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Content Marketing, SEO, SySpree

Keyword Analysis: What it is, Why is it important, How to do and 7 keyword research tools

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When your website competes with 200 other websites, it’s good to use keyword research to help you find keywords that may be relevant to your site. Keyword analysis or Keyword research is one of the most important aspects of your online marketing. Experts at leading SEO company in Mumbai would tell you that it helps you find out which keywords you should use in content marketing and link building, but it also allows you to determine which keywords are being used by your competition. And most importantly, keyword analysis determines where you place your site in search engine results and, consequently, how much traffic you will get.   What is keyword research? Keyword research is a process that helps you define what people search for on the web and how to use those keywords to build your website. Keyword research aims to find keywords that you can rank for in search engines. If you rank for a keyword, your website will appear at the top of the search results when someone searches for it. Keyword research is an important part of SEO (Search Engine Optimization) because it allows you to understand what people are searching for online and optimizeoptimize your site to get the most traffic from Google searches. What is keyword research? A keyword is a word or phrase that people use when searching for something online. Keywords are usually determined by analyzinganalyzing data about real people’s search habits. A keyword analysis is one way of doing this. It involves analyzing large amounts of data about how people search online and then finding patterns in that data so that you can predict which words they’re likely to use when looking for something on the web. Keywords are the words people type into search engines when they want to find something on the internet. When you type in “SEO services“, for example, Google will display results for this search term and other related terms related to it. When someone searches for “SEO services” or “web design agency Manchester” they’re looking for someone who can help them with their business online. If you have an online presence already, they might even look for your website specifically.   Why is it so important? A keyword analysis is a critical first step for any SEO campaign. It is the foundation from which you will build your content strategy, and your keyword research will define how successful that strategy will be. Keyword research allows you to identify the words and phrases people use when searching for products or services like yours. This will help you understand how to reach your target audience and ultimately drive more traffic to your website. Keywords are the building blocks of great content, so it’s no surprise that Google’s algorithm uses them as a ranking signal. If your site ranks well for keywords that people search for, it stands a better chance of being seen by those people. Keyword research is also the first step in creating a content strategy to deliver results. The right keywords can increase traffic, better rankings and increase conversions. Poorly chosen keywords can lead nowhere fast – or worse, they can cause your site to rank poorly or even be penalized by Google!   What is the difference between common keywords, long-tail keywords and seed keywords? There are three types of keywords: common keywords, long-tail keywords and seed keywords. Common Keywords These are one-word or two-word phrases that most people type in their search query when looking for specific information. These words have high search volume and are very competitive. They are also very expensive because of the amount of traffic generated from them. Long-Tail Keywords These are longer phrases (three to five words) that focus on a more specific topic and convert better than common keywords. They have lower search volume, less competition, and are cheaper to bid on. For example, if you’re selling software online, a common keyword would be “software”. But if your target market is small business owners who want to track the payments they receive from their clients, you should use a long-tail keyword like “accounting software for small businesses.” Seed Keywords Seed Keywords represent the foundation or base of your keyword research. These keywords are often high-volume, generic terms, which can later be broken down into specific keyword groups or themes. Seed Keywords allows you to identify different topics related to your brand. How to find keywords using keyword analysis A keyword analysis is finding and analyzing search terms that people enter into a search engine to find information and optimize content to match those terms. It’s a critical aspect of SEO and can be approached in several ways. The first thing you’ll want to do is gather the most obvious keywords. This can be done simply by brainstorming with yourself or others familiar with your product or service.Experts at one of the best SEO company will tell you that to think about what kinds of phrases would lead people to your site: if you sell red roses, for instance, “red roses” would be a good keyword—but then again, so would “Valentine’s Day flowers.” Depending on how broad your business is, you might also consider less specific but still relevant searches like “florists” or “romantic gifts,” depending on how broad your business is. It is important to think like someone who already knows they want what you’re offering but doesn’t know how to find it yet. When you have as many as you can think of, several tools available will help you refine your keywords and discover others, so you aren’t focusing too narrowly on one phrase and missing out on other relevant opportunities. These tools include the Google Keyword Tool and Wordtracker, which have free trial versions you can use to get a taste of what they offer. You’ll be able to plug in several keywords and see how many searches are conducted each month for those words or phrases (the higher the number, the more

