Syspree

Menu

Branding and Marketing Services blog

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

What Are Content Delivery Networks (CDN), And Do You Need One In 2023?

/

A Content Delivery Network (CDN) is a way to help content reach your users as quickly and efficiently as possible. It helps you deliver your content to more people faster by providing a fast, reliable connection between your servers and the content they need. An experienced web developer will tell you that the main goal of a Content Delivery Network is to provide you with an alternative channel for your content. If you can choose where your content goes, you can control how long it takes for someone to see it. You’ll be able to create highly personalized experiences for each of your users instead of relying on algorithms that are only good at one thing: serving up data.   What is a Content Delivery Network Content Delivery Networks (CDN), often abbreviated as CDN, are a technology that improves content delivery across multiple internet connections and networks. This is done by sending the content from one internet connection to another (CDN) and then receiving it. This is done by files that are initially placed in a central location (or “cloud”), where they are then stored in one of the CDNs. The documents that the CDN receives can be accessed from any internet connection without downloads. The term ‘content delivery network’ was coined in 1999, when it was discovered that using a caching proxy at Internet Service Providers (ISPs) and Content Delivery Networks (CDNs) could improve the speed of browsing on a web page by reducing latency – or delay between the time data arrives at the server and when it is retrieved. It has since been used as both an adjective and noun to refer to technologies that use these proxy caching methods to improve performance on Internet connections. A content delivery network can be considered an ‘everything,’ if you will, website cache server. However, many webmasters don’t know how much cache servers should be used for their sites or how much traffic their site receives each day. Setting up at least one cache server for every 200–500 concurrent users would give your site more hits and help protect your system from bandwidth hogs like Googlebot crawling your pages repeatedly. Starting with a very cheap CPU-bound server will help speed up your site faster than starting with an expensive, slow one!   How Content Delivery Networks Work Content delivery networks (CDNs) are a way to deliver web content to users based on their geographic location. They work by copying static content such as images, CSS, and JavaScript files to a network of servers worldwide, which visitors can access more quickly. Imagine this scenario to understand how CDNs work: your business is located in Barcelona, but you have website visitors worldwide. If a visitor from Sydney visits your website, for example, the information has to travel a long distance from Barcelona to Sydney. The longer the distance between the data centre and your visitor, the slower it will be. A web development company will tell you that this is where CDNs come into play. Instead of hosting all your assets in Barcelona, you can have them copied onto servers worldwide. That way, if a visitor from Sydney accesses your website, they’ll be able to retrieve assets from Sydney rather than Barcelona. This will make your website load faster for them. The same goes for visitors accessing your site from other parts of Europe — if you have an asset stored on a server in Munich, it will make more sense for them to retrieve it from there than from Barcelona.   Why You Need To Start Using A Content Delivery Network A content delivery network is the best way to speed up your site and provide a superior user experience. As you start, you probably won’t need one, but as soon as you start getting significant traffic, it’s something you’re going to want to consider. A CDN distributes copies of your site’s static assets — images, CSS files, JavaScript files, etc. — to servers worldwide. When a visitor comes to your site, the CDN will automatically serve them the files from a geographically close server so that your site loads fast and reliably everywhere in the world. CDNs can also provide security benefits such as DDoS protection and SSL (HTTPS) free or at a very low cost. An expert at leading website development company will tell you that CDNs are super important for websites that are targeting an international audience. Still, they’re also useful for all sites because they reduce the load on your hosting provider and help prevent your site from going down if it gets slashdotted (e.g., Reddit or Hacker News suddenly sends you lots of traffic).   Benefits of using Content Delivery Network (CDN) Fast load times: Using a CDN means that your site’s static content can be cached on servers worldwide. Rather than waiting for the request to go back to your origin server, users can get their information from a local server and see it instantly. Reduced bandwidth: When you have more than one server, you don’t have to worry about one getting overloaded with requests. Also, because your static files are only downloaded once, you don’t have to send them out multiple times to different users. This saves bandwidth and reduces costs. Increased security: When you use a CDN, it helps protect against DDoS attacks and other threats. If some external force tries to take down your site by flooding it with requests, the CDN will handle many of those requests and won’t reach your actual website.   Finding The Right Content Delivery Network For You A CDN (Content Delivery Network) is a network of servers distributed across the globe to deliver content more efficiently to users. A content delivery network (CDN) aims to serve content to your audience with a high degree of uptime and fast page loads. CDNs store cached versions of your site on their servers, which means the files can be delivered from a location that’s nearest to the user.

