Facebook Groups: 5 Ways to Grow Your Business and Engage with Customers through Facebook Groups

Sometimes, secrecy is the best method to promote your company. This is the case with Facebook Groups a.k.a. the most effective method to gather important insights and interact with your most valuable customers.

The math is straightforward. On one hand, you’re dealing with decreasing organic Facebook reach. However, on the other hand, you have 1.8 billion users who claim they utilize Facebook Groups each month.

These groups that opt-in give businesses an excellent opportunity to avoid the inscrutable Facebook News Feed algorithm, and connect with the people who are likely to be interacting by sharing branded content.

This article will help you be aware of what a Facebook Group can do for your company. Read the below article by social media marketing company in Singapore, to learn how to create one, and then grow it into a vibrant and financially profitable community.

So let’s get started.

 

The advantages of establishing a Facebook Group for your business

Your company’s Facebook Page can be useful However, there are distinct advantages to incorporating Groups into the Facebook strategy stated by the experts offering digital marketing services Singapore:

1.     Establish long-lasting relationships with your customers

Groups work because people are eager to be part of them. Consider this: Are people likely to sign up to a group of an organization they don’t like? Your best friends are within this group, who are eager to be your own personal cheerleaders.

Build and strengthen that bond through the exclusive access to your business that Facebook Groups provide. Facebook Group offers exclusive privileges or content in addition. (More about that in the future.)

2.     Expand your organic reach

Your Facebook Page’s organic traffic page could be as low as five percent, but the reach of your page will be significantly higher.

Facebook will show posts from groups on the newsfeed of users, so there is a probability of being featured even more prominently than your Facebook page’s posts.

3.     Learn valuable market research data

Outside of a planned marketing research study, where is the best way to gain direct access to your targeted customers and have your questions addressed by actual customers?

It is possible to test the latest strategies and strategies within this small group will provide you with lots of info. In addition, you will find that your fans be happy to be “in the know.”

It’s a win-win. And did I mention that it’s free? Anyone from fresh startups to large corporations is able to benefit from this information.

4.     Different Facebook groups (and which one to select)

It’s crucial to consider this prior to the time. It is possible to change the group’s privacy in only some instances, so be sure that you have it set up according to how you’d like to remain private.

TL; DR? Here’s a quick overview of the difference between private and public Facebook Groups. But look on for the secret or obvious setting as well — described in the next section.

●      Public

Public groups can be found by searching results for anyone. The group’s content is public, as are the posts and comments posted by members. Anyone with access to the internet can view the complete list of the group’s members.

Furthermore, the group posts and comments are indexable by Google. Members can join your group with the approval of an administrator. It’s a “we don’t lock our front doors around here” type of impression. I don’t suggest starting the group in a public forum.

Since everyone is able to join, including spammers, you’ll have to be very attentive and take down any inappropriate or spam-related content that could harm your brand’s image. It’s just a matter of time until it occurs, so why risk exposing your company to this risk?

If you join a public forum then you are able to convert it into a private group later. The change can only be made only once, and you cannot return to private from the public. You can make life easier by choosing privacy from the beginning.

●      Private

There are two kinds of private groups: invisible and visible. Let’s look at both.

Private – Visible

Private visible groups are restricted to members viewing posts and comments made within the group in addition to the member’s list. However, all Facebook users are able to find these groups within Facebook result pages.

It doesn’t reveal any information that is in your group. The group’s description and title are displayed in the search results if they are in line with the keywords that you entered within the search engine.

Members can request members to be part of your community as well as you or a different administrator, must accept the request. Once they have been approved, they’ll be allowed to view and share content.

This is the ideal group type that works for 99% of companies. It allows you to manage membership and eliminate spambots while being easily discovered by your intended audience.

Private – Hidden

Private hidden groups, also referred to by the name of “secret groups” — feature the same characteristics as the above groups, with the exception that they aren’t listed in search results.

There is no way for anyone is able to access the group on or off Facebook can view the group’s members, posts, or comments or locate the group on search results. To view the group and to request to join, members need to have a direct URL that is provided to them.

