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SySpree, Web Develipment

Google Analytics and its features- An Overview

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The Google Analytics and its features blog explained by Digital Marketing Agency in Mumbai helps you understand the basics of Digital Marketing. Google Analytics was introduced in the year 2005 and has some pretty basic features to boast about. With time, this versatile tool has improved a lot and added a lot of incredible features. It has metamorphosed into a full-fledged business measurement platform and can be utilized with websites, mobile applications, and a large number of web-connected devices. Many features remain unexplored and are worth a look.  Further, let us understand Google Analytics and its features explained by a Digital Marketing Agency in Mumbai through this blog. Dashboard:Dashboards are designed to provide an instantaneous view of many primary reports so that individual reports don’t have to be located. It is the tool that allows bookmarking of reports that matter. Adding a report to the dashboard is easy and can be done by navigating to the report and clicking on the “Add to Dashboard” button provided below the report title. These reports can differ from person to person: Keywords, visits, conversions, visits by traffic type, etc. Annotations:This is a primary notes tool. Let us assume there was an event you had and you have sent out an email campaign or even featured in a magazine. All these events can be marked against the overview timeline so that during the monthly review, the spikes or drops can be attributed to all that happened on a particular day. Automatic Email Reports:This feature is a great way to stay connected to your reports and you can also skip logging on to Google Analytics if you are happy with the email report (unless you need more details). The email frequency, expiration date, etc. can be set once your Dashboard has been set up. Alerts:This feature is similar to Email report automation as it sends data and information into your inbox, provided certain criteria have been met. If your visits drop below a certain level or have increased by a specific percentage or if there is a sharp increase in the bounce rate etc. This alert is useful as you do not have to wait for your monthly report and then act and it allows immediate action so there is no further loss. Segments:This tool is created so that your site traffic can be divided into segments which allows you to analyze it further or compare it against general traffic. It is possible to set up segments as per users making use of a specific device, traffic received from a particular channel (email, Twitter, Facebook), or by geographical area. After a particular segment is applied, it is possible to view all the reports of Google Analytics, but only about those of a certain segment or division of users. This feature allows comparison between two segments by turning both of them on. Views:Mostly there is an account for your company’s Google Analytics and also a property per website within this. However, many users are unaware of the fact that having multiple views on the same website. The master view includes raw data and includes internal website traffic and spam traffic referrals. There also may be different views to allow you to see particular data sets like the sales website section, blog section, and a view to test before applying goals and filters. Views using filters are a useful method of narrowing down data. This is a great way of making sure that the data you are watching is relevant as it can be utilized to eliminate traffic which comes from internal staff networks and are often spam. UTM code or Custom Campaign Tagging:                                                                                                            This is a valuable tool that allows segregation of traffic that comes in from any place that uses a hyperlink like social media, banners, e-mail campaigns. After this link is tagged along with the UTM code, you can see how many users visited your site through a specific channel and their behavior after they got to the site. The link with the UTM code can be generated with a Google tool called URL builder. The link has to be put out to the world to watch the results flow in. Navigation Summary:                        This report shows the maneuverability of your users. You can find out where do the users go first after reaching the homepage or how do they reach the contact page. If your desired navigation path is x and users are following the path, maybe it’s time for some re-arrangement on the page for achieving the desired results. Total Google Ads Integration:Google Analytics can provide you with data about every campaign, keyword, or group if you have advertised through Google Ads. You can access the number of clicks, displays, conversion, and if it ends in a financial transaction, or any other goal that has been predefined. This tool will then provide you with the margin by working out the cost of acquiring the client v/s the revenue. With many top-notch Digital Marketing Agency in Mumbai, it is possible to get much such detailed analysis that will give some amazing guidelines for attracting consumers & increasing sales. If you enjoyed reading the above blog and want to know more about the services of the leading Digital Marketing Agency in Mumbai, feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree, Web Develipment