Branding and Marketing Services blog, Marketing and Sales, SEO, SySpree

2023 Ultimate Guide: PPC Tools & What to Consider When Choosing PPC Tools

/

Online pay-per-click advertising is one of the most cost-efficient and time-saving ways to market your business—from small local shops looking to generate more foot traffic to real estate businesses. As an expert digital marketing agency would tell you, the marketing potential of PPC tools, techniques, and technology has grown in recent times—with companies now using pay-per-click advertising more than ever to generate leads and drive conversions. And while it used to be only available for large corporations, it’s now available to smaller businesses that don’t have the financial muscle to enter the market the way they would like.   However, to achieve affordable, measurable results, you need to know how to go about it: PPC tools are vital for generating a targeted kind of traffic interested in your product or services. Of course, there are various PPC tools out there, but most are not created equally. Moreover, some are more efficient than others. In this article, I’ll discuss what a PPC tool is and whether you need one and help you find the best PPC tool for your business.   What is PPC? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a way of buying visits to your site rather than trying to earn those visits organically. As experts at leading digital marketing company would tell you that search engine advertising is one of the most popular forms of PPC. It allows businesses to purchase ads on search engines when potential customers search for keywords related to their business offerings. Say we bid on the keyword “PPC software.” In that case, our ad would show up in the top spot on the Google results page. We may also run across PPC advertising on social media platforms. Social networks like Facebook and Twitter have also adopted the pay-per-click model. The good news? Your ads will only show to people who are likely to be interested in your business! Put: Pay-per-click advertising can help you reach a wider audience online, enabling you to track the success of your campaigns in real time.   Why do you need a PPC Tool? If you want to run a successful Pay Per Click campaign, you need to analyze your results. You can’t just hit the Go button and hope everything runs smoothly. That’s not going to happen. Experts at a leading digital marketing agency in Mumbai would say that instead, it would be best to analyze everything in your campaign, from keyword bids and competition levels to landing page performance and conversions. PPC tools are great for that because they help you manage your campaigns more effectively. PPC tools can help you get better results from your paid advertising campaigns by providing keyword research, bid management, analytics and reporting tools, as well as creative services such as writing ad copy. This is why you need to use the right PPC management tool. There are too many variables, too many things that can go wrong, and too many decisions that must be made at every step of the process. A good PPC tool will help you make all of these decisions easier and faster, improving your ROI and allowing you to scale your business faster.   What to Consider when Choosing PPC Tools? When looking for an advertising tool, there are several factors you should consider. First, it’s important to think about how you will use the tool, what kind of results you want, and how much you can spend. Digital marketing company experts would advise you that when choosing a PPC tool, these are some of the factors that should be considered: Price: How much do you plan to spend on this tool? How much money do you have to spend? There are options for every price point, so there’s no need to limit yourself. Features: What features does this PPC tool have to offer? Are there unique features that are useful for your business? Can this tool be customized for your needs? Productivity. Speed is important when managing campaigns. The tool should be able to analyze data quickly and allow you to make decisions based on these statistics. Accuracy. You wouldn’t want to use a tool that doesn’t provide accurate figures such as bid costs, conversions, or keyword performance. Ease-of-use: How intuitive is this PPC tool? Can you quickly learn how to use it, or will it take a lot of time and training before your staff can use it effectively? Integration: Does this PPC tool integrate with other tools or systems your business uses? For example, does it integrate with Google Analytics or Salesforce CRM?   Top 10 PPC Tools for the year 2023   SEMrush SEMrush is a staple in the PPC toolbox. It’s a competitive intelligence and research tool with a suite of tools to help you research and manage your paid search campaigns. SEMrush is a competitive intelligence tool, which means it helps you compare your website and your competitors’ websites against one another. Although it doesn’t offer bid management or keyword research, it does provide all the information you’ll need to make informed decisions about your budget and keywords. SEMrush can also crawl your website for technical SEO errors, such as duplicate content, broken links, or missing alt tags. If you need to see how well other sites are ranking for certain keywords—your competitors’ or your own—SEMrush provides excellent tools for doing so.   Pros: The most important feature here is the ability to track your competitor’s keyword rankings. All you need to do is add your domain, and SEMrush will provide you with a list of keywords driving traffic to your site. This can be extremely helpful for monitoring industry trends, finding new opportunities for optimization, and identifying new keywords to target.   Cons: SEMrush does not offer any reporting features – so if you want to see how well your campaigns are performing, you’ll need to export the data into an external

