. The truth is that there are no jobs available with these companies — they simply want your

Marketing and Sales, SySpree

Youtube Ads Explained: Why You Should Care and How To Make Them

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Youtube Ads are awesome.  They can be an incredibly powerful tool to help you gain new subscribers and find new leads. Of course, as digital marketing agency in Mumbai says that you need to understand what is an ad, why it’s important, and how you can use them to create a powerful marketing campaign for your business.  In this blog we will see some of the best ways to use Youtube Ads for your business. So let’s get started.   What are Youtube ads? A video ad is a short (15-30 second) commercial message that appears before or during another video on YouTube. If you’ve ever watched a movie trailer before the film started, you’ve seen one type of video ad in action. As Digital marketing company in Mumbai will tell you that few years ago, advertisers could only pay for ads to appear before specific videos that met certain criteria, like keywords in their title or description. Today’s advertisers have access to more advanced targeting tools like audience insights and custom placements that allow them to reach highly relevant audiences across YouTube and the web. Youtube ads usually appear in two forms: pre-roll or mid-roll. Most videos will have both, but you’ll only see one or none at all in some cases. Pre-roll ads play before a video starts playing and require viewers to watch 10 seconds before being able to skip it (unless they’ve been watching for long enough). These can be highly effective for larger brands like Coca-Cola because they give viewers something entertaining to watch while they wait for their favorite content to appear on their screen. Mid-roll ads play somewhere during a video after a viewer has watched some of it already but isn’t necessarily interested in seeing more – they’re basically meant to be less intrusive than pre-rolls because they don’t force viewers into watching an entire ad before getting what they came for (i.e., your content).   How much do youtube ads cost? It depends on the type of ad you’re running and what kind of audience you’re targeting. But in general, it will cost anywhere from $0.10 per view to $10 per view. A Digital agency in Mumbai will tell you that if you want to target a specific audience, such as people interested in sports or music, you can set up display campaigns that will show your video ads to those users based on their interests. Those campaigns can cost as little as $1 per view or as much as $10 per view, depending on how large your audience is and your targeting options. For example, if you have a small budget and want to reach people interested in sports but live in Brazil, there’s a good chance that none of them will see your video ad because there aren’t many people like that out there! You can also buy search terms with YouTube ads, which means that when someone types certain words into Google Search (or any other search engine), they’ll see your ad at the top of the results page before they go to YouTube itself. Those campaigns can cost anywhere from $0.05 per click to $100+ per click, depending on what keywords you choose. If you’re a regular viewer of YouTube and watch many videos, you’re probably already familiar with these “in-stream” ads. When you watch a video, these spots are displayed on the right side of the screen (or on the left side if you’re watching a video in landscape mode). They’re typically 15 seconds long, and they have no skip buttons or countdown timers. Users can only dismiss these ads by clicking out of them before they’re done playing — otherwise, they’ll have to sit through them until the end of the entire commercial time. While these ads can be annoying and take up precious space that could otherwise be used for your favorite cat videos, there’s one thing you may not realize about them: They cost money. When advertisers pay to have their commercial time featured in a particular spot, YouTube splits that money between all the content creators featured during that time. Or in other words, anytime your favorite YouTuber watches an ad while watching a video, they get paid.   4 Types Of Youtube Ads: Which Is Best For You? The best type of YouTube ad for any business is one that maximizes revenue and keeps your subscribers happy. A Digital marketing agency in Mumbai will tell you that there are four main types of ads you can use to increase your income on YouTube, and each one has different requirements and benefits depending on your target audience. Overlays ads – This is the original ad format that Youtube was founded upon. It uses text or graphics in an overlay effect where content continues normally behind the ad but can be clicked and then directs you directly to the website where the video is hosted. It’s both effective and cheap—one of the benefits being that even though it can be clicked away from after it loads if someone is watching your ad, they’re seeing your whole video, so they will not just “skip” through your presentation without seeing all of it. Display ads are the most common type of Youtube ads, and they are very similar to banner ads. They take up a small space at the bottom of the video, and they can be clicked on if someone wants more information about your product or service. These ads work best for brands already established themselves as popular within their niche. For example, if you sell electronics, you could use display ads within electronics videos because this would be where your potential customers would be looking anyway. Non-skippable video ads are traditional YouTube ads that play in between videos. They don’t pause the video or put up any overlay, but they make up half a third of all views on Youtube. The good news is that non-skippable ads don’t affect your video’s visibility or