This kind of group is ideal for a VIP group that is invite-only and you don’t need a lot of new members. One common instance of this kind of group comes with the purchase of a product, or even the focus group or project group.

If you offer support groups to go alongside a paid product or service it’s logical to keep the group’s secret to make sure that nobody can discover and join your group. Instead, you’ll provide a link to join to buyers who have been verified after the sale. Overall, I suggest using a private and visible group for the majority of circumstances.

5.     Coming soon: Visual content groups

Facebook is said to be adding an upcoming group type that will allow users to upload photos, videos, or brief texts. It’s almost like Instagram with groups. It’s probably not the ideal fit for the majority of companies, but it might be suitable for certain areas such as creative challenges or a photography club.

 

How do I create a group using Facebook?

There are a variety of ways to set up Facebook groups: Facebook group:

1. From your computer
2. Your phone is on the Facebook
3. From your Facebook account personal to you
4. The best way to get this is from your company’s Facebook Page (so you can ensure that the Page is the administrator of your group, together with the Page’s administrators)

Setting up your own Page as the group’s administrator is an excellent idea because of two reasons:

1. It allows currently active Page administrators to oversee the group.
2. The name of the administrator is visible to customers and therefore it is recommended to keep it to the company’s brand rather than of presenting yourself as an individual.

To form your group:

1. Log in with an administrator account to your company’s Facebook Business Page.
2. Search for Pages on the left-hand menu. You might have to click on See More and scroll down to locate it.
3. Select the page that you want to group on. Click on Groups within the menu for your Page. Are you unable to see it? It is possible that you need to add groups to your Page. Learn how to include tabs and sections for that.
4. Click on Create Linked Group.
5. Create a name for your group, and select the level of privacy. You may also invite those who are fans of the content on your Page to join your group, however, it’s not mandatory.
6. Now that your group is up and running, you can join it! Don’t forget to finish your about section.

 

How do you add an admin to your Facebook Groups?

Whoever starts the Facebook Group is automatically an administrator, whether it’s a Facebook Page or a private account.

To add a person or Page to the role of Facebook Group admin, follow these steps:

1. From the Facebook main page go to Groups and then click on Your Groups.
2. Select the group that you would like to add an administrator to and then go to the member’s list. A person or page you wish to add to the list must be an existing member in the organization. Invite them to become a member, if they aren’t already.
3. Click on the three dots that are next to the name of the page or person and then click invite to become an administrator or invite to be a Moderator.

The process is the same regardless of whether you’re adding a user or a Page administrator.

Administrators are able to remove admins, which includes the moderator, so you may prefer to allow other admins to serve as moderators instead. This is a quick overview of the power of each. Check out our packages for SMM solutions for local businesses in Singapore.

 

How can you modify the title of your Group on Facebook?

Administrators are able to change the name of the group at any point, but you are only able to change the name every 28 days. In addition, everyone in the group will be notified via Facebook notice about the change in name.

Here’s how to change your Facebook Group’s title of your Facebook group:

1. To access Facebook’s Facebook homepage, go to the Groups tab and then on Your Groups.
2. On the left-hand menu, select Settings.
3. Click the Edit option (pencil icon on the desktop) in the “Name” Field.
4. Enter the new name and save it.

How can I publish to a Facebook group?

This is the simple part! Posting on a Facebook group is basically identical to posting elsewhere another place on Facebook. Simply join the group, write your message in the Post section and click Post.

 

How can you remove a Facebook Group?

If you do not would like to manage the Facebook page, then you are able to stop or remove it.

By removing the group, you can preserve all its contents: the group itself posts, as well as the members’ list. It basically locks the group to ensure that members are not able to create new content. It is possible to restart your group at any point.

To pause your group:

1. Join your group when you are logged in with the administrator role.
2. Click the three dots located at the lower right of the cover image.
3. Choose the Pause group.
4. Select a reason to stop and then click Continue.
5. Create an announcement that informs members of the reason why your group is off and when you intend to restart the group. You may also plan it to resume on the time and date you have set.

