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Branding and Marketing Services blog, Content Marketing, SySpree, Web Design

What is a Landing Page & Everything You Need To Know About Them

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Landing pages are something that you need to know as a website owner. These web pages help you with your branding, lead generation, and conversions. If you don’t have a landing page yet, or you need to learn more about this concept, the following article will have some answers for you. This article by a website design company explains what these pages are, why it’s essential for you to have one, and where you can get one.   What is a landing page? A landing page is a web page that lets visitors know exactly where they can go to find information related to your business. They also allow your potential clients to learn more about what your business offers to decide whether or not they want to buy from you or sign up for your services or products. Your website is the first place visitors will find information related to your business, so it must be evident, easy to use, and straightforward. Experts at web design company will tell you that landing pages should be simple for visitors to understand what you offer and why it benefits them on an emotional level. They should be easy for others to use even if they are not familiar with your product or service. They should also not have any technical issues (only text appearing on the page). Two kinds of landing pages exist: Click Through and Lead generation.   Click-Through Landing Pages ​​When you launch a new product, you want to generate buzz and excitement around it. Click-through landing pages are a great way to create that buzz and engage with prospects. These are typically product or service overview pages. Their purpose is to provide more information, answer questions, and drive visitors deeper into your website. The goal of click-through landing pages is not necessarily to capture leads but to get visitors to take some action that will move them further down the sales funnel or purchase path.   Lead Generation Landing Pages A lead generation landing page is a website page created for the sole purpose of capturing leads. This means that the only thing you should be able to do on this page is to submit a form. The goal of a lead generation landing page is to convert site visitors into leads by getting them to fill out a form. The more information you request, the fewer the conversions — but these leads are usually of better quality, as they are more invested in the product. This usually involves presenting an offer, like a free download or discount code, and asking for their email address. The landing page removes all other options, leaving only the call-to-action button (or form) to convert leads. Landing pages live separately from your main website, with their URLs. You can hyperlink directly to them from email marketing campaigns or PPC ads. If a user clicks a link in an email campaign, they should end up exactly where they were promised — not on the home page or shop page of your site where they have to search out the advertised offer themselves.   Difference between Home Page and Landing Page The critical difference between your home page and a landing page is this: whereas the primary goal of your website or blog is to engage and inform visitors, the main goal of a landing page is to convert them into leads. So, what does that mean exactly? Your home page is intended to be the main gateway for your business. It’s where visitors will go when looking for general information about your company and what it offers. A web design company will tell you that a good home page will include information on how to contact you and navigate the rest of the site. It should also give visitors a clear idea of who you are and what you offer and links to more detailed pages on specific products or services. On the other hand, a landing page is designed with one specific purpose in mind: to get visitors to take action. Instead of providing a lengthy overview of everything you have to offer (as seen on your home page), a landing page should focus on one specific product, service, or offer. Its goal is simple — convince visitors to take action by signing up for your offer or filling out an inquiry form. The difference between landing and home pages should be clear by now. However, if you’re still confused, let’s quickly break it down: A homepage is your website’s most important page. It typically greets your visitors and gives them an overview of who you are and what you do. This page also serves as a navigation hub to other parts of your website. On the other hand, a landing page is a standalone page that’s specifically designed to convert visitors into leads or customers. Unlike home pages, these pages are void of any site navigation links, which can potentially distract visitors away from the conversion goal.   Why are Landing Pages Important? Now that you know what a landing page is, let’s take a step back and discuss why they’re so crucial for your business. Landing pages are different from your main website in that they don’t have the same features as the rest of your site. However, the landing has one goal: to turn visitors into leads. The most important thing to know about landing pages is that even though they’re part of your website, they should be treated like entirely separate entities — and they each have a unique purpose. A web design company will tell you that a good landing page is essential for success because it can be the difference between a visitor who quickly bounces off your site and a visitor who stays on your site and converts into a customer (or at least provides their email address). That means the content and design of each landing page should be tailored specifically to the product or service being offered and should

Branding and Marketing Services blog, Graphic designing, Logo Designing services blog, SySpree

