E-commerce Marketing: Tips & Strategy to Succeed In 2023 E-commerce Business

Every online shop would like to boost the amount of traffic and converts. However, even when you’ve created an initial strategy, it may be difficult to choose which strategies for marketing to explore. Hence, the leading digital marketing agency in Mumbai has mentioned a few effective strategies for an e-commerce store.

We’ve provided a summary of the most effective marketing strategies and e-commerce tools, as well as strategies to help you apply every strategy. The concepts themselves span the entire spectrum from simple purchases to increasing frequent purchases from your customer existing customer base.

Try to implement these strategies every day over the coming weeks. Then, when you are done with your sprint, evaluate your efforts and determine which strategies you helped increase sales.

What is Ecommerce Marketing? 

The term “e-commerce marketing” refers to the method of employing promotional techniques to draw traffic to your website and convert that traffic into paying customers, and then keeping the customers after they have purchased.

A comprehensive e-commerce marketing strategy comprises strategies for marketing both on and off of your website. A solid marketing strategy can assist you in building brand awareness, increasing customer loyalty, and ultimately increasing sales online.

Ecommerce marketing can be used to advertise your online store in general or to increase sales for specific items. Here is a brief overview of some practical suggestions to test.

 

Ecommerce Advertising

Similar to how advertising is placed within the marketing umbrella, Ecommerce marketing falls under marketing in the e-commerce space. Combined, it can better reach your target audience to boost conversions and increase brand awareness.

In our previous definition of e-commerce, marketing is about generating the public’s attention and influencing them to take action toward your product or service.

Ecommerce advertising is the technique you employ to effectively promote your products. For online marketing or e-commerce selling, these advertisements could appear in the form of banner ads, display ads, or rich media ads.

The primary takeaway here is that e-commerce marketing is a very effective strategy to use when developing your online marketing strategy to target your product or service marketing.

Let’s go back to our deep discussion on E-commerce marketing.

The different types of Ecommerce Marketing

According to a web development company in Mumbai, to get a feel of an online marketing strategy, there are a few common marketing channels and ways to make use of them to create the foundation for an online business.

• Social Media Marketing

Contractors, publishers, brands, and businesses that are growing create pages on the most popular social media platforms to interact with their followers and publish content that the people are interested in.

As an e-commerce marketer, you could do the exact things; however, your campaigns may appear different as well; a few social platforms are what is suitable to your requirements.

The websites of e-commerce are extremely visual; they require you to showcase your product at all times; therefore, your social media success depends on the use of imagery to attract customers’ attention and drive them to your website’s product pages.

Instagram is a great platform for e-commerce Marketing because it lets you upload sharp photos of your products and increase the reach of your product beyond the purchase page.

You can make your social media posts one step further by creating shoppable content, that is, content that lets users purchase immediately. This could include everything from strategically placed ads in the feed of a social media account to tags that lead users directly to the shopping cart. 

These strategies help reduce the friction in the purchase process. A business that sells online is not unfamiliar with reviews of products either. 

Using a Facebook Business Page to share reviews of products is an ideal solution for companies with a system for soliciting customer reviews on the online stores they operate. Below, we’ll delve more deeply into product reviews.

• Content Marketing

When you are prompted to think about “content marketing”, you may imagine blogging or video marketing. Content that will improve your site’s ranking on search engines and provide answers to questions about your field. 

If you’re selling your product online, do you actually require videos and articles to drive sales? You sure do. Here are some ideas on how to use the content for advertising your online store.

• Optimize your product page copy

Optimize your pages for product sales to be optimized for short, relevant phrases that include the names of your item. 

If you’re selling wedding gowns such as a bridesmaid dress, for example, it’s likely that a Google lookup for “brown bridesmaid’s gown” will more likely lead to pages similar to yours in the event that you’ve added that word on your page.

Make sure your headers, page titles and alt text for images concentrate on the correct keywords to ensure that search engines can search your online store to the appropriate search query.

If you own the wedding dresses online shop or blog, posting blog posts on “how to organize the perfect wedding” is a great way to get everyone who is involved in wedding planning, regardless of where they’re involved in the wedding planning process.

When visitors are more active as they become more engaged, you can make articles that bring them to consider, such as “how to pick the right wedding dress”, and convert these into potential leads such as the downloadable “wedding plan checklist”.

