Snapchat Business: 15 Steps to Boost Your Business through Snapchat

Snapchat was launched in the year 2011. As of 2022, Snapchat continues to be among the 15 most popular social media platforms worldwide. 

As per the expert’s at the social media marketing company in Mumbai, although Facebook, YouTube, and Instagram might have greater numbers of users than Snapchat every month, using Snapchat for business can be a great option for your business to engage with a wider target market. 

It’s because there are still 319 million Snapchat users on Snapchat every day. This is a lot of Snaps that are created or sent out and seen every day.

Are you unsure of the meaning of Snapchat? Do you think Snaps has some connection to a gingery cookie? Take a look. We’ve prepared a beginner’s guide which will give you the basics and lead you through the steps to get to the platform.

If you’re comfortable with Snapchat, it’s time to elevate your experience to the next step. Here are the most important Snapchat business tips and tricks you must know.

The advantages of Snapchat for business

First of all, be aware that Snapchat could not be the ideal digital platform that is suitable for all businesses. However the digital marketing company in Mumbai suggests if these aspects align with your brand’s values, it could be appropriate for your company to utilize Snapchat to promote its products. 

Get connected with the younger generation.

If your company is looking to engage with those younger than 35 years old, Snapchat can be the platform to be. Information from Snapchat has revealed that the social network reaches 70% of the millennials, Gen Z, and 23 percent of American adults, beating the other two platforms, Twitter and TikTok. 

The data also show that Snapchat is a highly engaging platform for the younger generation. Users use Snapchat for 30 minutes a day on average.

Make sure that users interact with your brand.

While Snapchat users are connecting with their friends via Snapchat, they are likely to come across new companies. Snapchat’s latest design lets users connect with friends through the “Chat” button located on the left-hand part of its home page.

It connects users to brands and content creators through the Discover icon on the main screen’s right side. 

For instance, In the Discover section, Snapchatters can view content created by companies using Snapchat to promote their products, such as Cosmopolitan magazine and MTV. In 2021, the 25 Snap’s Discover Partners reached over 50 million Snapchatters who are unique to the globe.

Stand out and display your brand’s fun side.

The Snapchat app was created to be fun and easy to use. It’s all about authenticity and not a perfect picture. Snapchat even boasts that it is the app for #RealFriends.

Many of the tools you’ll encounter are about being fun or sometimes a bit silly. For instance, Snapchat recently launched new ways for brands and users to express themselves. 

Examples include the Converse Bitmoji and Snap Map Layers for Ticketmaster events. (You will find more information about these features in the tips for marketing section further down.)

 

How do you create an account on Snapchat for Business?

To make the most of Snapchat to promote your business, it is necessary to set up an account on Snapchat Business account. It doesn’t matter if you’re using Snapchat for a large corporation or if you’re using Snapchat for your small-scale company — a Business account is essential.

Making an account on the Snapchat Business account will allow users to take advantage of more features on the Snapchat platform. It allows you to access additional options to aid your marketing plan.

Your Business account can also allow you to create a Public Profile for Business that gives your business an ever-lasting landing page on Snapchat. Snapchat app (kind similar to Facebook pages). Find out more about this by watching the video below.

Some of the features you can get access to using the Snapchat Business account are:

• Advertising on Snapchat via the Ads Manager.
• Customizing your creations for age-specific targeting to ensure that you reach the right audience.
• Targeting your customized creations by location to target an audience within an area.

This is a step-by-step guide on how to set up an account on Snapchat. Snapchat Business account.

1. Download the application

Get the no-cost Snapchat application on the App Store (for iOS devices) or the Google Play Store (for Android devices).

2. Create an account

If your business isn’t listed on Snapchat yet, you can start by setting up an account.

Fill in all the necessary details, including the telephone number as well as the birthday. Then, select a username that best represents your company’s image.

3. Create an account for business

After you’ve created an account, create an account for your Snapchat Business account using your Snapchat Business Manager. Log in with your username and password you created for your normal Snapchat account.

After that, you’ll be taken to a web page that appears like this:

Enter the legal name of your company or your name, select the country in which you’ll conduct business, and then select your currency. After that, the business Account will be automatically created. For additional details on how to make a Snapchat Business account, watch this video:

4. Start snapping and creating campaigns!

Once you’ve got a Snapchat Business Account now, you’re all set to begin advertising.

