Live Data in PPC – How can businesses benefit

As a professional Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, we know that whenever a user searches for some specific information, Google Now displays additional information that is related to the search. The field of paid search advertising has seen amazing growth in the past few years as businesses have realized the importance of search and are keen to include it as a part of their marketing strategy. They have also recognized that paid search advertising campaigns can be a natural complement for the search engine optimization efforts already in place. Apart from this the growth of live data has also been quite significant. 

Organizations are becoming more and more interested in including live data in PPC and engage with leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, like us to make use of our expertise in this area. It is now possible to incorporate live data into paid search ads, thus opening up huge opportunities for marketers and also has an extremely positive impact on the general efficacy of the marketing campaign.

It has also been noticed that during a marketing campaign, ads that are infused with live data have a higher click-through rate than ads without this information. It also has a higher conversion rate and is successful in engaging its user for a longer time and at a deeper level. If your business can embrace this approach in the right manner, there are great benefits that lie ahead. It is extremely challenging for an organization to keep up with the changes that
occur daily.

Recalibrating paid search advertising strategies regularly and capitalizing on these developments is not an easy task but associating with a top-notch Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, like us, can certainly help. Ultimately, scoring over the nearest competitor and being one step ahead of others is the key to success in this cut-throat world and incorporating live data in PPC is one way of reaching there.

As a professional Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, we define the following five ways in which you can benefit from Live Data:

1. React to mentions of your brand more fully: You will know the minute your business has been mentioned by a blogger or other publication. Now you can choose to comment on every post where you have been mentioned or just those places that bring in a lot of traffic.
2. Interact with your site visitors live: You will get a view of who is visiting your site in a live mode and one can witness where what paths they take, their entries, and exits. You can tag customers from your database and know when they are on your site. 
3. Watch your test in real-time: You can also track A/B split tests and see not only those pages which are getting conversions but also what your visitors are doing and not doing on each test page
4. Test your PPC campaigns in real-time:  By monitoring a new ad campaign in real-time you can now know immediately which ad version or which landing page version is a win.

According to any leading Digital Marketing Agency in Mumbai, Thane, and Navi-Mumbai, this should be a good start for many of the users who have started researching how one can start their website. We assure you to go into further depth in our future blogs such as The Difference Between Web Development and Web Designing or The Importance of Using Split Screen Designs for Websites to learn about more exciting topics.