7 digital marketing strategies for your business

Let’s take a look at seven effective Digital marketing strategies for businesses in the present:

1. SEO or Search Engine Optimization (SEO)

SEO or Search Engine Optimization (SEO) is one of the most efficient modern digital marketing techniques.

What is SEO?

SEO involves enhancing your website to ensure it is highly ranked on search results for phrases and keywords relevant to your company. 

The more search terms you rank for and the higher your position, you’ll see more visitors view and be aware of your site and your business.

What’s the purpose of SEO?

As a leading digital agency in Mumbai we explain that SEO is a strategy to drive more visitors to your site from your targeted market. They are actively seeking the services and products you provide, as well as users looking for more top-of-the-line content.

In the case of landscaping, for instance, you could use SEO to boost your position in the search results for the keywords “residential landscaping design” and “common lawn weeds.” 

These keywords may have different motives, such as one that is informational and one transactional; that is, they are targeted to your customers.

By focusing, it is possible to draw visitors to your site from those who are important to you.

What are the benefits of using SEO as an online marketing strategy?

In the case of online marketing tactics, you should look to SEO as a must. It reaches all members of your targeted group, no matter the stage they are in within your purchasing funnel. 

The reason for this is that nearly all users begin looking for brand new products or services by using the help of a search engine.

For instance, did you have the knowledge that 80 per cent of customers do their research online? For instance, when they search on the internet for something, over half of them discover a new business or product. If you use SEO being one of the online marketing strategies, it could be your company.

To highlight the value to emphasize the value SEO in the context of an Internet marketing strategy, think about these points:

• Just 25% of searchers go to the second result page of the results

Most of the time, someone performs an online search using Google but doesn’t click beyond the initial page. Why? The majority of people discover what they’re looking for, and your company must get a place at the top of the results.

• About 75 per cent of users go to the first search result.

With so many people looking for answers on the first list of results, it’s evident that you aren’t able to appear at the bottom of the results. Even if you’ve got what people are searching for, you’re not in their eyes, out of their sight, or out of their thoughts.

It is the reason why a strong SEO strategy, along with our top digital marketing company, is vital. Our SEO services are performance-driven as a component of your marketing strategy online to draw more clients to your website and generate more revenue.

2. “Pay-per-click” (PPC) advertising

A more cost-effective and effective online marketing method is Pay-per-click (PPC) marketing.

What is PPC?

PPC is a form of paid advertisement that relies on auctions.

Through PPC With PPC, you advertise on keywords you’d like your ads to appear for. Your advertisement is activated when a user’s search contains your search term. 

The ads are then displayed on the first page of results and above organic results. If someone decides to click your advertisement, you charge for each click.

In other words, you do not purchase advertising space just for the outcomes.

For instance, if you are selling winter boots to children, you might offer to advertise in the results of a search when someone is searching for “children’s winter boots.” This is more transient, which is exactly the ideal goal for a PPC campaign. It’s paid to advertise. Therefore, you’ll want a quick rate of return (ROI).

PPC could include advertisements on search engines, the social network, and various other sites. It is also possible to advertise on apps such as WeChat.

What is the goal of PPC?

PPC seeks to connect with users who are searching for transactions, which means they’re in the market to purchase your product or service. 

If they click on your advertisement, you’ll take them to your landing page, and you’ll see aa Call-to-Action (CTA) to convert either by buying an item, sign-up for emails or take another option.

Why should you use PPC as an online marketing strategy?

PPC is among the most cost-effective paid advertisement strategies.

For many businesses who are just beginning to learn about digital marketing or in need of an instant increase in traffic, PPC is a useful online marketing method. It will propel your website up the ranks of search results. This will help if your organic search results rank several pages behind.

Why should you consider including PPC as part of your digital marketing campaign plan? Take a look at these points given by a leading digital marketing company in Mumbai:

• Businesses earn $8 per $1 that is spent on Google Ads

With Google being able to handle over 60,000 search queries every second, which is more than two trillion searches each year, it’s a top choice in PPC campaigns. It’s the reason that many businesses put their PPC budgets into Google Advertisements that can provide an incredible return on investment.

