By engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making…
The latest and the most form of advertising today is Mobile Video Advertising and the obvious reason is because a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalised space and staying there. According…
Measurable metrics and other analytical data have become a vital part of the digital marketing age and are available in real time. It is also important to measure this data as it is a valid proof of success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape…
As the dynamics of businesses changes every day, new tactics are being implemented and executed in order to suit the changing needs of the organisations. It is important to create a brand identity and initiate a productive dialogue with prospects and this is of prime significance in the creation of a successful brand. The traditional…
First impressions are important in real life and in the digital world too. Good manners, reaching on time, wearing presentable clothes, personal hygiene etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here too we have visitors…
Customers take only a few seconds to form a lasting opinion about your product and services through the various medium they view. However, most customers themselves are unaware of the fact their choice is due to their response to specific colours and marketers make use of this response to turn the tide in their favour.…
Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the…
Seen those tiny rectangular patterns housing images and text, on websites? They are massively successful in the field of web design as they are not only easy to use but are aesthetically great looking too. Every kind of website from entertainment to real estate, have found them to be useful and effective with all kinds…
Way back in the early eighties, Xerox designer Norm Cox created the Hamburger icon with a simple purpose in mind: To point toward a list inside the Xerox Star system. It did not have too many takers and appeared randomly on websites till the dramatic and ongoing rise of smartphones prompted designers to bring it…
A progressive web application is built by utilising the best and most recent technologies of web and mobile application. Imagine a website that is built by applying web technologies but is more similar to an app. Progressive web applications use the web plugins, the web community while employing the ease of maintaining a website to…