An initial impression always matters, whether it is in person or online. Just as great clothes, impeccable manners and being on time will never go out of fashion and shows that you care for yourself and others, website users judge the credibility of a website within the first 50 milliseconds and exit the website. It…
The primary aim of a LinkedIn group, like any other social networking group, is to create a strong platform for group discussions and quality feedback. Being a professional network, LinkedIn focuses specifically on B2B interfaces which ensures that the quality of business contacts is a notch higher than those received from social media platforms like…
Newsletters are scheduled, recurring messages containing product related or relevant information from organisations to a pre-decided list of past and potential customers. Digital marketing employs newsletter to connect to subscribers and provide them with company news and useful tips. Like other digital marketing tactics, newsletters too follow a specific format as per customer profiles and…
By engaging your online customers and reaching newer levels of consumer satisfaction, it is possible to motivate the customer to initiate a buying process and encourage them to stay longer at your website. The cluttered online world needs focused customers who will remain engaged for an extended duration which certainly increases the chances of making…
The latest and the most form of advertising today is Mobile Video Advertising and the obvious reason is because a whopping percentage of the world’s population uses smartphones and is connected to the virtual world. This increases the probability of meeting the right kind of audience in an extremely personalised space and staying there. According…
Measurable metrics and other analytical data have become a vital part of the digital marketing age and are available in real time. It is also important to measure this data as it is a valid proof of success of a particular project or implementation of a specific tactic in business. The digital marketing business landscape…
As the dynamics of businesses changes every day, new tactics are being implemented and executed in order to suit the changing needs of the organisations. It is important to create a brand identity and initiate a productive dialogue with prospects and this is of prime significance in the creation of a successful brand. The traditional…
First impressions are important in real life and in the digital world too. Good manners, reaching on time, wearing presentable clothes, personal hygiene etc. are all part of the impressions we make on other people, especially the first time we connect to them. The online world is no different and here too we have visitors…
Customers take only a few seconds to form a lasting opinion about your product and services through the various medium they view. However, most customers themselves are unaware of the fact their choice is due to their response to specific colours and marketers make use of this response to turn the tide in their favour.…
Material design & Flat design can be distinguished from each other after considering the amount of skeuomorphism present in both of them, therefore it is first important to understand what skeuomorphism means. The term skeuomorphism is design that has been created to emulate the physical world. For example, synthesizer programs are made to resemble the…