It’s best to begin by stopping your group in case you require an interruption if you do would like to get rid of it then follow these steps:

1. Log into your group and click on the Members tab.
2. Before you can deactivate this group you have to take out all members. This is a tedious process because you need to select each individual member’s name and then manually take them off the group.
3. After you have removed everyone else, select your own name (or the name of your Page) and select leave the group.
4. The group will end its existence.

If you remove the group, it just disappears and your members won’t get notified. This is not a pleasant experience for your top customers. It takes to time to manually delete all users.

The best option by the best digital marketing company in Singapore is to suspend your group regardless of whether you intend to activate your group later or not.

 

5 suggestions for Facebook Group marketing success

1.     Establish a clear code of conduct

This is a great option for any group, but particularly one that is representative of your company. It is possible to add as many as 10 rules to the group’s settings.

The rules for your Facebook Group rules can include basics like reminding members to be a nice or encouraging discussion.

However, you could also add particular rules, for example, asking members not to talk about the products of their competitors. When you set your rules out at the outset, you can set the tone for your group’s behavior.

Rules can promote the behaviors you wish to observe, and deter behavior you don’t want to see for example, such as spamming. Rules can also provide you with some reference points in the event that you need to detain or disqualify a user.

2.     Send welcome messages and make announcements

Although it might be tempting to allow people to chat, be sure that you speak up frequently. Help new members feel and at home by sending a weekly greeting message. Make announcements about important events ahead of time for new product launches or other events that are important to the members of your group.

3.     Be active with your members but let them lead

It’s your responsibility to ensure that the group is focused, on the right track and respectful. Don’t be a slave to excessively. Encourage your members to engage in conversations and feel confident enough to share their opinions.

Maybe your latest launch wasn’t as impressive as you believed it could. Instead of policing the negative feedback and making the group an echo chamber that is positive take the time to welcome feedback.

Let users express their opinions about the issues that occurred, then thank them for it, and keep the discussion moving forward. Your members shouldn’t be able to be rogue and slam your company on a regular basis However, trying to limit people’s speech is bound to backfire over time.

4.     To keep out bots, ask entrance questions.

This is essential to stop spammers from getting in. You may ask up to three questions that members need to answer when they sign up. This will allow you to examine new members. The most frequent things that organizations ask for include:

1. Users must accept and read the rules of the group.
2. Email addresses (both for verification and marketing to verify purposes).
3. Simple to answer, but a precise question to prove humanity.

The robots will not only be incapable of answering your questions designed for carbon-based lifeforms however, it can also be useful for limiting access to your team as necessary.

For instance, if your group is restricted to existing customers, asking for the email address of their employer lets you know if they’re customers or not.

5.     Offer your group valuable, distinctive content.

Why is it that you let one of your loyal customers or followers be part of your group? What is the unique benefit they are getting from joining? If you’re not able to answer this then you’re in the middle of a huge issue.

Being part of the group you belong to is a greater level of commitment than a typical customer unless there’s a compelling reason to sign up. You’re most valuable members! Do them a favor and give them something nice.

Some suggestions for Facebook-group-only content

• The thread is a monthly AMA (Ask me anything) thread.
• Livestreams, or other live events
• Special discounts
• Early access to the launch of new launches
• Survey invitations that can be exchanged for the payment of a fee or an exclusive coupon
• Voting on the latest product features (colors and features, etc.)
• You have the opportunity to join affiliates and earn a commission for sales on your behalf of you

 

Conclusion:

There are numerous options to ensure that your members feel valued however you’ll need to think of one or two to achieve it. You should think about what you can provide that is valuable and sustainable for your team.

Are you stuck on ideas? Don’t worry. Simply ask the members of your group what they would like to hear. It’s great to have an entire focus group within your reach. Let us know the topics in the comment section below. Read our previous blog on 7 Best Facebook Marketing Strategies to Reach Your Target Audience.