Web Personalisation

The customisation of the presentation of a website in order to match the preferences of a specific user is known as web personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of…

SEO for E-commerce

Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinised to get an encouraging response from the users. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an…

Speeding up your Website

The impact of reduced website speed on the conversions, traffic and generation of revenue should never be overlooked. As a website owner, you should be concerned about the performance of your website and the effect it could have on the overall business earnings. If you have already noticed that the page loading speed has declined…