Content Marketing, Marketing and Sales, SEO, SySpree

Voice Search SEO: How To Improve Your Rankings & Drive Traffic

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If you’re reading this article by experts at a leading digital marketing agency, then there’s a pretty good chance that you’re interested in Google Voice Search and its SEO.  Since many brands are getting a boost in organic traffic thanks to Voice Search SEO, and those that are getting it right have an opportunity to rank even higher! In this blog, we will see some ways we can optimize our website to be more friendly for voice search SEO. So let’s get started.   What is Voice Search SEO? Voice Search SEO is the optimization of online content for voice-based search queries. With the rise of virtual assistants like Apple’s Siri, Google Now, and Cortana — and devices like Amazon Echo, Google Home, and Sonos — voice search is quickly becoming one of the main ways people find information online. There’s no doubt that voice search is changing the way we interact with our devices, and it’s having a big impact on the world of SEO. Google alone processes more than 40,000 search queries every second on average. That comes out to more than 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Interestingly, the growing number of those searches are coming from voice-enabled devices, and why won’t that be since previously, we had to type out our searches to find what we were looking for. Now, thanks to the continuing rise of virtual assistants like Siri and Alexa, we can simply ask for whatever we need. Experts at a leading SEO company in Mumbai will tell you that the change has opened a new world of possibilities. And while it may seem like a small difference, it has huge implications for companies who want to rank in search engine results. That’s because voice search queries differ from traditional search queries in a few important ways: -They’re often longer (e.g., instead of typing “best steakhouse,” you might say “where is the best steakhouse near me?”) -They’re more conversational (e.g., instead of typing “best vacation spots,” you might say “where should I go on vacation this year?”) -They often include questions (e.g., instead of typing “how do I thaw frozen chicken,” you might say “what’s the best way to thaw frozen chicken?”) In other words, voice searches are phrased more conversationally than your typical text query.   Benefits of Voice Search For a business owner, voice search has the potential to bring a lot of benefits. For starters, voice search is more efficient than traditional searching methods. In fact, it’s three times faster. This means more people are turning to voice search simply because they want to get things done quickly. Voice search also makes it possible to multitask. Rather than having to type in your query while driving or exercising, you can speak the words and keep your hands on the wheel or the dumbbells. But what really matters is that voice search is more natural than typing. You no longer need to figure out how to phrase your question so that Google understands what you’re asking for. You just speak naturally and receive natural-sounding answers in return. Voice search could be a boon for local businesses. According to Search Engine Watch, 46 per cent of all searches are local searches. And as mentioned above, people use voice search because they need an answer fast – now! As such, a large portion of these queries will be for nearby restaurants or stores. Meanwhile, according to a study: 72 percent of people who own voice-activated speakers say these devices are important when it comes to making purchases locally – and 60 percent say that they’ve used their devices to find local business information. This means that if you run a local business and you haven’t considered the impact of voice search, then you should start now. This is especially true if your customers are students or young professionals – segments that are more likely to use voice search in the first place.   How do you optimize for voice search? To succeed in the age of voice search, SEOs and marketers should optimize their content for voice search. In this way, you will get better rankings for voice searches, which means your organic reach will also increase.  The following strategies have been proven to be effective in optimizing voice search results:   Rich Answers When you search for something in Google and the website has a feature that gives you information right there on the page, this is called a rich answer. The point of a rich answer is to give you all the information you need and make it very easy for you to get it as quickly as possible. Another name for this kind of feature is an answer box or quick answer. Rich answers are the key to optimizing your site for voice search as experts at a leading Digital marketing agency in Mumbai say that Google rewards sites that provide the most helpful and relevant information in the answer boxes of its SERPs. These are the blue links that appear at the top of a SERP. Providing rich answers to questions that people ask about your business or industry is therefore crucial for ensuring that your site appears in these SERPs. You can do this by optimizing your content using schema mark-up and including some well-chosen keywords in titles and descriptions. There are two main types of rich answers: * Featured snippets, which give a summary of information and only appear if Google thinks they can directly answer the question * Knowledge panels, which provide more detailed information about the subject Optimizing for these kinds of rich answers is different from optimizing for a traditional search result because Google will only show them if they’re confident that they can directly answer your question. This means that rather than including keywords, you’ll want to think about how to structure your content so that it would make sense in an answer box.   Re-Imagine and Restructure Your Content You’re probably used