The creation of Snapchat advertising campaigns will aid in reaching your targeted market and create entertaining, fun content that matches your company’s style.

What exactly is Snapchat Business Manager?

Snapchat Business Manager is the one-stop solution for launching, creating, monitoring, and improving the performance of your Snapchat company account.

As per the experts at social media marketing agency, There is Snapchat Business Manager similar to Facebook Business Manager, which provides built-in tools for business management, including targeted ads, custom-made ad campaigns, analytics, product catalogs for products, and more.

The features allow you to create exciting and engaging Snapchat business-related content in a matter of minutes. In addition, you’ll be able to measure every Snap’s effectiveness to ensure that you’re reaching the right audience. New features in Snapchat business manager:

• Instant Creator Create an advertisement with an image or video in just five minutes or less.
• Advanced Create is designed to create in-depth campaigns. You can narrow down your goals, split-test your ads, and create new ad sets using this easy tool.
• Events Manager Connect your site to the Snap Pixel to track the cross-channel impact of your advertisements. You’ll be notified if a person comes to your site after viewing your advertisement.
• Catalogs Upload inventories of products directly to Snapchat to provide a seamless shopping experience within the app.
• Lens Web Builder Tool to create customized AR lenses that will delight your viewers. Make use of pre-made templates or design your own custom lens by hand.
• Creator Filters Utilize branded pictures or illustrations that connect your followers to your brand through their Snaps.
• Analytics of Audience Find out more about your clients, what they enjoy, and what they’re searching for by analyzing the data of your audience.
• Creator Marketplace Collaboration with top Snapchat creators to create your next marketing campaign.

 

How can you make use of Snapchat to enhance your business?

After you’ve mastered the basic basics, you can incorporate these suggestions for efficient Snapchat marketing. The experts offering digital marketing services shares the below points.

1. Let your followers know you’re on Snapchat.

In the event that Snapchat is a new feature to your business, the primary step to take is to inform your followers know that you’re here. 

Because the platform is vastly unlike Facebook, Twitter, or Instagram, it is necessary to test new methods to increase the number of Snapchat users. There are several ways to share the news.

2. Promote your cross-promotional Snapchat username

If you’ve gained enviable followers on different social networks, notify them and be aware that you’re now on Snapchat. Plan posts on Facebook. Also, schedule tweets that announce that you’re present in the area.

3. Link your profile to share with others

Snapchat allows you to publish a unique profile link for your customers to be connected to your company. To obtain your username, go to your profile and click your Snapcode on the left. 

This will display options to make your profile available for sharing. You can share the link directly to a social profile by clicking “Share My Profile Link” and copying it.

4. Create a custom Snapcode

The Snapcode is a badge user can scan with their smartphone or tablet. Scanning helps Snapchatters discover you easily and quickly. It also makes your brand stand out. It is similar to a QR code. Snapcodes allow users to find your brand’s distinctive filters, lenses, and content.

To create Snapcodes:

• Click on the Settings icon at the top right corner of your company’s Snapchat account.
• Select ‘Snapcodes’ from the dropdown.
• Select to create a Snapcode. Add your URL
• On the same page, there’s also a section where you can make additional Snapcodes and also connect with other users through their Snapcodes.

For instance, snapping a photo from Teen Vogue’s Snapcode will guide a user on Snapchat’s Snapchat content. The Snapcode will be stored data under Scan History or Scan from Camera Roll in the Snapcode settings.

5.  Incorporate a Snapcode 

This could be for your website, mailer signatures, newsletters, and more. Make sure you know that Snapcodes don’t have to be displayed on screens. Snapcode must not be displayed via a screen for it to work.

You can add your business’s Snapcode on marketing items too. Snapchatters can use their gadgets to locate your company on Snapchat even when they scan your code from a T-shirt tote bag or business card.

6. Put a successful marketing plan in place.

Snapchat could not be the best ideal platform for every business. As we said earlier, Snapchat is mostly used by those under 35. Snapchat is well-known for its fun-filled nature.

If this sounds like the right fit for your company, you should ensure you have a well-defined social media plan to follow prior to establishing your account. Study your competitors. Do they use Snapchat? What is their strategy with Snapchat?

Set out your goals. What are you hoping your brand to accomplish through being on Snapchat? How do you gauge success?

