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Marketing and Sales, SySpree, Web Design

Is PPC the right solution for all sectors?

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 As a leading Digital Marketing Company in Mumbai, we know that PPC advertising has powered many businesses to prosperity but it is known to work wonders for a large majority of organizations who employ it to make their presence felt in the online world. PPC stands for Pay-Per-Click and is an online advertising method where the advertiser pays only for those times when a user clicks on their ad. This kind of advertising is found on social media networks and search engines.  We are a top-ranking provider of a Digital Marketing Company in Mumbai and have empowered many leading businesses with the benefits of PPC advertising. This technique is useful in increasing website traffic immediately, improving visibility, making it more relevant, and also provides data to help you to track why your campaign is going where it is going. Let us see the sectors that squeeze the most benefits out of a PPC campaign: Local Businesses Users who search for local businesses have a stronger intent and purpose of purchasing a product or subscribing to a service. Let us assume when a person searches for washing machine repair on Google, his intent may be to know more about repairing a washing machine. But when someone searches for washing machine repair Andheri, it can be assumed that they are looking for a local repair shop or service. This makes it easy for people who have a greater purchase intent. Businesses with higher CLV (Customer Lifetime Value) Businesses where clients are expected to repeat their purchase over some time or where they stick to a specific brand for a long time benefit from PPC. This includes services like mobile networks, cable subscriptions, doctors, or internet service providers. Businesses with high margins Being a leading Digital Marketing Company in Mumbai, Syspree realizes that businesses that deal in luxury brands, electronics, furniture, and software have an edge due to their PPC budget. One single purchase may be enough to cover their losses and get back the money spent on the PPC advertising budget. Managing Your PPC Campaigns Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure that they continue to be effective in your business. The regular account activity is one of the best predictors of your account’s success. You should also be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns: Add more PPC Keywords: By adding keywords that are relevant to your business, expand the reach of your PPC campaigns. Add Negative Keywords: To improve your campaign’s relevancy and reduce wasted spend, add non-converting terms such as negative keywords. Split your Ad Groups: Improve the click-through rate (CTR) and Quality Score of your campaign by splitting up your ad groups into smaller, more relevant ad groups, which would help you create more targeted ad text and landing pages. Review Costly PPC Keywords within your campaign: Review all the expensive, under-performing keywords within your campaign and shut them off if it is necessary. Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages so that it aligns with individual search queries to boost conversion rates. Make sure you don’t send all your traffic to the same page. According to any leading Digital Marketing Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

Hand Drawn Illustrations – Popular once again

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The world of graphic design is quite dynamic and is constantly changing and evolving. As a top-notch Web Design Company in Mumbai, every year, we see newer trends being introduced and being accepted or rejected by the design community. Depending on the response a particular trend receives, it either makes a permanent place on the drawing board or may even make intermittent appearances. The hand-drawn look has been making a quiet yet assured comeback in the design world as graphic designers create hand-drawn art and integrate them into fresh projects. As a state-of-the-art Web Design Company in Mumbai, we make regular use of hand-drawn art and illustrations while clients have warmed up to sketches, hash marks, and doodles during the presentation and brain-storming sessions. Web design and animation have accepted hand-drawn illustrations and so has a print design. So where is hand-drawn art being used today in the design industry? Let’s find out: 1. Atmospheric gradients Gradients have been a big trend throughout the 2010s, and only recently their use has become a lot more sophisticated. Atmospheric gradients can produce a variety of moods, from euphoria to brooding menace. As from the above image one can notice that there is a trend for maintaining tight control over the palette which seems to increase the image’s impact. 2. Art Minimalism Illustrators and designers use hand-drawn illustrations to create personal portfolios but a recent trend shows that entire projects, be it web or print, use it as a feature. This matches the minimalistic theory of capturing important concepts by eliminating non-essential ideas. 3. Flat color and limited palette This type reduces the color palette to its essential and also adds in the thin air of sophistication to any illustration. Stir in some light and shadows in this and you have yourself a cocktail that’s becoming ever more popular. 4. Additional content Graphic designers have begun using doodles to support the main content as doodles are perfect as background fillers and textural elements. Sometimes, only a sole element of the project is hand-drawn. Probably the social media buttons on a webpage are hand-drawn and the side illustration too is hand-drawn. 5. Printmaking Digital illustrations can sometimes feel a little impersonal, a counter-trend to this can be seen in the increasing call for physical techniques. A warm quality achieved from lino, silkscreen, letterpress, or a skillfully applied digital texture is still in high demand. 6. Integrating style Hand drawn elements merge seamlessly with the main design, never overwhelming it, with the highly stable geometric designs surrounding it. For example, while working on a website, the infographics and logos are being hand-drawn and the background & navigation remains solid. This trend of hand-drawn illustrations is being followed by many Web Design Company in Mumbai, Thane, and Navi-Mumbai, like ours and we are also using it in typography for print and digital media. 7.Illustrative lettering Illustrative lettering is also known as Hand-lettering, or custom lettering and is thriving right now for good reason. No matter how large the range of available typefaces becomes, sometimes lettering is the only way to magically blend a particular illustration style into an image. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Marketing and Sales, SySpree, Web Design