Using Digital Marketing to Improve an event’s chance at Success

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It is the goal of any leading Digital Marketing Agency in Mumbai to market an event well, which would prove to be a vital step towards ensuring its success. To begin with, the implementation of a well-drafted digital marketing plan would be key. Attracting participants for the event, improving event visibility, engaging with the audience, and gaining more sponsors will need a high impacting digital marketing plan. With multiple changes happening across the online world, event marketers are also changing their way of communicating with the attendees present at their event. We at SySpree, are a leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai and we help implement many such steps to ensure every event organized by our client is a resounding success. To help you get a gist of how a Digital Marketing agency achieves the success of an event, let us consider the following steps in detail. 1. Content strategy: Building a content strategy is the first step behind building any digital marketing strategy. This is necessary because we know that behind every successful plan, there is excellent content. Content Strategy includes the planning, development, and management of your content. Content strategy is also the best bet if you want your content to be seen by your audience. To understand how to write a good content strategy refer to How to Develop a Content Strategy: A Start-to-Finish Guide blog by Justin McGill. 2. Measurement: The measurement of every marketing effort often goes unattended. However, it too is an essential element of a successful digital marketing plan. It can include seeking answers to question as Will success mean improved visibility or a better registration at the events? 3. Implementation: Careful implementation of the SEO is a vital portion of your digital marketing plan as it makes sure that the content is reader-friendly as well as search engine friendly. It is important to ensure that Google can find your message. If not, no one will. To achieve this, one can make use of relevant keywords with good search traffic, build relevant links from other high authority websites, etc. 4.Link Building: Building links with websites that are related to your subject is another effective way of telling the world about your event. Ensure quality websites are chosen so that it would signal Google that your site is a quality resource that is worthy of citation. This would not only help you endorse your product/service but also link it back to your event. 5.Social Media Platform: Sharing and creating content on communities like Facebook, Twitter, Google+ or Linkedin is a smart way of promoting your brand. It also helps you to understand your target participant’s perception of your event and build relationships with new or existing customers. Many elements work towards making a digital marketing plan a success so ensure you are connected to an agency like us which is the best Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai that offers you customized Digital Marketing Solutions. This will guarantee a high impact, successful event with great ROI too. As to conclude we can see how several factors should be taken into consideration by you as an organization that would ultimately be responsible for the success of your event. You can venture in this by yourself or take the help of any Digital Marketing Agency to help you provide the necessary guidance. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Develipment

Key Reasons for Upgrading your Website

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Top providers of Web Development Services in Mumbai understand that your website is a reflection of your organization and thus plays an important role in helping you build and improve your brand image. Your website is the first interaction your prospective client has with your organization and this is where he/she builds their first impression about your brand. This makes it mandatory to update your website and keep it relevant to the present times. Updating a website could mean a total upheaval or even include making a few minor but critical changes within the site. As one of the leading Web Development Services in Mumbai, Thane, and Navi-Mumbai we realize the value of website upgrades and recommend it to our clients for better performance and improved response from their clients. Remember, your website is a responsibility, and adding fresh content to it is a way of nurturing it for reaping future benefits. Here are Key Reasons for Upgrading your Website: 1.Security Websites are being hacked with increasing regularity and it could be months before you realize your security has been compromised. It is important that web coding of your site is taken care of regularly. E-commerce websites need to be particularly careful as sensitive customer data may be at stake and this could lead to a difficult situation for you. Hacking can take place on a new and updated site too, however, the risks are higher on an older version of the site as the technologies used may be outdated too making it easy to hack. 2. Reliability By having an updated website, you could increase your search ranking as fresh relevant content is highly preferred by Google and all other search engines. Thus, with regular updates, your site can become a reliable source of upgraded information and statistics for them which would help you get more traffic to your site. 3. Appeal Your visitors could lose interest if your website displays the same content day after day without any additions. Also, imagine a client interested in your product/service visits your website and realizes the last update or fresh content was added 2 years back. This reflects pretty badly on your business and your client may not want to come back for a long time. Also as mentioned in the beginning, that your website reflects your organization, it is necessary that your site looks professional and contains the most latest and useful information. This would help you gain authority. 4. Improve Navigation Good user experience not only defines the looks of your website but encapsulates a broader concept than this. It entails how fast and easy a user can find the information that he needs. It also includes having your user achieve a friction-less route to complete whatever action they need to perform. An update to push your users in the right direction with the help of the right navigation should be one of your prime focuses. 5. Website Speed Speeding up your Website blog mentions the following: As per our research on various surveys that were conducted, there were 11% lesser page views, a 7% loss in conversions, and a 16% reduction in user satisfaction due to a 1-second delay in page loading. This can be a cause of worry for your business and thus must be taken care of. One can make use of tools like Google Page Speed Insights or Pingdom to find out the loading time of your site. Conclusion: Your website will be used to its full potential only if regular upgrades are carried out and all the necessary factors are addressed, and as one of the top-notch providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai, we have provided our clients with many such opportunities and helped them improve the overall performance along with visitor traffic dramatically. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading providers of Web Development Services in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