Create a content calendar. This will let you determine when you should post content, what type of content you should share, and the amount of time you can spend engaging with followers.

Find out the look and tone. Set out a strategy to ensure that your Snapchat appearance is like it is consistent and in line with your brand’s image elsewhere.

7. Find out who your target audience is and keep track of Snapchat metrics.

Utilize Snapchat Insights, the built-in analytics tool, to track who is consuming your content, determine the content that is performing best, and create an effective Snapchat strategy. You’ll be able to monitor crucial metrics that can aid your Snapchat business plan, such as:

• Views: Find out how many stories views your brand receives per week and month. Also, see how long viewers spend looking at your content.
• Reach: Find out how many Snapchatters your content is seen by every day. You can scroll through the carousel and check the average duration of views and the percentage of story views.
• Demographic data: Know how old your target audience is and where they live, as well as details regarding their interests and their lifestyle.

8. Engage with other Snapchat users on Snapchat

When you use Instagram, Twitter, Facebook, the content of brands is mixed with posts of the users’ family and friends. This isn’t true on Snapchat. 

Content from friends as well as content from companies or creators of content is distinct. Due to this split-screen layout, interacting is essential to stay active. Be active on the platform using:

• Stories and Viewing Snaps created by other people.
• Follow other Snapchatters.
• Collaboration with creators or brands.
• You can view any Snaps that are sent to you.
• Take action with Snaps as well as instant messaging that are sent to you.
• Create the content on a regular basis. 
• Once you’ve utilized Snapchat Insights to find out what times your users are using the platform, you can post on the times most popular for your audience.

9. Utilize Snapchat’s numerous options to create content that is engaging

Snaps are created to go away; however, there are many things one can accomplish to enhance the standard photo or video and make it more engaging. In order to make your content be distinguished from other brands’ content on Snap’s Discover, take advantage of these options:

• Draw on top of the Snap
• Add captions to Snaps.
• Take several Snaps to tell a story.
• Include information such as the date, the time zone, or the temperature.
• Include background music in Snaps.
• Incorporate polling
• You can add the Snapchat filter (or more than one) to Snap.
• Include a Snapchat lens

For instance, companies like National Geographic create Stories by making Snaps into a collection to provide information in the same way as one of their articles. They also urge Snapchatters to visit their website for the full story once the story is finished.

10. Get the most value from the sponsored AR lenses.

Snapchat’s Artificial Reality (AR) lenses transform how people experience the world. They simply overlay animations, digital effects, or images on top of the real-world image.

Additionally, Snapchatters can interact with the superimposed image. 

The AR effects are triggered as the real-world image changes. Because more than 800 million Snappers use AR, creating an advertising lens that represents your company’s brand image is an effective method of using Snapchat to market your brand.

AR lenses are created by using the free program Lens Studio. To date, more than 2.5 million lenses have been made with Lens Studio.

• To build an advertising AR lens for Snapchat’s Business Manager.
• Make your design using an application that is 3D or 2D.
• Transfer it into Lens Studio.
• Be sure to follow Snapchat’s guidelines for lens specifications. If you’re making an advertising lens ensure that the lens features your company’s logo or name.
• Create animations using effects using Lens Studio.
• Snapchat will then vet it before making it open to the public.
• After it’s been approved, you can publish and advertise your unique lens.

If you make your own AR lens, your brand will get in front of Snapchatters, who are looking for new and enjoyable lenses to play or interact with. It also increases your company’s visibility.

For instance, for 2020’s Super Bowl, brands like Mountain Dew, Doritos, and Pepsi have created sponsorship AR lenses to be used on Snapchat. These lenses were an extension of their commercials on TV that were shown in the Super Bowl, created to get a wider public.

11. Create a geofilters that is sponsored

Geofilters are an easy overlay that can be added to the Snap. They are available to all users within a certain area for a set period of time. Filters can be used to include the addition of an Emoji or a custom-designed sticker, add location information, or alter the hue of the Snap.

In addition to making use of filters already available within the application, you can also create filters specific to your company.

• To make a filter with a brand name:
• Log into Snapchat’s Creator Your Own.
• Make the filters. You could add your company’s logo, a description of an upcoming product launch or other events, or some other elements.
• The final version of the image can be uploaded.
• Choose the duration you wish the filter to be in use. Choose a start date as well as an ending date.
• Select a location where the filter will be accessible within. Snapchatters can only use your custom filter if they’re within the zone you’ve chosen to set. This is known as a geofence.
• Send this request on Snapchat. The cost will be based on the length of time the filter is in use and the size of the geofence. In general, filters are approved within three hours.