Branding and Marketing Services blog, SySpree

Hyper-Local Marketing: Innovative Techniques to Target Your Audience

/

Hyper-local marketing is a strategy that focuses on targeting a specific audience in a specific geographic area. It is a powerful way to reach potential customers where they live and work and can be a highly effective way to drive sales and increase brand awareness. One of the main benefits of hyper-local marketing is that it allows businesses to create targeted campaigns tailored to their audience’s specific needs and interests. For example, a local restaurant might use hyper-local marketing for advertising a special menu item to customers within a few blocks of the restaurant. Another benefit of hyper-local marketing is that it can be highly cost-effective. The most creative digital marketing company states that by targeting a smaller, specific audience, businesses can often achieve better results with a smaller budget than they would with a broader, more general campaign.   Key Takeaways Hyper-local marketing targets a specific audience in a specific geographic area, allowing businesses to create targeted campaigns tailored to their audience’s specific needs and interests. Hyper-local marketing is highly cost-effective and can achieve better results with a smaller budget than a broader, more general campaign. Hyper-local marketing uses various tools and strategies, such as social media, location-based promotions, and geofencing technology. Hyper-local marketing is more precise than traditional local marketing and allows businesses to connect with customers more personally and meaningfully. Identifying the hyper-local audience is essential for creating effective and efficient marketing campaigns using segmentation techniques and researching local demographics and psychographic.   Concept of Hyper-Local Marketing Hyper-local marketing is a strategy that focuses on targeting a very specific and small geographical area, typically at the neighborhood or even street level. This approach allows businesses to tailor their marketing efforts to a particular group of people in a specific location, making it more targeted and effective. By utilizing methods such as social media, search engine optimization, location-based mobile advertising, online directories, and offline methods like flyers and billboards, businesses can connect with their ideal customers in a personal and meaningful way. Get in touch with a leading social media marketing agency to understand the concept of hyperlocal marketing. Comparison to Traditional Local and National Marketing Hyper-local marketing is a strategy that focuses on reaching and engaging with customers in a specific, targeted location. This can include a specific neighborhood, city, or even building or establishment.  The goal of hyper-local marketing is to reach customers who are likely in the immediate vicinity of a business and to target them with highly relevant and personalized messaging. Specific Region: One of the key differences between hyper-local marketing and traditional local and national marketing is the level of granularity in targeting. Traditional local marketing may focus on a specific city or region, while national marketing targets a broader audience across the country.  Hyper-local marketing, on the other hand, zeroes in on a much smaller geographic area, allowing businesses to reach customers who are most likely to be interested in their products or services. Technology: Another key difference between hyper-local and traditional marketing is the use of technology. Hyper-local marketing often utilizes location-based technologies like GPS and beacon technology to reach and engage with customers in real time.  This allows businesses to send highly relevant and personalized messaging to customers physically present in their stores or the immediate vicinity of their business. Let the best SEO company help you in your marketing using superior technology. Hyper-local marketing is becoming increasingly important as the number of mobile users grows. With more and more consumers using their smartphones to search for products and services, businesses must be able to reach these customers where they are. Hyper-local marketing allows businesses to target customers based on their current location and provide them with personalized, relevant information.    Identifying Your Hyper-Local Audience Identifying your hyper-local audience is essential for any business to target a specific group of people in a specific location. By understanding who your target audience is and what they want, you can create marketing campaigns that are more effective and efficient. We will discuss techniques for identifying and segmenting your hyper-local audience and tools for researching and understanding local demographics and psychographics. Techniques for identifying and segmenting your hyper-local audience Segmentation:  One of the first steps in identifying your hyper-local audience is to segment your target market. Segmentation is dividing your market into smaller groups of consumers with similar needs and characteristics.  This allows you to create more targeted marketing campaigns that will appeal to specific groups of people. For example, you could segment your market by age, gender, income, or lifestyle. The best digital marketing agency in Singapore believes that by understanding the demographics of your target audience, you can create marketing campaigns tailored to their specific needs and interests. Market Research: Another technique for identifying your hyper-local audience is to conduct market research. Market research is gathering and analyzing information about your target market.  This information can include demographic data, such as age, gender, and income, as well as psychographic data, such as lifestyle, values, and attitudes. Market research can be conducted through surveys, focus groups, or online studies. By understanding your target audience’s needs, wants, and behaviors, you can create more effective and efficient marketing campaigns.   Tools for Researching and Understanding Local Demographics and Psychographics Various tools are available for researching and understanding local demographics and psychographic. By understanding your target audience’s specific characteristics and behavior patterns, you can create more effective and efficient marketing campaigns. Google Trends is also a powerful tool for researching and understanding local demographics and psychographics.  It allows you to see how often a particular search term is entered into Google and how frequently a particular topic is searched for in a specific location. This can help you understand what your target audience is interested in and how they search for it. Allow a leading digital marketing company to guide you in using the appropriate tools. Identifying your hyper-local audience is essential for creating effective and efficient marketing campaigns. By segmenting your target market and conducting market