• Create guest blog posts on external websites

 Guest posts can expose you and your product to the right people (often for no cost). Contributing guest posts can also aid in gaining more authority on your e-commerce website and thus signal to search engines that you’ve an authoritative website.

You’ll need to find websites that rank for keywords related to your product. Sometimes, you don’t need to write a whole article. 

However, if your site already has a relatable post and you want to add more information to it, suggest that you expand it by providing more context, such as an infographic or video that includes the link to your website.

• Upload videos related to the product on YouTube

YouTube has more than 1 billion users … the chances you’re target market is on there. Second, only to Google in terms of popularity, YouTube is a search engine.

If you’re searching for immense, targeted viewers, YouTube is where you’ll discover it. Make use of the most searched-for keywords to find your topic and share them with videos that are relevant to your business and useful to your customers.

Making instructional videos to demonstrate to existing customers how to use your product is another smart move; by demonstrating the best ways to utilize your product, these videos will improve user satisfaction and forge enduring bonds with website visitors.

• Create a FAQ section with a focus on keywords on your site

If your target audience is asking questions about your product, you have to be the person to respond. So, create a FAQ page on your site that responds to large volume, long-tail keywords to bring customers to visit your website. 

As a result, you’ll gain credibility and traffic, two essential elements of an effective e-commerce store.

• Search Engine Marketing

The digital marketing company states that SEO marketing (SEM) encompasses the two aspects of optimizing search results (SEO) and paid advertisements. 

In contrast, SEO is based on your understanding of the Google ranking algorithm; to improve the content, SEM could include the use of pay-per-click (PPC) campaigns and display campaigns. 

Targeted ads (think Google Shopping) permit users to pay for prominent positions on the search results pages. In Google, PPC campaigns guarantee that prospective buyers will see the link to your site when they type in search words that are compatible with the terms of the campaign.

Since you’re paying Google each time someone clicks your link, The return on your behalf of you is likely to be substantial. This is why e-commerce marketers typically sign up for Google AdWords and promote their products’ pages with PPC campaigns. 

The campaigns place users on top of the business’s products when they click an advertisement, which increases the chance that a user will buy the product before leaving the company website.

• Email Marketing

Email marketing is among the oldest digital marketing types, and, believe it or not, it has a particular significance in the field of e-commerce marketing.

The most appealing aspect of marketing via email? It is the possibility of automating it. Automation is the term used to describe how you can create a successful drip program for customers who can be segmented according to their level of interest or buyer’s journey. 

Then let the email program work its work. It’s a less expensive marketing method you’ll have to consider when you have a long list of to-dos. It’s still essential to keep a close eye on your list of email addresses to can maintain trust with your leads. 

In a day and age when privacy is a top priority on the internet, users’ top list of priorities and not every commercial email is a welcome addition to the inbox. As a result, online marketers must be cautious in the way they include website visitors on their email lists.

Here are two possible ways an e-commerce marketer could use email marketing to promote their business.

• Post-purchase Follow-Up

If a customer has purchased a product through your website and has agreed to receive emails from you in the checkout process sending them a follow-up message just a few days after the item has been received keeps the discussion going. 

It also determines whether they will be interested in your line of products. A follow-up post-purchase also will show that you value their purchase beyond a sale and that you have a stake in their success with your product. 

It also allows you to ask for feedback about the experience they had purchasing your product and, consequently, can help reduce the friction for customers who purchase from you in the future.

One of the best ways to approach this kind of email is to request them to write a short review about your product or to read the original material about how to use your products.

• The Abandoned Shopping Cart

Customers abandon shopping carts for various reasons, and sending emails to identify the issue and maintain their business is the difference between buying or a customer is lost. The next section will cover strategies to stop shopping cart abandonment.

Suppose a customer on your website does not complete a purchase when they’re on your checkout page. 

In that case, you might consider sending them a friendly email to remind them that they need to complete the checkout process, provide assistance, or suggest other similar products to keep their focus on the site and return to your store’s e-commerce site.

• Influencer Marketing

Influencer marketing concentrates on the people or brands that have an impact on the market you want to target. 

The term is typically used to refer to Instagram accounts with a number of thousand followers; however, it could also refer to a person or a community that your market follows or is part of.

Influencers create communities of people who are familiar with, admire, and trust. Therefore, it is simple for them to get the attention of your website via a recommendation or “sponsored posts.”