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

12 Simple Rules Every Web Developer Should Follow For Best SEO Results

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As a web developer, you’re in charge of both the design and the development of your client’s website. You want to make sure that each element is coded and displayed correctly. But when it comes to writing code, there are many things you need to consider to get the best SEO results. When building your WordPress theme or working on a Magento template, remember that certain coding protocols and styles will help your site appear higher in search engine results. Remember that every great SEO campaign in the world has a great website developer behind it. This doesn’t necessarily mean they’re good at programming, but they know how to get the job done. Anyone can follow a set of guidelines and receive some positive results, but that won’t help you stay on top for long. The key to success is implementing as many best practices as possible into your development practices. These 12 simple rules every web developer should follow will help you do just that.   Optimize your images  Images are an important part of a website. They can add visual interest to a page and help break up long blocks of text. However, images shouldn’t be used just for using them. Using images that are relevant to the content will help with SEO. Keywords should be used in the alt attribute of an img tag. As website development company would say that this is especially true if the image is being used as a link. For example, “click here” written out as text inside an anchor tag will be valuable for accessibility and SEO benefits (because it’s a keyword). The same thing holds if you use an image to create a link; its alt text should contain keywords specific to the page you’re linking to. Before uploading images, they should be compressed, so they don’t impact load times and don’t take up too much space on your server. You can use online tools like TinyPNG or JPEG Mini for this purpose. Several plugins can help you compress your images upon upload if you’re using WordPress.   Optimize your canonical tags A canonical tag (aka “rel canonical”) tells search engines that a specific URL represents the master copy of a page. The canonical tag declares a preferred version of a page—it prevents problems caused by identical or “duplicate” content appearing on multiple URLs. The canonical tag tells search engines which of your multiple URLs they should use when including a URL in a search result.  If your site has identical or vastly similar content accessible through multiple URLs, this can cause problems for search engines trying to determine which content is more important. The canonical tag also helps if you have pages with similar content but different URLs. For example, an ecommerce site may have an original item listing URL, as well as these variations: http://www.example.com/product-item/unique-name http://www.example.com/product-item/unique-name?trackingid=87654321 http://www.example.com/product-item/?trackingid=87654321&source=facebook A web development company would tell you that to avoid duplicate content issues, use canonical tags to tell search engines which URL is the original, directing users to a one-page version that features a clear, concise description of the content.   Choose the best url structure.  There are two main options for url structure: – Using dynamic parameters, like mywebsite.com?id=1 – Using one of several types of clean urls, such as mywebsite.com/news/1 The first option is technically easier to implement, but it isn’t good for your website’s search engine ranking and does not give anything to your users. If a user wants to send a link to that page to a friend, which one is easier: www.mywebsite.com/news/1 or www.mywebsite.com?id=1? On top of that, Google and other search engines will rank your pages lower if you use dynamic urls because they can’t understand them — they cannot find out what is contained on that page. As a result, if you want to build a successful website, you should always use clean urls and make sure that they contain the relevant keywords describing their content.   Use 301 redirects properly for SEO Use 301 redirects properly for SEO. If you’re changing domains or URLs around, use a 301 redirect. This is a permanent redirect from one URL to another, and it will also transfer your link juice (ranking power) to the new page/site. You can check your redirects with this tool. A website developer will tell you that a 302 redirect is a temporary redirect, so it does not transfer ranking power and is mainly used for maintenance purposes. If a page or site goes down, the 302 tells search engines that it will be back soon and not to remove them from their index. Check your 404 error pages. When users get a 404 error, they know something’s up, but they might not know how to get back where they were going. Having a well-designed 404 page that lets them back into your site content is important for usability and preserving traffic. According to Moz, 404 errors are the third most common landing page for organic traffic after the homepage and product pages. Ensure you have an XML sitemap for SEO and ensure all your pages are indexed in Google Search Console. Search engines love sitemaps because they help them crawl your website easier.   Fix 404 error pages SEO (search engine optimization) is a competitive strategy that aims to create a competitive advantage by improving the website’s visibility in search engines’ results pages. To do that, web developers need to ensure a high level of quality and content, and then they have to ensure that search engines index all the pages on their website.   Use SSL certificate for SEO and Security. If you are selling products or services on an eCommerce website, it is imperative that you have a Secure Socket Layer (SSL) certificate installed. Without it, you could be penalized by Google for security issues and will be unable to accept payment on your site. To set up the SSL certificate, log into your cPanel and select “Let’s

Branding and Marketing Services blog, Content Marketing, Marketing and Sales, SEO, SySpree

