Customers take only a few seconds to form a lasting opinion about your product and services through the various medium they view. However, most customers themselves are unaware of the fact their choice is due to their response to specific colours and marketers make use of this response to turn the tide in their favour.…
Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the…
Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate, have found them to be useful and effective with all kinds…
Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites till the dramatic and ongoing rise of smartphones prompted designers to bring it…
A progressive web application is built by utilising the best and most recent technologies of web and mobile application. Imagine a website that is built by applying web technologies but is more similar to an app. Progressive web applications use the web plugins, the web community while employing the ease of maintaining a website to…
Google’s much awaited recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0 and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real time signal being managed within its…
Inbound marketing strategies are basically tools to garner attention in an organic manner with disrupting any ongoing activity. It includes techniques like SEO, PPC, Blogging, Community Building, Content Creation & Marketing, Video content and many others. It is an effective way to naturally influence the client rather than hounding them with aggressive tactics. Surveys show…
Google is undoubtedly the leading search engine today while Bing, yet in a nascent stage, positions itself at No.2 with around 30% market share. Google is a highly preferred search engine and is synonymous with the term “search”. Both search engines are similar in many ways but there are quite a few dissimilarities that stand…
Highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve SEO rankings and number of keywords or links are no longer the only source to enhance ranks. However, the content has to be content-focused without with this goal may not be achieved. By producing more holistic and…
Twitter is a real-time network based on information sharing and connects us to the most recent news, stories and people opinions about areas that interest us. With more than 100,000,000+ users and growing at a blazing speed, Twitter is THE marketing tool that can give your business the visibility it needs. As a popular micro-blogging…