TOP 50 CREATIVE BRANDING AGENCIES IN MUMBAI

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Branding is an incredibly important function for any business. Branding is a long-term process and is very complex. Due to this complexity, there are many Creative Branding Agencies in Mumbai and various parts of the world. Mumbai is considered a hub for branding. The companies here are technologically advanced, understand the need of their clients and realize how important it is to fulfil their client’s vision. Let’s have a look at the Top 50 Creative Branding Agencies in Mumbai: 1. Dentsu Webchutney – Web chutney is one of the top-notch Creative Branding Agencies in Mumbai. They are known as one of the bravest agencies on the planet and have successfully created multiple brands over their 2 decades of existence. They offer services of Brand Marketing, Creative Technologies, Communications and Design, Strategy, etc. 2. SySpree – SySpree is one of the leading Creative Branding Agencies in Mumbai. They have a team of experts that create branding strategies that are simple, clean and modern. Developing innovative strategies, create brands that hold long-term value. Their services offered include- Logo and Web Designs, Graphic Design, Media Buying etc     3. Young – Young creates their brands through their expertise in Brand Architecture and Brand Rejuvenation. They support SME’s and Startups in growing their brands. They consider themselves as Communication Architects who add value to the brand’s they work with by achieving the clients desired objectives. 4. Winner Brands  – With their expertise they help brands leverage their talent. They are a brand that finds the best resources for you to work with. From Brand Strategy consultants and Social Media experts to Content Specialists and Video Production experts. 5. 3 Minds Digital – 3 Minds Digital is a digital agency that conveys its client’s messages through the visuals they create. The Research, Mind Map, Explore Metaphors, Create Logos, Collaterals and style brands to create a strong brand identity. Their strategies help brands gain recognition and are unique and help them stand out. 6. Schbang – Schbang is a holistic marketing company in Mumbai. They create brands by developing integrated marketing solutions with their strategists and designers. They offer the services of Digital Content Creation, Video Production, Media Planning, Influencer Relationship, Celebrity Management, etc. 7. Atop Digital – Through their services Atop Digital helps brands tell their stories their way. They offer a lot of branding strategies like Brand Communication, Identity, Image Management, Positioning, Differentiation, Extension, etc. Over the years these strategies have proven to be successful at pleasing their clients. 8. HumanX – HumanX has a team of a variety of experts in various fields of branding- Graphic Designers, Business Strategists, Developers, etc. They are a strategic design consultancy that helps in Brand Design by offering services like Brand Identity, Brand Assets and Brand Guidelines among various other services. 9. Leo9 Studio – Combining Tech and Design, Leo9 Studio has proven to be a company that helps the brand achieve great influence in markets. They use behavioural science in their marketing strategies like Branding, SEO, SMM, Content Marketing, etc. by initiating, iterating and integrating Design and tech. 10. Thin-i – Thin-i is a branding solution company that converts companies into brands. They have always focused on a brand getting their basics of branding, communication and design right and then getting into the planning and implementation of an effective branding strategy. Their strategies have proven to be incredibly effective and always satisfy their clients. 11. Big Launch – Big Launch is a strategic branding agency. With their incredible team and strategies, they always help the brands they partner with move forward. They bring brands back to life with their branding strategies like Logo Design, Print and Collateral, Presentation and reports. They also focus on Digital Marketing, Web design etc. 12. Reverse Thought – Reverse Thought is a creative studio. They help their clients take the next step in their digital processes with their creative and technological expertise. They break clitter and amplify the voices of multinationals, small businesses and start-ups. Their Branding services include creating a brand identity, Logos, Outdoor Ads, Brochures, Graphic Design etc.     13. ABND – ABND transcends boundaries with their expertise in services. They provide the services of Brand Strategy, Design, Articulation, Packaging, Communication, etc. They are a holistic branding company and drive brands with their research and attention to detail in the strategies they implement. Thus, fueling growth. 14. Yellow Fishes – Yellow Fishes are an independent branding company. They build strong, beautiful and meaningful brands with their branding strategies that include -Brand Proposition, Identity, Design, Positioning, Visual Brand Language, Brand Naming, Brand Tonality, Logo Design and Brand Management. All of which increase brand loyalty, value and recognition. 15. Himani CC LLP – Himani CC LLP are an ever-improving and dependable branding company in Mumbai. They offer brand design services that are created by their team of experts with passion. They understand brands and offer them services like – Logo Design, Letterhead, Internal communication, brochures, etc. Their branding strategies are clear and concise. 16. Dy works – Dy Works have expertise in brand design. They have always helped brands by designing behaviour instead of designing for behaviour. Apart from Brand Design they also focus on Business Design, Transformation, Packaging Design, etc. They provide these services with a deep understanding of the brands they work with and their consumers. 17. Amar Jyoti – Amar Jyoti is a creative branding and digital agency that builds brands by delivering beyond the pitch. They focus on brand building with strategies that include Brand Story, Architecture, Tagline, Brand and Corporate Identity, etc. Their 32 years of experience has made unlock their power of branding to help create a brand. 18. 8 Designs – 8 Designs brings its brands ideas to life. They Discover, Envision, Design, Execute and Evolve with their branding strategies. Their branding strategies include Copywriting, Illustrations, Infographic and Logo Design, Brand strategy, etc. They have over 15 years of experience and constantly provide premium quality services. 19. Fruitbowl Digital – FruitBowl is a top branding company in Mumbai that helps the

