Emails are one of the earliest and most established online marketing tools that are effective in reaching a large number of people who are interested in your product. When used rightly, it can bring desired results in quick time. However, simply sending out emails in bulk doesn’t exactly make sense, in fact, it has given…
Your brand’s internet search ranking is highly dependent on the manner in which SMO- Social Media Optimization strategy is being managed. Many organizations ignore this strategic move although it can play a huge role in pushing your search rankings up. The two important search engines that have to be optimized in social media are Google…
Successful email marketing is dependent upon a few basics one must follow and ensure that the mail reaches your prospects inbox and not the junk folder is surely THE most important one. Email deliverability is the key to the success of any email campaign but if the emails are going to your recipient’s junk or…
Online retailers lose a lot of money and potential orders due to shopping cart abandonment and this causes so much grief. Online studies show that up to to 67% of shopping carts are abandoned. Can you imagine that 6-7 out of every 10 super-potential customers who are on the brink of conversion leave without making…
Creating logos for brands is a highly creative exercise but has its rewards when people recognize a brand based on its logo and look forward to associating with it. We come across these logos on the street, at shopping malls, on television, we simply cannot miss them due to their eye-catching design and their familiarity.…
In the past few years, the influence of social media has grown multiple times and has given rise to a dynamic new breed of social media influencers. With traditional advertising unable to leave any major impact on consumers, companies have turned towards Influencer marketing, hoping to engage its clients in a more effective way. As…
PPC stands for Pay-Per-Click and is an online advertising method where the advertiser pays only for those times when a user clicks on their ad. This kind of advertising is found on social media networks and search engines. PPC advertising has powered many businesses to prosperity but it is known to work wonders for a…
The success of a great web design is evident when it helps the visitor to find the information they are searching for and directs them towards taking a specific action like encouraging them to call, buy or register. Effective websites have eye-catching call-to-actions that stand out from the rest of the page and goad the…
The world of graphic design is quite dynamic and is constantly changing and evolving. Every year, we see never trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances.…
The quickest and the most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient of setting up your ad targeting is to use Facebook’s lookalike audiences. The…