• Affiliate Marketing

81 percent of companies employ the affiliate market, and e-commerce websites are a great choice. Affiliates are businesses or individuals who help you sell your product on the internet for an amount of commission.

Contrary to the majority of social media influencers, they generate interest in products through traditional (yet efficient) marketing strategies. 

They typically use paid advertisements, content marketing, and other methods to bring visitors to their pages for their products. It’s similar to having a team of marketers for you.

• Local Marketing

This is a tactic that is often overlooked for businesses that sell online, but local marketing lets you increase the area in which your most likely customers are (if there is a huge number of them in one region) and lets you give incentives to your potential customers.

Here’s how to use tracking cookies to discover the locations of your prospective customers. 

Then, you can offer discounts (or free) shipping to customers within the regions in which you have warehouses and shipping facilities. The reward could be the thing you require to win an additional customer.

Tips for Marketing Your Ecommerce

The experts at digital marketing company in Mumbai says you can apply numerous e-commerce marketing strategies to get people to your store online and beyond the conventional methods, we discussed above. Let’s explore some innovative ways to market your online business.

• Use personalization:

Companies that employ personalization are witnessing revenue growth that ranges from 6 to 10 percent. But is this a magic bullet?

Personalization is the process of finding ways to accommodate people in the marketing materials you already have. It will allow you to customize your materials to meet your customers’ specific requirements.

This could take the form of a name for a potential customer in the subject in an email recommending products or content based on the behaviour of a customer or even displaying clever material on a website when a person visits the site again or has shifted their journey as a buyer.

Personalization can help people move along the buyer’s journey quicker than searching for the item they require; you place it in front of them, making it simple for them to complete the desired action, which is to purchase.

• Make the most of the power of user-generated content (UGC).

What if your customers sell for you without cost? This is the exact concept behind UGC or user-generated content (also known as UGC). It’s about creating ways for your customers to share and promote your company’s message.

This is beneficial in a couple of ways: 1.) It draws customers to your online store, and secondly) it helps build a real following of customers that are curious about the products you provide.

Coca-Cola(r) did an incredible job at this by launching the “Share a Coke” campaign by designing custom Coke(r) bottles that were personalized with the names of people, which were distributed across social networks.

Here are some methods for driving UGC:

• Competitions in which customers compete to win prizes by showing your product in a certain manner
• Reviews platforms that allow customers to share their opinions about your product
• Social media hashtags allow users to submit their content using a hashtag that they have branded

• Create a loyalty program

The most loyal customers are one who has a long-term relationship and who doesn’t want to do business with them again. A loyalty program gives the customer a reason to stay in touch with you by offering relevant promotions and discounts. 

While creating a loyalty program involves time, planning, and effort, the rewards are in the form of repeat transactions, UGC, referrals, and retention. When constructing a loyalty program, there are several things to consider for an e-commerce company. 

First, consider different ways customers can demonstrate loyalty via frequent purchases, mentions on social media, or even posting your own content. Also, consider the ways you can reward your customer’s loyalty by discount coupons, points or other exclusive benefits.

• Generate Word-of-Mouth-Marketing (WOMM)

Word-of-mouth marketing is among the most effective marketing tools available. It is based on the idea that people seek suggestions from other people like their own.

As consumers become more cautious about marketing strategies from untrustworthy businesses, the necessity for using word-of-mouth marketing for your company becomes apparent.

While you can allow this to happen organically by providing your customers with a positive experience, you also have the option to help to create or even encourage new kinds of WOMM that are just as efficient.

• Reviews

Remember when I mentioned that people have less and less confidence in companies? Customer reviews can help reduce that distrust since they are written by individuals who aren’t invested in the growth of your business; instead, they’re an honest and often brutally honest evaluation of the product you offer and what has worked out for them.

Reviews are a marketing tool for you since they incorporate the name of your product, and, often, they do your selling … customers believe, “If it worked for the customer, it could be a good idea for me too.”

Your customers should be encouraged to leave reviews in any way they can. That follow-up email that we discussed earlier could be a good starting point.

• Referral Marketing

If customers encourage their family members, friends, as well as coworkers to purchase from you, it’s the term used to describe a referral. 

Of course, it could occur naturally if they truly appreciate your product; however, you can ensure that it occurs more often by implementing a referral incentive program.

You can simply ask your customers to recommend others to you in exchange for something worth it (e.g. discounts, cash, or a free gift), which you could offer to the new customer you sign up for, your current customer or both.