Branding and Marketing Services blog, SySpree, Web Develipment

Business Color Trends for Brands

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Traditionally, color trends originate from the fashion world and the textile industry with a few leading names at the helm of things, creating the widely used color matching system that allows easy identification of specific hues. As a leading Web Development Company in Mumbai, we know that Pastels, Solids, Brights, Gold, and Neutrals are a few trends that dominate the design industry and make life colorful and entertaining.  As a brand, if you approach any customized Web Development Company in Mumbai, you will receive professional advice on the colors to be used for your business. Let us find out the color trends that have ruled the year gone by: 1. Gold and Neutrals: Gold foil, gold lettering, and many other variants are making their presence felt in various design elements and despite being a relative newcomer, they seem to be trending away to glory. With a neutral or black background, the gold lettering stands out magnificently as you can see when Starbucks launched its Star rewards program. The program evokes a feeling of luxury and oozes with sophistication, perfect for a premium brands’ premium reward program. It is quite elegant to look at seems like they are here to stay awhile. 2. Pastels: Amongst the pastels that ruled the business world, Rose Quartz and Serenity topped the charts, as they created a buzz in fashion along with many other pastels making their presence felt in fashion. The world of web design is also following the watercolour trend actively and is exploding with some inspired watercolour designs. Pastels are here to stay, considering the watercolour trend backing it up quite well. 3. Mint Tones: The mint tones give out a Fresh, futuristic, and high-tech vibe to your customers. It contains the hue that is reminiscent of the fragility of the environment, the warmth of spring that takes the chill off the cooler months and is also gender-neutral to boot. 4. Brights: Bright colors are also hogging the stage and grabbing a large part of the limelight as brand logos have brightened a lot. Leading brands like Instagram have gone ahead with taking the neon scale higher and the difference is visible. It does not mean that these brands are trying to stand out of the crowd with palettes that sensationalize the design world but they have also tried to seek out social justice issues. It is also noticed those tech companieslove bright colors, be it branding, their office furniture, or the logos, so this trend surely seems to be on firm ground, ready to take off to the next level. 5. Luminescent Neons: Stranger Things on Netflix has played a huge role in inspiring this throwback neon trend. We know that nothing quite catches the light like neon lettering and designs. How does one select a color palette? If you are planning to decide on your brand look, marketing materials, and web design, the color scheme becomes a vital criterion at this time, as any customized Web Development Company in Mumbai offering will tell you. Do not let the current trends dictate your choice, though you should browse through them to know what is preferred by others. You should choose a color scheme that will last forever when so-called trends have lived their life until the next trend appears. According to any leading Web Development Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Branding and Marketing Services blog, Marketing and Sales, SySpree, Web Develipment