How to use Lookalike audiences on Facebook to boost sales

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As a leading Web Design Company in Mumbai, we know that the quickest and most assured way of losing money on Facebook is to wrongly structure your ad targeting and this could have a telling effect on the sales of your business. One of the most effective methods of being truly efficient in setting up your ad targeting is to use Facebook’s lookalike audiences. The social media platform is a primary target for businesses and e-commerce websites as a large percentage of social shopping sessions are driven by social media. We are a top-ranking Web Design Company in Mumbai, Thane, and Navi-Mumbai, and our clients benefit from our expertise in targeting the right audience in more than one way. How does “Lookalike Audiences” help businesses? As an e-commerce business, you can upload a list of your subscribers, users, and customers to Facebook. Facebook checks the email addresses provided to them with its database and draws up a custom audience of people who have used the same email address to log in to Facebook. This information can then help target ads specifically for this group. To optimize campaign targeting, it is also possible to generate a lookalike audience that’s drawn up from this list of custom audiences. Facebook scans the profile data of people in the custom list and segregates them into users who share similar demographics, online behavior, and interests. Targeting this niche group then becomes easier and a completely safe option too. For example, if you are a retail player, you may possess a ready list of customer’s email audiences which can be used for a powerful email marketing campaign. However, Facebook does a better job of addressing them since the user profiles can be matched and then targeted. As a leading Web Design Company in Mumbai, we make extensive use of such inexpensive yet effective tools to give our clients the edge over their competitions to boost sales. Creating Facebook Lookalike Audiences One of the best things about using lookalikes is that they are very easy and pretty quick to create. For this, in Business Manager go to the Audiences section and click on the blue Create Audience button, and select the Lookalike Audience option. Now, choose a source audience, the country, and percentage and hit the blue Create Audience button. Congratulations, you’ve now created a high-quality audience in under 1 minute! You can also expand out the Advanced Options section to create up to six different percentage audiences at once. As these are free to create, go ahead, and create a range of audiences. Conclusion: Initially, creating a cold audience was a time-consuming process with each artisanal, and handcrafted audience taking a lot of research to find just the right combination of interests, locations, age, gender, and other user demographics. Now, we can get way better results using a lookalike audience that takes just a few seconds to get created and provides the advantage of allowing them to be updated dynamically. There are occasionally drawbacks to using Facebook Lookalike Audiences, the main one being that Facebook doesn’t understand what your business or product range is, all it can look at is the data points that it receives. According to any leading Web Design Company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Graphic designing, SySpree, Web Develipment

2D or 3D – What is better?

