It’s true, Instagram is among the most efficient marketing tools of the times. As per Instagram data, 1 billion users are engaged on the platform. 90% of whom follow at least one business and Instagram is the most popular platform for interaction rates.
The social media marketing agency says statically with more than 25 million businesses using the platform its popularity Instagram is undisputed. It’s no wonder that so many are interested in knowing how to gain more followers on Instagram.
Nowadays, both large and small-sized brands utilize this platform to reach their audience, show their products or services as well as interact with customers and increase sales. It’s simple, Instagram presence matters.
However, having an account as an active user on Instagram isn’t enough to bring results. It’s not enough to share eye-catching images or videos every now and then. Currency is like money and everyone is addicted to them.
Whatever number of followers you have, you’d like to gain more followers for your Instagram posts, don’t you? While Instagram has begun to hide likes but we are still concerned about these. Why? For businesses, the amount of likes is a sign of interaction and service.
In this article by the Social Media Marketing Company in Mumbai, we will explain why you should care about the number of Instagram likes you receive and discover 11 ways for getting more likes. Let’s take a look!
Why Bother About Instagram Likes? Why bother receiving more likes if Instagram has made them private?
The first thing to note is that even though Instagram will try to hide followers from liking your posts, however, users will be able to see the number of likes they’re receiving for posts.
Additionally, the amount of likes will not change the level of engagement your followers have, which plays an important role in the promotion of an Instagram account.
In the end, getting more followers for your Instagram posts is crucial for three primary reasons:
- Make sure your audience is a fan of your content. However useful your Instagram content may be, this doesn’t matter if your intended users find it valuable. In the last 10 years, “like” has become an indicator of acceptance.
- People are more likely to like your posts if they are enthused by the content. So, the more comments your post is receiving the better, as it indicates that you are aware of your viewers well.
- Improve the rate of engagement and reach. In addition, the quantity of likes boost engagement however, it also encourages users to spread the word about your brand. If your fans appreciate your profile they’re more likely to share the news about your company. This means that they will spread word via the mouth.
- Because the majority of users use social media in order to give others the impression about who they really are as well as what they’re passionate about and your Instagram content provides them with the motivation to share your company’s message, that means more visibility, more possible followers, and better engagement rates.
- Find cooperation opportunities from other companies. If you’re an influencer looking to earn money from Instagram or a business owner looking for cross-promotion, gaining more followers is a reliable method of proving the world that you’re well-known and it can lead to more profitable business results. Since most companies focus on engagement rates when collaborating with other users using Instagram.
11 Tips on Getting More Instagram Post Likes
Once you’ve figured out how important it is to get greater likes for an Instagram posts, find 11 tips that have been proven to make it easier for users to click the button to hear by the experts offering digital marketing services.
1. Know your target audience
With more than one billion active users per month, your target audience is certainly engaged and active on Instagram. But everyone is distinct and they have different preferences. It’s virtually impossible to design the same content for all clients.
It is therefore essential to create content that is tailored to discover what will appeal to your prospective clients, and understanding the persona of your customer is essential. A social media expert who manages an Instagram business account should be aware of the intended audience.
Before you create Instagram posts, it is essential to be aware of the things your potential customers like and what references they can better understand.
Knowing who you are targeting can help you comprehend:
- What kind of content do your followers are interested in?
- Which tone of voice do they like the most
- When is the ideal moment to post to Instagram
To get to know your Instagram followers more effectively, you can utilize Instagram insights to collect details about your followers.
Alternatively, you can create the Lead generation page in your Instagram bio link and then include it in your stories and posts. Once you’ve identified your group then you can design Instagram posts that receive more followers.
2. Create eye-catching visuals
Instagram’s primary focus images it’s not surprising that it’s growing in popularity. Why? About 65% of users use visuals to learn and therefore, they comprehend visual information more effectively than text.
Additionally, with an average attention time of just 8 seconds the odds are that your Instagram users don’t have enough time or desire to look more deeply into your posts.
If you take some time or effort to read the content of your post, users are less interested in your company. In short, it is important to be aware of pictures when designing your feed on Instagram. Instagram users have a lot of activity on Instagram, and they post greater than 95 million photos every day.
It’s a fact that users are constantly continuously bombarded by posts on Instagram which is why it’s essential to distinguish yourself from the crowd to attract your ideal users with photos and videos.
In the event that you do not have a group of skilled designers, you can make use of graphic design software such as Canva which lets you drag and drop images such as logos and fonts for your brand and then create templates that fit your brand’s identity. It’s a simple but effective method to design eye-catching images that will make your followers love your content.
3. Include calls to action in your caption
Marketing on Instagram is about dialog between your company and your customers. If you post content on Instagram, it’s great. If you also invite the followers you follow to be part of a discussion, it’s more appealing.
The most effective way to accomplish this is, to ask those questions and make use of the call to action. Once you have started to engage with readers the engagement begins to increase. There are a variety of ways to engage your followers however, asking them to share their preferences is an effective method to get conversations going.
Through an open-ended question, and a few hints on an image Oreo encourages users to participate in and share their opinions. Because people are usually focused on their own lives, this strategy is successful because people are happy to let the world know about their preferences, likes and dislikes, needs and wishes.
In order to increase the number of people who like your post you must place your followers at the top of your list and show them that you truly are interested in your followers.
Therefore every Instagram post should have an action call that invites users to join an online conversation, and thus feel a sense of connection to your brand, which provides them with a reason to share your content.
4. In posts, mention relevant users
It’s no secret that the majority of people focus on themselves, and the majority of posts on social media are focused on us. This means that people pay attention to posts that include them, or their preferred brands or influential people in some way.
