Every modern organizations social media strategy has Social media engagement at its core and to succeed at it, one needs to be proactive at listening and engaging. Being proactive in social media engagement can go a long way in giving results as desired while making your brand highly visible.
What should a brand do to connect socially?
As one of the leading Social media marketing company in Mumbai, we ensure that social media engagement is not a passive experience. One of the basics of social engagement is to proactively reach out to clients who make a reference to your organization or brand, without waiting for them to connect to you. As per studies conducted, consumers who receive a quick and relevant response from a brand, are more likely to recommend it to others as opposed to those who have to wait for a response.
The more a brand listens to its customers and resolves the problems they face, the higher the chances of the customer turning into an advocate for them. Unfortunately, social media monitoring remains one of the largest missed opportunities in business today. SMM or Social Media Monitoring involves keeping an active tab on what the world is saying about your brand products and the issues that affect them, on social media platforms.
Using an effective SMM tool helps to track mentions, specific keywords and competition too and this kind of listening can be used to identify opportunities as they happen. Connecting to them with a solution or responding with a comment is a fabulous way of making customers feel appreciated.
Another impactful way of engaging with customers is to thank customers for their comments and sharing their content on social media with your followers. As leading providers of search engine optimization services in Mumbai, we work towards creating such significant moments for our clients and their customers, helping them to encourage conversation, bring them closer to initiating a transaction.