How your Brand will benefit with Honesty as its cornerstone

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As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we understand that every brand strives to portray itself as prime examples of trustworthiness, authenticity, and honesty and take regular steps to enhance these values. However, building this image isn’t an easy task and certainly cannot be done at a superfluous level. It is hence necessary to follow it up with honest actions that will build an emotional bond with customers that would further result in a long-lasting relationship. Any professional Digital Marketing Company in Mumbai will recommend brands to keep a transparent relationship with their customers in order to earn life-long loyalty from them. Brands that aspire to be the best have honesty as one of their major attributes. Let us with the help of this blog, now learn how this factor has been applied in the industry to achieve the desired results. Honesty as a Cornerstone for your Brand Customers know to differentiate between authentic brands and understand that these brands are built day by day and not in a day. These customers can also identify overpromising brands from miles away. Honesty and transparency are thus the values that every trustworthy brand must possess. These brands never lie about what their background as an organization is and their manufacturing processes. The brands are defined by their values and the openness about their products is what endears them to the customers and influences their purchase decisions in a major way. Let us consider the following points as described by the experts of a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, which shows how important a role honesty pays in Branding. If your customers believe that your brand is Honest and Authentic then they are more likely to trust the claims that you would make. Branding in today’s world is all about meeting your customer’s needs to help ease their life. Being forthright about your strengths would enable your brand to attract the ideal set of customers who need the solutions and products that you offer. Honesty helps a brand make a successful comeback after a failure or long overhaul. Transparency is a buzzword that means demonstratable honesty and it is important for all brands be it B2B or B2C. Honesty in Branding Pays A prime example would be Pan-era Bread, a dining chain that launched a campaign that professed transparency of the highest level and promised its customers menus with complete information about nutrition, calories, and ingredients. When Southwest Airline’s campaign headline proclaimed’ Low fares. Nothing to hide. That’s Trans” fare”ncy”. By making their policy and position clear about being a low-fare airline, they inspired trust and followed it up with making Transparency a company-wide policy, which reinforces the belief further. In contrast, Jessica Alba’s The Honest Company is being sued for using harmful ingredients in its products. This clearly implies that when a brand promises honesty, its customers feel cheated if it does not live up to it. As a leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, we have professed honesty as our main value and we ensure it’s followed diligently during our transactions with clients. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many who start researching on how to start a website. We assure you to go into further depth in our future blogs such as What is Digital Marketing? or The 4Ps of Digital Marketing.

Branding and Marketing Services blog, SySpree

Branding or Marketing? And the confusion…

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‘Brand’ such a commonly used, but yet widely misused term subject to people’s interpretations and perceptions, as a leading creative branding company in Mumbai, here’s our try to clear the air a bit. Often while speaking to clients or the general public, the words marketing and branding are used synonymously. There are times we are told either is a subset of the other and so on. Our take, It’s a misconception that branding and marketing are the same concepts. Branding is uniquely defining what your product is, what your business is, and separating your product from the rest. Whereas marketing focuses on pulling in customers and selling your brand to them. Branding is deciding who you are as a business and establishing your identity, and marketing is making your presence known in the market and telling them who you are and why you’re better than the rest. As a top Branding Company in Mumbai, experts at SySpree make it easy for you to understand the difference between these two concepts here: Branding is essentially the expression of what your company/product stands for and what promises you plan to deliver to customers. It is that thing about you that lingers on in your customer’s mind now that could be a unique name, color, design shape, or any feature about your product which the customer identifies you with. Surely its everyone’s experience that things that are stuck in someone’s mind are spoken about during conversation and further increase the popularity.  Marketing could get you a one-time customer whereas your brand gets you a loyal lifetime customer as well as an advocate, ensuring even more customers. Branding is what differentiates you from your competitors and it tells customers what to expect from your product. The foundation of branding is a proper company logo that stylistically defines what your company is, in a single, small graphic. A good branding strategy involves a catchy tagline, an attractive and easy to remember the logo, and most of all, consistency. These should be posted everywhere you can, with stationery, promotional materials, etc. A good place to visit to design the logo could be Behance by Adobe. Constant changes in your company logo, color scheme, tagline, and the overall identity of your company will destroy whatever initial trust you have built in your customers. More about different types of logos in our future blogs. Branding helps you build an image for your business to present to customers. It lets you build a particular image to appeal to your target audience. It provides customers with a way to recognize your product and projects the quality standards that your business promises to uphold itself. A strong brand presence provides customers with something recognizable and memorable. A proper brand image gives a sense of security to the customers and makes them assume that the business is much larger than it may be, which is usually considered an assurance of the quality. In conclusion, Branding must take place before and alongside marketing, as a part of marketing, etc. if you plan on making your business a success and building up a customer base for the future. But that said even branding requires marketing to establish itself, this is whats the experts at Syspree Solutions top Branding Company in Mumbai, believe. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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