If you opt to promote on a different platform and choose to do so, the average return on investment is $2 per dollar spent.

• Users who click on advertisements have a 50-percent higher chance purchase the product.

Because PPC advertisements target specific terms with a transactional purpose, it’s no surprise that most people purchase products or services. This is an indication of the reason PPC is an essential part of an overall Internet advertising strategy.

Even if you have an established position in search results, for instance, if you are on the first page for a variety of important keywords, PPC can help you increase conversions further. This is the reason both PPC as well as SEO frequently work in tandem to meet your goals in digital marketing.

3. Marketing content

Content marketing is yet another marketing method for businesses today.

What is Content Marketing?

When it comes to content marketing, your company focuses on engaging, interacting and interacting with customers through content. 

The content, which could comprise images, blog posts, infographics and many more, gives value to the consumers. However, it’s not marketing-oriented copy but rather informative.

If, for instance, you own a company which sells skis and snowboard accessories, you could write an article on the things an aspiring snowboarder needs to have a successful first trip. 

It is also possible to write about how to care for the snowboard and what equipment can enhance the performance of skiers.

Through these articles, you are able to target specific keywords.

Your post on snowboard care, for example, could include the keywords “how to maintain snowboard” or “how to wax a snowboard.” With our award-winning team working with you to optimize your content for users and search.

Whatever type of format you select to present your information, it’s essential to make sure it’s useful and relevant for your target audience. It is important to produce original and high-quality content that will make users want to spread it around with family members, friends, coworkers, as well as other members of their social networks.

What is the goal of content marketing?

The primary purpose of content marketing as an approach to digital media is to deliver useful information to your intended public, boost traffic and increase conversions. 

From a technical perspective, Content marketing also focuses on optimizing your content for search engines in order to increase your visibility in the results of searches.

What is the reason for using content marketing as an approach to digital marketing?

With the capacity to reach out to audiences throughout the buying cycle, in addition to increasing conversion rates for websites and double conversion rates, content marketing is an effective digital marketing technique to employ. The greatest benefit is it costs less – 62 per cent – than traditional marketing methods.

Are there other good reasons to include content marketing as part of your digital marketing strategy?

• It produces 54 per cent more leads than traditional marketing.

Content marketing is an ongoing and continuous method that produces a significant return on investment. This ROI can include new leads and customers for your company and also improvements in your conversion rates. 

Content marketing can help you achieve these outcomes by targeting each stage of your purchasing funnel.

• More than 60%% of users favour businesses that produce content.

In the current online marketplace, customers are in control. They are able to choose to either read or not read the messages of your business, regardless of whether they’re informative or promotional. A lot of people prefer informational content from businesses. This is why content marketing is vital today.

4. Email marketing

Marketing through email is among the most cost-effective strategies for online marketing accessible.

What is marketing via email?

Email marketing is focused on keeping customers who are already there and also creating new ones. It’s a great method for creating brand awareness to keep your business at the forefront and encouraging customers to make returning customers.

One of the essential aspects of email marketing is designing and refining your marketing campaigns and expanding your reach. Similar to other forms of marketing that focus on content, the email industry concentrates on providing customers with relevant information. 

Otherwise, users wouldn’t be able to stay on your list.

The concept is that, even though they may not need your service or products at the moment, however, they’ll think of your name when it’s time to purchase. This brand recognition encourages people to consider your company when they’re ready to purchase.

For instance, the HVAC marketing plan might make use of email to build connections with homeowners as well as companies by offering tips on maintaining a cooling and heating system, cutting down on energy costs and many more. In contrast, a health equipment’s advertising strategy can use email to promote design advances or industry conferences. Wholesale deals for the products.

If the subscribers require services, whether it’s maintenance, emergency or installation, they’ll have a greater likelihood of choosing the HVAC business since the firm has been proven to be competent and reliable.

One of the advantages of this method is that it allows you to divide your audience and customize your emails. For instance, you can create a marketing campaign targeted at users who purchased a particular item or visited a certain web page.