Branding and Marketing Services blog, Marketing and Sales, SySpree

How An Effective Digital Marketing Personalization Can Boost Your Business

/

Personalization has become a buzzword in the digital marketing industry, and for a good reason. In today’s digital landscape, consumers are bombarded with overwhelming information and options.  The most efficient web development company believes that digital marketing personalization enables companies to break through the clutter and communicate with their audience in an extremely relevant and focused way. But what exactly is personalization, and how can it be used to drive success in the digital age?  In this blog post, we will explore the importance of personalization in digital marketing, the benefits it offers, and how to implement it in your marketing strategy. We will also discuss some of the challenges and best practices for digital marketing personalization to ensure you get the most out of your personalization efforts. So, let’s dive in and discover how personalization can help your business stand out in the digital world.   The Role of Digital Marketing Personalization in Today’s Digital Landscape The role of personalization in today’s digital landscape is becoming increasingly important as consumers’ expectations and behaviors evolve. Personalization is tailoring messages, content, and experiences to the individual preferences and characteristics of a specific audience. It’s a powerful tool that enables businesses to connect with their customers deeper by understanding their needs and delivering relevant and valuable content. In today’s digital landscape, consumers are faced with overwhelming information, options, and distractions. Digital marketing personalization helps businesses cut through the noise and deliver relevant and targeted messages to their audience. Get the help of a leading digital marketing company to reach your target audience. By tailoring their content and experiences to their customer’s individual preferences and characteristics, businesses can increase engagement, conversions, and customer loyalty. Personalization also plays a crucial role in improving the customer experience.  In today’s digital age, customers have come to expect a personalized experience when interacting with brands online. By understanding their preferences and providing relevant content, businesses can create a more engaging and satisfying customer experience. Additionally, personalization helps businesses to increase the effectiveness of their marketing efforts. By targeting specific segments of their audience with personalized messages, businesses can increase the relevance of their marketing campaigns and improve the ROI of their marketing spend.  The availability of data and technology also drives the adoption of personalization in digital marketing. Today’s businesses have access to a wealth of customer data, including browsing history, purchase history, demographics, and more.  This data can be used to create detailed buyer personas and to target specific segments of their audience with personalized messages. Additionally, technological advancements have made it easier for businesses to implement personalization across all their digital channels, including email, website, social media, and advertising. As a result, personalization has become an essential aspect of digital marketing strategy for any business. Let a leading digital marketing agency in Mumbai assist you in staying competitive in the digital age.    The Benefits of Digital Marketing Personalization Personalized marketing is a strategy that involves tailoring advertising and promotional efforts to specific groups or individuals. This approach has become increasingly popular recently as businesses look for ways to stand out in a crowded marketplace. Here are a few benefits of personalized marketing that make it worth considering for your business. 1. Increased engagement:  Personalized marketing allows businesses to connect with their target audience on a deeper level. By tailoring messages and offers to specific groups or individuals, businesses can create more relevant and engaging content that is more likely to capture their attention. 2. Improved customer retention:  Personalized marketing can also help businesses build stronger, more loyal customer relationships. By making customers feel valued and understood, businesses can create a sense of loyalty and trust that is more likely to result in repeat business. 3. Better ROI:  Personalized marketing is often more cost effective than traditional marketing methods. By targeting specific groups or individuals, businesses can make more efficient use of their marketing budget and see a higher return on investment. 4. Increased brand awareness:  Personalized marketing can also increase brand awareness by making your business more memorable and relevant to your target audience. Creating a personalized experience for your customers makes you more likely to make a lasting impression. 5. Data-Driven:  Personalized marketing allows businesses to gain valuable insights into customer’s behavior, preferences, and buying habits. This information can be used to optimize marketing efforts and improve overall performance. Overall, personalized marketing is a powerful strategy that can help businesses connect with their target audience more meaningfully, build stronger relationships with their customers, and achieve better ROI. With the increasing amount of data available and technological advancements, it is becoming easier than ever to personalize the customer experience.   Personalization Techniques for Digital Marketing The best digital marketing company in Singapore believes that digital marketing personalization is a key aspect of digital marketing, as it allows businesses to tailor their efforts to specific groups or individuals.  This can result in more engaging content, stronger customer relationships, and a higher return on investment. Here are a few personalization techniques businesses can use to improve their digital marketing efforts. 1. Segmentation:  One of the first steps in personalization is to segment your audience into different groups based on demographics, behavior, or other characteristics. This allows you to create targeted messages and offers that will be more relevant to specific groups of people. 2. Behavioral targeting:  Behavioral targeting involves using data on a customer’s online behavior, such as browsing and purchasing history, to create personalized messages and offers. This can be done through cookies, tracking pixels, and other technologies. 3. Email marketing:  Email marketing is one of the most effective ways to reach customers with personalized messages. You may improve the relevancy and efficiency of your emails by segmenting your email list and developing focused campaigns. 4. Personalized content:  Personalized content is a way to create a unique experience for your customers by tailoring your website, blog, or social media content to their interests and preferences. This can be done using data on a customer’s browsing history,

