Google’s much awaited recent update for the Penguin algorithm has taken almost two years to be released. Since it is Penguin’s 4th release, it makes this one Penguin 4.0 and as per Google will the final release of this type. As Google reports, Penguin 4.0 is now a real time signal being managed within its…
Inbound marketing strategies are basically tools to garner attention in an organic manner with disrupting any ongoing activity. It includes techniques like SEO, PPC, Blogging, Community Building, Content Creation & Marketing, Video content and many others. It is an effective way to naturally influence the client rather than hounding them with aggressive tactics. Surveys show…
Google is undoubtedly the leading search engine today while Bing, yet in a nascent stage, positions itself at No.2 with around 30% market share. Google is a highly preferred search engine and is synonymous with the term “search”. Both search engines are similar in many ways but there are quite a few dissimilarities that stand…
Highly relevant and quality content that is replete with semantically comprehensive words is the best way to improve SEO rankings and number of keywords or links are no longer the only source to enhance ranks. However, the content has to be content-focused without with this goal may not be achieved. By producing more holistic and…
Twitter is a real-time network based on information sharing and connects us to the most recent news, stories and people opinions about areas that interest us. With more than 100,000,000+ users and growing at a blazing speed, Twitter is THE marketing tool that can give your business the visibility it needs. As a popular micro-blogging…
Marketing an event well is a vital step towards ensuring its success and the implementation of a well-drafted digital marketing plan is the key to begin with. Attracting participants for the event, improving event visibility, engaging with the audience and gaining more sponsors will need a high impact digital marketing plan. With multiple changes happening…
Google Analytics was introduced in the year 2005 and has some pretty basic features to boast about. With time, this versatile tool has improved a lot and added a lot of features which are absolutely incredible. It has metamorphosed into a full-fledged business measurement platform and can be utilised with websites, mobile applications and the…
Marketing an event well is a vital step towards ensuring its success and the implementation of a well-drafted digital marketing plan is the key to begin with. Attracting participants for the event, improving event visibility, engaging with the audience and gaining more sponsors will need a high impact digital marketing plan. With multiple changes happening…
Your website is the first interaction your prospective client has with your organisation and this is where he/she build their first impression about your brand. This makes it absolutely mandatory to update your website and keep it relevant to present times. Updating a website could mean a total upheaval or even making a few minor…
Digital Marketing does not offer a common solution as there is one size does not fit everyone here. Depending on the goals and expectations of a client, solutions to suit their needs are offered. For example, a retail store a combination of SEO and Social media will deliver the necessary impact while PPC, Affiliate marketing…