What’s the goal of email marketing?

The primary goal for email marketing, a type of digital marketing approach, is to remain prominent for potential customers and also provide existing customers with useful information, such as important industry news, as well as targeted content, like coupons for your product, which keeps customers coming back.

What are the benefits of using email marketing for a digital marketing strategy?

When you think about email marketing, it has a lot of advantages. This is the reason why over 80 per cent of businesses employ marketing via email, from manufacturing to retail stores to tech companies.

The biggest advantages of using email marketing when it is a digital strategy as explained by any top digital marketing agency in Mumbai are:

• Has an average return of $44 per dollar invested

The average return on investment in email marketing is 4400%, which can provide an unbeatable return. The impressive ROI highlights the power of using this Internet marketing strategy to increase your profits, brand recognition or retention rates of clients.

Also, it shows people appreciate emails. Over 60%, in the case of, for example, prefer weekly email promotions.

• Generates 50 per cent greater sales than any other lead generation techniques

For businesses that wish to increase leads and more money, Email marketing is a popular online marketing strategy. Additional actions, like segmenting the audience, email design and personalization, can enhance the impact of email marketing.

For instance, smart segmentation can boost your profits by up to 760 per cent.

5. Marketing via social media

An additional Internet marketing strategy to grow companies can be using social media to market.

What is social media marketing?

Social media marketing is focused on increasing brand recognition and boosting conversions. A social media-based marketing strategy can include one or more websites based on the target audience you are targeting and their preferences for platforms.

Some of the most well-known platforms to implement the Internet marketing strategy are:

• Facebook
• Twitter
• Instagram
• Pinterest
• LinkedIn

Alongside marketing your business on the internet, this method typically focuses on advertising, too.

What is social marketing’s purpose in the media?

The primary objective of social marketing on the internet is to boost the visibility of your brand and increase conversions, in addition, to building and maintaining your business’s credibility.

This is the reason why social media marketing is focused on the creation of informative and promotional content and also on engaging with users on different platforms.

What are the benefits of using the social networking marketing method as part of a marketing strategy?

In the case of just less than 30% of organizations employing social media as part of their marketing strategy, there’s an incredible opportunity for businesses that decide to invest their money in the area. 

In addition, more than 25 per cent of a person’s Internet time is spent on social media, which means it’s an ideal platform for connecting.

Other reasons to utilize marketing via social media are:

• A majority of people utilize social media to provide customer service

Social media users rely on it to share content with their family and friends. They are also using it to communicate with businesses, whether it’s through highlighting a good shopping experience or asking for help from a business.

If you’re not active with social networks, you’re leaving people with no options for contact with your company. Making your clients feel uncomfortable can result in lower customer retention, which can have an immediate impact on your profits. 

This is the reason why having a consistent online presence is crucial.

• Over 70% of consumers make use of social media to help them make purchases.

Whatever your field, word-of-mouth recommendations are effective, and now, social media is an avenue for digital word-of-mouth suggestions. 

If you’re not active on social networks, you are excluding your company from these conversations.

It could result in consumers not paying attention to your business. If you don’t have an active page on Facebook, such as Facebook, this could serve as an indication of low trust in potential customers, especially when you don’t have any reviews or comments that are not as positive from previous customers. 

Through social media marketing, you can make that change.

6. Optimization of voice search

Voice search engine optimization is among the most recent Internet marketing techniques for businesses to implement.

What is the meaning of voice search optimization?

By implementing the use of voice SEO, the business improves the quality of your website’s content to be optimized for the voice-searching market. The aim is to make your site the prominent excerpt or zero-position in Google results for search results.

Why?

The different voice assistants, ranging from Siri and Amazon Echo Amazon Echo, use the prominent snippet of code to respond to queries made by voice. 

For instance, if someone wants to know, “how do I clean a stinky dishwasher?” Amazon Echo or Siri would respond with the featured snippet of text, which is available below.

Since the search results differ when you use voice search instead of text, optimizing voice search is crucial. 