Branding and Marketing Services blog, SySpree

7 Ways to Measure Brand Perception to Create Better Marketing Campaign

/

It doesn’t matter if you are an individual or a large company, a positive perception of the brand is a common goal for all businesses. The final verdict of any brand is based on its clients. The digital marketing company in Singapore says brand perception is a key measure of how your clients are able to be able to connect with your brand. What are their thoughts and thoughts whenever they imagine your brand? Are they familiar with your services or products? Take a look at these important facts: Accenture’s survey finds the fact that 66% of consumers appreciate transparency as among the top desirable attributes of an organization. The research of Stackla highlights the reality that 86% of users seek out authenticity from brands before they endorse an organization. According to a PWC study that 63% of consumers want a positive customer experience prior to making a purchase. Do you want to be able you can live up to what is expected of your clients such as the stats above? This blog will cover every aspect of how to improve the perception of your brand. What is brand Perception? Brand perception is about how customers perceive your brand. What are their thoughts when they consider your services and products? Are they likely to recommend your company’s name to friends and relatives? Do they consider you an industry expert? And more. The process of building brand recognition requires years of dedication. It is essential to put yourself in the mindset of your customers, comprehend their needs and then provide them with the right solution. It is best illustrated by using McDonald’s story of growth. McDonald’s reported an increase in sales of 5.5 percent in the fourth quarter of the year. The former McDonald’s CEO, Steve Easterbrook confirms that brand perception is a factor that helped the company grow in the fourth quarter of 2018. There are many methods to build an image that can improve your image and boost the growth of your organization. Let’s explore the various forms of perceptions about brands in the following section. Different kinds of Brand Perception How do you increase brand perception? In order to understand this, you must be aware of the various channels that affect the perception of your brand. The consumer will look at various aspects of your business, like quality values, website responsiveness values, responsiveness, and so on, to make a judgment about your brand. Qualitative: Excellent quality is the primary reason that your customers get a good impression of your company’s image. If they can comprehend or use your services without difficulty and are not hesitant about switching to a competitor. They will even suggest your product or service to their acquaintances or relatives. We’ll take a look at the famous brand of coffee, Starbucks. It is an extremely sought-after brand due to the quality and authenticity that its coffee. This is why Fortune Magazine has rated Starbucks as the sixth most sought-after company. Imagery Visual Imagery: There are some brands that consider creating a positive brand image by evoking all five senses. This can be in advertisements or catchy music, appealing visuals, and more. For example, the well-known brand Nike utilizes the effectiveness of marketing via Instagram to create inspiring posts. These posts contain powerful photos and hashtags. Content creation: A well-crafted content creation strategy is an effective method to build a positive perception of your brand. High-quality content, such as extensive blogs and e-books makes you stand out from the competition as a thought leader. People look at your brand for guidance on important product-related issues. Consider, for instance, TED talks that are inspirational talks given by experts, business executive writers, authors, and more all over the world. Their content strategy is focused on highlighting important issues all over the world. Through this the content they publish appeals to everyone from different walks of life. Once you’ve mastered the different types of perceptions about brands. Let’s find out how to answer the query: “Why is the importance of brand perception? What is the significance of brand perception? Benefits of a Brand with a Strong Image Perception Studies show that, on average, 59% of customers purchase new items from trusted brands. Thus, creating a favorable image of your brand has many benefits, including an increase in customer loyalty, the capacity to stand up to the competition, and much more. Below mentioned are some benefits shared by one of the best digital marketing agency Singapore. Simple introduction of New Services and Products: If you plan to introduce a new product or service, it’s essential to establish a solid foundation on which to build the marketplace. If your clients aren’t comfortable with your values or what you have to offer and your services, they may be reluctant to buy your goods. Therefore having a positive brand image can make it easier to promote your new products. Competitive Edge on the Market: When your clients are pleased with the superior quality of your products and services they will be loyal to your name. It is interesting to note that research suggests that a current client spends 67% more during the initial 31st-36th month of their affiliation with a brand when compared to their minuscule purchase within the first six months. Greater Customer Trust: Keeping the trust of your customers is essential in today’s competitive market. Customers have a variety of options in the market. It is essential to offer distinct services and be at the forefront of solving their issues. This will be the deciding factor that makes them trust you more than your competition. Improved Brand Equity: It’s the social value that your company’s brand has. If you’re able to advertise and sell your goods using only your brand name, then your brand equity is at a high level. Brand perception is an important aspect of brand equity, and helps make certain that customers are confident in your products and see them as genuine. In the next part, let’s