How Google Search Console Can Help Improve Your Search Results

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Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site. Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.   What is a google search console? Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches. Google Search Console provides you with the following: Confirmation that your site is included in Google’s search results. Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position. A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text. Notifications about indexing problems encountered by Google when crawling your site. A list of internal and external pages that link to each other and your homepage. For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).   You can use Search Console to help you identify the following issues with your site: Security issues Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site. Manual actions: If manual actions are detected on your site, they will appear here. Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here. AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.   Why do you need Google Search Console? If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in. Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address. Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords. If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer. If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results. Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.   How to add your website to Google Search Console? Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai  will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so. Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website: Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website Add your domain name, e.g., http://example.com Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website Wait until Google finishes verifying ownership of the site, which can take up to 48 hours Once verified, you can see your website on the Google Search Console.   Google Search Console Dashboard  The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including: A look at how Google sees your website Customized search results based on the geographic location and device type of the user Rich Cards to help improve your site’s appearance in mobile search results Tools to help you understand how many people are searching for specific keywords and where they are located An overview of clicks and impressions for each query called Search Analytics   Crawl Stats Report The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site. This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being

Content Marketing, Marketing and Sales, SEO, SySpree

The Elements of Google Analytics That Can Help You Improve Your Site

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Google Analytics is a resource used to collect and analyze data from your website. It’s a pretty simple tool, but it has much value. From the time you’re putting up your site to when you’re taking it down, Google Analytics can help you analyze the performance and use of your site. As Best SEO Company says that when used correctly, Google Analytics can provide essential insights into what customers are doing on your site and how they found it. And this is important because most webmasters don’t have the resources dedicated to analyzing their site traffic in great detail — so rather than blindly trust every piece of data generated by google analytics (and there is certainly no way that they would), they need to understand what data is being produced and whether it matches with their expectations or not. Users Flow  Users Flow an easy-to-use tool that provides a visual representation of what your users are doing on your site and how they interact with your website. It helps you understand where your visitors are going, what they are doing once they get there, and what makes them leave. The first thing you’ll want to do is create an account with Visitors Flow, free. Users Flow allows you to view a detailed report of activity on your website and data about the number of pages that were visited, the time spent on each page, and where people clicked next. As SEO company in Mumbai will tell you that if you have an ecommerce site, this report can be used to find the bottlenecks in the checkout process. It’s important to note that this report does not show where your users are entering or leaving your site. This report shows what pages are most popular and which pages lead to other pages on your website. For example, if you want to know who goes from the Clothing category page to the Men’s category page and then checks out at the Shopping Cart, you can find that in this report.   Acquisition Overview How are people getting to your site? The Acquisition Overview report shows how many visitors came to your site via each referral channel in a given period (typically the past 30 days). There are six referral channels: organic search, direct traffic, social referrals, email marketing, paid to advertise (i.e., AdWords), and referrals from other sites. This report shows the total number of visitors from each channel and the percentage of all visits, and their average session duration (the amount of time spent on the site). As SEO company in Mumbai will tell you that the more data you have in this report, the better it works. If you have relatively few sessions per month, there will not be enough data to give accurate results for any individual month. Organic search includes all the traffic that arrives at your website via a search engine. It’s divided into two categories: organic search and non-branded organic search. The first is all the people who searched for your brand name or URL on Google; the second is everyone who searched for keywords associated with your business but didn’t include your brand name in their query. The paid search comes from people who clicked on an ad you paid to display in a Google search result. Direct traffic is anyone who reached your site by typing its URL directly into their browser or clicking a link in an email or document. Social media includes anyone who clicks on a link to your site from a social media platform like Facebook or Instagram. Referrals are visitors to your site who followed a link from another website that was not a Google-powered search engine (like Bing or Yahoo) or social media platform.   Keywords Analysis One of the most important tasks you can perform as a site owner is identifying what your visitors are searching for. That’s not to say you should allow your visitors to self-select, but you need to know their primary intent to personalize your content. Keywords Analysis is an approach that helps you do just that: it provides a way to determine what keywords they’re using and how they’re using them. It also provides a way to determine how many of those keywords are on specific pages of your site. SEO digital marketing companies will tell you that the Google Analytics Keywords feature lets you view the number of times people typed a specific keyword into their search bar. It also tells you how often they clicked the “Go” button when their search results returned a page with that keyword. This is valuable information because it tells you which pages on your site people searched for and how often they clicked through.   Bounce Rate Calculation Bounce rate is the percentage of visitors who visit a site and leave without visiting another page on that site. Bounce rate is often used to indicate how relevant and compelling your website content is for your visitors. For example, if you have a high bounce rate on your landing pages, it may indicate that the content on those pages doesn’t meet your visitors’ needs. Bounce Rate is a term that describes the number of people who leave your website once they are fully loaded. They will only come back when someone clicks an advertisement, search, or a link to your site. For example, if your site has an average page speed of 1.5 seconds and you have ads on it, then it means that a person will wait for half a second before clicking on an ad and will be taken to another page within the next second. If your web page is slow to load (around 30-40 milliseconds), it will reduce the amount of time that people spend on your site, and they may not go back to read your content after they are on your website because people tend to make decisions faster when they see immediate results rather than waiting