If you’re a local-based business, the strategy is more important, considering that a large number of users depend on mobile devices as well as voice search to locate the nearest salon, restaurant or hardware shop near their location.

What is the voice search optimization’s aim?

The purpose of optimizing voice search is to get the top text for the keywords that are relevant to your market and to your businesses. By achieving a position of zero, your business can increase its online visibility to potential customers, which could lead to store trips, purchases, and so on.

What is the reason for using voice search optimization as a marketing strategy?

With more and more people buying smartphones and audio devices that can be activated by voice, the use of voice search is now exciting — and popular way of searching. It’s one of the most recent methods of digital marketing for businesses to consider adopting.

Some additional reasons to invest in optimizing voice search include:

• More than 50 per cent of adults make use of voice search on a daily basis

In the coming years, analysts anticipate that this percentage will increase more. It is also the case that those who are early adopters of voice search will reap the greatest benefits from websites already ranked for featured content, which will lead to an increase in traffic from customers within your targeted market.

• A majority of voice-activated speaker owners would like promotional content from brands.

As with email, customers want marketing content from brands. They want to be informed about the latest sales and products, which is why investing in voice search optimization now can be beneficial for your brand in the future, as voice-activated speakers offer this type of promotional option to businesses.

Do you think that the voice search optimization strategy is the best method for your business?

Rely on WebFX to help drive traffic to your site and deliver real results for the bottom line. 

With our suite of ingenuous and exclusive tools, ranging starting with ContentGeniusFX to PredictionFX, our team will design a winning strategy for your company.

7. Marketing via video

As a top digital marketing agency in Mumbai we explain that video marketing is a different digital marketing method for companies trying to generate revenue.

How do you define video marketing?

With the help of the use of video, your business expands its reach, increases its revenues, and expands the scope of its operations. Similar to content marketing and marketing via email, your company concentrates on making informative and useful videos that are targeted to its public.

The most common types of video used for marketing purposes include:

• Instructional
• Announcement
• Behind the scenes
• Event
• And much more

Whatever kind of videos you make, you’re trying to increase brand recognition among your targeted viewers. Similar to social media, email or content marketing. This brand recognition could lead to conversions in the future.

This is the reason why video marketing is able to boost conversion rates by over 85 per cent.

What’s the goal of video marketing?

Video marketing focuses on increasing the brand’s visibility, conversion rate, and, ultimately, company revenue. It achieves this objective by producing excellent, practical information that consumers can appreciate. 

The strategy, which is similar to the voice-search optimization strategy, draws attention to the current behaviour of users.

For instance, the average adult is able to spend as much as five hours per every day viewing videos. Additionally, that awareness of brands is increased by nearly 140 per cent when someone watches a video, no matter if it’s a promotional video or a detailed how-to video, or a relaxed behind-the-scenes video.

What are the benefits of using video marketing as a marketing strategy?

With the capability to boost the rate of conversion, video marketing is quickly becoming the preferred online marketing method. It’s also a fantastic complement to email marketing as well as content marketing, both of which benefit from the use of videos.

Why should you not use video marketing as part of your marketing strategy?

• About 90 per cent of consumers credit video when making purchases

As with video content that promotes content marketing, your videos may influence purchase decisions made by customers. A video on how-to is a good example. It can convince customers they are the perfect option for their needs or lifestyle. If your company is investing in an influencer-based marketing strategy, an influencer’s message will also convince users to pick your company.

• Pages that contain video have 53 times the chance to appear at the top of results for a search.

It is crucial to get an excellent ranking in search results. This is why it is essential to enhance the SEO of your website. With videos that complement your content, you will achieve a higher ranking for keywords that are competitive, which will result in more leads and traffic to your company.

 

Conclusion

Digital marketing is one of the best strategies to grow your clientele and achieve your business’s goals. Additionally, it offers a variety of strategies, such as social media, email, and video, to help you achieve your unique objectives. If you want to increase sales, revenue, awareness, or consumer loyalty, you should use digital marketing. 

If you enjoyed reading this blog, check out our previous blog Top 10 Collaborative Marketing Strategies for Your Business