Branding and Marketing Services blog, Content Marketing, SEO, SySpree

How To Write A Great SEO Content

/

Great SEO Content is one which is well-written content that will get your website more traffic from search engines and create a bond with your target audience. The expert at a leading SEO company in Mumbai will tell you that the content also is essential for you to gain credibility in your niche and increase brand awareness. But writing great SEO content is not an easy task. You need to ensure that your content is relevant, well researched, and up-to-date. Achieving all of these aspects may seem challenging, but it’s achievable, and it will be worth the effort if you succeed. let’s first understand what is a great SEO Content?   What is great SEO Content? Great SEO content is relevant to your target audience and optimized for search engines. It’s the kind of stuff that people love to read and share because it’s useful and interesting. The best way to create great SEO content for your website is to write about relevant, useful, and interesting things to your target audience. If you can do this consistently, your page will rank higher in search engines, and you’ll see an increase in visitors to your site. Great SEO content isn’t just keyword-rich; it’s keyword-optimized. When you write good SEO content, you’re writing for people — not search engines. If your copy reads as a robot wrote it, no one will want to read it anyway! Great SEO content is optimized for search engines by using keywords naturally, not stuffing them into sentences or paragraphs to have them there. Great SEO content can be funny or serious or anything in between — as long as it meets the user’s needs (which is what makes something useful). When you’ve written great SEO content, you’ll know when people start linking back to it or talking about it on social media platforms such as Twitter or Facebook.   What is the Value of Writing Long-Form Content?  While some marketers and brands are doing fine with shorter posts, there’s a growing trend toward long-form content with more than 2,000 words. Here are a few reasons why you should consider writing longer pieces of content: People like to read long-form content. In a recent survey, we learned that 71% of consumers said they prefer long-form blog posts for learning about a new topic. And when it comes to industry news, 77% of B2B buyers said they prefer in-depth long-form articles to short posts or infographics. Long-form content is more likely to be shared. The best SEO company will tell you that the same survey found that the top reason people share blog posts is that they’re informative (71%), followed closely by being entertaining (69%). The third reason people share is that the post is well written (44%). If you write engaging long-form content packed with information and written well, it is more likely to be shared across social media networks and bookmarked for later reading. If you want to make more money, sell more products or get more subscribers, you need to learn how to write long-form content. Longer articles and blog posts get more traffic from search engines, have lower bounce rates, generate more social media shares, and ultimately result in a better return on investment (ROI). The average word count of a Google first page result is 1,890 words. That’s a pretty staggering statistic. And according to this study, the average word count of content that ranks in the top 10 spots on Google is 2,416 words. Longer content allows you to go into greater depth and detail than you could with shorter form content. This makes it easier for readers to understand what you’re trying to say and follow along with your argument. This means you can give them the information they are looking for and build trust with your audience. Trust is critical if you want people to buy from you, subscribe or share your content with their friends.   What’s the best way to write SEO content? In SEO, there are countless ways to write a good piece of content. But if you want to rank on Google, there are a few tips and tricks you should be aware of. Here are some of the best ways to write great SEO content: Write for your audience first. When it comes to writing SEO content, the most important thing is to write for your audience first. Google and other search engines want their users to find what they’re looking for quickly and easily. The best way to do this is by creating content that answers the questions your target audience has about your products and services. Google will reward you by ranking your website higher on results pages if you can do this. The more relevant your content is to what people are looking for, the more likely they will engage with it — and share it with others.   Keep it all under the same roof. The best way to write SEO content is to keep it all under the same roof. Content marketing company in India will tell you that it’s easier to manage and makes for a more cohesive experience for your users. You don’t want to have an article about “how not to get sick” and another about “what you can do if you already have the flu.” You want them together in one place, so people can find what they need when they need it. Think of your website as a house: You want everything in its place, from the kitchen to the garage. If you’re looking for something, you don’t want to search through multiple rooms or open up closets to find what you need.   Make headlines that pack a punch. You want to make sure that when readers see your headline, they have to click on it. The best way to do this is with the help of the power word. Power words engage a reader’s emotions and make them feel something. They evoke

Branding and Marketing Services blog, Content Marketing, SySpree, Web Develipment

12 Simple Rules Every Web Developer Should Follow For Best SEO Results

/

As a web developer, you’re in charge of both the design and the development of your client’s website. You want to make sure that each element is coded and displayed correctly. But when it comes to writing code, there are many things you need to consider to get the best SEO results. When building your WordPress theme or working on a Magento template, remember that certain coding protocols and styles will help your site appear higher in search engine results. Remember that every great SEO campaign in the world has a great website developer behind it. This doesn’t necessarily mean they’re good at programming, but they know how to get the job done. Anyone can follow a set of guidelines and receive some positive results, but that won’t help you stay on top for long. The key to success is implementing as many best practices as possible into your development practices. These 12 simple rules every web developer should follow will help you do just that.   Optimize your images  Images are an important part of a website. They can add visual interest to a page and help break up long blocks of text. However, images shouldn’t be used just for using them. Using images that are relevant to the content will help with SEO. Keywords should be used in the alt attribute of an img tag. As website development company would say that this is especially true if the image is being used as a link. For example, “click here” written out as text inside an anchor tag will be valuable for accessibility and SEO benefits (because it’s a keyword). The same thing holds if you use an image to create a link; its alt text should contain keywords specific to the page you’re linking to. Before uploading images, they should be compressed, so they don’t impact load times and don’t take up too much space on your server. You can use online tools like TinyPNG or JPEG Mini for this purpose. Several plugins can help you compress your images upon upload if you’re using WordPress.   Optimize your canonical tags A canonical tag (aka “rel canonical”) tells search engines that a specific URL represents the master copy of a page. The canonical tag declares a preferred version of a page—it prevents problems caused by identical or “duplicate” content appearing on multiple URLs. The canonical tag tells search engines which of your multiple URLs they should use when including a URL in a search result.  If your site has identical or vastly similar content accessible through multiple URLs, this can cause problems for search engines trying to determine which content is more important. The canonical tag also helps if you have pages with similar content but different URLs. For example, an ecommerce site may have an original item listing URL, as well as these variations: http://www.example.com/product-item/unique-name http://www.example.com/product-item/unique-name?trackingid=87654321 http://www.example.com/product-item/?trackingid=87654321&source=facebook A web development company would tell you that to avoid duplicate content issues, use canonical tags to tell search engines which URL is the original, directing users to a one-page version that features a clear, concise description of the content.   Choose the best url structure.  There are two main options for url structure: – Using dynamic parameters, like mywebsite.com?id=1 – Using one of several types of clean urls, such as mywebsite.com/news/1 The first option is technically easier to implement, but it isn’t good for your website’s search engine ranking and does not give anything to your users. If a user wants to send a link to that page to a friend, which one is easier: www.mywebsite.com/news/1 or www.mywebsite.com?id=1? On top of that, Google and other search engines will rank your pages lower if you use dynamic urls because they can’t understand them — they cannot find out what is contained on that page. As a result, if you want to build a successful website, you should always use clean urls and make sure that they contain the relevant keywords describing their content.   Use 301 redirects properly for SEO Use 301 redirects properly for SEO. If you’re changing domains or URLs around, use a 301 redirect. This is a permanent redirect from one URL to another, and it will also transfer your link juice (ranking power) to the new page/site. You can check your redirects with this tool. A website developer will tell you that a 302 redirect is a temporary redirect, so it does not transfer ranking power and is mainly used for maintenance purposes. If a page or site goes down, the 302 tells search engines that it will be back soon and not to remove them from their index. Check your 404 error pages. When users get a 404 error, they know something’s up, but they might not know how to get back where they were going. Having a well-designed 404 page that lets them back into your site content is important for usability and preserving traffic. According to Moz, 404 errors are the third most common landing page for organic traffic after the homepage and product pages. Ensure you have an XML sitemap for SEO and ensure all your pages are indexed in Google Search Console. Search engines love sitemaps because they help them crawl your website easier.   Fix 404 error pages SEO (search engine optimization) is a competitive strategy that aims to create a competitive advantage by improving the website’s visibility in search engines’ results pages. To do that, web developers need to ensure a high level of quality and content, and then they have to ensure that search engines index all the pages on their website.   Use SSL certificate for SEO and Security. If you are selling products or services on an eCommerce website, it is imperative that you have a Secure Socket Layer (SSL) certificate installed. Without it, you could be penalized by Google for security issues and will be unable to accept payment on your site. To set up the SSL certificate, log into your cPanel and select “Let’s