Marketing and Sales, SySpree

Essential Components of Digital marketing

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Digital Marketing does not offer a common solution as one size does not fit everyone here. As a professional Digital Marketing Company in Mumbai, Thane, and Navi-Mumba, depending on the goals and expectations of a client, we provide solutions to suit their needs. For example, a retail store with a combination of Search Engine Optimization and Social Media Marketing will deliver the necessary impact while PPC, Affiliate marketing, and social media could work wonders for an online trading company. As a professional Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai we conduct a detailed analysis of our client’s business, needs, and goals before arriving at the perfect digital mix to be offered. With the help of this blog, we strive to explain the most Essential Components of Digital marketing and how they can be implemented to meet your marketing needs and goals. Let us see each of these components in detail below. 1. Search Engine Optimization (SEO): Search Engine Optimization or SEO defines Digital Marketing in many ways and is one of the most popular channels of driving traffic and increasing sales. It helps us to get traffic from search results on search engines, which are free, natural, and organic too. It includes several techniques such as creating backlinks to on-page SEO, which when achieved prove beneficial to improve the ranking of your website. 2. Pay Per Click (PPC) Optimization: Pay Per Click (PPC) is effective when its optimization is carefully handled. PPC optimization includes managing, refining, testing and finally improving campaigns that grow within the PPC campaigns. All components of a paid ad campaign should be optimized and that includes Landing pages, Key Phrases, Ads, and Ad Groups. One must also take into consideration, Creation of Negative keywords, Demographic Targeting, and Creating a Conversion- worthy landing page to achieve the desired results while optimizing PPC. 3. Social Media Marketing (SMM): Social media is a powerful tool that can help you reach a lot of people easily, thus increasing your presence and performance. It can also influence the buying decision of these people. It is thus an efficient way of creating brand awareness and promoting a brand over various social media platforms such as Facebook, Instagram, etc. And when used in the right manner, creates a tremendous impact on the prospective consumer. These user reactions can be stored and analyzed to solve problems or dissatisfaction and improve performance. 4. Web Development: This is the backbone of all Digital Marketing and needs thorough technical knowledge and a deep understanding of its varied features to create an impactful and interactive website. We are a pioneer Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai and have created many web development strategies to promote and improve our client’s brand. Though we have barely touched the tip of the iceberg with these primary digital marketing components and there is a much larger scope to explore. Let us learn about these concepts with the help of our other blogs. As to conclude the above components play an important role and must always be taken into consideration while optimizing your website to meet the desired goal. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SySpree, Web Design, Web Develipment