So, mentioning an influencer in your post is an excellent way to increase the number of likes. If you create content with fan-made contributions or work with influencers or alongside other businesses, using prominent accounts within your Instagram posts will increase the likelihood that these accounts and their followers will be able to view your posts.
In addition, people will be more inclined to engage with posts that feature them, and this means that they will be more likely to like it.
5. Utilize hashtags and geotags
If you’re looking to gain more likes for the Instagram post, it’s crucial to ensure that only your followers are able to see it. How? Use hashtags and geotags to let interested users who don’t already follow you on Instagram find your posts. The digital marketing company in Mumbai says if done correctly your post will aid in gain more Instagram fans.
At first glance it’s easy to locate a suitable hashtag or geotag to incorporate it into your caption. But, it is important to pick these boosters with care. If you use a hashtag that is used frequently, your posts may be lost in the feed. This is why you must make your own hashtags for your brand.
Whatever your industry is, whether online retailer or a local company selling through Instagram is feasible if you continuously gain new followers attracted by your posts. When you incorporate geotags and hashtags to your captions the content you post is seen by more people, and they can turn into your customers and followers over the passage of time.
Furthermore, if people who aren’t following you discover your content and like it, there’s a good chance that they will be in conversation about your company on social media and will also like your posts.
6. Engage with your followers
No matter if Instagram is hiding likes within your region or not, you will still check the list of users who have liked your posts. This gives you the chance to express appreciation and create an ongoing relationship with your followers. How? Do you like their posts!
People are obsessed by likes and pay close particular attention to accounts that share their posts. For better results engage with accounts that do not have a lot of followers (up to 5000 followers) since it will increase the chances of being noticed by them.
If you are interested in your followers and engage with them, the chances are that they’ll be able to reciprocate twice and will give you more likes for your content.
7. Partner with influencers from niches
The most effective way to promote the Instagram page and draw new followers who are attracted by your content is to join with niche influencers. These influencers help increase awareness about your business, and it produces the results you want.
Today’s customers prefer opinion leaders over their peers, and the data on influencer marketing speak for themselves:
- 40percent of the millennials believe the social media personalities are able to know more about them than their peers.
- A majority of consumers rely on recommendations from influencers
- Seventy-five percent of the population are confident in recommendations from social media
Since influencers are trusted by people Working with them is an excellent method to join an established group of your followers. It also allows you to gain more followers who are attracted to your content.
When you collaborate with the most influential influencers, your Instagram engagement rates increase and you will receive more likes. No matter what your company’s specialization may be, Instagram offers a large range of influencers to help you reach your intended customers easily.
For instance, ThePets seek for pets as Instagram influencers to increase the visibility of your brand and connect with new customers.
8. Promote posts using Instagram Stories
In the past few months, Instagram Stories have become very popular. As per Instagram, 500 million users make or view Stories each day And 1/3 of top-rated Stories are from companies.
With a duration for 24 hours Instagram Stories create a sensation of urgency, which prompts users to view your short-lived content so as not to miss an important event. Furthermore, there are numerous useful features for businesses that will help you reach your goals in business.
For instance, if desire to gain more followers by re-sharing an Instagram post on Stories and, consequently, ensure that your followers are aware of it. If you utilize Instagram Stories to promote your business you will be in front of competitors, who also want to catch to attract the interest of your targeted viewers.
9. Create an event to give away prizes.
Giveaways on Instagram have been popular with people for over more than a decade. As marketer, it is essential to be aware of the advantages of contests on social media If you’re looking to increase your followers or increase the number of likes you receive, or increase the sales of your business, Instagram giveaways help you tremendously.
Do you want to know the most effective feature? According to the Tailwind’s analysis, Instagram giveaways get 3.5x more followers in average than regular posts. It’s easy to get your hands on freebies, which is why Instagrammers are eager to adhere to your guidelines to have a chance to win something worthwhile.
10. Use Instagram marketing tools
The first time you’re launching using Instagram could be a daunting task in 2020. If you’re not among the top brands such as Nike, Sephora, or Levi’s it could be difficult to build an audience of followers who aren’t hung up on likes.
The competition is fierce on Instagram and users are demanding, therefore it requires patience and time to locate the right people who are keen on your content. Furthermore, people prefer to follow posts when they notice that these posts are gaining comments from other users.
It seems like an unbroken circle. This is the reason you must utilize Instagram advertising tools in order to gain a better understanding of your target audience, the content you post, and hashtags, to improve your chances of getting more followers on Instagram. These tools include Later and Flick.
11. Run Instagram ad campaigns
It’s no doubt that Instagram is an excellent marketing tool, which is why it is attracting more and increasing numbers of businesses who want to connect with their customers and advertise their products on-app.
Today, more than 25 million businesses are using the platform and it’s not surprising that more than 2 million marketers make use of paid advertisements to stand out from the crowd and get their message to potential customers.
By using paid ads you are able to define your ideal audience and increase the number of people who are keen on your work. It’s not just a way in promoting awareness for your company but also to identify people who will appreciate your content.
Instagram posts enrage users from every angle and it’s not surprising that Instagrammers have become more demanding about what they consume. However the use of likes is a well-established way to show appreciation for followers who like Instagram content useful.
While Instagram has been hiding its likes, they’re not going away as they will continue to impact the engagement of users. Therefore, companies should create content that will encourage their viewers and followers to follow your content.
What do you do to increase the number of likes you receive for your Instagram posts? Comment in the section below. Read our previous blog on Snapchat 2022: A Guide for Beginners to Succeed on Snapchat