Web Personalisation

The customisation of the presentation of a website in order to match the preferences of a specific user is known as web personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of…

SEO for E-commerce

Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinised to get an encouraging response from the users. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an…