Dropbox is a great example of this. They provide additional cloud storage for referrals who is interested in signing up.

• Testimonials

Customers can provide testimonials to let people know how good your product is. 

Testimonials are, in essence, customized reviews since you usually create them through interviews in which you are able to ask specific questions that bring up the issues you wish to highlight and communicate with prospective customers.

If you own an online store, some of the topics you may want to concentrate on when conducting your testimonials could be the ease of the buying process, the degree of customer support, as well as the ease of delivery and set-up.

Case Studies

Case studies let you showcase the success of customers in a manner that pushes potential customers to the limit. They’re designed to connect to your buyer’s persona, which is why you should talk to customers who most closely match the people you want to reach. 

The best way to conduct a case study is to present a person’s experiences prior to the purchase of the product introduced as well as how the experience has changed since then.

• Make an investment in live chat

Chatbots You’ve seen them before, right? They’re just one of two methods to use live chat strategies. For example, based on the size of your company, you could employ a live chat agent to interact with customers who are visiting your shop.

Choose to go with the option of a human or bot. Live chat can be particularly effective when customers are browsing through your store to answer questions immediately and at the point of checkout to ward off any objections before purchasing.

• Cater into the cart to purchase

We discussed the reasons customers abandon their shopping carts previously, and much of them have to do with confidence in your business and in your product or the delivery process. 

You must give customers every reason to purchase from you with no doubt by addressing their concerns in the face. There are a variety of ways to prevent the abandonment of shopping carts, including:

• Money-back guarantees
• Simple and clear return policy.
• Excellent delivery options
• Instant access to customer support

If you’re currently using WooCommerce to manage your online store, then take a look at HubSpot in conjunction with WooCommerce to incorporate abandoned cart sequences into your marketing plan.

• Implement a responsive website design

Whatever part of your strategy for e-commerce you’re creating, it should have a user-friendly design. Your marketing strategies for e-commerce can be viewed and accessed from e-commerce (e.g., tablet, laptop, smartphone, and tablet).

That’s right, in a time that is constantly on the move and browsing websites as well as reading e-commerce marketing materials on various devices and places, your website’s content should be simple to read and easy to navigate for every user. (Check out this blog post on examples of user-friendly design for websites.)

 

Ecommerce Marketing Strategy:

After you’ve learned the basics of e-commerce marketing, the digital agency in Mumbai we will help you connect it all and go over some strategies to create a winning marketing strategy that will benefit your online shop.

• Establish goals based on industry benchmarks

Based on your business’s industry, the location, the size of your business and many other aspects, there are a few guidelines you can follow to evaluate your progress against these standards are considered to be industry standards.

Take into consideration goals such as visits to websites and click-through rates, conversion rates, and the cost of acquisition for customers and compare them against other online businesses in your industry.

• Divide your strategy into smaller tactics

If you are putting together a marketing strategy for your website, you’ll have many options to follow; we’ve listed a few of them below. Of course, it’s tempting to try to follow each of them; however, that’s the most likely chance of not succeeding in each one.

We suggest you concentrate on a few principal strategies that you believe will provide the greatest ROI and that are most easily accessible for you and create actions for each. As an example, suppose you decide to pursue the use of paid strategies to bring people to your site. 

Some of your action items are to create a Google Ads account calculate the amount you spend on ads, set up an ad group with the keywords you want to target and keep track of your account every day.

It might sound too simplistic, and that’s exactly how it should be. However, it’s not a good idea to lose yourself in the search for the next “great eCommerce strategy” without actually implementing the one you’ve chosen carefully and allowing it to do the work for you.

• Delight your new and long-term customers

Marketing doesn’t end after an order is placed. When a customer becomes yours, you must be sure to keep them engaged, nurturing and pleasing them.

By doing this, you’ll help your customers’ long-term prosperity, which is, in turn, going to improve loyalty. 

Your customers will also feel compelled to share their happy experiences with their leads and people in your target market by way of review studies, case studies, testimonials, word-of-mouth, and other forms.

 

Conclusion

Ecommerce companies can choose from a variety of marketing tools. You can build programs that are intended to assist your online store in attracting clients and improving its growth by utilizing digital and inbound marketing in an ideal manner. If you like this blog check out our previous blog on E-commerce website: Step-by-Step Guide on Building a Successful E-commerce website