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One of the most common questions that arise to a Graphic Designing Company in Mumbai, especially from clients, is what kind of animation is better for a project, 2D, or 3D. 2D animation refers to all that exists in a 2-dimensional plane and is now considered “old-fashioned”, created in Flash by using hand-drawn elements, while 3D animation pertains to elements existing in a 3-dimensional environment. It is created by using high-end computer software and has a higher resolution of texture and detail. 3D is generally extremely effective when scenarios related to water, outdoor scenes, and action are needed to be created. While choosing from 2D and 3D animation, one of the first considerations has to be the type of action your commercial will have. If it has action and big movements, with major camera movements, then 3D is the right choice for you. As a top-ranking Graphic Designing Company in Mumbai, we go through this dilemma regularly, every time a new project is launched. 3D animation is highly accurate and is perfect to generate effects that seem real-life and extremely pleasing too. In contrast to this, if your focus is on individuals and has an emotional background to it, it would make sense to stick to the old- world 2D for a better impact on your viewers. In 2D animation, the viewer has to compensate a lot with the storyline and the resulting action. Also, it may not be highly accurate since the animation is hand-drawn and simply represents life-like movements. In contrast, 3D animation helps to take the narrative in the right direction quickly since it is much more realistic and better looking too. Being a leading player of customized Graphic Designing Company in Mumbai, we consider the pros and cons of both the technologies and choose the most suitable and relevant one for a client’s project. Summary: Advantages of 2D animation: 2D animations are very easy to learn and understand They have a comparatively low cost of production They are quick to create in comparison with 3D They provide you with greater artistic freedom Disadvantages: It is difficult to achieve a high level of realism with 2D animations It relies heavily on creativity and originality The demand for 2D animation is comparatively smaller Advantages of 3D animation: It provides the user with superior visualization and accuracy of the movement With the help of 3D animations, great detail and realism can be imparted on all animation elements In this completed 3D models can be reused and applied elsewhere Good prospects of modernization in the future Disadvantages of 3D animation: Production costs of employing 3D animations can be high It issues more creative limits to movement and action It takes much longer to learn and master 3D animations Having analyzed the 2 different styles of animations in the above post and their roles in various markets, we can now confidently claim that there is no clear winner here. Also, it is clear that 2D animation is safe and here to stay for a long time. 3D may be the newer technology and is certainly gaining a lot of ground in the entertainment industry, but people will always love the creativity and ease provided by 2D animation, and continue to use it. According to any leading Graphic Designing Company in Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

SEO, SySpree, Web Develipment

How to use the Right Headline to Increase Your Blog Traffic

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As a leading SEO company in Mumbai, we know that your blog headlines are much more critical for the success of the blog than it is perceived to be. Usually the biggest text on the page, the headline is visually attractive so that the reader’s drawn towards it. However, that is not the only ingredient needed for its success and a wholesome headline is also essential. A dry and uninteresting headline will never do the job of drawing people to it it could repel them Ideally, a great blog headline should be able to symbolize what the reader will come across when they click on it and then read the post that follows. Every leading provider of SEO company in Mumbai will vouch for the fact that readers hate misleading or over-the-top titles. So what are the type of headlines that will increase your blog traffic? Read on: Make-life-easy Headlines These resemble the “best” headlines a lot. A lot of your customers will want to find out an easy way through a potentially difficult situation than the best one. Anything to ease a customer’s troubles. For example “The easiest way to become a powerful speaker” surely scores over “The best way…………….” “Best” Headlines SEO loves these headlines. Such headlines speak directly to the common web searches your customer initiates. Imagine if you are looking for ways to save money, wouldn’t the best way to attract you towards it or will you continue to go the timeworn way? Such headlines will be exact-match searches that begin with words like “The best way to”. “Get it quickly” Headlines This kind of headline promises quick and efficient ways of doing certain things. For example “The fastest way to own a house” or “The quickest way to become a millionaire” promises the fastest route to success and this also reduces the buyer’s journey time to a minimum. It tells the viewer that this was supposed to be done yesterday and he could miss the bus if it is delayed further. “If I was in your place” Headlines We all want to become better than we were yesterday, wanting to improve our previous performances. We want to accomplish more in less time and it is these cravings that make the “If I were you” headlines extremely powerful. When someone shows us the reasons to do something, we are more than willing to change our stance and alter our methods. “Supported by Science” Headlines We are more than willing to accept a concept if we are confident about the source and trust it. If your headlines speak about how your product is going to make someone’s life better and it is supported by Science, then just as a responsive SEO company in Mumbai improves a client’s conversion rate, your headline could grab eyeballs easily. Summary: Write your headline first even before writing your post. This will help you focus on the value proposition and help you keep your writing on track. Write at least 25 headlines for every post. Don’t worry so much about the mechanics. Word count and length even though it is important in some contexts, like subject lines, it doesn’t matter as much as the catchiness factor of the headline. According to any leading SEO company in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.

Guides

Opera GX vs Google Chrome

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Learn the difference between Opera GX vs Google Chrome in a few easy steps from the best Social Media Marketing Agency in Mumbai. Click to Download: Opera GX vs Google Chrome @SySpree

Guides

Personal Branding on Social Media 1

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An ultimate guide to Personal Branding on Social Media by a leading Social Media Marketing Agency in Mumbai. Click to Download: Personal Branding on Social Media @SySpree

Guides

Personal Branding on Social Media 2

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An extended guide to Personal Branding on Social Media by a leading Social Media Marketing Agency in Mumbai. Click to Download: Personal Branding on Social Media 2 @SySpree

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