Branding and Marketing Services blog, SySpree, Web Design

CSS Image Sprites: The Easy Way To Use Images, WEB Development and SEO

/

We all want more traffic to our sites. Everyone wants more customers and clients on their list and is looking at ways to do it. A website designers in Mumbai will tell you that one of the best things to make your website as pleasing to the eye as possible, but we often overlook one of the simplest ways.  Having an image on your site that pulls up slowly, has a considerable space between each line of text or doesn’t even visually match with the rest of your site is not only hard for a visitor to look at, but it will also affect search engine rankings and most likely turn visitors away in favour of another site. CSS Image Sprites can be a pretty easy and quick alternative to overcome this problem, allowing you to integrate multiple images into one menu icon or banner image, saving both time and bandwidth, saving you money in hosting costs and making it easier for visitors to navigate your site improving overall user satisfaction with your brand and thus benefiting overall performance for Search Engine Optimization purposes.   What is CSS Image Sprits. By using CSS image sprites, we can reduce the number of HTTP requests made for images referenced by our site. CSS sprites combine multiple images into a single larger image at defined X and Y coordinates. We can then assign this generated image to relevant page elements, and use the background-position property to shift the visible area to the required component image. Using image sprites reduces the number of server requests and saves bandwidth by replacing multiple small images with a single, larger image. However, as with other optimizations, saving a few bytes in file size should not outweigh readability and maintainability, so you should use them only when they make sense for your design.   Benefits of CSS Image Sprites CSS Image Sprites are a great way to consolidate multiple images into one. They’re easy to use, and they’re relatively straightforward to build. You can even use an online tool like CSS Sprint Generator to create CSS sprites quickly and easily. Using only one image can significantly improve your site’s SEO and performance because it reduces the number of HTTP requests browsers have to make when loading your page. The fewer requests that need to be made, the faster your site will load (and your SEO) better. Website design company in Mumbai will tell you that if you’re looking for a simple way to reduce page load time and improve your site’s performance all in one swoop, check out CSS Image Sprites! These images can be used in just about any website design project because they allow designers or developers to create custom layouts with minimal effort.   How do CSS Sprites work? CSS Sprites are a subset of the standard CSS properties used in various situations. Image sprites are referred to as either “image-based sprites” or “images to be placed on the page.” CSS Sprites can be used to create a variety of image effects such as pixellated text, animated text, moving images, etc. The sprites can also be applied to other CSS properties such as font family, background colour, font size and font style. Using this technique is easy, and it doesn’t require an additional image library or image gallery.  The only requirement is to include an HTML <img> tag with the desired CSS attributes and its src attribute. These attributes can be in any order but should not overlap with each other. As long as they do not overlap with each other, then it will work fine. It is also possible to use JavaScript or XML elements for some advanced features so that users can use them in their scripts. The images used in this technique are primarily photographs or illustrations that are not too large not to hinder the user experience while browsing through them (i.e., they don’t drain the system). Images should usually only have borders (or margins) around them; otherwise, there will be problems like overlapping images, broken lines etc.  As web design company in Mumbai will tell you that to avoid this problem, you may consider using Scalable Vector Graphics (SVG) format for your images instead of PNG format like we do now (see picture below). The SVG format is a file format developed by W3C for web graphics (like web animations and SVG logos) that allows us to quickly create scalable vector graphics within HTML documents while maintaining full functionality through CSS specifications like line heights and positioning properties such as float, margin, transform etc.  An image sprite is pretty simple to use. You simply need the following information: the URL of an image file you wish to display, optional style information (e.g., width and border radius), optional background colour information (optional), optional font information (optional) and an optional list of string IDs (optional).  Here are some sample values for an image sprite: ./images/username.png , 100%_width_in_article_width , 3px_border_radius , 0px_background_color , white. The URL you choose is entirely up to you; it may be a link or a regular HTML file. If desired, you may also include extra CSS code (such as animation styles). If you want separate images for different text boxes, choose one per element in your HTML document instead of using separate images for each box (as described below). It is also possible to display multiple images on the same page; however, be aware that there can be performance issues if too many images are displayed at once on your screen!  You can read more about SVG here: SVG as an Image.   Creating CSS Image Sprites A CSS image sprite is a combined image file containing all the graphics used on one webpage. Image sprites save time by not forcing the browser to load multiple images from separate files. Specific portions of the combined image can be shown using the background-position property in CSS.  Here is an example of a CSS image sprite − <!DOCTYPE html>

