How to implement Marketing Automation successfully in your organization

In every organization, large or small, the marketing department has to automate repetitive tasks like sending emails, posting on social media platforms etc. Marketing automation is that software built with the aim to automate these marketing actions, thus making these tasks, simpler and hassle-free. This software is designed to help the marketing team prioritize and…

The 4Ps of Digital Marketing

Decades ago, Neil Borden coined the concept of marketing mix with the 4Ps: Product, Price, Promotion and Place. For the many who have gone through marketing bibles, the genesis has always been the 4Ps a concept that stood the test of time for all marketing professionals across generation despite attempts of improvised versions. With the…