Branding and Marketing Services blog, Content Marketing, SySpree, Web Design

What is a Landing Page & Everything You Need To Know About Them

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Landing pages are something that you need to know as a website owner. These web pages help you with your branding, lead generation, and conversions. If you don’t have a landing page yet, or you need to learn more about this concept, the following article will have some answers for you. This article by a website design company explains what these pages are, why it’s essential for you to have one, and where you can get one.   What is a landing page? A landing page is a web page that lets visitors know exactly where they can go to find information related to your business. They also allow your potential clients to learn more about what your business offers to decide whether or not they want to buy from you or sign up for your services or products. Your website is the first place visitors will find information related to your business, so it must be evident, easy to use, and straightforward. Experts at web design company will tell you that landing pages should be simple for visitors to understand what you offer and why it benefits them on an emotional level. They should be easy for others to use even if they are not familiar with your product or service. They should also not have any technical issues (only text appearing on the page). Two kinds of landing pages exist: Click Through and Lead generation.   Click-Through Landing Pages ​​When you launch a new product, you want to generate buzz and excitement around it. Click-through landing pages are a great way to create that buzz and engage with prospects. These are typically product or service overview pages. Their purpose is to provide more information, answer questions, and drive visitors deeper into your website. The goal of click-through landing pages is not necessarily to capture leads but to get visitors to take some action that will move them further down the sales funnel or purchase path.   Lead Generation Landing Pages A lead generation landing page is a website page created for the sole purpose of capturing leads. This means that the only thing you should be able to do on this page is to submit a form. The goal of a lead generation landing page is to convert site visitors into leads by getting them to fill out a form. The more information you request, the fewer the conversions — but these leads are usually of better quality, as they are more invested in the product. This usually involves presenting an offer, like a free download or discount code, and asking for their email address. The landing page removes all other options, leaving only the call-to-action button (or form) to convert leads. Landing pages live separately from your main website, with their URLs. You can hyperlink directly to them from email marketing campaigns or PPC ads. If a user clicks a link in an email campaign, they should end up exactly where they were promised — not on the home page or shop page of your site where they have to search out the advertised offer themselves.   Difference between Home Page and Landing Page The critical difference between your home page and a landing page is this: whereas the primary goal of your website or blog is to engage and inform visitors, the main goal of a landing page is to convert them into leads. So, what does that mean exactly? Your home page is intended to be the main gateway for your business. It’s where visitors will go when looking for general information about your company and what it offers. A web design company will tell you that a good home page will include information on how to contact you and navigate the rest of the site. It should also give visitors a clear idea of who you are and what you offer and links to more detailed pages on specific products or services. On the other hand, a landing page is designed with one specific purpose in mind: to get visitors to take action. Instead of providing a lengthy overview of everything you have to offer (as seen on your home page), a landing page should focus on one specific product, service, or offer. Its goal is simple — convince visitors to take action by signing up for your offer or filling out an inquiry form. The difference between landing and home pages should be clear by now. However, if you’re still confused, let’s quickly break it down: A homepage is your website’s most important page. It typically greets your visitors and gives them an overview of who you are and what you do. This page also serves as a navigation hub to other parts of your website. On the other hand, a landing page is a standalone page that’s specifically designed to convert visitors into leads or customers. Unlike home pages, these pages are void of any site navigation links, which can potentially distract visitors away from the conversion goal.   Why are Landing Pages Important? Now that you know what a landing page is, let’s take a step back and discuss why they’re so crucial for your business. Landing pages are different from your main website in that they don’t have the same features as the rest of your site. However, the landing has one goal: to turn visitors into leads. The most important thing to know about landing pages is that even though they’re part of your website, they should be treated like entirely separate entities — and they each have a unique purpose. A web design company will tell you that a good landing page is essential for success because it can be the difference between a visitor who quickly bounces off your site and a visitor who stays on your site and converts into a customer (or at least provides their email address). That means the content and design of each landing page should be tailored specifically to the product or service being offered and should

