Angular JS was introduced in 2009 and since then it has been a reliable and popular framework for creating Single page web application. As a JavaScript web framework, it was created with test-ability in mind with latest in-built features like Separation of Concerns and Dependency Injection as a part of its framework. With such useful…
An organization is always on the lookout for ways and means to improve sales and is constantly searching newer and better methods of connecting to prospects who can later convert to clients. A company website is probably the most convenient and economical approach to making your presence felt in the online world. As a major…
An initial impression always matters, whether it is in person or online. Just as great clothes, impeccable manners and being on time will never go out of fashion and shows that you care for yourself and others, website users judge the credibility of a website within the first 50 milliseconds and exit the website. It…
The primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like…
Newsletters are scheduled, recurring messages containing product related or relevant information from organisations to a pre-decided list of past and potential customers. Digital marketing employs newsletter to connect to subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters too follow a specific format as per customer profiles and…
By engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making…
The latest and the most form of advertising today is Mobile Video Advertising and the obvious reason is because a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalised space and staying there. According…
Measurable metrics and other analytical data have become a vital part of the digital marketing age and are available in real time. It is also important to measure this data as it is a valid proof of success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape…
As the dynamics of businesses changes every day, new tactics are being implemented and executed in order to suit the changing needs of the organisations. It is important to create a brand identity and initiate a productive dialogue with prospects and this is of prime significance in the creation of a successful brand. The traditional…
First impressions are important in real life and in the digital world too. Good manners, reaching on time, wearing presentable clothes, personal hygiene etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here too we have visitors…