Web Personalisation

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With an increase in the reach of the internet, there has been a high level of competition in businesses wanting to create their presence online with the help of websites. The experts at SySpree, a leading Web Design, and Web Development Company in Mumbai, Thane, and Navi-Mumbai to fulfill their website needs which would further boost their customer traffic, introduce this blog which will help the readers understand the fundamentals of personalizing your website. What is Web Personalisation? The customization of the presentation of a website to match the preferences of a specific user is known as Web Personalisation or Personification. This personification is achieved by tracking user habits like the pages accessed and the frequency. In some cases, the user also has the choice to make a selection from a list of menu options available. Web Personalisation is an activity that marketers can begin today with the intent of engaging the audience and enhancing revenue. As a prominent driver of Web Development Company in Mumbai, Thane, and Navi-Mumbai we have successfully created many such unlimited opportunities for our clients. Serving generic content is a definite pass whereas deploying a personalized website is the key to getting more out of a user’s visit to your website. This move creates a more dynamic web experience for the users and drives them closer and quicker towards conversion helping you convert a user to a customer. One can easily understand this concept with the help of an example. Let us take Netflix for this purpose. To provide users with great user experience Netflix uses the content that the user has consumed in the past or how one must have rated a certain show to figure out what to recommend next. Another popular example that provides personalization would be Facebook. Facebook has about 2.45 billion active users in the world and it makes sure to retain them by processing your data in such a manner that your feed reflects posts of ads and people who are most relevant to you. Such is also the case of LinkedIn or Spotify. Considering the above examples lets understand what happens when, as a business, you veer towards web personification? You move towards a more targeted approach that is more effective Your visitors spend more time at your website thus increasing user engagement and bringing in the desired traffic The longer the visitor remains on the website, the possibility of it returning a conversion rises too The web experience becomes more relevant to the user thus increasing the trust and reliability factor between you and your customer. Web personification is highly relevant in the cluttered virtual world that your client is moving about today. With unbridled information and data being emptied onto the consumer, personification comes as a whiff of fresh air. It reduces the volume of data and information being served to them and drives them consciously towards a customized area that will ultimately lead to a purchase. Increased Conversion rates, better customer experience, and enhanced visitor engagements are the benefits we promise our clients as a leading Web Development Company in Mumbai, by implementing web personification within a given time frame. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Web Development Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

SEO, SySpree

SEO for E-commerce

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Search Engine Optimization (SEO) may look quite simple to implement but in actual practice, there are dozens of benchmarks that need to be scrutinized to get an encouraging response from the users. The experts at SySpree, a leading SEO company in Mumbai, Thane, and Navi-Mumbai with the help of this blog explains how one can achieve a successful SEO for their website. When SEO has to be applied to E-commerce sites, there is a slight shift in dynamics though the basics still apply; pursuing an online social media campaign, using exceptional content, and earning high-quality inbound links. E-commerce sites such as Amazon and Flipkart, work in typical circumstances and thus need to follow a basic set of rules. As an innovative Digital Marketing and SEO company in Mumbai, Thane, and Navi-Mumbai, we have helped organizations to enhance their sites using our expertise in this area. Here are other three of the most important factors that one needs to take care of to include as a part of their Search Engine Optimization strategy: Build distinctive descriptions for your product or services: This is the most crucial part of your strategy. Ensure that your content does not match the manufacturer’s product description verbatim, as duplicate content is always frowned upon by search engines. A little grunt work now will ensure success in the future. Motivate users to write reviews: User reviews are not only free content generated on your website but they also build trust amongst buyers as they can judge the quality of a particular product from the reviews and feedbacks provided by a previous user or buyer. This is a great positive for any website but more so for an E-commerce site as this factor plays a major role in not only building the name of your brand but also maintaining it and further driving traffic to your website. Reduce image sizes & optimize your site loading: High-quality images look amazing and create a wonderful impression but by doing this the page loading time will increase which is a negative for SEO. You can reduce the image size or provide a zoom feature which works wonderfully for the site and the user. Effective methods such as reducing the size of an image or providing different options to zoom in and out not only helps you manage the website load time but also provides the user with a sense of authority towards your website. Optimize your website for mobile: Mobile-optimised E-commerce sites are the order of the day. A responsive design will ensure a hassle-free experience for users which otherwise would be highly difficult to navigate. With the reduction in patience amongst users due to the high availability of content, achieving this feature is a must. Apart from those mentioned above, adding videos and images of every product, encouraging community forums, adding social share buttons, etc. can improve your sites’ interface by several notches helping you drive huge traffic on your E-Commerce website. As a premium SEO company in Mumbai, we at SySpree have many more such tips to share with you when we connect with you. If you enjoyed reading the above blog and want to read about other such interesting topics related to digital marketing, or know more about the services of the leading Website Development and SEO Company in Mumbai, Thane, and Navi-Mumbai feel free to check out our latest blogs on What is Digital Marketing? or The 4Ps of Digital Marketing.

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