1.8M Views On SySpree's Insta Reel

Social Media Marketing Case Study of Syspree’s Instagram Chai Reel

1.8M Views Unleashed: SySpree Digital’s Creative Triumph with ‘HR: Meet me after your CHAI’ Instagram Reel

Client Location: India
Industry: SEO, SMM, and Web Development
Service Provided: SMM

INTRODUCTION:

SySpree Digital, a dynamic full-service digital agency, has established itself as a prominent player in the digital solutions landscape, showcasing innovation and creativity in its approach. With a portfolio spanning web development, social media campaigns, and digital optimization, SySpree has left a lasting impact on over 1000 brands, emphasizing a commitment to excellence and cutting-edge solutions.
Digital marketing agency in Mumbai | Web design company in Mumbai | Outsourcing company in India | SySpree

Objective

The objective of SySpree’s Instagram Reel, titled “HR: Meet me after your CHAI,” was to enhance engagement and increase brand visibility. Embracing a creative narrative that resonates with the audience’s experiences, the reel aimed to capture attention and foster a deeper connection with the brand.

Strategy

The conceptualization of the reel centered around a creative approach, leveraging the relatable theme of transitioning from remote work, encapsulated in the phrase “HR: Meet me after your CHAI.” The strategy was to target the audience through a universally understood and relatable scenario, fostering a sense of connection and engagement.

Our Implementation

In the pursuit of perfection, SySpree Digital’s adept in-house team collaborated with fervor to transform creative concepts into reality. This pivotal phase focused on the flawless production of the reel, breathing life into the envisioned theme. A meticulously planned rollout strategy was executed, allowing for a strategic and dynamic launch. This approach enabled SySpree to closely monitor the initial response, with the team vigilantly observing and making agile adjustments to maximize engagement. This dedication ensured the campaign’s alignment with targeted objectives. The dynamic implementation not only streamlined the production process but also facilitated a responsive strategy, optimizing the reel’s impact in real-time.
SySpree's IP Digital Framework CORE

Results and Impact

SySpree Digital’s Instagram Reel, “HR: Meet me after your CHAI,” made an extraordinary impact, amassing an impressive 18,42,354 plays and an overwhelming response of 91,196 likes and 166 insightful comments. The content’s enduring appeal was evident with 44,789 shares and 5,253 saves. The reel’s reach skyrocketed to unprecedented levels, touching a remarkable 1,811,755 accounts. Notably, 795 existing followers were captivated, while the true marvel unfolded as 1,810,960 non-followers were drawn to the SySpree brand, marking a resounding triumph in brand exposure and engagement.
1842354

Views

44789

Shares

91196

Likes

5253

Saves

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India Office:

SYSPREE DIGITAL PVT LTD.

1101- B, 11th Floor, Dev Corpora, ‘A’ wing,
Eastern Express Highway,
Cadbury Junction,
Thane (W), Mumbai,
Maharashtra 400601, India.

(CIN ) : U72900MH2021FTC372638
GSTIN : 27ABHCS6321H1Z9

+91-22 41275220

Singapore Office:

7 Temasek Boulevard, #12-07 Suntec Tower One, Singapore, 038987