Client Location: UAE
Industry: IT Consultant
Service Provided: SEO
140% Traffic Boost for SAP Consultant in 20 Months
Case Study - Digital Marketing Strategies for IT Companies and SAP Consultant
In 20 Months, SAP Consultant Witnesses Surges of 140% Traffic
ABOUT OUR CLIENT:
Arch Technologies, a global SAP consulting partner, stands at the forefront of driving digital transformation across industries. With a dedicated focus on SAP solutions, Arch Technologies serves as a Trusted Advisor, providing tailored solutions for system harmonization, roll-out and upgrade strategies, and flexible SAP roadmaps for future growth. The company boasts deep industry expertise, leveraging the latest SAP technologies to deliver superior business outcomes.
Client's Goals
Arch Technologies sought Syspree a leading digital marketing agency for software company’s expertise to enhance its online presence and market share. The primary goal was to amplify visibility and establish prominence in a competitive SAP consulting landscape, reflecting the client’s commitment to driving digital transformation.
Strategy
Syspree Digital meticulously devised a comprehensive and targeted SEO IT marketing strategy for Arch Technologies, a premier Global SAP consulting partner at the forefront of driving digital transformation across industries. The marketing strategy for IT business begins with in-depth industry and keyword research, delving into the nuances of SAP consulting, industry pain points, and customer preferences. Through this research, we identify high-performing keywords related to SAP solutions, digital transformation, and industry-specific terms, laying the groundwork for strategic content marketing for tech companies’ optimization plans.
Leveraging our deep industry expertise, we optimize the content and create engaging, informative materials such as articles, and blogs. These assets showcase Arch Technologies’ profound understanding of the SAP landscape and innovative solutions. Audience segmentation plays a pivotal role in tailoring content for specific industries, including automotive, CPG, Retail, Energy, FMCG, Health Care, manufacturing, and government. Our targeted content distribution strategy ensures that this tailored content reaches the right audience across relevant platforms, effectively driving IT sales lead generation.
Our SEO marketing strategy for tech companies further encompasses technical SEO audits and continuous on-page optimization to enhance search engine visibility and improve user experience. An agile link-building approach is implemented to acquire high-quality backlinks from reputable sources within the SAP and technology industry, boosting domain authority and driving organic traffic. To ensure effectiveness, our IT marketing strategy is underpinned by a metrics-driven approach, regularly monitoring key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. Additionally, our focus on fostering positive customer engagement and online reputation management reinforces Arch Technologies’ credibility and trustworthiness in the SAP consulting space, contributing to its thought leadership and digital transformation initiatives.
Our Implementation
Syspree Digital’s SEO implementation for Arch Technologies unfolds in a strategic triad, beginning with targeted keyword research. This involves an exhaustive analysis to pinpoint high-impact keywords across diverse sectors such as automotive, CPG, Retail, Energy, FMCG, Health Care, manufacturing, and government. The strategy encompasses long-tail keywords, ensuring a nuanced approach that aligns with industry pain points and evolving customer preferences.
The localized content marketing for tech companies phase tailors region-specific content, addressing the unique needs of each sector and incorporating cultural nuances. Simultaneously, on-page optimization undergoes a meticulous audit, refining website structure, meta tags, and content relevance. This is complemented by audience segmentation, facilitating a targeted distribution strategy across industry-specific platforms, and bolstering Arch Technologies’ reach and resonance for better IT lead generation.
The dynamic link-building strategy which is a part of the digital marketing strategy for IT companies focuses on securing high-quality backlinks high authority domain, elevating domain authority and search engine rankings. Syspree Digital’s metrics-driven SEO management integrates continuous tracking of organic traffic, keyword rankings, and user behavior for ongoing refinement. As part of the digital marketing strategy for IT companies customer engagement and reputation building are prioritized through the encouragement of client testimonials, enhancing Arch Technologies’ credibility as a trusted SAP consulting leader. This comprehensive IT services marketing approach aims to propel Arch Technologies to the forefront of the digital transformation landscape, delivering superior outcomes across sectors.
Results and Impact:
Within just one month of collaboration, the best marketing strategies for IT companies started showing results and the website’s traffic skyrocketed from 0 to 131 in February 2022. As of October 2023, the monthly traffic has reached an impressive 324, which is 147.33% increase in traffic.
In February 2022, the website faced a high bounce rate of 70.35%, which Syspree effectively reduced to 40.88%. This significant improvement in user engagement highlights the strategic optimization of the website’s content and user experience.
Moreover, the number of keywords ranking in the top 10 positions experienced a remarkable surge from 5 to 40 in the last 20 months. This enhanced visibility positions Arch Technologies as a prominent player in the SAP consulting sector, attracting more targeted traffic and potential clients.
Results and Impact
Within just one month of collaboration, the website’s traffic skyrocketed from 0 to 131 in February 2022. As of October 2023, the monthly traffic has reached an impressive 324, which is 147.33% increase in traffic.
In February 2022, the website faced a high bounce rate of 70.35%, which Syspree effectively reduced to 40.88%. This significant improvement in user engagement highlights the strategic optimization of the website’s content and user experience.
Moreover, the number of keywords ranking in the top 10 positions experienced a remarkable surge from 5 to 40 in the last 20 months. This enhanced visibility positions Arch Technologies as a prominent player in the SAP consulting sector, attracting more targeted traffic and potential clients.
147
% Increase in Web Traffic
40
Keywords Achieved in Top 10
40
Bounce Rate
20
How Many Month
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