Marketing and Sales, SySpree

Digital Agency Vs. Freelancer: Making the Best Choice for Your Business

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Working for digital agency vs. freelancer has substantial differences. The vast majority of marketing consultants working in “freelance marketing” are independent contractors who formerly worked for an advertising agency or large corporations. Before working alone, they must have acquired the essential skills and expertise to handle a customer independently. Finding a freelancer with the necessary skill sets may be challenging due to the specialized nature of the trade. Even if a person excels at website design but struggles with web development, the same person may be a fantastic writer in both fields. As a result, two to three separate contractors may be needed to complete a job. Depending on your company’s demands, you may be able to hire a creative writer for a single project, such as content generation for your blog, emails, and website. Because there are fewer jobs available for Freelancers, they have more time to devote to your project. They can usually work from home, which gives them great flexibility. You should have no issue completing your tasks on schedule and under budget as long as you collaborate with someone who is dependable and keeps to the deadlines and timeframes that have been established. To generate projects for their clients, digital firms bring together many skilled marketers worldwide with a wide range of skills to collaborate. Assume you need to build a website. To accomplish this, assemble a team of three to four people, including copywriters and account executives, and designers and developers. It is best to engage with a digital marketing agency Prateeksha web design, New Berns, USA, and Mumbai, rather than a freelancer. To get the most out of your digital marketing strategy, you must work with a vast experience team. They will consider your company’s mission, vision, and goals as they work together to create effective campaigns for you relevant to your target audience. Furthermore, the required structures have been established. Teams work together to meet deadlines and keep lines of communication open with both the agency and the consumer. Meetings and check-ins are held regularly to ensure that everything is running well. The digital firm is well-equipped and structured to meet the marketing needs of both small and large businesses. Individuals who are not out to demolish your current campaigns can provide impartial and honest feedback on your current campaign efforts. Working with a marketing agency is the most effective strategy to develop a long-term relationship and more tenable, dependable, and warrantable marketing tactics. A digital marketing agency Prateeksha web design, New Berns, USA, and Mumbai, may manage all aspects of your digital marketing, such as copywriting, content creation, graphic design, implementation, and reporting. You should be able to recognize and evaluate your performance in various circumstances and settings by this time.   Making the tough choice Simply typing “digital agency versus freelancer” into Google’s search box can provide a wealth of information about digital agencies and freelancers worldwide, including those in your own country. One marketing specialist (whether from a digital agency or a freelancer) cannot reasonably meet every organization’s needs. You work in a particular industry and adhere to values distinct from your organization. Similarly, each marketing professional has a specific area of experience, so make sure you choose someone who specializes in the area you need assistance. While a digital marketing agency in the United States may be well-versed in healthcare digital marketing methods, they may be entirely lost when asked to traverse the fashion industry’s digital marketing ecosystem. What’s the distinction between working for a digital agency and working as a freelancer? We will be able to make the optimal decision if we understand what motivates each of the two digital marketing divisions’ core beliefs. What is the business model of these marketing firms, and what sets them apart from the competition?   How can a freelancer fit into the equation? Marketing consultants who work for themselves rather than for an employer are freelancers. They most likely previously worked for an international marketing firm before deciding to strike out and establish their own business. They are in charge of bringing in new clients, executing projects, coping with fluctuating specifications, and establishing customer loyalty to the brand. Independent contractors may serve various functions, including writer, email marketer, virtual assistant, and strategist. If they wanted to stay competitive, they’d have to outsource web development and graphic design. How can a digital agency fit into the equation? A marketing agency comprises bright individuals who have spent years studying, researching, and working in the business. Employees or independent contractors in charge of various marketing-related procedures for client projects are frequently full-time employees or independent contractors. Email marketing, social media marketing, graphic design, and other forms of promotion are all rather prevalent.  However, while the foundations of both marketing divisions can help to clear the air, much more needs to be done. Given that this collaboration will be with you for the foreseeable future, you must consider various levels while establishing your marketing plan. You must share information about your company’s internal operations with the marketing team so that they can create the most successful promotional strategy for you.   ‍Pros & cons of digital agency vs. freelancer Every option has advantages and disadvantages, but only one may be chosen. Following a series of missteps in my search for further marketing help, I’ve uncovered some of the benefits and drawbacks of working with freelancers versus a digital agency.   ‍Skills  Freelancer ‍Pros: Working as a freelancer provides several advantages over other work. Most freelancers do not start their careers working for themselves; instead, they accumulate experience working for various organizations before deciding to go it alone. As a result, a new perspective on marketing and the corporate world is gained. You’ll be able to find a freelancer who is exceptionally skilled at meeting your unique goals, whether website building, search engine optimization, or social media. Someone who has already worked in your field could be a good fit for you. Con: It may be challenging to find

Branding and Marketing Services blog, Content Marketing, Marketing and Sales, SEO, SySpree

How Google Search Console Can Help Improve Your Search Results

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Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site. Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.   What is a google search console? Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches. Google Search Console provides you with the following: Confirmation that your site is included in Google’s search results. Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position. A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text. Notifications about indexing problems encountered by Google when crawling your site. A list of internal and external pages that link to each other and your homepage. For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).   You can use Search Console to help you identify the following issues with your site: Security issues Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site. Manual actions: If manual actions are detected on your site, they will appear here. Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here. AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.   Why do you need Google Search Console? If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in. Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address. Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords. If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer. If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results. Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.   How to add your website to Google Search Console? Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai  will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so. Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website: Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website Add your domain name, e.g., http://example.com Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website Wait until Google finishes verifying ownership of the site, which can take up to 48 hours Once verified, you can see your website on the Google Search Console.   Google Search Console Dashboard  The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including: A look at how Google sees your website Customized search results based on the geographic location and device type of the user Rich Cards to help improve your site’s appearance in mobile search results Tools to help you understand how many people are searching for specific keywords and where they are located An overview of clicks and impressions for each query called Search Analytics   Crawl Stats Report The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site. This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being

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