12. Advertise on Snapchat with its many formats for ads

In order to maximize the benefits of making the most of Snapchat for business, you may need to think about incorporating the different advertising formats it uses into your plan of action. The various formats of ads offered comprise:

• Snap ads
• Collection ads
• Story ads
• Dynamic advertisements

While also promoting the profile of your company and its products. Investing in these diverse ads can lead users to your site and motivate purchases. For instance, Buzzfeed uses the Shop feature, which guides Snapchatters to the catalog of its products.

13. Advertisements that are targeted at a certain group of people

With the help of a Snapchat Business account, you can choose specific filters to ensure your ads can be targeted to viewers. This could assist you in reaching Snapchatters who are already engaging on your behalf with the brand. 

It can also help you reach a new market. For instance, you could choose to target your Snapchat advertisements to a similar audience. 

This means that Snapchat allows you to reach out to people who may like your business due to their similarity with other Snapchatters who are already engaging in your company.

You can also place advertisements according to your user’s age, interests, or previous interactions as a client of yours.

14. Keep up-to-date with the most recent Snapchat business-related features.

Snapchat has launched a variety of new features in recent times. They’re quirky and creative. They may not all be an appropriate fit for your company’s marketing strategy for social media.

15. Make use of AR shopping lenses.

Snapchat recently allowed customers to purchase products directly from Snap. The new Shopping Lenses let you tag items in your content, making it easy for users to browse, interact and buy directly through your catalog. 

As per Snapchat, 93% of Snapchatters are also attracted by AR buying. AR lenses are used on more than six billion occasions each day. Find out more about Snapchat Shopping Lenses here.

16. Snaps in 3D

Another thrilling Snapchat characteristic is its 3D camera feature. This feature lets your Snap appear more vivid by giving it an extra dimension. When people shake their smartphones, they feel the 3D effect.

This is a good feature for brands that are showcasing new products or showing the product’s different sides than a standard photo could.

17. Custom Landmarks

One of Snapchat’s most popular features is the introduction of custom landmarks. This AR lens lets users create location-based lenses that operate in a particular region. This feature’s initial purpose was for iconic sites like the Eiffel Tower and the London Bridge.

Today, Snappers can make a Custom Landmark anywhere, including business premises, storefronts, and others. For brands, Custom Landmarks permit you to build an area-based lens for your pop-up shop, store, or anywhere else that has significance to you and your customers. 

Your customers will have an added motivation to visit your store and look at your custom lens. Here’s a video about the early days of Landmarks.

18. Bitmoji clothing items with brand names

Do you ever want to swap your clothes using your Bitmoji? Then this feature is for you.

Companies from all over the world are excited about the brand new Snapchat business features Bitmoji outfits. 

This fun feature lets you and your Bitmoji wear clothing from internationally well-known brands, such as Ralph Lauren, Jordans, Converse, well… there’s even Crocs. 

In addition, Snapchatters can also send their most-loved Bitmoji look to their friend using the new feature of Outfit Sharing. Brands that get a piece of this pie could see their products worn or shared on the internet. For use with Outfit Sharing:

• Log into the Snapchat profile of your Snapchat Profile and then tap on your avatar
• It will open the customization menu. Then, click Share Outfit.
• Select the person you wish to share your life with. You’re done!

19. Allow users to reach you.

Snapchat now has features like Swipe up to call as well as Swipe up to Text functions specifically for Snapchat corporate users across the US. This is a feature that could be the easiest for companies to consider adopting. 

In addition to swiping to access a company’s site and download an app, Snapchatters can use their swipes to call or text the company from their mobile. Since Snapchat users are 60percent more likely to purchase an impulse item through Snapchat, This is a different way to trigger Snapchatters to make purchasing choices.

Conclusion:

You are now aware of the advantages of Snapchat for businesses; what’s the best way to set up a Snapchat Business Account setup, the features your business can use on Snapchat, and the best way to utilize Snapchat advertisements? It’s time to get the most out of Snapchat’s marketing tools to promote your company. Take a look at the previous article we wrote on Snapchat 2022: A Guide for Beginners to Succeed On Snapchat.