Experience Design- What it really means?

Defining experience design and how it is connected to design on the whole isn’t easy as the terminology is still in flux. It can be best defined as the practice of designing products, processes and services with a focus placed on the quality of user experience. Considered in the commercial context, it is driven by moments of engagement between brands and people and the emotions, memories and ideas these moments give rise to.

We are a leading organization offering customized web development Mumbai and our team is geared up to employ this field of designing to our customers as a product. Experience design can also be described as an approach to design that empowers the designer think about the bond between business and its customers by outlining the relationship they share.

A successful design experience has to be easy to understand and should focus on a user journey, one step at a time in a minimalist manner. It can also be called as a branch of universal design and inclusive design. Experience design is not driven by a single design discipline. It needs a cross-discipline viewpoint that contemplates various aspects of the experience from product, retail environment, packaging, and also the attitude of employees.

Experience design uses the experience of a product or a service along the below mentioned dimensions:
• Duration
• Breadth
• Intensity
• Triggers
• Interaction
• Significance

If this is all abstract-sounding to all readers, let us check out the next example. When a bank’s new website’s online services were going to replace certain branch services, the design and branding of the branches had to showcase how business services were replacing tellers. As a top-ranking web designing company in Mumbai, we are aware that Experience design is an emerging discipline which draws from various other disciplines like linguistics, cognitive psychology product design, information architecture and many more.

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