Branding and Marketing Services blog, Content Marketing, Marketing and Sales, SEO, SySpree

How Google Search Console Can Help Improve Your Search Results

/

Google Search Console can provide a vast amount of information about your site. This article by digital marketing company in Mumbai will tell how you can use this data to create more relevant search results on your site. Google Search Console is a feature of Google’s Webmaster Tools that provides detailed information about your site and access to tools you can use to improve your site. Google Search Console provides a wealth of data about your website’s content, including the number of pages, links to external sites, content title length, and unique keywords. The information that Google Search Console provides is also highly actionable. It gives you the potential to take immediate steps to improve your search engine rankings and user experience.   What is a google search console? Google Search Console is a collection of tools and resources to help website owners, web admins, and SEO professionals monitor website performance in Google searches. Google Search Console provides you with the following: Confirmation that your site is included in Google’s search results. Search results include information on which queries show your site, how often your pages are displayed for these searches, click-through rate (CTR) and average position. A list of keywords that Google has found on your site, the number of times these keywords appear on a page, and whether they are used in page titles or image alt text. Notifications about indexing problems encountered by Google when crawling your site. A list of internal and external pages that link to each other and your homepage. For each property you verify in Search Console, you can set a preferred domain (for example, www.example.com or example.com). This setting affects how URLs are displayed in search results (see Configure the URL displayed for your content).   You can use Search Console to help you identify the following issues with your site: Security issues Index coverage: If the status of your pages is Submitted and indexed, that means that Google has included them in its index. If it hasn’t indexed all of your pages, you can submit a sitemap to ensure that Google knows about all of the URLs on your site. Manual actions: If manual actions are detected on your site, they will appear here. Rich Cards: If you have implemented Rich Cards on your site, and errors are found with their implementation, they will appear here. AMP: Errors with Accelerated Mobile Pages (AMP) will appear here if there are any.   Why do you need Google Search Console? If your goal is to get your website to show up for relevant searches, you need to know what search terms people are typing into Google. This is where Google Search Console comes in. Google Search Console is a free tool offered by Google to help web admins monitor and maintain their website’s performance in Google search results. As digital marketing agency in Mumbai says that think of it as your assistant who helps you check how your website is performing on Google and tracks down any issues or problems you may need to address. Once you have it set up, you can see what keywords your site ranks for and exactly where you rank for those keywords. If you have written a guest post on a popular website in your niche and want to check whether that link helped you rank higher in search results, Search Console will give you the answer. If many people are linking to an article on your site, Search Console will show it to you. If a single article has many referring domains, it’s likely to rank high in search results. Search Console also shows which keywords your site is ranking for. This information can help you find more valuable keywords to target in future articles. When a popular keyword keeps coming up in Search Console, that’s an indication that you should write an article about it.   How to add your website to Google Search Console? Designed to help web admins understand how Google crawls and indexes their websites, it also offers tools for submitting sitemaps and checking for broken links and other technical issues. Digital marketing company in Mumbai  will tell you that the platform also provides information about how many people visit your site from organic traffic sources like search engines and which keywords they use when they do so. Google Search Console is available at no cost, but it requires some technical knowledge to get rolling. Here’s how to connect it with your website: Start by going to the Google Search Console page and signing in with a Google account that has access rights to your website Add your domain name, e.g., http://example.com Verify that the domain is yours by adding a line of code or HTML file to the root directory of your website Wait until Google finishes verifying ownership of the site, which can take up to 48 hours Once verified, you can see your website on the Google Search Console.   Google Search Console Dashboard  The Search Console dashboard provides you with features that help improve your search engine optimization (SEO), including: A look at how Google sees your website Customized search results based on the geographic location and device type of the user Rich Cards to help improve your site’s appearance in mobile search results Tools to help you understand how many people are searching for specific keywords and where they are located An overview of clicks and impressions for each query called Search Analytics   Crawl Stats Report The Crawl Stats Report shows how many pages on your site were crawled per day and the average time spent downloading each page. The report also shows which crawl errors have occurred and how often Google bots have tried to access URLs that don’t exist on your site. This report is helpful because it lets you know if Google has been able to index all of the pages on your site or if problems are preventing them from being

Scroll to Top