Content Marketing, Marketing and Sales, SEO, SySpree

8 Ways to Find Content That Attracts Leads and Customers

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It’s no secret that content creation to attract leads and customers can be a difficult and time-consuming task. Most marketers usually struggle to develop ideas or churn out posts that don’t generate much interest from their audience. If you want to win the battle for converting your readers into leads and customers, it’s important to know where to find your winning content ideas. Experts at a leading digital agency in mumbai here are sharing some of their favorite sources for generating awesome blog posts and article ideas with this blog post.   Create buyer personas. You can’t create content for everyone — you’ll end up with something that resonates with no one. Content creators often think too broadly about their target audience. They’ll say, “our ideal customer is anyone who has an interest in advanture.” That’s the wrong approach. It’s more effective to focus on a specific buyer persona or a detailed description of your perfect customer. Based on data from your existing customers and insights from sales and customer service teams, create personas for each type of customer. What are their most pressing concerns? What are some of their goals? How much does the average sale cost, and how long does it take to close? Create one or two personas for each segment or product line you serve. Then, when you create content, speak directly to those personas. For example, suppose you’re creating B2B content for a software company that provides products and services to the insurance industry. In that case, you might have different buyer personas for claims adjusters and compliance managers within the organizations that buy from you. Each buyer persona will have different pain points and goals, so you’ll need to create different types of content for each group.   Data analytics and trending news. There are two places experts at leading digital marketing agency look to find information that drives a lot of traffic and potential leads: data analytics and trending news. Trending topics can be found on many sites, including Twitter, Google Trends, the New York Times, and even Facebook. Social media is a great place to find what’s trending, but don’t forget to look at some more traditional media sites. As far as data analytics go, experts at leading digital agency in mumbai use several different sources. Some include Google Analytics and Alexa, which help me understand what types of content people are already looking for online. Once I’ve determined what people search for online and what they’re talking about on social media, I create content. This gives me an edge because people are already interested in the topic. I’m not trying to sell them something they don’t need or want; I’m producing content based on what they’ve already demonstrated an interest in. This allows me to connect with my target audience by providing value instead of selling something. This has allowed me to increase my social following, grow my email list and generate more leads.   Ask Your Sales Team Experts at a leading digital agency in mumbai will tell you that one of the best ways to find content related to your industry is by asking your sales team what they hear from customers. Yes, you know your industry better than anyone, but the sales team talks with customers every day and hears their concerns about what kind of information they need to buy from you. As the people on the front lines of your organization, they are likely to have a wealth of insight into what customers value most.   As you begin to create content, take advantage of this crucial resource. Here’s how: Ask your Sales team what topics they talk with customers about most often. Sales teams are experts on customer problems, desires, and motivations — they should be an invaluable source of information as you plan and create content. Have your Sales team review the content you’ve created. Give them access to drafts, outlines, and white papers, then ask them to provide feedback on whether or not it addresses their customers’ concerns and needs. Sit in on a sales call (or two). Don’t just listen in; take notes about the topics discussed, questions raised, the language used, and objections voiced by your potential customers. Schedule regular meetings with your Sales team to discuss ways to improve how you work together to win over new customers.”   Competitor Analysis. There are a million ways to find content that attracts leads and customers. You can analyze other companies’ content and copy it all into your own. If you want to align with your audience, use social media wisely. Sure, you can use third-party analytics tools, but if you want to make sure that your content is being shared with people that matter most and gain more exposure for your company, it’s much more important to be on social media. The best way to figure out what makes other companies successful is by looking at what they’re doing. For example, an ad agency spends millions of dollars on marketing doesn’t mean that they don’t care about their clients. The same goes for search engine optimization and web design. A good agency will work hard before getting paid to show their clients value long after being paid. So go ahead and look at what other companies are doing online and figure out what makes them successful: They have blogs; they have podcasts; they have videos; they have Facebook pages; they have Twitter feeds; and so on.   Utilize social media and forums. Uncovering what your customers are talking about is an important first step in developing a content strategy. As Experts who provide digital marketing services say, if you know what your customers are discussing and asking about, you can create content that answers their questions and, in the process, you will get some SEO benefits.  Social media and forums are two excellent places to begin your research. By simply searching on Facebook, Twitter, or LinkedIn using relevant keywords related to your business, you will find out

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