Your brand’s internet search ranking is highly dependent on the manner in which SMO-
Social Media Optimization strategy is being managed. Many organizations ignore this
strategic move although it can play a huge role in pushing your search rankings up. The two
important search engines that have to be optimized in social media are Google search and
the search function within every social network.
There are a couple of benefits, direct and indirect, of optimizing for either search
environment. The direct benefit is that more people are able to locate your profile and can
connect to you while getting an additional link that directs people to your website is an
indirect benefit. Amongst various Digital Marketing Jobs in Mumbai, SMO is a challenging
area professional love to work in. Let us now explore a few proven methods to make the
most of your SMO efforts:
Integrate Social sharing tools into your website
It is mandatory to include social sharing tools into your site’s architecture which consists of
adding direct web links from your website to your social media channels and from social
profiles back to your website. Individual blog posts can also be given social media sharing
buttons. Since social sites are more authoritative, links on social media are often considered
high-quality links.
Social profiles should be complete in all respects
Although creating your social profile seems easy, most businesses are found lacking when it
comes to completeness. Your profile information has to be filled up completely since most
search engines prefer profiles that are complete in all respects. Ensure all contact
information in all your social profiles should be the same as mentioned on your business
website.
Social Media and SEO keywords should be fully aligned
Keywords play a vital role in your quest to maximize your social media exposure. You could
be giving your competition a lot of leeways if you haven’t optimized your profile yet. Make
sure your keywords and key phrases are integrated into your social profile in a natural,
unforced manner. If keywords are used effectively on your profile, it will rank higher in
Google searches and within the social network search too.
Use the right keywords in every post
Keywords are highly critical for blog content, website and advertisements, and therefore are
extremely important on your social content too. Keywords should be selected carefully so
that your brand is at the top of every keyword search. Keywords also help in keeping your
content relevant to the audience you want to focus upon.
Given the availability of wide-ranging web development jobs in Mumbai, SMO forms a vital
part of a job profile. If utilized well, social media optimization can become one of the greatest
assets to improve your brand’s organic search results.
